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PRESENTATIONON
BUSINESS ENVIRONMENT
CALORIE CARE :- BY Mr. CYRUS DRIVER
PRESENTED TO:- PRESENTED BY:-Mr. RAJPREET SINGH SAGAR GUGLANI RAGHAV
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INTRODUCTION TOCYRUS DRIVER
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CYRUS DRIVER
He is an air force child Founder of own business “CALORIE CARE” Joined IIM Ahemedabad Job work- Private equity job in singapore with J P
MORGAN- 2004 set up his own business i.e
“CALORIE CARE”
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CYRUS DRIVER SAID
-Learn importance of starting small enterprise to growing big.-Company should be built bootstrapp way.
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BEGINNING TEAM
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Board of Director
Cyrus Driver- Is a co-founder of our company. - A graduate of IIT Bombay - MBA from IIM Ahmedabad
Parinaz Driver- Is a co-founder of our company and plays an
executive role in the company’s operations. - A graduate of Christ College, Bangalore
Cont…
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Cont…
Dr. Aashish Contractor- Head of Department, Preventive Cardiology- Physiology from the University of Virginia, USA - graduated from T.N. Medical College,
University of Mumbai, India
David Danziger - head of sales and marketing- A graduate of Harvard College and Harvard
Business School
Cont…
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Cont…
Sujay Naik - Head of strategic marketing- An engineering graduate - MBA from IIM Ahmedabad.
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WHAT IS CALORIE CARE???
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F:\YouTube - how much hidden sugar in your food - http-__www.calorie-counter.portalsbay.com.flv
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Calorie care
India's first and only calorie-counted meal
wide variety of freshly cooked calorie-counted meals to individuals across Mumbai
Our team of creative chefs and dieticians work together to ensure that your meal is not just healthy, but also tasty and varied
The meals are individually packed in hygienic
contamination-proof packing with a clear account of the nutritional
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Why calorie care business came into existance???
He always had a weight problem
good apportunity to be an early mover in growing space.
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Philosophy of calorie care
We enjoy our work
We don’t cut corners
We don’t make false promises
We know we can do better
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ORDER DELIVERY VAN
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ORDER DELIVERY MEN
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How it started?
Constituting the product as such tasty and healthy.
Sports nutritionist LISA JOHN worked along with two professional chefs to create a library of calorie counted recipes.
Tested thousand of recipes and come up with 150 recipes.
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CUISINE
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About cuisine
Modelled with chef kamlesh kumar (ambassdor skychef)
Stainless still counters Uniform workers with caps and gloves Air conditioned area with Air conditioned
van (moving of food from one department to another)
Freshness and hygiene in nature
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CUISINE
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How it work?
Step 1 :- choose your meal plan
Step 2 :- contact us
Step 3 :- Healthy meals are prepared fresh in our health kitchen
Step 4 :- Get the fresh meal delivered right to your home / office
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Cont…
Step 5 :- Customer Care Support
Call our Customer Care team at 022-
24122100
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Attention & way of customisation
Attractive packing Small touches like a napkin with each
meal Consult dietician- Food preference like indian or chinese- Do u have allergic to onion or green
peas? Delivery at- office( Mon – fri)- Home(Saturday)
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SAFE PACKAGING
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Hurdles
Getting sundry municipal licence.
Finding location
Setting up a professional kitchen
Required a sizable investment
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Achievement
Currently calorie care delivers 600 meals
Sale approxitmately 2 crore in its second year
Profit are reinvested in the business
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Calorie care entered into :-
Health malls
Health food cafes
Gym in mumbai
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Advice to young entrepreneurs
Keep your dreams alive
Choose practical path
Carefully planned
Sure that your are financially stable
Start from small then expand to large
Confident with your product then launch and sell
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“HEALTH IS WEALTH”