FACEBOOKDESIGN | FEEDS | USER INTERFACE

MARCH 2013

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The following slides are intended to keep everyone up-to-date on today’s Facebook announcement about the evolutions to the design and user experience introduced.

These innovations focused on three areas:

• A richer and more visual design

• The evolution of the newsfeed into dedicated sections

• A new mobile-inspired UI

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A NEW VISUAL DESIGN, FOCUSED ON IMAGES

Every type of post in the newsfeed is being redesigned with an emphasis on visual content:

• Images and photo albums will be displayed in larger sizes and with additional thumbnails

• New friend connections will include the person’s cover picture

• Places checked into will include maps or images

• Visual content from sites like Pinterest will get larger display

The new design is a radical evolution, looking very clean and making a much better use of the real estate.

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A NEWSPAPER APPROACH TO THE NEWS FEED

Zuckerberg emphasized that Facebook’s evolution was influenced by newspapers - one front page and dedicated sections.

The news sections include:

• A friends-only feed

• A feed for brands and celebrities followed

• A music feed made of the music listened to by your friends and artists’ updates

• An articles feed with content posted by friends

This presents a challenge for marketers to make sure they post the most interesting content, so they do not only pop-up in the branded feed.

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A NEWSPAPER APPROACH TO THE NEWS FEED

Facebook has decided to apply its mobile interface to its desktop experience, increasing the amount of real estate dedicated to the content.

• The navigation will be moved to the right-hand side

• New posts will be announced by a grey line at the top of the screen

Facebook will be much easier to navigate with only two sections, the feed and the advertising-heavy right-hand side.

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NOT NECESSARILY A “MARKETER-FRIENDLY” EVOLUTION

Advertising was not mentioned during the announcement, but the consequences for advertisers are both positive and negative.

• Advertisers will benefit from the sleeker design and emphasis on visual content

• A dedicated, pages-only feed will also be introduced for people to follow the brands, celebrities, and publications they like

• On the flip side, Facebook is also introducing a “friends-only” feed that could quickly become the go-to feed for many users

The announcement did little to reassure on Facebook’s feelings towards advertising

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THANK YOU!

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