Online fundraising workshop

Siem Reap|| March 19, 2012

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Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them.

• International donations• Corporate partnerships• Matching grants• Marketing campaigns • Donor Management• New Donors• Fundraising and capacity

building training• Credibility/Recognition• UK and US Charitable

Status

GlobalGiving Value Propositio

n

GlobalGiving Today

Overall donations made through GG to date: $80.6 mnOverall donations made through GG in 2011: $30.1 mnNumber of donors to date: 237,246Projects receiving funding: 5,014 Number of visitors who visit GG.org each week: 30-40KAverage donation amount per org: ~$9,000/year (Median: $2,400)Countries disbursed to: 120 countriesTop Donor Countries: USA, Canada, UK, Australia, India, SingaporeAverage donation size: $78 (Median: $25) 

Working with YOU

Itinerary• Online Fundraising:

Breakdown• Networking• Building an Online

Fundraising Strategy• Joining the Global Giving

Community–Why Global Giving– Our Application Process

• Is GG for you?

Separate into groups!

What brought you here today?

How familiar are you with online fundraising?

What are your organization’s largest sources of income?

Trends in Online Giving 2011

technology doesn’t make us social

it influences our behaviors

Source: David Armano

Step 1: Identify Your Network

Your direct contacts

The contacts of

your contacts

People you have never

met/contacts of contacts’

contacts/only via onilne

Activity

List who is in your organization’s inner, outer, and far outer circles?

Come up with a number of how many people can you reach in

each circle?

•Donors•Volunteers and co-workers•Beneficiaries•Community members•Local business leaders•Local media•Friends and family!

Your Existing Network

• Host volunteers• Join local non-profit

associations• Take advantage of

networking opportunities• Organize house

parties• Get creative!

Step 2: Building your Organization’s Network

Why do people give?

Building network:Create Advocates

• Make your network work for you!

• Get people excited• Engage your audience• Facilitate a personal

connection to your cause!

You Your networks

Source: David Armano

Maintain and Nurture…Like

any good relationship!

email donor fundraisers

social media

offline events

Step 3: Identifying your method

What is social media?

What do you use social media for?

What types of social media does your organization use?

some success

greater potential

Your supporters will author their own messages

>500 million Facebook users

50% of users login daily

Most users have 130 friends

The average user is connected to 60 groups, events, or causes

26 million Twitter users

About 11 million Pinterest users

Working for Engagement

Awareness

Engagement

Donation

Step 4: Driving Engagement with networks (new and old)

Engagement = Conversation

Conversation is about give and take in all social platforms.

7 Tips for Social Media

Join the conversation around the cause

Join the conversat

ion around

the cause

Celebrate big news 

Share staff culture

Remember the medium

Use calls-to-action to direct behavior(but remember to balance sharing

videos, photos, and links with regular asks)

Start your own traditions

Ex: (“photo of the week”)

Measure the levels of engagement

Social media…

1. Why would anyone want to listen to us on any social network?

2. How can we deliver value, experience or content worth sharing?

3. Why should people want to stay connected to us over time?  Why should they come back?

4. Why should they choose to ask others to share our content?

5. Why would they invest their time and express loyalty in their networks?

Try it Out…Your boss has asked you to post about today’s GlobalGiving workshop on your nonprofit’s Facebook Page. Decide:• who is your audience?• what is your key message?• what is your organization’s personality?• what do you want them to do as a result of the message

(tell them!)

Break time!

• Meet your neighbor! • Expand your circle!• Share ideas, lessons learned, and

resources!

Itinerary• Online Fundraising:

Breakdown• Networking• Building an Online

Fundraising Strategy• Joining the Global Giving

Community–Why Global Giving– Our Application Process

• Is GG for you?

Let’s Create a Strategy

1. Identifying network2. Building network3. Identify your method4. Driving Engagement5. Identify your audience6. Set goals7. Make a plan8. Reevaluate

Step 5: Who is your audience?

OTHER• Disaster Givers• Event Supporters• Last Minute Gift

Givers

- Source: Network for Good

The “soccer mom”

•Tend to be women

•30-40s

•Coastal

•Urban

•Socially & env. conscious

•Well educated

The “young professional”

•20-30s

•International experience

•Internet savvy

Step 6: Set Goals

• Set annual goals & quarterly benchmarks

• Consider past accomplishments

• Broad and narrow goals• Be realistic

Step 7: Make a Plan

• Outline your tactics• Get creative• Set deadlines• Set milestones to achieve

at each deadline

Don’ts

• Don’t jump to the ask• Don’t oversaturate your

contacts/donors with communication• Don’t think there is one solution• Don’t just use 1 type of medium

Activity: Let’s create a strategy…

1. Raise $4000 from 50 donors in 1 month

2. Map out communication plan to announce the campaign

3. Include when to use Twitter, Facebook, Email, and any other resource you use

4. Mark when to send thank

you’s to donors

Did you do this?

• Make someone responsible• Set milestones• Identify your audience• Have a timeline for your campaign

• Create a sense of urgency

Step 8: Reevaluate

• Establish benchmarks• Set aside time for

evaluation• Measure results against

goals:• Engagement• Donations

QUESTIONS ABOUT ONLINE FUNDRAISING?

Benefits to Organizations

• Donor tools• Volunteer listings• Corporate partnerships• Fundraising campaigns

15% of donations- Provides access and promotion to corporate partners

- Developing more corporate partner relationships

- Visibility and promotion- Webinars, trainings, and toolkits- Mobile giving, fundraiser pages, volunteer networks, and credit card fees

**50% of donors cover the fee so averages out to 8-9% per donation**

How do we work?

Partner tools: Building Fundraising Capacity

• Monthly trainings• One on one consultations• Connecting with highly-skilled volunteers• Blog: http://tools.blog.globalgiving.org/

Come here for:– External opportunities– Summaries and slides from past trainings– Details on matching campaigns and other– opportunities– General online fundraising tips

Business Partnerships

04/08/2023 62

• Amount raised in 2011: $7.5million +

• Corporate partners in 2011: 65

• Corporate partners: Eli Lilly, Hilton, Sabre, Nike, Capital One, Moodys, Google, Western Union , Cummins, and dozens more

Employee Engagement: Nike

Employee Engagement: Eli Lilly

GlobalGiving Photo Contest

Other Campaigns

Joining GlobalGiving

Nomination Form

Due Diligence process

Open Challenge

How to Join GlobalGiving

• Nominate your organization using the online nomination form

• Complete GlobalGiving’s Due Diligence requirements

• Post a project and participate in an Open Challenge

• Raise $4,000 from 50 donors

Eligibility Requirements• Registered organization – no

individuals, businesses, etc.• Advanced English• (At least occasional) access to

the internet• Non-evangelizing• Non-discriminating• Eligible to receive international

donations• Charitable purpose

Due Diligence – Key documents

• Certificate of Registration• Organizational Documents• How is your organization run?• Dissolution Clause

• Financial Statements• Be detailed!

• List of Board and Staff members• Text document only

• Program documents• What are your programs? How do

they work?

Post a Project:tell a powerful story

specificsimple

How to Succeed in an Open

• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks

• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards

Then What?

• Become an active GlobalGiving partner

• Post frequent Project Reports• Send Thank You’s to your donors• Post another project• Participate in GlobalGiving campaign

Is your organization ready for GlobalGiving?

• International Network– Credit cards, Internet

access• Online presence– Website, Facebook, Twitter

• Online outreach– Email list, Facebook

network

THANK YOU!

Contact:Jacqueline Leejlee@globalgiving.orghttp://www.globalgiving.org