Cambria Local Fund Advisory Board MEETING …...5.2.1 Monthly Week/Day/Time 5.2.2 Location! Taitano...

MEETING AGENDA

Date:! ! January 11, 2011!Time:! ! 2:00PM – 3:00PM!Location: ! Cambria Pines Lodge 2905 Burton Drive Cambria, CA 93428!

1. Call to Order! Taitano

2. Public Comment! Taitano

3. Consent Items:

3.1 Approval of Minutes to Meeting Dated 12/14/2010 4. Information Items:

4.1 Committee Reports:CBID Administration Update Marjorie/Cheryl

5. Action/Discussion Items:5.1 Committee Reports!

5.1.1 Events/Promotions! Bram/Ken5.1.2 Marketing! Joe

5.2 Finalize 2011 Committee Meeting Calendar5.2.1 Monthly Week/Day/Time5.2.2 Location! Taitano

5.3 Conslidate Beautification, Community Outreach & Training/Development Committees to be named Outreach Committee.! Taitano

5.4 Introduce first draft of Advisory Board by-laws for review and approval.5.5 Formation of Master Calendar! Nancy5.6 Advisory Board Forms! Pragna

5.6.1 Monthly Committee Reports5.6.2 Project Proposal

! !6. Future Agenda Items/New Business! Taitano

7. Next Cambria Local Fund Advisory Committee Meeting:! Taitano

Date: February 8, 2011Time: 2:00 pmLocation: Cambria Pines Lodge 2905 Burton Drive Cambria, CA 93428

Adjournment

Cambria Local Fund Advisory Board

MinutesJanuary 11, 2011 • Cambria Pines Lodge, Cambria

Board Members PresentPragna Patel-Mueller, El Colibri Hotel & Spa (Co-Chair)Tano Taitano, Cambria Inns (Co-Chair)Bram Winter, Cambria Pines Lodge Joseph Dominquez, Dominquez Studio Lesliann Godfrey, Don Bricker PropertiesSean Wilkinson, Cambria Shores Inn

Absent: Ken Cooper, Bluebird Inn

Others PresentBecky Evans, Cambria Pines LodgeGloria Ardis, Ragged Point Inn & ResortKim Eady, Cambria Shores Inn Nancy Carr, San Simeon Pines ResortNancy McKarney, Graphic Designer/Chamber EventsTerry Damerel, Burton InnVictoria Moreno, Victoria’s Last Resort

CBID: Marjorie Ott, Olallieberry Inn and Cheryl Cuming, CAO

Call to Order by Pragna Patel-Mueller at 2:05pm.

Public Comment2.1 None

Consent Items: 3.1 Approval of Minutes

Meeting minutes were presented as the meeting of December 14, 2010. Consent Approval

Action/Discussion Items:4.1 CBID Report by Cheryl Cuming, CAO

• On February 1st the CBID board will be presented the option to vote on making the Cambria Local Funding Board an official entity within the CBID guidelines and authority.• VCB Free Tourism workshop on January 26. All invited, notice to be broadcast.• WineCoastCountry.com website is gaining popularity with increased visits and page views.• CMS (Content Management Service) is close to being launched for the WineCoastCountry.com site. Allowing constituents to revise/update their own property listings. • Ongoing "shoulder season" campaign by CBID promises to encourage more visits to the SLO area.• A 90 day agreement with Hearst Castle to post a "local lodging" link from the HearstCastle.com home page that leads to Cambria lodging listings. Cost $10,000. Should implement within approximately 2 weeks.• A "Share Guide" will be available soon to allow all constituents to embed marketing videos and local area promotions to their own sites.

4.2 Events/Promotions Committee Report Bram Winter presented the written report of the Events/Promotions committee, see attached. 4.3 Marketing Committee Report

Joe Dominguez reported the committee has met twice since the last board meeting, with a great deal of discussion and ideas presented. The primary goals agreed upon is the need to develop a Marketing Plan and Branding for the area. Short term action was suggested to investigate initiating a "Buzz Campaign" utilizing the advantages of social networking. A written report ustilizing the new Committee Report form will be submitted for future meetings.

Marketing Committee is changing their meeting dates to the second and fourth Tuesday of the month. 12 noon. Second Tuesdays meet at the Cambria Pines Lodge, fourth Tuesdays meet at El Colibri.

4.4 Consolidation of the Beautification, Community Outreach & Training/Development Committee


Tano announced the three committees will be combined and named "Outreach Committee". To meet the third Wednesday of each month, 1 pm at the El Colibri.

4.5 Cambria Local Funding Board By LawsCheryl informed the board that the bylaws are nearly complete as per the boards instruction. The bylaws will be presented to the CBID board after the CLFAB is made official. Copies will be distributed to the CLFAB board for review at the February meeting.

4.6 Informal BudgetPragna noted an informal budget is to be developed to offer board members a clear representation of funds available and how they are being used.

4.7 Official Board criteriaCheryl noted that once the Cambria Local Funding Board becomes official board member attendance will be monitored and absences noted each month as "excused" or "unexcused".

4.8 Next meeting considerations:

• Committee Reports -Marketing -Events/Promotions -Outreach• Review CLFAB bylaws in preparation of acceptance at the March Meeting.

• Review "Monthly Committee Report" Form for use as monthly reporting method for committee chairs. Written in lieu of verbal to establish a record of proceedings and progress.• Review the "Project Proposal - Request for Funds" form for use by committee chairs to make funding requests for consideration by the board.

4.9 Next MeetingTuesday, February 8th from 2 – 3:30 pm at the Cambria Pines Lodge.

4.10 The meeting was adjourned at 3:10 p.m.

MEETING AGENDA

Date:! ! February 8, 2011!Time:! ! 2:00 PM – 3:00 PM!Location: ! Cambria Pines Lodge 2905 Burton Drive Cambria, CA 93428!

1. Call to Order! Pragna Patel-Mueller

2. Public Comment! Pragna Patel-Mueller

3. Consent Items:

3.1 Approval of Minutes to Meeting Dated 01/11/2011 4. Information Items:

4.1 Committee Reports:CBID Administration Update Marjorie/Cheryl

5. Discussion Items:5.1 Committee Reports!

5.1.1 Events/Promotions! Bram Winters/Ken Cooper

5.1.2 Marketing! Joe Dominguez5.1.3 Outreach ! Pragna Patel-Mueller

5.2 Distribution of first draft of Advisory Board by-lawsExplanation of procedures for approval and timeline expected! Cheryl Cuming

5.3 Review "Monthly Committee" report form:Discuss revisions/additions.

5.4 Review the "Project Proposal - Request for Funds" form:Discuss revisions/additions.

5.5 Online Tools Share Sheet from WineCoastCountry.comDistributed online. Explanation and to answer any questions.! Cheryl Cuming

6. Action Items

6.1 New Co-Chairman for Marketing Committee !Sean Wilkinson! Joe Dominguez

6.2 Accept a working name (AKA) for the Cambria Local Fund Advisory Board: "Cambria Tourism Board"

7. Future Agenda Items/New Business! Pragna Patel-Mueller

7.1 Presentation of working budget!

8. Informational

8.1 Marketing Committee Meetings: Second Tuesday of the month, 12:00 pm, Cambria Pines LodgeFourth Tuesday of the month, 12 pm El Colibri Hotel


8.2 Events Promotions Committee Meetings!First Wednesday of the Month, Cambria Pines Lodge, 2:00 pm

8.3 Outreach Committee MeetingsThird Wednesday of the Month, El Colibri Hotel, 1:00 pm

9. Next Cambria Local Fund Advisory Committee Meeting:! Pragna Patel-MuellerSecond Tuesday of the monthDate: March 8, 2011Time: 2:00 pmLocation: Cambria Pines Lodge 2905 Burton Drive Cambria, CA 93428

10. Adjournment! Pragna Patel-Mueller


MEETING AGENDADate:! ! February 8, 2011!Time: ! ! 2:00 PM – 3:00 PM!Location: ! Cambria Pines Lodge - 2905 Burton Drive - Cambria, CA 93428!

1.! Call to Order! ! ! ! Pragna Patel-Mueller

2.! Public Comment! ! ! Pragna Patel-Mueller

3.! Consent Items:!! ! ! Pragna Patel-Mueller! 3.1!Approval of Minutes to Meeting Dated 02/08/2011

4.! Information Items:! 4.1! CBID Administration Update! Marjorie Ott/Cheryl Cuming

5.! Discussion & Action Items:! 5.1! Events/Promotions Committee! Bram Winters/Ken Cooper! ! ! 5.1.1 ! Progress Report! ! !5.1.2! Discussion to Fund Elephant Seal Brochure production & ! ! ! ! ! distribution.! ! !5.1.3 ! Request for Funding Amgen promotional and event day materials: $1,000! 5.2!Marketing Committee ! Joe Dominguez! ! !5.2.1 ! Progress Report! ! !5.2.2! Approval of the Verdin/Riester Proposed Scope of Services! ! !5.2.3 ! Approval of the Verdin/Riester Branding Proposal! ! !5.2.4 ! Request for Funding Verdin/Riester Branding Proposal: $34,000! 5.3!Outreach Committee! Pragna Patel-Mueller! ! ! 5.3.1! Progress Report!5.4 !Approval of Advisory Board by-laws! 5.5! Presentation of Working Budget ! Pragna Patel-Mueller! 5.6! Funding Request package approval for Cambria Chamber of Commerce ! ! The board approved a $625 per month administrative cost in November 2010. ! ! Request package, outlining specific request, is offered for board approval. !6.! Informational!! 6.1!Marketing Committee Meetings: ! ! Second Tuesday of the month, 12:00 pm, Cambria Pines Lodge! ! Fourth Tuesday of the month, 12 pm El Colibri Hotel! 6.2! Events Promotions Committee Meetings!! ! First Wednesday of the Month, Cambria Pines Lodge, 2:00 pm! 6.3!Outreach Committee Meetings! ! Third Wednesday of the Month, El Colibri Hotel, 1:00 pm! 6.4!Next Cambria Local Fund Advisory Committee Meeting:!! ! Second Tuesday of the month - April 12, 2011 - 2:00 pm, Cambria Pines Lodge - ! ! 2905 Burton Drive Cambria, CA 93428

7.! Future Agenda Items/New Business! Pragna Patel-Mueller

Adjournment! ! ! ! ! Pragna Patel-Mueller

CAMBRIA TOURISM BOARD(Cambria Local Fund Advisory Board)

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March

Minutes DRAFTMarch 8, 2011 • Cambria Pines Lodge, Cambria

Board Members PresentPragna Patel-Mueller, El Colibri Hotel & Spa (Co-Chair)Bram Winter, Cambria Pines Lodge Joseph Dominquez, Dominquez Studio Lesliann Godfrey, Don Bricker PropertiesSean Wilkinson, Cambria Shores InnTano Taitano, Cambria Inns (Co-Chair)

Absent: Ken Cooper, The Blue Bird Inn (Excused)

CBID: Marjorie Ott, Olallieberry Inn, Cheryl Cuming, CAO

Others PresentBecky Evans, Cambria Pines LodgeDave Kastner, Central Coast Web ServicesGloria Ardis, Ragged Point Inn & ResortKim Eady, Cambria Shores Inn Mary Ann Carson, Cambria Chamber of CommerceNancy Carr, San Simeon Pines ResortNancy McKarney, Graphic Designer/Chamber EventsTaylor Hilden, Historical SocietyTerry Damerel, Burton InnVictoria Moreno, Victoria's Last Resort

Call to Order by Tano Taitano at 2:01 pm.

