1. The Attention Economy: 5 Steps to Hacking Consumers Attention 2. "When information is cheap, attention becomes expensive." James Gleick 3. Wut? 4. 2000 2015 17%Percentage of page views that last less than 4 seconds ATTENTION IS DYING 4%Percentage of page views that last more than 10 minutes Source(s): National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: Not Quite the Average: An Empirical Study of Web Use, in the ACM Transactions on the Web, 28%Percentage of words read on an average webpage (590 words) 5. LAND LABOR INFORMATION 6. They failed to take into account mans almost infinite appetite for distraction." Aldous Huxley 7. Subtext: 8. Attention x Affinity 9. tell better stories 10. INSIGHT CHANNEL FORMAT OBJECTIVE TECHNOLOGY Give your audience experiences 11. Consumers will only pay attention to us/like us if we tell their stories, not our own, but still make it about us 12. Find out what your consumers passions/ fears are, and make stories about THAT Brand Positioning Consumers Identities the sweet spot, yum! 13. tailor it, baby! Skippable vs Non Skippable Long-form vs short-form ..etc. etc. 14. is key 15. Sometimes, a picture is worth a thousand words 16. And sometimes its not 17. Vehicle x Objective Tactic x Strategy Initiative x Vision 18. Engagement is not an objective me, and anyone else who gives a s*** 19. 115M views 35K comments 20. Put some thought into your tech 21. huh..? 22. We make content. Humans click. Dont think of it this way 23. We make content. Humans click. If they like, they remember. They see more content I make. Visit again. Follow me. Talk about me. I build trust, relationship with humans. When they need my product, they consider me first Think of it this way.. 24. happy attention hacking!