Calls to action on Facebook

w tribecount.com.au f facebook.com/tribecount t @tribecount

How-to pick right calls-to-action on Facebook


This Cheat Sheet highlights the baSiCS of creating and optimizing CallS-To-aCTion on Facebook to meet your marketing goals.

so what is it call-to-action and why would you do it? in a broader online world we call call-to-action an image or text that prompts your visitor to do some form of action.on Facebook call-to-action can prompt an engagement (such as like or comment) or an interaction (such as clicking the link, watching video). Engagement calls keep your fans active and your facebook community healthy. interaction calls are often the posts which would create mea-surable Roi for your brand. both are important and require some skills to execute.

Engagement call-to-action

interaction call-to-action


What to remember when executing engagement calls-to-action:

1. one call to action per postKeep in mind people engaging on Facebook could be also watching TV, having dinner etc. Their attention may be already diluted. So choose onE call to action, do not ask them many questions or write a long post.

2. Do not be a bore Your post will appear in their news stream – it will compete with their friends updates --- are you too boring?

Do your friends talk in this language?We could not figure out what these posts are trying to achieve...neither could their fans...



3. attach a picture to grab their attentionRemember the saying, ‘a picture tells a thousand words’

4. ask the question where people can vote ‘yes’ with their like.This will make ‘liking’ easy

Who can say no to THiS question? nothing to say... just inspire with the picture!



5. ask for commentsHere you can do anything: ask fans to fill the blanks, ask fans to guess something on the picture – be clear what you want. Change your techiques often, so you do not sound like a broken record.



6. ask for feedback on your projectno one likes to be ‘talked at’. Fans need to feel that it is THEiR page.


What to remember when trying to get interaction:

What to remember when trying to get interaction… there is one secret really…

1. neVeR eVeR give away everything in the post. intrigue the user; tease them –so they will not be able to resist your link etc.

Would you click?

Calls to action on Facebook

Technology

Transcript of Calls to action on Facebook