Camp ChiMer

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Marketing Recommendations July 22, 2015

Transcript of Camp ChiMer

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Marketing RecommendationsJuly 22, 2015

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Background information

TODAY

29 YEARS OF SUCCESS

SAFE PLACE FOR KIDS

BEGINNINGS OF CAMP CHIMER

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goals• To increase the brand awareness of

Camp ChiMer

• To increase the number of children applying for and attending Camp ChiMer

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Target audience• Parents

• Children

• Relative, friend or professional influencer

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AGENDA

Brand Elements

Brochure & Poster

Media

Folder

Digital

Public Relations

Theme

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BRAND ELEMENTS

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Brand Elements

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Brand Elements

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BROCHURE & POSTER

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BROCHURE

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BROCHURE

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POSTER

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MEDIA

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Distribution List Expansion

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Free Marketing

NEWSPAPERS

LOCAL EVENTS

SCHOOLS

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POCKET FOLDER

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POCKET FOLDER

front back

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POCKET FOLDER

front back

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DIGITAL

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Digital Recommendations

Website Update

Google Adwords

Listing Sites

Customize URL

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Customize URL

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Google AdWords

Keywords Geo Location Negative WordsSummer Camp for Kids With Kidney Disease Midwest CancerCamps for Kids with Kidney Transplant Kansas City Boys OnlyFree Camp for Kids with Kidney Disease St. Louis Girls OnlyCamps for Children on Dialysis Wichita SportsCamps for Kids on Dialysis Overland Park Church/ReligionHemodialysis Summer Camps Excelsior Springs Day CampsHemodialysis Camps Missouri ArtsRonald McDonald House Camps Kansas EducationRonald McDonald CampsRonald McDonald Camp ChiMerRMHC CampsChildren's Mercy Camps For KidsNephrology Camps for KidsNephrology Camps for KidsCamp ChiMer

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Google AdWords

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Camp Listing Site

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Free Local Business Pages

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Free Local Business Pages

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SINGLE PAGE REDESIGN

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Multiple page REDESIGN

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PUBLIC RELATIONS

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MEDIA PITCH

EDITORIAL calendar

PRESS RELEASE

PUBLIC RELATIONS

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Press Release

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Media Pitch

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Editorial Calendar

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THEME

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TSHIRT

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TSHIRT

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TSHIRT

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QUESTIONS?Thank you.