Public Comment2.1 Self introductions by Taylor Hilden of the Historical Society and Dave Kastner of Central Coast Web Services.

Consent Items: 3.1 Approval of Minutes: Meeting minutes were presented as the meeting of February 8, 2011.

Moved to approve: Leslie, 2nd: Bram Winters - approved unanimously.

Discussion Items:4.1 CBID Report by Cheryl Cuming, CAO

• HearstCastle.com is now active with lodging links back to WineCoastCountry.com. The link from the opening page takes the user directly to the Lodging page of WineCoastCountry.com.

• 750 unique visitors per day, from 400 prior to Hearst website association. • Currently running a contest to encourage users to utilize the online itinerary features and to sign up for the

newsletter. • Newsletter subscriptions exceed 7,500. • Cheryl will be joining other local representatives on a trip to Salt Lake City to encourage the addition of another

airline to San Luis Obispo airport. • CMS abilities on the WineCoastCountry.com website is launching. This feature allows individual constituents to

update their own profiles online. • Marjorie offered May hs been named Tourism Month. The board of supervisors is passing a resolution in

support of tourism at their May 3rd meeting. Heart Castle will be sponsoring a Tourism Reception on May 5th. Time to be announced.

4.2 Marketing Committee Report by Joe Dominguez. 4.2.1 The board was given a presentation by Verdin Marketing who outlined the creation of a market plan and

branding elements for Cambria. The cost was quoted at $34,000. Does not include actual website development. The proposal and scope of services was supplied to all board members in print and available for download by constituents one week prior to this board meeting.

4.2.2 A motion was made to accept the Verdin/Riester Proposed Scope of Services, Branding Proposal and to request $34,000 to allow Verdin/Riester to proceed as outlined in the written proposal.

Moved to approve: Joe Dominguez, 2nd: Sean Wilkinson - approved unanimously.

4.2.3 Copies of the Marketing Committee Meeting reports for 02/08/11 and 02/22/11 are attached.


4.3 Events/Promotions Committee Report by Bram Winter 4.3.1 The committee was given a presentation by the Historical Society to entertain a request for $12,000 in

support of the Scarecrow Festival in October. Full report attached. 4.3.2 The committee spent a great deal of time discussing the best way to capitalize on the upcoming May 19

AMGEN event. Full report attached. 4.3.3 A motion was made to make funds available for a variety of expenditures to promote Cambria during the

May 19 AMGEN event. The activities are to be structured to create an atmosphere of support and ! ! enthusiasm encouraging increased media coverage by offering a unique spectacle and increased room ! ! stays. The total funds are not to exceed $2,000 and each proposed expenditure is to be accepted and ! ! approved by the co-chairs of the board prior to expenditure.

! ! ! Moved to approve: Bram Winters, 2nd: Lesliann Godfrey - approved unanimously. 4.3.4 The Elephant Seal Brochure project was discussed. The proposal is to fund the production and distribution

of 30,000 brochures. Marjorie suggested we contact both Cayucos and San Simeon to determine if they want to be part of the project and have additional copies printed to satisfy their needs, funded by their local funds. Cheryl suggested the Outreach Committee contact the respective Local Funding boards to establish if there is any interest. Marjorie will take to the next Outreach committee for discussion.

4.4 Outreach Committee by Leslieann Godfrey The committee did not meet as scheduled. Plan to meet March 16, 2011, 1:00 pm at the El Colibri.

4.5 Cambria Local Funding Board By Laws Approval 4.5.1 A motion was made to accept the Cambria Local Funding Board By-Laws as distributed and made available

for download online. Moved to approve: Bram Winters, 2nd: Joe Dominquez - approved unanimously.

4.5 Funding Request package approval for Cambria Chamber of Commerce 4.5.1 A motion was made to accept the Cambria Chamber of Commerce funding request for $4,375. The amount

covers administrative costs facilitated by the Chamber covering Administrative costs December through June. The request was kept at this level to expedite payment for services rendered three months past. The package was distributed and made available for download online one week prior to this meeting. Funding requests for future administrative and facilitation costs will be made prior to June's meeting.

Moved to approve: Pragna Patel-Mueller, 2nd: Leslieann Godfrey- approved unanimously.

Future Agenda Items6.1 Committee Reports - Marketing - Events/Promotions - Outreach6.2 Approval of Secretary appointment6.3 Presentation of Working Budget

Next MeetingTuesday, March 8th from 2 – 3:00 pm at the Cambria Pines Lodge.

Agenda Items must be submitted by March 31st to ensure inclusion on the April 12th Board Meeting.

The meeting was adjourned at 3:00 p.m. by Pragna Patel-Mueller

MEETING AGENDADate:! ! April 12, 2011!Time: ! ! 2:00 PM – 3:00 PM!Location: ! Cambria Pines Lodge - 2905 Burton Drive - Cambria, CA 93428!

1.! Call to Order! ! ! ! Pragna Patel-Mueller

2.! Public Comment! ! ! Pragna Patel-Mueller

3.! Consent Items:!! ! ! Pragna Patel-Mueller! 3.1!Approval of Minutes to Meeting Dated 03/08/2011

4.! Information Items:! 4.1! CBID Administration Update! Marjorie Ott/Cheryl Cuming

5.! Discussion & Action Items:! 5.1! Events/Promotions Committee! Bram Winters/Ken Cooper! ! ! 5.1.1 ! Progress Report! ! ! 5.1.3! Amgen promotional and event day materials & plans! Victoria Moreno! 5.2!Marketing Committee ! Joe Dominguez! ! !5.2.1 ! Progress Report! 5.3!Outreach Committee! Lesliann Godfrey! ! ! 5.3.1! Progress Report! ! !5.3.2 ! Sheriff Substation presentation/letter of support! 5.4! Board Secretary Appointment Approval! Pragna Patel-Mueller! 5.5! Presentation of Working Budget ! Pragna Patel-Mueller! 5.6! Funding Request for Administrative Costs July 2011/June 2012! Mary Ann Carson! 5.6! Projects In Progress Update! Nancy McKarney

6.! Informational! 6.1!Marketing Committee Meetings: ! ! Second Tuesday of the month, 12:00 pm, Cambria Pines Lodge! ! Fourth Tuesday of the month, 12 pm El Colibri Hotel! 6.2! Events Promotions Committee Meetings!! ! First Wednesday of the Month, Cambria Pines Lodge, 2:00 pm! 6.3!Outreach Committee Meetings! ! Third Wednesday of the Month, El Colibri Hotel, 1:00 pm! 6.4!Next Cambria Local Fund Advisory Committee Meeting:!! ! Second Tuesday of the month - April 12, 2011 - 2:00 pm, Cambria Pines Lodge! 6.5!Agenda Item requests due by April 28, 2011

7.! Future Agenda Items/New Business! Pragna Patel-Mueller

Adjournment! ! ! ! ! Pragna Patel-Mueller


MinutesApril 12, 2011 • Cambria Pines Lodge, Cambria

Board Members PresentPragna Patel-Mueller, (Co-Chair)Bram WinterLesliann GodfreySean WilkinsonTano Taitano (Co-Chair)Ken CooperAbsent: Joseph Dominquez (Excused)

CBID: Marjorie Ott, Olallieberry Inn, Cheryl Cuming, CAO

Others PresentDave KastnerKim Eady Mary Ann CarsonNancy CarrNancy McKarneyTaylor HildenCharlie YatesVictoria MorenoChris Lundgreen

Call to Order by Pragna at 2:03 pm.

Public Comment2.1 Taylor Hilden and Chris Lundgreen of the Historical Society and co-chairs of the Scarecrow Festival attended to

make a special request. Taylor shared that they had an immediate need for funding their event and requested we consider a special vote to approve a smaller amount than her original request (from $12,000 to $4500). It was explained to Taylor that we were unable to move forward on her request because the topic was not on the current agenda and by law the board can not take action without due notice to the public. In addition there is a need to go through the Events/Promotions committee for consideration of her new proposal. That committee would then make a recommendation to the board after due consideration.

Consent Items: 3.1 Approval of Minutes: Meeting minutes were presented as the meeting of March 8, 2011.

Moved to approve: Leslie Godfrey, 2nd: Bram Winters - approved unanimously.

Discussion & Action Items:4.1 CBID Report by Cheryl Cuming, CAO

• Hearst Castle relationship continues to benefit exposure to lodging properties on the WineCoastCountry.com website.

• All constituents should have received the first informational newsletter This issue focuses on the use of web tools to manage results and promote their properties.

• Visitation continue to rise. • The US Airways magazine was a great success for exposure to the Cambria area. Additional issues were

reprinted and may be available. Contact Cheryl for information. • Marjorie shared PBS is interested in doing a half hour show that may be funded by all CBIDS in the county.

