BY

CEO - Alec Xavier D. Bukuhan

Heads - Alexander Louis G. Bay

- Ramon Joseph M. Castillo

- Raphael David R. Go

- Kristan Michael A. Gonzalez

- Enrique Jose R. Macaranas

Company

The name of the company is Camp Trekz Incorporated. The company makes trekking or camping materials and gear.

Company Logo

History of the Company

The CEO of the company, Alec Bukuhan, loves hiking. One time, he went to Baler to hike, only wearing slippers, because he feels much more comfortable wearing them, shoes make his feet sweaty. But, the pair of slippers he was wearing isn't compatible for hiking. His slippers started to break, and he slipped at some parts of the trek. He thought about others who love to hike, but also feels comfort when wearing slippers. So he, along with the other heads of the company, designed slippers that is suitable for hiking.

Product Information

The name of the product to be sold is Batak. The slippers are the most durable slippers, and prevents slipping. Other benefits would be: light for the feet, comfortable to wear, can quickly dry, and have catchy designs. The slogan of the said product is “Get the strongest. Get BATAK.” The price of each pair of slippers would range from Php695.50 – Php995.50, depending on the size of the consumer’s feet.

Product Logo

Design

Top 2 Competitors

Strengths Weaknesses

All-terrain outsole Not comfortable (opinion)

Heavy-duty looped strapping

Designs

Sandugo (Slippers)

Strengths Weaknesses

Durable Might slip

Islander

Target Market

The target gender are dominantly men. The target age ranges from 18 – 40 years old. The target classes are classes A and B. The lifestyle of the people who would want to buy these slippers are people who love to trek or camp outside.

TV Ad Placement Discovery Channel- between 6:00pm-

8:00pm daily National Geographic Channel- between

9:00am-11:00am daily Star Movies- between 9:00pm-12:00mn

daily HBO- between 8:00pm-11:00pm daily Animal Planet- between 1:00pm-3:00pm

daily

*All TV ads are shown from March to May.

Radio Ad Placement

FM Channel: Jam 88.3

Magic 89.9

107.9 U Radio

95.5 Classic Hit Radio

*All radio ads are played from March to May.

Print Ad Placement (Magazines)

Mabuhay Smile National Geographic Traveler Travel + Leisure Magazine Coastal Living Magazine asiaSpa Philippines Islands

*All print ads are shown in all months.

Billboard Ad Placement

Quezon City (near ABS-CBN) SLEX NLEX Edsa

Near SM NorthNear BoniNear MonumentoNear GMA

*All billboard ads shown from March to May.

Website

www.camptrekz.ph

Distribution

SM Malls Ayala Malls Rockwell Powerplant Greenhills Shopping Center Ninoy Aquino International Airport

Tone/Mood of Campaign

The tone or mood of the campaign should be serious because people will want to buy the product if we are telling them that the product is really a good product. It is also entertaining to get the attention of people.

References http://www.allyoucanread.com/top-10-travel-magazines/ http://www.surfmusic.de/country/philippines.html http://www.google.com.ph/search?rlz=1C1RNKA_enPH492P

H493&sugexp=chrome,mod%3D18&q=Philippine%20Travel%20Magazines&um=1&ie=UTF-8&hl=fil&tbm=isch&source=og&sa=N&tab=wi&ei=IRcZUPWdJaf8mAWfhIHwDA&biw=1304&bih=683&sei=IxcZUIm1MfDUmAW154CwDw

http://www.calvinshub.com/2012/03/preparing-for-mt-pinatubo-trek-what-footwear-to-use/

http://www.sandugo.ph/products.html