What’s'Happening'on'Snapchat…''Sponsored Lenses 'What'It'Is!Lenses!are!a!recently!added!Snapchat!feature!that!allows!users!to!add#animated#effects#to#their#selfies.!Snapchat!is!now!!tes1ng#Sponsored#Lenses!and!released!its!first!one!on!Halloween!with!Fox!Studios!in!promo;on!of!“The!Peanuts!Movie”.!!!When!in!Selfie!mode,!Snapchat!will!detect!a!user’s!face!and!then!present!a!variety!of!comical!overlays,!along!with!instruc;ons!to!ac;vate!one.!Lenses!can!be!captured!in!sta;c!image!or!video!format.!!!

Brand'Applica8on'!Sponsored!Lenses!sets!itself!apart!from!other!Snapchat!ad!products,!as!well!as!any!other!social!media!ad!product,!by!depending!on!the!user’s!face!to!create!unique!content.!The!product!allows!for!very!crea;ve!engagement!with!branded!content!and!opens!a!new!avenue!toward!brand!affinity!by!having!users!make!themselves!part!of!an!ad.!!!Brands!can!hope!that!users!sending!snaps!with!Sponsored!Lenses!will!result!in!inspira;on!for!their!receivers!to!create!and!send!their!own!versions!as!well.!!

The First Branded Discover Channel 'What'It'Is!In!promo;on!of!the!upcoming!James!Bond!Spectre!movie,!Sony!Pictures!owned#its#own#first#ever#Snapchat#Discover#channel#for#24#hours.!The!Spectre!channel!appeared!in!the!first!posi;on!within!users’!feeds!and!in!the!upper!leM!corner!of!the!Snapchat!Discover!sec;on.!!!Content!within!the!sponsored!channel!included!James!Bond!trivia!ques;ons,!behind!the!scenes!footage!and!the!ability!to#invite#friends#to#see#the#movie#through#the#app.##

Brand'Applica8on''Snapchat!has!made!a!strong!effort!to!maintain!the!plaQorm!as!na;ve,!even!through!their!adver;sing!capabili;es.!While!the!content!shared!within!the!sponsored!channel!was!of!branded!quality,!it!s;ll!allowed!users!to!view!and!share!content!in!a!more!personal!way!with!a!na;ve!feel.!!