Each $3000 • Highway 1 Loop: Cal Poly class is working on the proposed route. Morro Bay has shown an interest in helping

to fund the project. • San Simeon advisory board is funding a news release regarding the Highway 1 closure, emphasizing the

highway is open to a point for visitors. Upon the completion of repairs another news release will go out with that announcement.

4.2 Marketing Committee Report by Sean Wilkinson • Sean reported on marketing committee held just prior to board meeting. Report attached. • Discussion on the Moonstone Beach billboard, see report for details. Tano made his presentation resulting in the

same concerns and objections. Subject sent back to the Marketing committee for further consideration and possible solution/decision.


4.3 Events/Promotions Committee Report by Bram Winter • Bram shared details from report, see attached. • Discussion on the progress of the Elephant Seal Brochure: Production includes determining Cayucos and San

Simeon investment to establish a final quantity. Once funding request is finalized a copy of the brochure will be presented as well as the recommendation on what the "funded by" tag line should read.

• Victoria led discussion regarding specifics on the AMGEN day events coming together. Working on entertainment, banners and social network efforts. Raffle prizes are requested to help enhance the event. Raffle donors will be listed on the online promotions. Overall the pieces are coming together nicely with a great deal of effort on Victoria's part.

4.4 Outreach Committee by Leslieann Godfrey • Written report submitted, see attached. • Discussion included: Moving some items originally assigned to Outreach to other committees were it is thought

better suited for action. A new committee list has been established, see attached. • Sheriff's department reps were expected to attend this meeting but schedule conflict prevented this. It had been

suggested this board write a letter of support for a Sheriff's substation installation. Cheryl pointed out the nature of this board is not to take a stand on a topic of this sort, the board decided not to move forward with a letter based on this fact.

4.5 Board Secretary Appointment Approval Motion to accept Leslie Godfrey as the Cambria Tourism Board Secretary. Moved to approve: Ken Cooper, 2nd: Bram Winters - approved unanimously.

4.6 Funding Request for Administrative Costs The Cambria Chamber of Commerce submitted a funding request for $7500. The amount covers administrative

costs facilitated by the Chamber covering Administrative costs July 2011 through June 2012.

A motion was made to "earmark" the $625 per month proposed in the funding request but to wait until a bank account is established for the Cambria Tourism Board to process payments in lieu of using the Chamber as facilitator.

Moved to approve: Pragna Patel-Mueller, 2nd: Ken Cooper- approved unanimously.

4.7 Working Budget Cheryl indicated the budget had been approved by the CBID. She will put together a summary of the Cambria

Tourism Board's "share" so the board can prepare a working budget utilizing actual figures.

Future Agenda Items6.1 Committee Reports - Marketing - Events/Promotions - Outreach6.2 Working Budget

Meeting adjourned 3:12

Next MeetingTuesday, May 10 from 2 – 3:00 pm at the Cambria Pines Lodge.

Agenda Items must be submitted by April 28th to ensure inclusion on the May 10th Board Meeting agenda.

MEETING AGENDADate:! ! May 10, 2011!Time: ! ! 2:00 PM – 3:15 PM!Location: ! Cambria Pines Lodge - 2905 Burton Drive - Cambria, CA 93428!

1.! Call to Order! ! ! ! Tano Taitano

2.! Public Comment! ! ! Tano Taitano! 5 min

3.! Consent Items:!! ! ! Tano Taitano! 5 min! 3.1!Approval of Minutes to Meeting Dated 03/08/2011

4.! Information Items:! 4.1! CBID Administration Update! Marjorie Ott/Cheryl Cuming! 10 min

5.! Discussion & Action Items:! 5.1! Events/Promotions Committee! Bram Winters/Ken Cooper! 10 min! ! ! 5.1.1 !Progress Report! ! ! 5.1.2! Amgen promotional and event day final plans! Victoria Moreno! 5.2!Marketing Committee ! Joe Dominguez! 10 min! ! !5.2.1 ! Progress Report! ! !5.2.2 ! Cambria Chamber Website Redesign Focus Group Meeting! 5.3!Outreach Committee! Lesliann Godfrey 10 min! ! ! 5.3.1! Progress Report! 5.4! Presentation of Working Budget ! Pragna Patel-Mueller! 10 min! 5.5! Policy & Procedure Guidelines for the ! ! ! Cambria Tourism Board! Tano Taitano/Pragna Patel-Mueller! 15 min

6.! Informational! 6.1!Marketing Committee Meetings: ! ! Second Tuesday of the month, 12:00 pm, Cambria Pines Lodge! ! Fourth Tuesday of the month, 12 pm El Colibri Hotel! 6.2! Events Promotions Committee Meetings!! ! First Wednesday of the Month, Cambria Pines Lodge, 2:00 pm! 6.3!Outreach Committee Meetings! ! Third Wednesday of the Month, El Colibri Hotel, 1:00 pm! 6.4!Next Cambria Local Fund Advisory Committee Meeting:!! ! Second Tuesday of the month - May 10, 2011 - 2:00 pm, Cambria Pines Lodge! 6.5!Agenda Item requests due by June 2, 2011

7.! Future Agenda Items/New Business! Tano Taitano

Adjournment! ! ! ! ! Tano Taitano


MinutesMay 10, 2011 • Cambria Pines Lodge, Cambria

Board Members PresentPragna Patel-Mueller, (Co-Chair)Bram WinterJoe DominguezLesliann GodfreyTano Taitano (Co-Chair)Ken Cooper

Absent: Sean Wilkinson (Excused)

CBID: Cheryl Cuming, CAOMarjorie Ott, Olallieberry Inn,

Others PresentGloria ArdisMary Ann CarsonNancy CarrNancy McKarneyVictoria Moreno

Call to Order by Tano at 2:15 pm.

Public Comment2.1 No Public Comment

Consent Items: 3.1 Approval of Minutes: Meeting minutes were presented as the meeting of April 26, 2011.

Moved to approve: Joe Dominquez, 2nd: Bram Winters - approved unanimously.

Discussion & Action Items:4.1 CBID Report by Cheryl Cuming, CAO

• Cheryl wanted to confirm all are receiving the Constituent Newsletter. If not please contact her. This newsletter will contain important methods to best utilize your Tourism Board tools.

• A PBS representative recently spent a few days in the area to include about 10 minutes of a 30 minute show exposing our area. The CBID funded $15,000 for this to happen.

• Reminded that when our area has visiting travel media the CBID does not recommend one hotel over another. A list has been compiled of local hotels who are willing to offer a $79 per night rate. You can be added to that list by contacting Cheryl.

• Next phase of the Co-op plan has been launched: includes L.A. Times.com, negotiations with Sunset Magazine, Outreach to the Central Valley. Over 2000 people have gone to the winecoastcountry

• Web stats still looking good. Newsletter decreased slightly from 24 to 21% and is being studied to determine cause and solution.

• Recently partnered with Wine Alliances which has increased Facebook "likes" by 200 within a week.• Hoping to bring a CTTC conference to our area in November. Will offer excellent opportunity to learn more

about what other BIDs are doing.• Board of Supervisors ordinance is out for vote, May 17 is the meeting where public comments can be made.• Marjorie added the "Savor" kick off was well attended, including four of our current board supervisors. The

fastest selling event for the Savor the Central Coast is the Opening event at Hearst Castle.

4.2 Marketing Committee Report by Joe Dominguez • Joe shared the details from the last April 26 written report. See Attached. • Joe added to the report that Verdin will be offering the first set of logo and tagline suggestions at the next

Marketing Meeting on May 24th.

4.3 Events/Promotions Committee Report by Bram Winter • Bram offered an overview of the written report from the May 4th meeting. • Marjorie Ott has requested the Events/Promotions Committee reconsider storage of the Scarecrows that will be

used from year to year. She believes many of the lodgings do not have sufficient storage for their own scarecrows.


• Victoria added information regarding the Amgen Event day activities, Facebook page is up, posters are ready and distributed, the World Bicycle Relief fundraiser is in place. The hope is to capture the overflow stays from Paso Robles. Victoria also completed a radio interview with Randy White on the current status of the event. She added when hanging colorful banners for the Amgen Event it was found the light posts were unsafe to attempt.

• Regarding the incorporated area event advertising on the WineCoastCountry.com website: Tano explained the advantages of having incorporated areas large events on the site. Nancy questioned whether we are getting equal exposure on the rival sites. Marjorie explained some changes are being made to the site to continue to utilize the draw of the larger events while distinguishing the benefits of staying in our area.

4.4 Outreach Committee by Leslieann Godfrey • Leslie offered overview of report attached. • On the subject of the Trolley being discontinued Pragna suggested the committee work on the variety of avenues

discussed for possibly keeping the Trolley in operation.

4.7 Working Budget New budget not prepared yet, will be offered at next months meeting. A rough estimate is $200,000 available for

distribution.

4.8 Board Retreat Tano explained the upcoming retreat meeting is to discuss and agree upon Board responsibilities, where we have been, what is now active, where are we going, as well as possible new opportunities. In addition overall discussion of refining our procedures and operations.

Future Agenda Items6.1 Committee Reports - Marketing - Events/Promotions • Historical Society Funding Request - Outreach6.2 Working Budget6.3 Retreat Results


Next MeetingTuesday, June 14 from 2 – 3:00 pm at the Cambria Pines Lodge.

Agenda Items must be submitted by June 2 for consideration of inclusion on the June 14 Board Meeting agenda.

MEETING AGENDADate:! ! June 14, 2011!Time: ! ! 2:00 PM – 3:20 PM!Location: ! Cambria Pines Lodge - 2905 Burton Drive - Cambria, CA 93428!

