CrowdFunding 101 - Everything you need to run a successful campaign
CAMPAIGN 101
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Transcript of CAMPAIGN 101
CAMPAIGN 101
YOUR ROLE AS A UNITED WAY CAMPAIGN MANAGER
YOUR MISSION
Plan and execute a fun, informative and successful United Way campaign
10 STEPS FOR SUCCESS
USE YOUR TOOLS
www.unitedwaypbc.org
Posters
Videos
Sample Letters
Brochures
INVOLVE YOUR CEO
1.Ask your CEO to provide and email or letter of support to all staff
2.Talk to your CEO about attending the campaign kickoff
3.Ask your CEO to make the first pledge
RECRUIT A TEAM
SOLICIT LEADERSHIP DONORS
Leadership giving for our United Way begins at the $1,000 dollar level.
Your United Way staff person can help you put together a special solicitation or event for people at that level or prospects.
Don’t forget Fast Track!
EDUCATE & COMMUNICATEEDUCATE COMMUNICATE
Volunteer Projects Email & Voicemail Messages
Agency Tours Company Intranet, Facebook,
Speakers Bureau Newsletters and Bulletin Boards
Identify a coworker to share their story Payroll stuffers/endorsement letters
HOLD GROUP MEETINGS
INCLUDE EVERYONE
USE INCENTIVES & SPECIAL EVENTS
Competitions
RafflesEntitles bearer to one
day off with pay
MONITOR YOUR CAMPAIGN AND REPORT RESULTS
SAY THANK YOU
DON’T FORGET TO HAVE FUN
THANK YOU FOR BEING PART OF THE CHANGE!