1

Main Goal

Increase Public Awareness About The Importance of Face-to-Face Communication

Help People Get Off Social Media Encourage People talking to their

friends and families instead of communicating through the screen

2

Target Audience

3

4

SWOT Analysis

Strengths: A lot of people have already realize the problem spending to much time on smartphones

Target audiences can be accessed easily

Weakness: Hard to evaluate the effectiveness

Limited Budgets

Opportunity: The campaign can get attention from the public right after

It launched. More organizations probably would liketo join the campaign.

Threats: As a non- profit project it is hard to find sponsors to support the whole process

5

3 Stage Campaign

6

Stage 1: December 2014 – February 2015

Mediums: Coffee Shop / Restaurants ( mobile TV/ I pad Menu) Create Social Media Websites

7

Stage 2: March 2015- May 2015

Medium : Outdoor Advertising ( Billboards/ Subway or Bus Station Ads)

8

Stage 3: June 2015

Medium : Indoor & Outdoor Ads