1.! Call to Order! ! ! ! Tano/Pragna

2.! Public Comment! ! ! Tano/Pragna! 5 min

3.! Consent Items:!! ! ! Tano/Pragna! 5 min! 3.1!Approval of Minutes to Meeting Dated May 10, 2011


5.! Discussion & Action Items:! 5.1! Events/Promotions Committee! Bram Winters/Ken Cooper! 10 min! ! ! 5.1.1 !Progress Report! ! ! 5.1.2! Amgen promotional and event day Results! Victoria Moreno! 5 min! ! !5.1.3 ! Scarecrow Festival Funding Request! ! 10 min! 5.2!Marketing Committee ! Joe Dominguez/Sean Wilkinson! 10 min! ! !5.2.1 ! Progress Report! 5.3!Outreach Committee! Lesliann Godfrey 10 min! ! ! 5.3.1! Progress Report! 5.4! Presentation of Working Budget ! Tano/Pragna! 10 min! 5.5! Cal Trans Update! ! Tano/Pragna! 5 min

6.! Future Agenda Items/New Business! Tano/Pragna

7.! Informational! 6.1!Marketing Committee Meetings: ! ! 2nd Tuesday of the month, 12:00 pm, Cambria Pines Lodge! ! 4th Tuesday of the month, 12 pm El Colibri Hotel! 6.2! Events Promotions Committee Meetings!! ! 1st Wednesday of the Month, Cambria Pines Lodge, 2:00 pm! 6.3!Outreach Committee Meetings! ! 3rd Wednesday of the Month, El Colibri Hotel, 1:00 pm! 6.4!Next Cambria Local Fund Advisory Committee Meeting:!! ! 2nd Tuesday of the month - June 14, 2011 - 2:00 pm, Cambria Pines Lodge! 6.5!Agenda Item requests due by June 28, 2011

Adjournment! ! ! ! ! Tano/Pragna


MinutesJune 14, 2011 • Cambria Pines Lodge, Cambria

Board Members PresentBram WinterJoe DominguezSean Wilkinson Tano Taitano (Co-Chair)Ken Cooper

Absent: Pragna Patel-Mueller, Lesliann Godfrey(Excused)

CBID: Cheryl Cuming, CAOMarjorie Ott, Olallieberry Inn,

Others PresentCharlie YatesGloria ArdisKim EadyMary Ann CarsonNancy Carr

Nancy McKarneyVictoria Moreno

Call to Order by Tano at 2:00 pm.

Public Comment2.1 Taylor Hilden of the Scarecrow Festival sponsored by the Historical Society thanked the board for their support

and working with her throughout the process. Local businesses are showing enthusiasm and strong intent to participate. She did want guidance from the board on how to share the Cambria Tourism Board sponsorship on banners and other materials.

2.2 Gloria Ardis shared the Mille Miglla car event will be coming down highway one in August 14, 15 & 16. She indicated the cost to sponsor/participate was very high, but the board should be aware of the event passing through the area.

2.3 Joe Dominguez presented Victoria Moreno a gift of thanks for her efforts on promoting the Amgen tour and her ongoing participation in the overall Cambria Tourism Board efforts.

Consent Items: 3.1 Approval of Minutes: Meeting minutes were presented as the meeting of May 10, 2011.

Moved to approve: Ken Cooper, 2nd: Bram Winters - approved unanimously.

Discussion & Action Items: 4.1 CBID Report by Cheryl Cuming, CAO

4.1.1 Ordinance has been renewed at a 11.5% protest, compared to twice that amount last year.4.1.2 Hearst agreement for website exposure did end last month and CBID is in negotiations on reuniting with

a new agreement.4.1.3 Savor promotion begins in July to hopefully gain momentum for lodging in the Cambria area. Marjorie

added a template is being designed for distribution by individual hotels via their own email distribution.4.1.4 Cheryl explained interest earned is closed out at the end of each fiscal year and allocated to each

individual area as per their percentage share.4.1.5 Cheryl has asked the board to partially reimburse the San Simeon Advisory board for their efforts in

broadcasting alternate routes after the Highway one exposure and the subsequent release announcing the reopening. Their contribution was $3,000 and Cheryl asked the board to consider $1,000 reimbursement along with a $1,000 contribution by the Cayucos board.

4.1.6 It was stressed that when any email communication is made with the board that board members do not "reply all" when responding. In doing so it is a violation of the Brown Act. Any discussion regarding a board issue can not have more than three board members participating.

4.1.7 A new sheet of tools, available on the member site, is now available for use. 4.1.8 A Cal Poly Class recently made a presentation of "Scenic Loop(s)" for promoting the SLO county area.

CBID is interested in making the project a reality and will report as progress occurs.

4.2 Marketing Committee Report by Sean Wilkinson 4.2.1 Sean shared the details from the May 24th written report and the June 14 report, attached.

4.3 Events/Promotions Committee Report by Bram Winter


4.3.1 Bram shared the highlights from the Committee report, see attached. 4.3.2 Ken Cooper pointed out the Friends of the Elephant Seal is installing a "web cam" and it is likely they

may be in the need of funds to maintain. 4.3.2 Regarding the Elephant Seal info brochure it was noted that the organization has been informed some

type of tagline will need to be added indicated funding source. Because both Cayucos and San Simeon have expressed an interest in participating in this project it was suggested three different versions be printed, each indicating the area funding the brochure. Tano suggested the brochure also be available electronically for download.

4.3.2 Amgen report from Victoria: Difficult to gauge success due to circumstance of road closure and necessary redesign.

4.4 Events/Promotions Committee motion: to fund $2,600 to the Cambria Historical Society for marketing and promotion efforts for the October Scarecrow Festival, as per the budget breakdown. See attached. Motion by Ken Cooper, Second by Sean Wilkinson - approved unanimously.

4.5 Outreach Committee by Leslieann Godfrey • Leslie was not present, no report offered.

4.6 Working Budget Tano expressed his views on the creation of a budget for distribution of funds available. In lieu of identifying

specific amounts for each sub committee/category that all committees make their recommendations and funds are distributed as deemed appropriate for each individual project. As funds are distributed a breakdown by category and specific expenditure will be kept for review as needed.

Future Agenda Items5.1 Committee Reports - Marketing - Events/Promotions - Outreach5.2 Financial Report from Cheryl regarding funds available for distribution5.3 Emergency Measures in place to handle incidents such as the closure of Highway one. The Outreach committee

to address and respond.5.4 Recommendations from Marketing Committee regarding Tano's Billboard proposal.5.5 Recommendations from Marketing Committee regarding branding elements from Verdin & website proposal

acceptance or not.5.6 Consider $1,000 Reimbursement to San Simeon Advisory Board for efforts extended to keep public aware of

the highway one conditions.


Next MeetingTuesday, July 12 from 2 – 3:00 pm at the Cambria Pines Lodge.

Agenda Items must be submitted by June 30 for consideration of inclusion on the July 12 Board Meeting agenda.

MEETING AGENDADate:! ! July 12, 2011!Time: ! ! 2:00 PM – 3:00 PM!Location: ! Cambria Pines Lodge - 2905 Burton Drive - Cambria, CA 93428!

1.! Call to Order! ! ! ! Tano/Pragna

2.! Public Comment! ! ! Tano/Pragna! 5 min

3.! Consent Items:!! ! ! Tano/Pragna! 2 min! 3.1!Approval of Minutes to Meeting Dated June 14, 2011


5.! Discussion & Action Items:! 5.1! Events/Promotions Committee! Bram Winters/Ken Cooper! 5 min! ! ! 5.1.1 !Progress Report! 5.2!Marketing Committee ! Joe Dominguez/Sean Wilkinson! 10 min! ! !5.2.1 ! Progress Report! ! !5.2.3 ! Trip Advisor Presence Funding Request! ! 5 min! ! !5.2.4 ! FreshBuzz Social Network Presence Funding Request! ! 5 min! 5.3!Outreach Committee! Lesliann Godfrey 5 min! ! ! 5.3.1! Progress Report! 5.4! Presentation of Working Budget ! Tano/Pragna! 10 min! 5.5! Board Retreat Summary! Tano/Pragna! 5 min! 5.6! Shared costs with San Simeon Advisory Board Request! Tano/Pragna! 3 min

6.! Future Agenda Items/New Business! Tano/Pragna

7.! Informational! 6.1!Marketing Committee Meetings: ! ! 2nd Tuesday of the month, 12:00 pm, Cambria Pines Lodge! ! 4th Tuesday of the month, 12:00 pm El Colibri Hotel! 6.2! Events Promotions Committee Meetings!! ! 1st Wednesday of the Month, Cambria Pines Lodge, 2:00 pm! 6.3!Outreach Committee Meetings! ! 3rd Wednesday of the Month, El Colibri Hotel, 1:00 pm! 6.4!Next Cambria Local Fund Advisory Committee Meeting:!! ! 2nd Tuesday of the month - June 14, 2011 - 2:00 pm, Cambria Pines Lodge! 6.5!Agenda Item requests due by July 28, 2011

Adjournment! ! ! ! ! Tano/Pragna


MinutesJuly 12, 2011 • Cambria Pines Lodge, Cambria

Board Members PresentPragna Patel-MuellerBram WinterJoe DominguezSean Wilkinson Ken CooperLeslieanne GodfreyAbsent: Tano Taitano (Excused)

CBID: Cheryl Cuming, CAOMarjorie Ott, CBID Chairman

Others PresentGloria ArdisJoEllen ButlerJudith Cohen, Fresh BuzzKim EadyNancy CarrNancy McKarneyVictoria Moreno

Call to Order by Pragna at 2:10 pm.

Public Comment2.1 None

Consent Items: 3.1 Approval of Minutes: Meeting minutes were presented as the meeting of June 14, 2011.

Moved to approve: Ken Cooper, 2nd: Bram Winters - approved unanimously.

Discussion & Action Items: 4.1 CBID Report by Cheryl Cuming, CAO 4.1.1 WineCoastCountry.com continues to grow with info pages, plays and events. Nearly half million page views. 4.1.2 Social networking links are not as desired and plans are to improve the numbers back to the website. 4.1.3 Twelve articles ran locally for quarter million impressions for public relations regarding SLO county. 4.1.4 Shoulder season campaign is complete. New Marketing plan has been approved and being executed. Bid alliance is working on future co-op plans. 4.1.5 Savor event is growing and contacts increasing to ensure a successful event. A new contest to encourage participation has been executed. 4.1.6 Cheryl submitted the final budget to Pragna just prior to the meeting. Cheryl added overall TOT from the Cambria region was only a 2% increase from last year, much lower than other regions. CBID understands there is a need to focus on the Cambria region to remedy the poor results.

