Cambridge Multifamily Energy Innovation Project
description
Transcript of Cambridge Multifamily Energy Innovation Project
Cambridge Multifamily Energy Innovation Project
MIT Energy Efficiency Strategy Project
INTRODUCTION
MF SECTOR BARRIERS• SPLIT-INCENTIVES
• OWNER/TENANT DISTRUST
• HIGH TURNOVER IN CAMBRIDGE
• PROPERTY MANAGERS DO NOT PRIORITIZE EE
• POLITICALLY CHALLENGING TO REQUIRE UPGRADES
WHAT EXISTS TODAY?• ~ 6 PROGRAMS TOUCH MF SPACE
• CITY & COMMUNITY PARTNERS MARKET PROGRAMS
• LIMITED COMMUNICATION BETWEEN CITY, UTILITY & VENDORS
• CITY CONSIDERED AN ENERGY USE DISCLOSURE ORDINANCE
DRIVE DEMAND
•DATA & INFO •DISCLOSURE•MANDATE
•SEGMENT•CBSM•HEALTH
EXISTING PROGRAMS•OPEN CONTRACTOR POOL(?)
BUILDING UPGRADES
SINGLE POINT OF CONTACT FOR BUILDING OWNER (?)
•INTEROPERABLE CRM•PRESCREEN•SCHEDULE•FOLLOW-UP
PRELIMINARY DESIGN
FINANCING•OBF
ONGOING FEEDBACK•O&M•CAP. MNGT•BEH.
UNDERSTANDING MARKET BARRIERS
MULTI-FAMILY HOUSING A HARD-TO-REACH MARKET IN ENERGY EFFICIENCY
• SPLIT INCENTIVES AND THE “LANDLORD-TENANT PROBLEM”
• TRADITIONAL ENERGY EFFICIENCY PROGRAMS HAVEN’T CRACKED THROUGH
• DESPITE POTENTIAL FOR GREAT SAVINGS, A MARKET FAILURE
LOCAL RENTAL HOUSING MARKET PRESENTS SPECIFIC DIFFICULTIES
• NO COORDINATION AMONG MANY SMALL PROPERTY OWNERS
• YOUNG, MOBILE RENTAL DEMOGRAPHIC• ADDITIONAL RULES FOR CONDOMINIUMS Creative Commons License,
http://www.flickr.com/photos/bradywahl/3942246432/
CHARTING POSSIBILITIES
COMMUNITY ENGAGEMENT PROCESS TO CHART EFFICIENCY OBSTACLES AND OPPORTUNITIES
• BUILDING STAKEHOLDER ROSTER
• CONDUCTING FOCUS GROUPS
• CREATING A MATRIX OF INTERESTS AND INFLUENCES TO INFORM PROGRAM DESIGN
CAN MARKET BARRIERS BE TURNED INTO OPPORTUNITIES?
• USING MARKET SEGMENTATION AS A FOOTHOLD TO CREATE INCENTIVES
A MARKET SEGMENTATION APPROACH
MARKET SEGMENT POINT OF ENTRY PROGRAM DELIVERY MECHANISM
ON-PREMISES OWNERS
FINANCIAL SELF-INTEREST
TRADITIONAL INCENTIVE PROGRAM, POSSIBLE ADDERS
MANAGED BY THIRD-PARTY
PROPERTY MANAGEMENT FIRMS
PARTNERSHIPS AND INCENTIVES TARGETING PROPERTY MANAGERS
VACANT/FOR-SALE UNITS
HOUSING MARKET EFFICIENCY AS A SELLING POINT, DATA-DRIVEN APPROACHES
STUDENT HOUSING ANCHOR INSTITUTION INSTITUTION-BASED MARKETING
CONDOMINIUMS OWNERS ASSOCIATIONS
RECRUIT ENERGY CHAMPIONS
“EVERYTHING ELSE” INFORMATION ACCESS
DATA-DRIVEN PEER PRESSURE
MARKETING PRINCIPLES
BROADEN MARKETERS• CITY STAFF, COMMUNITY ORGANIZATIONS, MULTIPLE CONTRACTORS• COMPENSATION FOR “HOT LEADS” – WORTH?
MAKE IT VISIBLE• CERTIFICATION & RECOGNITION• WHAT IS THE “LEED GOLD” EQUIVALENT?
TRUST IS CRITICAL• PROPOSAL NEEDS TO BE VETTED BY TRUSTED NETWORKS• PEER-TO-PEER PROMOTIONS• GET CONTRACTORS IN FRONT OF OWNERS• WHO IS THE BEST “SINGLE POINT OF CONTACT”?
USE DEADLINES• SPECIAL INCENTIVES • BULK PURCHASING COHORTS• SHOULD CONSIDERING UPGRADE ORDINANCE ALLIANCE?
INTERACTIVE ENERGY MAP FOR RENTALSRENTAL/MULTIFAMILY BUILDINGS COLOR CODED FOR ENERGY EFFICIENCY
DISPLAYS AVERAGE MONTHLY ELECTRICITY AND GAS BILLS AND HEATING FUEL TYPE
RENTERS USE MAP BEFORE MAKING LEASING DECISIONS, HOPEFULLY INFLUENCES LANDLORDS TO IMPLEMENT EFFICIENCY MEASURES
GET DATA FROM NSTAR OR FROM CURRENT TENANTS.
WALK SCORE IS SIMILAR TOOL
ON-BILL TARIFFS: CRACKING THE SPLIT INCENTIVE
ON-BILL TARIFFS: A FORM OF ON-BILL FINANCING•UTILITY (OR OTHER FINANCIER) MAKES UPFRONT EFFICIENCY INVESTMENTS, CUSTOMER MAKES REPAYMENTS ON MONTHLY BILL•IDEAL: MONTHLY SAVINGS >= REPAYMENTS
ON-BILL TARIFFS VS. ON-BILL LOANS•TARIFFS: TIED TO THE PROPERTY VIA THE METER•LOANS: NON-TRANSFERABLE, STAY WITH THE BORROWER
EXAMPLE: MPOWER FUND (PORTLAND, OR)•FOCUSED ON MULTIFAMILY MARKET•BUILDING OWNERS AND UTILITIES ENTER INTO 10-YEAR ENERGY SERVICE CONTRACTS•ENERGY SAVINGS SPLIT BETWEEN OWNERS AND TENANTS, ALSO CAPTURED FOR FUND VIA TARIFF PRO-RATED ACROSS ALL METERS
FACILITATING DEEP GREEN RETROFITSMF DEEP UPGRADE CHALLENGES •MULTI-UNITS – REQUIRES RAPID UPGRADES, IDEALLY UNIT BY UNIT•VARIOUS HEATING SYSTEMS; DIFFERING UPGRADE OPPORTUNITIES•PREVALENCE OF OLDER MASONRY CONSTRUCTION
EXPLORE SOLUTIONS TO MULTI-UNIT STEAM & HW HEATING
POTENTIAL FOR SUPER-INSULATIVE, THIN INTERIOR INSULATION•RIHA – 50 UNIT MASONRY BUILDING, 1940
• AEROGEL INTERIOR INSTALLATION• MANUFACTURER REPORTS 5-YEAR PAYBACK, AFTER TAX INCENTIVES
PROGRAM ROLES•BULK PURCHASING•CAPITAL ASSET MANAGEMENT ASSISTANCE
THANKS!
• http://www.city-data.com/neighborhood/Cambridgeport-Cambridge-MA.html