Cake Review 2013
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Inside: stories from Published by Cake 2013 www.cakegroup.com Winner: PR Week Award Most Innovative Use of Social Media IKEA Winner: Event Award Creative Event of the Year British Airways AWARD! AWARD! AWARD! Cake Clients In The Spotlight... On Both Sides Of The Atlantic Winner: SABRE Award Excellence in Content Creation vitaminwater
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Cake Review 2013
Transcript of Cake Review 2013
Published by Cake www.cakegroup.com
Inside: stories from
Published by Cake 2013
www.cakegroup.com
Winner: PR Week AwardMost Innovative Use of Social MediaIKEA
Winner: Event AwardCreative Event of the YearBritish Airways
AWARD! AWARD!AWARD!
Cake Clients In The Spotlight...On Both Sides Of The Atlantic
Winner: SABRE AwardExcellence in Content Creationvitaminwater
2 Cake Review 2013 www.cakegroup.com
As Yahoo!’s content team at interactive festival SxSW, we captured and shared hundreds of videos during the five day event. Search ‘Yahoo! SxSW’
Encouraging fans to pin their ideal road trip through ‘Volvo Joyride’ turned Volvo into the number one car brand on Pinterest. Search ‘Volvo Joyride’ on Pinterest
Launching the Sony NEX-5R camera with three photo exhibitions, with the images appearing in real-time as the evening progressed.Visit Sony UK on Facebook for more
3www.cakegroup.com Cake Review 2013
Cake continues to manage one of the longest running sponsorships in the arts: the EE (formerly Orange) BAFTAs
Getting EE’s 4G service into the hands of hundreds of thousands of shoppers around the UK through an interactive digital installation
Getting a car’s toughest critics – kids – to review the latest models in our latest content campaign for Volvo. Search YouTube for ‘Volvo Backseat Drivers’
4 Cake Review 2013 www.cakegroup.com
Creating the first ever floating market on London’s Regent’s Canal to launch IKEA’s latest range
5www.cakegroup.com Cake Review 2013
What are your Mobile Memories? Take a nostalgic tour of your handsets past and present with our interactive Facebook campaign for retailer Carphone Warehouse at Facebook.com/CarphoneWarehouse
Taking over Times Square with a Valentine’s Day installation by artist Tracey Emin, across 15 of the area’s largest digital displays
6 Cake Review 2013 www.cakegroup.com
Cake masterminded Rihanna’s takeover of London Fashion Week for River Island with a show-stopping catwalk and content campaign. The high street retailer received three times the social buzz of its competitors
8 Cake Review 2013 www.cakegroup.com
To launch the new Platinum Cashback card from American Express, we staged the first ever ‘Cashback Gig’, allowing ticket holders to get their money back, or donate it to charity. See more by searching ‘Cashback Gig’ on YouTube
Baffling people around the UK with mysteriously-branded sheep to launch the latest rollercoaster from theme park Alton Towers
Supporting charity War Child in its historic 20th anniversary year by promoting its lifetime achievement award from the UK’s BRITs, as well as staging an exclusive Muse gig
9Cake Review 2013www.cakegroup.com
Creating Sony’s content programme to tie in with the launch of the latest Bond epic, Skyfall. See more at Facebook.com/SonyUK
Online fashion store BooHoo.com brought Manchester’s iconic Hacienda club to Manhattan for one night only. We helped make it famous across the social web. Visit Facebook.com/boohoousa for more
10Cake Review 2013 www.cakegroup.com
Launching OppenheimerFunds’ philanthropy initiative ‘The Right Way’ on Facebook, with an interactive app to help spread word amongst the mutual fund company’s employees
Ramping up pain reliever Nurofen’s Facebook fan base with a content campaign championing people’s ‘big lives’
11Cake Review 2013www.cakegroup.com
Taking Make Up For Ever on the road with the Make Up Bag Remix Tour, teaching women across America how to use the contents of their own make up bags. Sales at local Sephora stores shoot up by as much as 300%
12Cake Review 2013 www.cakegroup.com
Recent Wins
Awards
Winner: PRCA Award Digital & New MediaIKEA
Winner: Eurobest AwardBest Integrated Content CampaignCoca-Cola
Winner: Event AwardCreative Event of the YearBritish Airways
Winner: JFAM Financial AwardsBest Financial Media StrategyOppenheimerFunds
Winner: PR Week AwardMost Innovative Use of Social MediaIKEA
Winner: SABRE AwardExcellence in Content Creationvitaminwater
To find out how Cake can help make your brand famous through social media, PR or experiential activity, contact Lizzy Pollott (London) on 0207 307 3155 / [email protected] or Greg James (New York) on +1 (646) 587 5059 / [email protected]
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