4.2 Marketing Committee Report by Sean Wilkinson 4.2.1 Sean shared the details from the June 14 and June 28th written reports. Attached.4.2.2 Discussion on the recommendation to fund a Trip Advisor page specific to Cambria at a cost of $15,000

for a year which commences upon payment. Amend the request to task the Marketing Committee with managing content.

Marjorie reminded the board that Cheryl offered to connect with Trip Advisor to ensure we are receiving the best price. In addition she suggested we wait for the Verdin Marketing plan prior to commitment. Joe pointed out waiting for the marketing plan would put progress three months out.

Pragna suggested the board delay taking action until Cheryl can consult with Trip Advisor regarding the price and consider waiting until the marketing plan is complete. Cheryl agreed to contact Trip Advisor and will get back to the board with the info.

4.2.3 Discussion on the recommendation to fund a Fresh Buzz Marketing four month campaign and page design for $4,870. After the four month period additional funding will be requested to continue

management and page updating.

It was pointed out the page would need to be "owned" by an individual in order to create the page. ;


Fresh Buzz would own the page until the time came that the "tabs" might need to be transferred to another individual. Otherwise ongoing "hosting" would be necessary and those specific costs would be

submitted for funding after success of the page can be established.

Marjorie suggested to wait for the Marketing plan from Verdin before proceeding to ensure Facebook is part of the overall recommended plan. Joe offered that some action should be taken now due to the

urgent needs of our community. Cheryl interjected no action should be made without a plan.

4.2.4 It was agreed to discuss with Verdin and determine if the Facebook and/or the Trip advisor projects are part of the Marketing Plan to be offered end of August. If so action may be discussed at the next Marketing meeting.

4.3 Events/Promotions Committee Report by Bram Winter Meeting was postponed. No Report. 4.4 Outreach Committee by Leslieann Godfrey Victoria shared details from June 22 report, see attached. Discussion on the Cambria appreciation tour, being

designed by Victoria. Marjorie added to the report that both Hearst Castle, the Theater and the Piedras Blancas Lighthouse have agreed to offer free tours to the participants.

4.5 Working Budget Pragna shared verbally the current figures representing the dollars available for distribution by our Cambria

Tourism Board. Printed report attached. The current funds available are $260,000 as of May 2011, this is the balance after distributed funds. This report will be published monthly. A comprehensive printed report indicating specific expenditures will be submitted each month by Pragna offering progress and balance.

4.6 Reimbursement to San Simeon area board for their efforts in broadcasting a release regarding the closer and subsequent opening of Highway one. They paid $3,000 and have asked if our board would agree to share the cost. Motion was made by Joe Dominquez to reimburse San Simeon's Local Funding Advisory Board $1,250 towards expenses occurred broadcasting notices regarding the Highway one closure. Second by Leslieann. No further discussion. Approved unanimously.

Future Agenda Items5.1 Committee Reports - Marketing - Events/Promotions - Outreach5.2 Financial Report/Working Budget5.3 Emergency Measures in place to handle incidents such as the closure of Highway one. The Outreach committee

to address and respond.5.4 Recommendations from Marketing Committee regarding Billboard proposals.5.5 Recommendations from Marketing Committee regarding branding elements from Verdin & website proposal.


Next MeetingTuesday, August 9 from 2 – 3:00 pm at the Cambria Pines Lodge.

Agenda Items must be submitted by July 27 for consideration of inclusion on the August 9 Board Meeting agenda.

MEETING AGENDA

Date: September 13, 2011 Time: 2:00 PM – 3:00 PM Location: Cambria Pines Lodge - 2905 Burton Drive - Cambria, CA 93428

1. Call to Order Tano/Pragna

2. Public Comment Tano/Pragna 5 min

3. Consent Items: Tano/Pragna 2 min 3.1 Approval of Minutes to Meeting Dated July 12, 2011

4. Information Items: 4.1 CBID Administration Update Marjorie Ott/Cheryl Cuming 5 min

5. Discussion & Action Items: 5.1 Events/Promotions Committee Bram Winters/Ken Cooper 5 min 5.1.1 Progress Report 5.2 Marketing Committee Sean Wilkinson 10 min 5.2.1 Progress Report 5.2.2 Verdin Proposed Marketing Plan Discussion 5 min 5.3 Outreach Committee Lesliann Godfrey 5 min 5.3.1 Progress Report 5.4 Presentation of Working Budget Tano/Pragna 10 min

6. Provide Information on filling Board vacancy Tano/Pragna 5 min

7. Future Agenda Items/New Business Tano/Pragna

8. Informational 8.1 Marketing Committee Meetings: 2nd Tuesday of the month, 12:00 pm, Cambria Pines Lodge 4th Tuesday of the month, 12:00 pm El Colibri Hotel 8.2 Events Promotions Committee Meetings 1st Wednesday of the Month, Cambria Pines Lodge, 2:00 pm 8.3 Outreach Committee Meetings 3rd Wednesday of the Month, El Colibri Hotel, 1:00 pm 8.4 Next Cambria Tourism Board Meeting: 2nd Tuesday of the month -October 11, 2011 - 2:00 pm, Cambria Pines Lodge 8.5 Agenda Item requests due by September 29, 2011

Adjournment Tano/Pragna


MinutesSeptember 13, 2011 • Cambria Pines Lodge, Cambria

Board Members PresentPragna Patel-MuellerBram WinterSean Wilkinson Ken CooperLeslieanne GodfreyTano Taitano

CBID: Cheryl Cuming, CAOMarjorie Ott, CBID Chairman

Others PresentGloria ArdisJudith Cohen, Fresh BuzzKim EadyNancy CarrNancy McKarneyVictoria Moreno

Call to Order by Pragna at 12:00 p.m.

Public Comment2.1 Marjorie Ott reported that she had attended the San Simeon Advisory board. The board expressed an interest in

partnering with our board on producing the new Elephant Seal Brochure in quantity for use by all constituents. Nancy McKarney reported that her efforts to move the brochure forward were curtailed and that a represenative from the Friends of the Elephant Seals will be solicited to come forward and make the funding request.

2.2 Tano announced Joe dominquez has resigned from the board. It is to be announced there is a board position open, applications will be accepted. The board will then review the applications and make their seletion known to the county CBID to finalize.

2.3 Tano announced Nancy McKarney has resigned her position as Administrator. He indicated both he and Pragna are working on what method they plan to use to fill the vacancy and will share that with the board at the next meeting. Nancy has agreed to fill the position through September.

Consent Items: 3.1 Approval of Minutes: Meeting minutes were presented as the meeting of July 14, 2011.

Moved to approve: Bram Winters, 2nd: Leslieanne Godfrey - approved unanimously.

Discussion & Action Items: 4.1 CBID Report by Cheryl Cuming, CAO 4.1.1 Website continues to improve in activity. TOT stats were shared. See attached report. 4.1.2 The Hearst Castle meeting was very productive and encouraging. There is a desire to continue and expand the relationship between the two entities beyond just the purchase of media via their website. Including such projects as a live cam at the Castle. There are about eight projects on the list to be addressed. Marjorie added they are working together to see how they can improve the "lodging" links on the site to the benefit of our area. 4.1.3 Cheryl reminded all that details and updates can be found at YourCBID.com. There is a Resoure Center as well as regular Admin reports posted for review.

4.2 Marketing Committee Report by Sean Wilkinson 4.2.1 Sean reported on recent activities, please see attached report. 4.2.2 Sean then introduced Mary and Ashlee, from Verdin Marketing Ink to offer a brief presentation on the

Marketing Plan Proposal submitted. No discussion ensured following the presentation.

4.3 Events/Promotions Committee Report by Bram Winter 4.3.1 Bram reported on committee activity (see attached report). He indicated the committee was hesitant to

pursue any one project until a budget was determined. 4.3.2 Cheryl recommended the committee touch base with the Scarecrow Festival coordinators to determine

success figures following the event. 4.3.3 Pragna offered that the lack of a budget should not deter the research and/or planning of an event. Bram

countered that the committee felt it would be a waste of time to develop a proposal that the board would


have no inclination to support. He was looking for some guidance to make the committee's time more valuable and useful.

4.4 Outreach Committee by Leslieann Godfrey Leslieann shared the report from the last meeting, please see attached. 4.4.2Victoria indicated the C.A.T. Crawl project came to a halt due ot the lack of full support by some members of

the board. A survey meant to be sent to the constituents to determine their participation was not sent due to a contention with a general question included on the survey. After some discussion Victoria was told she could go ahead and execute the survey to determine if this type of project would be worth pursuing.

4.5 Working Budget Pragna offered some financial information regarding Cambria Tourism Board income and expenses year to date.

The report had not yet been distributed to the entire board. Cheryl volunteered that the entire report is available to the public upon request. Nancy Carr and others on the board made the request and Cheryl promised to send.

Pragna offered to print and distribute at each board meeting. Cheryl indicated she can simplify by distributing to the board and anyone else who makes the request via email each month.

Kim Eady of Cambria Shores Inn requested a list of the constiuents and their contact info from Cheryl. She agreed to send.

Future Agenda Items5.1 Committee Reports - Marketing - Events/Promotions - Outreach5.2 Financial Report


Next MeetingTuesday, October 11 from 2 – 3:00 pm at the Cambria Pines Lodge.

Agenda Items must be submitted by September 29 for consideration of inclusion on the October 11 Board Meeting agenda.

