CAMBRIDGE DATA INSIGHTS

•Mobile Business Intelligence

@JENSTIRRUP•www.jenstirrup.com

@THINKCOPPERBLUEWWW.COPPERBLUECONSULTING.COM

AGENDA

•Demo •Overview• iPad•Mobile Business Intelligence

•PowerPivot•Scalability

DEMO CONTEXT

•Census Data 2001 showed that the fourth largest reported religion in the UK was…

JEDI

SELF-SERVICE MOBILE BI

•The key advantage is that business users have the power of analysing their own data •And then visualising their data, in accordance with data visualisation best practices•Mobile BI is a strategy, not just a technology

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SELF-SERVICE MOBILE WORKFORCE

IPAD

WHY MOBILE BUSINESS INTELLIGENCE?

• Vendors have shifted in favor of Apple’s iPad tablet computer making it the single top priority for Mobile BI application development. (Dresner, 2011, Mobile Business Intelligence Market Study)

ARCHITECTURE

Source

• Ordnance Survey

• Census data

Mash Up

• PowerPivot

Mobile

• Tableau

iPad

• 3G• Wi-Fi

WHAT IS POWERPIVOT?

• Subversive • Two types:

•Free Excel add-in•Sharepoint presentation layer

• Strength: Vertipaq column-oriented data store• Scaleability

POWERPIVOT MASH UP DATA SOURCES

Text

WHAT IS TABLEAU?

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HOW NOT TO DO MOBILE BI

04/08/2023

1%

22%

7%

26%1%

31%

1%

10%

Profit % by Category

AUDIOCAMERAS & CAMCORDERSCELL PHONESCOMPUTERSGAMES & TOYSHOME APPLIANCESMUSIC, MOVIES & AUDIO BOOKSTV & VIDEO

TIPS FOR MOBILE BI VISUALISATION

• Set User Expectations• Balance in combining graphs• Filters• Drill downs• Tooltips

TIPS FOR MOBILE BI VISUALISATION

• Maps can take time to load• Zooming can be problematic e.g. Blackberry Bold • Moire Illusion

ILLUSORY EFFECTS

ILLUSORY EFFECTS

THANK YOU!