TO MAKE IT EASIER FOR YOU to know where to type your answersPlease enter your information into the blue boxes...The pink boxes will show your automatically calculated to

PLEASE ENTER THE name of your museum:remember to enter your information in the blue boxes

What is your county or sub-region?

Stage 1: Calculate your TOURISM VALUE, using REGIONAL and LOCAL figures

Enter the total no. of your adult visitors here:

ValueEnter % of visitors who are local £0.00

Enter % of visitors who are day trippers £0.00

Enter % of visitors who stay overnight £0.00

Total gross tourism value: £0.00

The green boxes contain information to help you understand how and what totals are being calculated.

This section calculates the value your museum has upon tourism in the region and in your county/sub-region.

Please estimate the number if you do not have exact details

Now estimate the percentage of your adult visitors who are local, day-trippers or making an overnight stay...This first set of figures calculates your tourism value using figures based on the assumed tourist spend across the West Mids region as a whole.

1 – Tourism Impacts EXAMPLE:

A museum in the West Midlands had 13,500 visitors in the last financial year (20012/13), of which 10,000 were adults. The museum estimates that 40% of these adults are local visitors, 40% are day trippers and 20% overnight visitors.

Local visitors: 4,000 X £15.29 = £61,160Day trippers: 4,000 X £30.57 = £122,280Overnight visitors: 2,000 X £59.61 = £119,220

THEREFORE, in 20012/13, the museum made a total gross visitor impact of £302,660 on the local economy.

To help you estimate % of local visitors, research shows that forLarge museums (more than 50k visitors p/a) : average is 31%

Please highlight the figures relevant for your patch:

COUNTY OR SUB-REGION

Birmingham, Black Country & Solihull £0.00 £0.00 £0.00Herefordshire £0.00 £0.00 £0.00Shropshire £0.00 £0.00 £0.00Staffordshire £0.00 £0.00 £0.00Warwickshire £0.00 £0.00 £0.00Worcestershire £0.00 £0.00 £0.00

FOR INFO: Local visitor spend calculationsare based on these assumptions* (per adult/per day)

Local visitors Day trippers OvernightsW Mids region £15.29 £30.57 £59.61Birmingham, Black Country & Solihull £14.40 £28.80 £59.61Herefordshire £13.23 £26.45 £59.61Shropshire £15.70 £31.41 £59.61Staffordshire £17.00 £34.00 £59.61Warwickshire £13.16 £26.31 £59.61Worcestershire £16.12 £32.25 £59.61

The following figures are an automatic calculation of your impact on tourism in your individual counties or sub-region, using more localised statistics.

Value of local

visitorsValue of day

trippersValue of

overnight stays

* supplied by DCResearch for AIM Economic Impact Toolkit, Feb 2014

Stage 1: Calculate your TOURISM VALUE, using REGIONAL and LOCAL figures1 – Tourism Impacts EXAMPLE:

A museum in the West Midlands had 13,500 visitors in the last financial year (20012/13), of which 10,000 were adults. The museum estimates that 40% of these adults are local visitors, 40% are day trippers and 20% overnight visitors.

Local visitors: 4,000 X £15.29 = £61,160Day trippers: 4,000 X £30.57 = £122,280Overnight visitors: 2,000 X £59.61 = £119,220

THEREFORE, in 20012/13, the museum made a total gross visitor impact of £302,660 on the local economy.

To help you estimate % of local visitors, research shows that forLarge museums (more than 50k visitors p/a) : average is 31%

£0.00£0.00£0.00£0.00£0.00£0.00

Total tourism impact:

Stage 2: Calculate your IMPACT ON LOCAL EMPLOYMENTThis represents the full impact your museum on employment in the local economyThere are three important statistics here:

enter your figures into the blue boxes...

many Full Time Equivalent (FTE) PAID staff does your museum employ?This is your direct employment value

How many of your PAID STAFF do not live in your county or sub-region? - this is the part of your impact which has benefit outside your county/sub-region

ow many Full Time Equivalent (FTE) VOLUNTEERS work in your museum?

0.25

0.38 Don't change these figures! They are the same for ever1.2

TOTAL indirect & induced EMPLOYMENT VALUE 0.0 jobsThis represents the effect your museum has on employment in the local area

TOTAL direct, indirect & induced EMPLOYMENT VALUE: 0.0 jobshis represents the full employment impact of your museum on the local economy

Your direct employment impact - the number of Full-Time Equivalent (FTE) staff posts that your museum pays for in the county/sub-region

Your indirect & induced employment impact - the number of FTE posts in the county/sub-region around your museum which benefit from your staff/volunteer workforce being there to run the museum.Your direct, indirect & induced employment impact - the full employment value of your museum

Deadweight (the value or impact that would have occurred without you)Displacement ratio (the part of your impact which is accounted for elsewhere in the local area)Multiplier (this relates to jobs in the local area which benefit from your museum being there)

To calculate the number of FULL TIME EQUIVALENT staff and/or volunteers, Add up the average number of hours worked by your whole team each week and divide by 36 (average UK FTE hours)For example If 2 full-time and 3 part-time staff work a total of 180 hours in a week, then...Divide 180 by 36= 5 full time equivalent staff (FTE)