CAMBRIA TOURISM BOARD Revised(Cambria Local Fund Advisory Board)

Date: October 11, 2011Time: 2:00 PM – 3:30 PMLocation: Cambria Pines Lodge - 2905 Burton Drive - Cambria, CA 93428

1. Call to Order Tano

2. Public Comment Tano 5 min

3. Consent Items: Tano 2 min

3.1 Approval of Minutes to Meeting Dated September 13, 2011

4. Information Items:4.1 CBID Administration Update Ott/Cuming 5 min

5. Discussion & Action Items:

5.1 Events/Promotions Committee Winters/Cooper 5 min5.1.1 Progress Report

5.2 Marketing Committee Wilkinson 20 min5.2.1 Progress Report5.2.2 TripAdvisor Update5.2.3 Web-site Update5.2.4 Acceptance of Marketing Plan

5.3 Outreach Committee Godfrey 5 min5.3.1 Progress Report

5.4 Presentation of Working Budget Cumming 5 min

6. Provide Information on filling Board vacancy Tano 5 min

7. Action Plan for CTB - Managing Assistant Tano 5 min

8. Future Agenda Items/New Business Tano/Pragna

9. Informational9.1 Marketing Committee Meetings:

2nd Tuesday of the month, 12:00 pm, Cambria Pines Lodge4th Tuesday of the month, 12:00 pm El Colibri Hotel

9.2 Events Promotions Committee Meetings1st Wednesday of the Month, Cambria Pines Lodge, 2:00pm

9.3 Outreach Committee Meetings3rd Wednesday of the Month, El Colibri Hotel, 1:00 pm

9.4 Next Cambria Tourism Board Meeting:2nd Tuesday of the month –November 8, 2011 - 2:00 pm,CambriaPines Lodge

10. Agenda Item requests due by October 27, 2011

Adjournment Tano

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Cambria Tourism Board

Cambria Local Fund Advisory Board Minutes

October 11, 2011 – Cambria Pines Lodge, Cambria

Board Members Present CBID Others Present

Tano Taitano, Co-Chair Marjorie Ott, CBID Chair Nancy Carr Bram Winter Cheryl Cuming, CAO Victoria Moreno Sean Wilkinson Nancy McKarney Lesliann Godfrey Absent Pragna Patel-Mueller (excused) Ken Cooper (excused) Guests

Judith Cohen and Joel, Fresh Buzz Geiska Valasque, SLO COG

Call to Order by Tano at 2:06pm Public Comment 2.1 2.1.1 Marjorie Ott confirmed that SLO COG will be arriving to discuss the Scenic

Byway Monument Signage application submitted my Mel McColloch. 2.1.2 An audience member asked if the Events Committee met and it was noted

that meeting dates are outlined at the bottom of the Board agenda. 2.1.3 Nancy McKarney asked if there would be a vote on the Scenic Byway

application today and it was determined that this vote will take place at the next CTB meeting.

Consent Items 3.1 Approval of Minutes: Meeting minutes were presented for the meeting September

13, 2011. Motion to approve: Bram Winter; 2nd by Sean Wilkinson. Approved unanimously. Information Items 4.1 CBID report by Cheryl Cuming, CAO

4.1.1 Confirmed 5,435 new engagements on Face Book, and over 2,400 new e-subscribers bringing the total subscriber base above 11,000.

4.1.2 Website traffic shows improvement in Lodging Pageviews, and holding steady at just over 11,000 average monthly Unique Visitors.

4.1.3 TOT was reported at 6.7% overall for the CBID region for July 2011, and a 12.4% increase specific to Cambria.

4.1.4 Savor numbers will be confirmed at the November meeting. The CBID did gather over 1,200 names in the Win a Bike promotion and had 500 attendees at the

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VIP Reception at Hearst Castle. The CTB expressed an interest in sponsoring a Friday activity at Savor 2012.

4.1.5 Upcoming efforts include Shoulder Season campaign launch on 11/1/11, working with Cal Poly and other BIDs/DMOs on the Highway 1 Loop project and the Stewardship Marketing workshop.

Discussion & Action Items

5.1 Events Committee Report by Bram Winters 5.1.1 Bram confirmed that the local area missed the annual publications deadline so

it will need to be considered for 2012. 5.1.2 The Scarecrow Festival recap will be prepared and provided to the CTB at the

November meeting. CAO Cuming confirmed that a sponsorship results form can be created for this process.

5.2 Marketing Committee Report by Sean Wilkinson 5.2.1 A website proposal will be pursued that provides an alternative at $50,000

using the same platform as Hearst Castle, WCC.com and the upcoming revamp of the San Simeon site. Sean and CAO Cuming will work with RIESTER to prepare a scope of services and budget.

5.2.2 TripAdvisor plan details were reviewed and Sean confirmed that the $7,500 banner buy is required in order to confirm the community page. It was recommended to pursue this $15,000 investment.

5.2.3 FreshBuzz Media presented a Social Media plan totaling $33,000 annually, and also provided details on the TripAdvisor content management at $12,125 annually.

5.2.4 Pierre Rademaker will be approached to provide a logo proposal, and had estimated a range of $6,000 - $10,000. A scope and cost will be provided to the Board for review.

5.2.5 Sean and CAO Cuming confirmed the total investment for the above projects totaled approximately $160,000. Budget detail, along with reoccurring costs, will be provided for Board review.

5.3 Outreach Committee Report by Lesliann Godfrey 5.3.1 Gieska Valasque, SLO COG provided a brief overview of the Scenic Byway

Monument Signage process and request for funding to complete the engineering design and permitting, and confirmed SLO COG will provide time needed to bring the project to construction. The approved conceptual drawings must be used for the 2 signs that will be constructed, one in North Village and one in South village, and Gieska confirmed that it will not be lit. $3,500 is being requested with an anticipated timeline of 3 – 9 months with construction scheduled for Summer 2012. The Board would consider placing on a Special agenda for Board vote.

5.4 Presentation of Working Budget 5.4.1 CAO Cuming provided the updated budget worksheet as of August 2011

(collections from July 2011) totaling $335,067.77. No questions were asked.

Page | 3

Board Vacancy 6.1 Information on filling Vacancy 6.1.1 Tano confirmed that the focus will be on identifying a Managing Assistant and

that Board applications should be submitted to Tano and the goal is to fill by December.

Managing Assistant

7.1 Action Plan for CTB Managing Assistant 7.1.1 Tano reviewed the proposed Scope of Work. Clarity was requested on

whether the new MA will be paid through the Chamber, which will be determined once Mary Ann Carson returns. The selection process was discussed and it was determined that the Selection Committee (Tano, Pragna, Marjorie) will review all resumes and bring the final candidate to the CTB for approval.

7.1.2 A motion was made to have the Selection Committee recommend a final candidate to the CTB for approval, including terms and compensation. Motion to approve: Bram Winter; 2nd by Lesliann Godfrey. Approved unanimously.

Future Agenda Items/New Business 8.1 The Board confirmed the need for a Special Meeting, which was confirmed for 2pm

on 10/27 at the San Simeon Pines Breakfast Room. 8.1.1 The next regularly scheduled CTB meeting will be November 8, 2011 from 2

– 3:30pm at the Cambria Pines Lodge. Adjournment: Tano adjourned the CTB at 3:03pm.

CAMBRIA TOURISM BOARD Agenda

(Cambria Local Fund Advisory Board)

Date: October 27, 2011 (Special Meeting)

Time: 2:00pm – 3:30pm

Location: San Simeon Pines Lodge Breakfast Room

1. Call to Order Co-Chairs

2. Public Comment Co-Chairs

3. Consent Items Co-Chairs

3.1 Approval of Minutes to meeting dated October 11, 2011

4. Information Items

5. Committee Reports

6. Discussion & Action Items

6.1 Trip Advisor Community Page and Fresh Buzz Content Plan Approval

6.2 Fresh Buzz Social Media Plan Approval

6.3 RIESTER Web Site Proposal Approval

6.4 Rademaker Design Logo Proposal Approval

6.5 Scenic Byway Application Approval

7. Future Agenda Items/New Business

7.1 Vacant Board Seat – accepting applications

8. Closing Comments

9. Informational

9.1 Marketing Committee Meetings

2nd Tuesday of each month 12pm, Cambria Pines Lodge

4th Tuesday of each month 12pm, El Colibri Hotel

9.2 Events & Promotions Committee Meetings

1st Wednesday of each month 2pm, Cambria Pines Lodge

9.3 Outreach Committee Meetings

3rd Wednesday of each month 1pm, El Colibri Hotel

9.4 Next Cambria Tourism Board Meeting

2nd Tuesday of each month 2pm – 3:30pm, Cambria Pines Lodge

November 8, 2011

9.5 Agenda Item Deadline: 10 works days prior to scheduled Board meeting

Adjournment Co-Chairs

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Cambria Tourism Board (CTB)


October 27, 2011 (Special Meeting) – San Simeon Pines Lodge, Cambria


Tano Taitano, Co-Chair Marjorie Ott, CBID Chair Nancy Carr Pragna Patel-Mueller Cheryl Cuming, CAO Victoria Moreno Sean Wilkinson Terry Damerel Lesliann Godfrey Kim Eady Bram Winder Absent Ken Cooper (unexcused) Guests

Judith Cohen and Joel Rayden, FreshBuzz Geiska Valasque, SLO COG

Call to Order by Tano at 2:02pm Public Comment 2.1 2.1.1 Terry Damerel asked for clarification on the process for proposal review

regarding RIESTER website and Rademaker logo proposals. Sean Wilkinson confirmed that the proposals were discussed at the last Marketing Committee meeting. It was requested that the Committee review all proposals before they are provided to the CTB.

2.1.2 Marjorie Ott encouraged the CTB to write a letter to the Historical Society to show their appreciation for a successful Scarecrow and Harvest Celebration.

Consent Items

3.1 Approval of Minutes: Meeting minutes were presented for the meeting October 11, 2011.

Motion to approve: Bram Winter; 2nd by Sean Wilkinson. Approved unanimously. Information Items

4.1 CBID report by Cheryl Cuming, CAO Cheryl confirmed that a full report will be reported at the regularly scheduled CTB

meeting on 11/08/2011. Committee Reports

5.1 Outreach Committee Report by Lesliann Godfrey 5.1.1 Lesliann provided the tourism brochure from Morro Bay for future

consideration.

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5.1.2 The survey is being developed for the CAT Crawl. Committee was asked to confirm who the survey will be from and how it will be distributed.

5.1.3 Directional signage is also being explored and Cal Trans will be approached, and was noted that additional funding could be provided by CTB.

5.1.4 The committee is researching a scholarship program for local kids. 5.1.5 The committee also discussed the opportunity to develop a hiking and trail

guide working with Cal Poly Interns. It was noted that Cuesta College has a Tourism/Hospitality program that should also be considered.

5.1.6 Trash can receptacles and improvements to the public restrooms are also under consideration. It was noted that the Cambria Chamber is working with CCSD. It was requested that the CTB also consider PG&E electrical boxes (recently done as a public art project in San Luis Obispo).

