CalPoly App Dev Club Presentation
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Transcript of CalPoly App Dev Club Presentation
HACKS FOR BUILDING A SUCCESSFUL APP
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WHO IS THIS GUY?
VP of Technology @ Hathway Previously:
Server DevelopmentApp Development
Scrum Master
MIKE MAXWELL
Source: Flurry Analytics
CUSTOMER EXPERIENCE
WHAT WE’LL COVER
IDEATION
STRATEGY
DESIGN
DEVELOPMENT
ITERATION
HACKS
HACKSSmall bits of wisdom that pay unexpectedly high return on time invested.
INCEPTION, STRATEGY, &
ITERATION
1.You should be aiming to solve a problem in your user’s life.
2.K.I.S.S.
3.If you need help, find it.
4.Always be gathering data & reviewing analytics
Jan 16, 2017 - Feb 14, 2017Devices and Network Overview
Key Metric:
Top Device Models
OS Versions
iOS 10.2
iOS 10.2.1
iOS 10.1.1
iOS 10.0.2
iOS 9.3.5
iOS 10.0.1
Other474,194
Sessions
42.6%
5%
8.1%
35.8%
Top Network Operators
(not set)at&t mobility llc
sprint burbank poptime warner cable internet llc
frontier communications corporationsprint anaheim pop
Apple
iPhone
472,725 Sessions
99.69%
Apple
iPad
1,119 Sessions
0.24%
Apple
iPod Touch
350 Sessions
0.07%
Screen Resolution Sessions
750x1334 274,947
1080x1920 148,088
640x1136 48,231
640x960 2,661
320x480 167
Mobile Input Selector Sessions
touchscreen 474,194
Mobile Device Branding Sessions
Apple 474,194
© 2017 Google
All Users
100.00% New Users
CoffeeBean iOS
All Mobile App Data ЫGO TO REPORT
5.“Release” early & often
DESIGN
USER EXPERIENCE VS.
USER INTERFACE
6.You can get meaningful user data from design prototyping.
7.Design with real content.
8.Aim to make an unforgettable & intuitive first impression on your users.
WITHIN 24 HOURS, APPS HAVE A 21% RETENTION RATE
BY DAY 90, IT DROPS TO 1.89%.
DEVELOPMENT
9.Don’t be intimidated to start learning & practicing.
https://github.com/vsouza/awesome-ios
Android: https://github.com/JStumpp/awesome-android
10.Use open source heavily and give back when you can.
11.React Native is looking extremely promising.
QUESTIONS?
INTERESTED IN JOINING US?
Test Automation & QA Intern
Associate Software Engineer
Interested? @themisterwell or MustangJobs
Proprietary and Confidential. Not to be distributed or reproduced without permission.
805.265.6863 wearehathway.com 81 Higuera Street, Suite 220 San Luis Obispo, CA 93401
Thank You