Callie Jones Digital Portfolio
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Transcript of Callie Jones Digital Portfolio
CALLIE JONESSOCIAL MEDIA PORTFOLIO
SINGLE COLUMNCAREER EXPERIENCE
ü Create, curate, and manage social media pages for clientsü Post content across multiple social and digital platformsü Develop monthly content calendarsü Monitor accounts through Hootsuite, Sprout Social and NUVIü Incorporate social media analytics into development of strategies
and content
SINGLE COLUMNSPECIALITIES• Social media strategy• Social media management•Project management• Social media instruction & public speaking•Google Analytics
SINGLE COLUMN
FacebookTwitterInstagramSnapchatLinkedInPinterestGoogle+YouTube
AREAS OF EXPERTISE:SOCIAL MEDIA MARKETING
ANALYTICSGoogle AnalyticsGoogle AdWordsHootSuiteSprout SocialNUVI
CLIENTS:• UNIVERSITY OF OKLAHOMA
POLICE DEPARTMENT• CRIMSON GUARDIAN• MARRIOTT AT NCEDCONTENT CALENDARS FOR:• OU MEN’S BASKETBALL• MISS RODEO USA• FATHOM IMPACT TRAVEL
LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION
WHAT WAS IT?
• An original German-style Pilsner brand created by digital and creative team members
• Creatively complete with full packaging, logos, a slogan, print ads, a commercial spot, guerilla campaign and social media calendar
Placed 1st in the competition after presenting to a panel of judges and again to the agency
DIGITAL
PROCESS: The team used five platforms to establish a following of active consumers who align with the brand and enjoy great beer and an environmentally sustainable lifestyle.
LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION
DIGITAL STRATEGY: To create awareness with relevant and engaging content that connects the brand’s great taste with sustainable design.
Snapchat
SOCIAL MEDIASCREENSHOTS AND ANALYTICS
!
SINGLE COLUMN
Responsibilities: ü Write copy for both platformsü Create bi-weekly content calendarsü Utilize Sprout Social and NUVI for social media
analyticsü Evaluate app’s activations and insights to
optimize and increase downloadsü Collaborate with the video team on social
video concept that best aligns with the client strategy
OUPD: CRIMSON GUARDIANPLATFORMS MANAGED:
Crimson Guardian is a mobile application designed to give OU students the ability to improve the safety of their community immediately with three major functions:
1. Trusted Guardians are given permission to watch over users
2. Safety Timer: allows Guardians to monitor user’s status and location and receive notification if timer expires
3. Anonymous Location-based Tips: Users report suspicious activity and send in tips to authorities
SOCIAL MEDIA CONTENTOUPD: CRIMSON GUARDIAN
2,138
781,038
REACTIONS, COMMENTS & SHARES
VIDEO VIEWS
PEOPLE REACHED
TONE: Informative, humorous, inviting and protective
SINGLE COLUMN
Feb 15-March 14
SINGLE COLUMNMARRIOTT AT NCEDPLATFORMS MANAGED:
69,315
1,781
5%
Reach:People talking about this:Engagement:
SINGLE COLUMN MARRIOTT AT NCEDNorman the Elf campaign
November 30 - December 25, 2015
FACEBOOK.COM/CALLIEJONESS
TWITTER.COM/CALLIEJONESS
(817)-271-7535
LINKEDIN.COM/IN/CALLIEJO93
CONTACT ME