5.1.7 Mural art is being considered on the exterior of the 5 public restrooms. 5.1.8 It was recommended that the Outreach and Events/Promotions Committees

be combined as one. 5.2 Events Committee Report by Bram Winters

The events committee did not meet and will provide a complete report at the 11/08/2011 regularly scheduled CTB meeting.

5.3 Marketing Committee Report by Sean Wilkinson

Refer to the Discussion and Action Items section for details regarding the Marketing Committee report.

Discussion & Action Items

Cheryl Cuming reviewed a Marketing Proposals recap that outlined the anticipated costs and reoccurring expenses for all proposals being considered. Tano noted that the current available budget is $364,079, with a projected annual collection of $200,000. The current proposed projects range in total from $114,285 - $130,035.

Trip Advisor Community Page and Fresh Buzz Content Plan 6.1 Trip Advisor Media Proposal 6.1.1 Sean reviewed the community page commitment at $7,500 annually, and the

375,000 banner impressions budgeted at $7,500 for a total media package of $15,000. Motion to approve: Bram Winter; 2nd by Lesliann Godfrey. Discussion: Kim Eady had questions on whether the B&B listings could be edited out of the hotel listings, and Tano and Nancy Carr provided additional insights. Approved unanimously.

6.1.2 Sean reviewed the FreshBuzz (FB) proposal to management the content of the Trip Advisor community page totaling $7,625, which includes 6 months of management. Motion to approve: Lesliann Godfrey; 2nd by Pragna Patel-Mueller. Discussion: It was asked who will manage FreshBuzz and confirmed that FB will meet monthly with the Marketing Committee. The content will be driven from the contractor FB and approved by the Marketing Committee. It was requested that the newly hired Managing Assistant own this project in the future, and all agreed. It will be determined if the Managing Assistant will work with the Content Management System directly or through FB. Tano abstains. Motion carries.

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Social Media Plan Approval 6.2 FreshBuzz Social Media Platform Design and Management Campaign 6.2.1 Sean recapped the current proposal for consideration. Pragna recommended

that Phase I be completed, and then additional phases will be approved, including Phase II at $7,500 and Phase III at $9,000. Phase I will include hosting $360 (12 months) plus $7,000 for strategy (research, marketing, planning and blueprint), totaling $7,360. Motion to approve: Sean Wilkinson; 2nd by Bram Winter. Discussion: none. Approved unanimously.

Website Plan Approval 6.3 RIESTER Website Proposal 6.3.1 Sean confirmed that the WordPress platform will be utilized which would allow

to easy use of WCC.com content. Terry Damerel asked if the lower budget amount ($48,000) could be approved, and then an additional scope could be requested, additional she asked for a non-performance clause based on faith. Cheryl Cuming confirmed that the amount could be approved as a “not to exceed”, and through “sole sourcing” RIESTER can be selected without a concern of the $24,999 cap. It was further explained that the County will provide an agreement to RIESTER on the commencement of work which will cover non-performance. Motion made to approve the RIESTER website proposal at a range of $48,000 - $63,750 with key milestone evaluations in place. Motion to approve: Pragna Patel-Mueller; 2nd by Lesliann Godfrey. Discussion: none. Approved unanimously.

Logo Proposal

6.4 Rademaker Logo Estimate for Design Services 6.4.1 Sean reviewed scope of work and fees detail ($6,300) provided in the

Rademaker proposal, and Bram confirmed the process would be managed through the Marketing Committee, and the preferred option will be shared with the CTB, along with 2 alternate designs (if needed). Pragna requested additional information be provided to clarify the number of designs provided, and to confirm the process if the CTB does not approve the initial designs provided. CTB agreed that the recently approved Marketing Plan should be provided as background. Bram will confirm the requested details and report back to the CTB at the next regularly scheduled meeting on 11/08 to ask for a motion to approve the logo design costs.

Scenic Byway Application

6.5 Application from Cambria Chamber of Commerce for Scenic Byway Community Gateway Monuments

6.5.1 Tano reviewed the application request for $3,500 for architectural and design work to complete the current signage proposal, and confirmed additional costs are being incurred due to a new location requiring engineering changes. Motion to approve: Sean Wilkinson; 2nd by Lesliann Godfrey. Discussion: none. Approved unanimously.

Future Agenda Items/New Business 7.1 Vacant Board Seat 7.1.1 Tano confirmed that applications are being requested, and will be publically

posted at the Vets Hall. It was requested that an email be sent to all constituents,

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including the application form, to announce the vacancy with the requested deadline for submission of 11/30, emailed to the CBID CAO Cheryl Cuming with the final selection in the December CTB meeting. Marjorie confirmed that she will work with the Chamber to request it also be send to their member date base. Cheryl will provide a draft email to Tano, Pragna and Marjorie for review.

7.2 Managing Assistant

7.1.1 Tano confirmed that 36 applications have been received from 6 regions and that interviews will begin the week of 10/31. The goal is to present the best candidate on the 11/08 CTB meeting. It was requested that more than 1 candidate be provided to the CTB.

8.0 Closing Comments

8.1.1 Marjorie confirmed that the STAY ad is back up on the Hearst Castle website. 8.1.2 Victoria confirmed that the tours at the Castle have been updated, and Cheryl confirmed that all updated tours information is available on WCC.com. 8.1.3 Nancy Carr stated that if the Board considers a brochure like Morro Bay, that it could place the Cambria Magazine at risk and to consider this. 8.1.4 Victoria asked is the Managing Assistant could work out of the Chamber office, and Tano confirmed that they will be asked to work from home so they can focus on CTB business. Pragna stated that it is critical that the person selected know the Cambria properties and that they have the flexibility to visit each property and meet the owner. 8.1.5 Pragna suggested a Local Fund reception with Cambria, San Simeon and Cayucos. December 7 at 5pm was suggested. Cheryl will reach out to the San Simeon and Cayucos local fund to confirm date works for all. 8.1.6 Lesliann asked about other local boards outreach efforts and Cheryl confirmed she will provide the presentation from Cayucos.

Adjournment: Tano adjourned the CTB at 3:35pm.

CAMBRIA TOURISM BOARD (CTB) Agenda


Date: November 8, 2011

Time: 2:00pm – 3:30pm

Location: Cambria Pines Lodge




3.1 Approval of Minutes to meeting dated October 27, 2011


4.1 CBID Update Ott/Cuming

4.2 Financial Update Cuming


5.1 Outreach Godfrey

5.2 Events/Promotions Winter

5.3 Marketing Wilkinson


6.1 Combining Events/Promotions and Outreach Committees

6.2 Rademaker Design Logo Proposal Approval

6.3 Managing Assistant Final Candidate(s)

6.4 Status of Approved Projects

6.4.1 Trip Advisor, Social Media, Website, Monument Signage

6.5 Local Fund Reception on 12/07 5pm


7.1 Vacant Board Seat – applications requested by 11/30

8. Closed Session

8.1 Marketing Assistant

9. Closing Comments

Informational







3rd Wednesday of each month 11am, El Colibri Hotel



December 13, 2011



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November 8, 2011 – Cambria Pines Lodge, Cambria


Tano Taitano, Co-Chair Marjorie Ott, CBID Chair Victoria Moreno Pragna Patel-Mueller Cheryl Cuming, CAO Nancy McKarney Sean Wilkinson Lesliann Godfrey Bram Winder Absent Ken Cooper (unexcused) Guests

Call to Order by Pragna at 2:02pm Public Comment

2.1 2.1.1 Tano reiterated that all motions will come to the CTB first for discussion, and then be open to public discussion. He noted that Closing Comments have been added to the agenda for additional discussion prior to adjournment.

Consent Items

3.1 Approval of Minutes: Meeting minutes were presented for the meeting October 27, 2011.

Motion to approve: Tano Taitano; 2nd by Lesliann Godfrey. Approved unanimously. Information Items

4.1 CBID report by Cheryl Cuming 4.1.1 Cheryl noted that the Summer/Savor promotion gained 5,435 likes on Face

Book, 1,179 new e-subscribers totaling 11,252. Lodging page views increased to 11.7% (up 5% over the 3 month period). Average monthly UVs are down by 5.3% to 10,636.

4.1.2 TOT as reported in September for August is flat YOY. The State reported 9.2%, CBID 9%, SLO/PR 6.6%, SB County 5.2% and Monterey County at 7.4%.

4.1.3 Savor stats were shared and overall it was reported that 6,600 people attending Saturday & Sunday, and over 8,500 throughout the 4 day event.

4.1.4 Pragna asked why STR data is not being used versus TOT. Cheryl explained that Cambria, and all CBID areas, currently do not have the minimum number of lodging properties reporting so this data in not available.

4.1.5 The CBID Shoulder Season campaign will launch on 11/15 and will focus on increasing lodging page views by targeting 4 niche audiences prevalent in CA. The campaign will run from mid-November through June 2012.

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4.2 Financial Report by Cheryl Cuming 4.2.1 The available funds total $364,824.85. Cheryl noted that the recently

approved applications (totaling $100,035) have not yet been reflected. Committee Reports 5.1 Outreach Committee Report by Lesliann Godfrey 5.1.1 Lesli confirmed that a full report had been provided at the 10/27 meeting and

added that the two surveys are being finalized and will be brought to the Board for final approval. Marjorie noted that the Chamber is willing to send the business survey to their members.

5.1.2 Lesli confirmed that there will be a meeting with the CCMA on 11/22 at 2pm. 5.2 Events Committee Report by Bram Winters 5.2.1 Bram shared the legwork that had been done to determine if a tree could be

purchased and decorated and the cost was prohibitive. It was suggested to contact Mel at the Chamber regarding the tree on his lot near the Shell station.

5.2.2 The committee will be asking merchants about additional holiday décor to extent hospitality night. This will be pursued for 2012.

5.2.3 Shoulder Season events are of interest, thus the committee will reach out to the Historical Society and the Chamber to determine if events like Holidays in the Pines could be improved. This will be a focus for 2012 holiday season.

