Call Intelligence Index
Transcript of Call Intelligence Index
2015 Call Intelligence IndexWhat do phone calls have to do with digital marketing? It turns out, everything.
And we know because Invoca is a call intelligence solution. That means a lot of phone calls run through our platform.
Millions and millions and millions and millions...
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So what did we find from analyzing 32 million phone calls?
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A whole lot. But here are the 5 big-picture takeaways that will
make your marketing much more powerful.
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One
Nothing beats a conversation
A real, voice-to-voice conversation is the most influential interaction in the customer’s
path to purchase.
In fact...
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Phone calls have 30-50% conversion rates. Compare that to just 1-2% for clicks.
30-50%
Phone Call Conversion
2%
Click Conversion
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Two
Customers love to call when...
They need personal assistance
75%
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of consumers say a phone call is the quickest way to
get a response.
51%
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of customers say they “always” or “frequently” need to call a business from a mobile search ad.
They conduct mobile searches
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They want to make a purchase
of mobile searchers say click to call is most valuable
in the purchase phase.61%
As a result, calls are increasing across industries, especially those that rely on lead generation.
Home Services
Insurance
Automotive
Education
Financial Services
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Three
Mobile drives phone calls
Mobile-specificChannels Mobile Search
45%54%
Did you know...
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54% of calls come from mobile-specific marketing channels.
45% come from mobile search alone.
Four
Phone calls deliver revenue
$2.2 billion in sales in 2014
In 2014, marketers that use Invoca drove more than $2 BILLION in revenue from phone calls.
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Five
Phone calls provide deep customer
insights like...
Key customer demographic data California drives the most number of calls,
but Mississippi has the highest number of calls per capita.
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Valuable behavioral trends The most popular day for calls is Tuesday,
which has 48% more calls than Sunday.
Mobile Landline
Mon Tues Wed Thurs Fri SatSun
Call Volume
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Quality indicators Phone calls are a source of extremely high quality traffic. The average call duration across industries and marketing channels is more than 4 minutes
long , revealing high-buyer intent.
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4 min 7 sec
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But that’s not all Download the full report. We promise it will be
the first step to driving revenue and relationships across every customer interaction.
DOWNLOAD NOW
Sources: New Voice Media, Google, The Role of Click to Call in the Path to Purchase