If your volunteer team of 7 contribute a combined average total of 108 hours per week, then...Divide 108 by 36= 3 full time equivalent volunteers (FTE)

To help you estimate how many of your team live outside the local area (if you do not have the data to hand), research shows that forLarge museums (more than 50k visitors p/a) : average is 25%

Don't change these figures! They are the same for ever

To calculate the number of FULL TIME EQUIVALENT staff and/or volunteers, Add up the average number of hours worked by your whole team each week and divide by 36 (average UK FTE hours)For example If 2 full-time and 3 part-time staff work a total of 180 hours in a week, then...Divide 180 by 36= 5 full time equivalent staff (FTE)

If your volunteer team of 7 contribute a combined average total of 108 hours per week, then...Divide 108 by 36= 3 full time equivalent volunteers (FTE)

To help you estimate how many of your team live outside the local area (if you do not have the data to hand), research shows that forLarge museums (more than 50k visitors p/a) : average is 25%

Stage 3: Calculate the impact of your SPEND ON GOODS & SERVICES

- By local, we mean within your county or sub-region.

enter your figures into the blue boxes...

What is your total expenditure on goods and services?This is your direct spend valueHow much money do you spend on non-local goods or services? 0

0.25 Don't change these figures! 0.38 They are the same for everyone.

1.2

£0

TOTAL direct, indirect & induced spend: £0

This section works out the approximate financial impact your museum has on the local economy through your expenditure on goods and services. NOTE:

- Goods and services include everything you spend money on for your museum, except for staff salaries. It includes utilities, exhibition and conservation materials, event resources etc.

this is the part of your impact which has benefit outside your county/sub-regionDeadweight (the value or impact that would have occurred without you)

Displacement ratio (the part of your impact accounted for elsewhere in the local area)

Multiplier (this relates to suppliers in the local area which benefit from your museum)

TOTAL indirect & induced SPEND IMPACT on LOCAL AREA

To help you estimate how much you might spend on non-local goods & services (if you do not have the data to hand), research shows that for Large museums (more than 50k visitors p/a) : average is 61%

Stage 3: Calculate the impact of your SPEND ON GOODS & SERVICES

Don't change these figures! They are the same for everyone.

To help you estimate how much you might spend on non-local goods & services (if you do not have the data to hand), research shows that for Large museums (more than 50k visitors p/a) : average is 61%

Stage 4: Calculate your VOLUNTEER VALUE

enter your figures into the blue boxes...

Please enter the... where 1 day = 7 hrsNumber of hours provided by 'unskilled' volunteers over the year £50 £0

Number of hours provided by 'skilled' volunteers over the year £150 £0

r of hours of professional services provided by volunteers over the year £350 £0

Total number of VOLUNTEER HOURS provided 0

TOTAL VOLUNTEER VALUE £0

The time donated by your volunteers may not be paid for with a salary, but it can be shown to have a financial value when you apply for funding.You should always keep a record of the amount of volunteer hours donated to your museum. You can then to calculate and share the potential financial value of these hours, especially in funding applications, since they represent a massive contribution in kind to the cost of running your museum or delivering a project.

NB: The financial value of your volunteers calculated here does not have a direct economic impact on your local area, but the presence of your volunteers will definitely have an indirect impact, since their work brings visitors to the area to spend money.

This table will calculate the value contributed by your volunteers using the Heritage Lottery Fund formula for costing volunteer time. It has three levels, roughly representing the differing relative values of the skillsets required and tasks performed by your volunteers.NOTE: One volunteer day = 7 hoursIf you do not know the hours for the whole year, provide an estimate by calculating the average volunteer contribution over a week or a month and multiply it by number of weeks/months your museum is operational.

value

This might include volunteers who carry out basic sorting and cleaning, gallery supervision, steward at heritage events or do general maintenance work

This might include volunteers who are trained in collections care techniques, assist with specialist research projects or plan and lead an education workshop

This might include volunteers who are trustees, provide legal or professional advice, write a business plan or create an interpretation strategy or learning activities

Your museum: 0

Your county or sub-region: 0

1. Your total TOURISM VALUE

£0.00 £0.00 £0.00 £0.00More localised totals...Birmingham, Black Country & Solih £0.00 £0.00 £0.00 £0.00

Herefordshire £0.00 £0.00 £0.00 £0.00

Shropshire £0.00 £0.00 £0.00 £0.00

Staffordshire £0.00 £0.00 £0.00 £0.00

Warwickshire £0.00 £0.00 £0.00 £0.00

Worcestershire £0.00 £0.00 £0.00 £0.00

2. Your total EMPLOYMENT IM

0.0 0.0 0.0

£0.00 £0.00 £0.00

£0.00 £0.00 £0.00 £0.00 0

Value of local visitors

Value of day trippers

Value of overnight stays

Total tourism value:

Based on West Mids regional figures

Direct Impact

Indirect & induced impact

Direct, indirect & induced

impact

3. The economic impact of your spend on GOODS & SERVICES

Direct Impact

Indirect & induced impact

Direct, indirect & induced

impact

4. The VALUE of your VOLUNTEERS' contribution

unskilled volunteer

hours

skilled volunteer

hours

professional volunteer hours

TOTAL volunteer

value

TOTAL volunteer

hours