5.2.4 Interest was expressed in a Olallieberry Festival. 5.2.5 An idea was also discussed regarding the Atlas Obscura Festival. 5.2.6 It was suggested that the Events Committee meet with the Chamber

Marketing Committee, which meets on the 1st Wednesday of each month at 9am. 5.3 Marketing Committee Report by Sean Wilkinson 5.3.1 Sean confirmed that the committee met with FreshBuzz to review content

needs for Trip Advisor and Social Media. A weekly email meeting was confirmed for every Monday.

5.3.2 Trip Advisor will be selected by zip codes, and Charlie Yates will be providing data for the committee to review.

5.3.3 The logo proposal was reviewed and the committee recommends that the Board accept the proposal. If approved, Pierre Rademaker will be invited to the 11/22 Committee meeting in order to be given specific direction by the group.

5.3.4 Sean summarized Terry Damerel’s concerns regarding the website scope and the ability for VMI|RIESTER to deliver on the suggested Word Press platform. The committee agreed that these concerns would be covered in the agreement that VMI|RIESTER must sign with the county.

5.3.5 Sean confirmed a committee policy in that all proposals will be presented in writing and reviewed thoroughly by the committee prior to bringing them to the CTB.

5.3.6 The website next steps will be to confirm a meeting with the Chamber to set forth the MOU details.

5.3.7 Each project will launch when they are complete so that projects can begin to be used to promote Cambria.

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Discussion and Action Items 6.1 Combining Events/Promotions and Outreach Committees

6.1.1 Lesliann asked that this request be tabled as both committees have many action items they are working on, and would prefer that this topic be revisited at a later date. It was suggested that Events collaborate with Outreach so that organizations that host events that the CTB may consider funding, and being approach by the Outreach Committee.

6.2 Rademaker Logo Proposal

6.2.1 Sean recapped the current $6,300 proposal for consideration, and confirmed that 3 designs would be provided, and Pierre would work with the group until a logo design was agreed upon. Motion to approve: Bram Winter; 2nd by Tano Taitano. Approved unanimously.

6.3 Managing Assistant Final Candidates 6.3.1 Tano confirmed that 2 final candidates have been selected. They will be

given an assignment to complete and will be asked to present on 11/15. Tano confirmed that each candidate will be asked about the marketing skills and knowledge.

6.3.2 The approval of the Managing Assistant will be placed on the 12/13 agenda.

6.4 Status of Approved Projects 6.4.1 Sean confirmed that applications had been completed and approved by the

CTB co-chairs for Trip Advisor media, Trip Advisor Content Management, Social Media Phase I, Website Redesign and the Monument Signage. Paperwork has been submitted to the County for processing. The Website Redesign will require approval by the BOS, which is scheduled for 12/13.

6.5 Local Fund Reception

6.5.1 Pragna confirmed the reception will take place on Wednesday 12/7 at 5pm at El Colibri. Several board and committee members volunteered to enlist local wineries and restaurants.

6.5.2 It was requested that the CBID Board members also be invited. 6.5.3 Cheryl confirmed that both Vacation Alliance of Cayucos and the San Simeon

Visitor Alliance have been informed about the date, and are planning to attend.

Future Agenda Items/New Business 7.1 Vacant Board Seat 7.1.1 Tano confirmed that an email was send to all constituents announcing the

deadline of 11/30 for applications. Marjorie will confirm that the Chamber will also solicit out to their membership.

7.1.2 It was requested that the selection of the next Board seat be placed on the 12/13 agenda.

8.0 Closed Session 8.1.1 The closed session regarding the Marketing Assistant was not needed, and

will be placed on the 12/13 agenda.

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8.0 Closing Comments

8.1.1 It was noted that Ken Cooper has had 3 unexcused absences. Tano will contact Ken regarding his ongoing interest to serve on the CTB.

Adjournment: Pragna adjourned the CTB at 2:44pm.



Date: December 13, 2011

Time: 2:00pm – 3:00pm

Location: Cambria Pines Lodge




3.1 Approval of Minutes to meeting dated November 08, 2011









6.1 Local Fund Reception Recap

6.2 Outreach Survey Approvals (2)

6.3 Vacant Board Seat Applications

6.4 Ken Cooper’s Attendance Status


8. Closed Session

8.1 Marketing Assistant Approval

9. Closing Comments

Informational










January 10, 2012





Date: December 20, 2011

Time: 3:30pm – 4:30pm

Location: San Simeon Pines




3.1 Approval of Minutes to meeting dated November 08, 2011









6.1 Local Fund Reception Recap

6.2 Outreach Survey Approvals (2)

6.3 Vacant Board Seat Applications

6.4 Ken Cooper’s Attendance Status


8. Closed Session

8.1 Marketing Assistant Approval

9. Closing Comments

Informational










January 10, 2012



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December 20, 2011 – Cambria Pines Lodge, Cambria


Pragna Patel-Mueller Marjorie Ott, CBID Chair Victoria Moreno Ken Cooper Cheryl Cuming, CAO Nancy McKarney Sean Wilkinson Gloria Ardis Lesliann Godfrey Nancy Carr Absent Bram Winter (excused) Tano Taitano (no longer on the Board due to change in constituency status) Guests

Judith Cohen, FreshBuzz

Call to Order by Pragna at 3:34pm Public Comment 2.1 2.1.1 Nancy McKarney asked why the CTB is no longer using email notification for

all interested in the CTB agenda and meeting announcements. Pragna noted that the CTB is not required to notify via email and specifics can be found on the members site. It was agreed that this can be addressed as a future agenda item.

Consent Items

3.1 Approval of Minutes: Meeting minutes were presented for the meeting November 8, 2011.

Motion to approve: Sean Wilkinson; 2nd by Lesliann Godfrey. Approved unanimously.

Information Items 4.1 CBID report by Cheryl Cuming 4.1.1 Cheryl noted that the Shoulder Season promotion was launched on 12/5 and

WCC.com visits have already increased 42%, with Lodging Page Views increasing to 19.75% of total page views.

4.1.2 TOT as reported in October for September is up 36%, with YTD TOT up 10.6% and July – September TOT up 13.5%. Current month and YTD stats for the State 9.1% and 11/3%, SLO/PR 2.5% and 7.6%, SB County 5% and 8.4 % and Monterey County at 13% and 3.3% respectively.

4.1.3 It was noted that the VAC just completed a logo contest for $500 and got 36 entries, and the VAC also approved $4,999 for the Sea Glass Festival.

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4.2 Financial Report by Cheryl Cuming 4.2.1 The available funds total $382,165.99, and the Funds After Anticipated

Applications totals $278,630.99. Committee Reports 5.1 Outreach Committee Report by Lesliann Godfrey 5.1.1 Lesli confirmed that the CTB will vote on both surveys and the outreach

committee will proceed if approved. 5.1.2 Lesli noted that outreach was looking in to banners on Main Street. Marjorie

Ott said the Chamber had received monies to place brackets on the light posts. 5.2 Events Committee Report by Ken Cooper (in Bram’s absence) 5.2.1 Ken noted that the committee had requested revisions to the Scarecrow

application, and upon receipt of the updated application, it will be determined if this will be presented to the Board in January.

5.2.2 Holiday ideas are being explored, including a Christmas Market. 5.3 Marketing Committee Report by Sean Wilkinson

5.3.1 Sean confirmed that the sole focus of the committee has been the logo development and that the committee had met 3 times since the last CTB meeting.

5.3.2 Rademaker Design provided 4 logo concepts, and the committee has narrowed down to 1 design, which was provided to the Board.

5.3.3 Once the logo revision process is complete, a final logo design will be provided to the Board.

Cheryl asked if the CTB would like to add the Chamber to the committee reports and the Board agreed.

Discussion and Action Items 6.1 Local Fund Reception/Mixer

6.1.1 Pragna reported that San Simeon, Cayucos and Cambria were all represented at the 12/7 mixer. All agreed it was a great start with lots of positive feedback.

6.2 Outreach Survey Approvals 6.2.1 Lesli and Victoria provided the Board with the CAT Crawl and Thursday night

business surveys. It was noted that question #6 should be provided in alpha order. Motion to approve: Sean Wilkinson; 2nd by Ken Cooper. Approved unanimously.

6.3 Vacant Board Seat Applications 6.3.1 Pragna noted that the application being considered will fill the vacancy

created by the departure of Joe Dominquez. 6.3.2 Pragna confirmed that the vacancy recently created by Tano Taitano must be

processed through the County to note that the seat is open. This vacancy will be addressed in the January CTB meeting.

6.3.3 Cheryl noted that the applications being considered include Jim Allen, Victoria Moreno, Barbara Gray, Paul McDonnell and Jeffery Hentger.

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6.3.4 Ken Cooper shared his support of Victoria Moreno, noting that she is “very involved, socially aware and imaginative”.

6.3.5 Pragna called for a vote, and Victoria Moreno was selected by the majority. 6.3.6 Cheryl confirmed that she will contact the other applicants to confirm their

interest in participating in the board applications process to fill the seat left vacant due to Tano’s departure.

6.4 Ken Cooper’s Attendance Status 6.4.1 Pragna noted that the approved By Laws state that any Board member can

have 3 unexcused and 25% excused absences within 12 months. Currently Ken Cooper has 2 unexcused and 30% excused from February 2, 2011 through December 20, 2011.

6.4.2 Ken reiterated his interest in continuing to serve, and stated that he clearly understands the absence policy as noted in the By Laws.

Future Agenda Items/New Business 7.1 It was requested that Meeting Notification be added. 8.0 Closed Session – Managing Assistant

8.1.1 The closed session regarding the Managing Assistant was called, and Co-Chair Pragna asked for Marjorie Ott and Cheryl Cuming to remain. The Board agreed to a 6-month term starting January 10, 2012 at a not to exceed about of $20,600 plus reimbursable expenses.

Motion to approve: Ken Cooper; 2nd by Lesliann Godfrey. Approved unanimously. 8.0 Closing Comments

8.1.1 Nancy Carr asked the Board to reconsider having anyone on the CTB who doesn’t have a business in Cambria.

Adjournment: Pragna adjourned the CTB at 4:45pm.

Cambria Local Fund Advisory Board MEETING …...5.2.1 Monthly Week/Day/Time 5.2.2 Location! Taitano...

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