Marketing RecommendationsJuly 22, 2015

Background information

TODAY

29 YEARS OF SUCCESS

SAFE PLACE FOR KIDS

BEGINNINGS OF CAMP CHIMER

goals• To increase the brand awareness of

Camp ChiMer

• To increase the number of children applying for and attending Camp ChiMer

Target audience• Parents

• Children

• Relative, friend or professional influencer

AGENDA

Brand Elements

Brochure & Poster

Media

Folder

Digital

Public Relations

Theme

BRAND ELEMENTS

Brand Elements

Brand Elements

BROCHURE & POSTER

BROCHURE

BROCHURE

POSTER

MEDIA

Distribution List Expansion

Free Marketing

NEWSPAPERS

LOCAL EVENTS

SCHOOLS

POCKET FOLDER

POCKET FOLDER

front back

POCKET FOLDER

front back

DIGITAL

Digital Recommendations

Website Update

Google Adwords

Listing Sites

Customize URL

Customize URL

Google AdWords

Keywords Geo Location Negative WordsSummer Camp for Kids With Kidney Disease Midwest CancerCamps for Kids with Kidney Transplant Kansas City Boys OnlyFree Camp for Kids with Kidney Disease St. Louis Girls OnlyCamps for Children on Dialysis Wichita SportsCamps for Kids on Dialysis Overland Park Church/ReligionHemodialysis Summer Camps Excelsior Springs Day CampsHemodialysis Camps Missouri ArtsRonald McDonald House Camps Kansas EducationRonald McDonald CampsRonald McDonald Camp ChiMerRMHC CampsChildren's Mercy Camps For KidsNephrology Camps for KidsNephrology Camps for KidsCamp ChiMer

Google AdWords

Camp Listing Site

Free Local Business Pages

Free Local Business Pages

SINGLE PAGE REDESIGN

Multiple page REDESIGN

PUBLIC RELATIONS

MEDIA PITCH

EDITORIAL calendar

PRESS RELEASE

PUBLIC RELATIONS

Press Release

Media Pitch

Editorial Calendar

THEME

TSHIRT

TSHIRT

TSHIRT

QUESTIONS?Thank you.