CAG Annuals Research - Part 2
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Transcript of CAG Annuals Research - Part 2
Cag’s Annuals 60 years… part two
(21) 1969/70-Twenty first annual:
The cover is designed by N. Sangle’. He is trying to aptly express in short note on cover the idea “As long as there exists a stiff gap between creative and imaginative mind and productive and governing mind, what then is creativity in Indian Advertising, a smallest part of nothing where designers and artists have been reduced almost to a level of manual labor.” He has rendered it in radiant red moue colour in most vibrant brush strokes, depicting human face through it. Cag letters arranged in matchstick strokes and marbles in blue in circular space is modern in approach.
“Cag is the only organization in India which caters
to the interests of applied art and the artists. It is
not a union of artists demanding privileges and
right and airing likes and dislikes in the working
conditions in the field, it is an educational body
working for improving the standard of applied art
in general and of the designers in particular.
These objectives are to a great extent achieved by
the Cag exhibition and by the publication of an
annual which projects a fair image of the modern
trend in advertising in India.” V. D. Kuray the
President in his address of the annual show. This
clearly shows the role of the Cag and its activities
being showcased in the work published.
(22) Nil.1970-71 Twenty-second annual:
The cover by V. N. Ranade
explains his visual concept in the
issue itself “A magnificent outer
structure of the communication
centre of the CAG, studded with
many facets”.
(23) 1971-72-Twenty-third annual:
This is the issue of CAG’s completion of 24 years and anxiously waiting to
enter in the 25th Silver Jubilee year. Mr.S.Das Gupta the president,
appealed the members of the guild to strengthen the efforts to make
“tomorrow” more meaningful. It is a combine issue of two years work. The
Art Directors like Arun Kolatkar, S. Gurav, B. C. Pereira, N. Chapghar, M. G.
Moinuddin, R. K. Joshi, K.S. Raje, Panna Jain, photographers- Mitter Bedi,
Wilas Bhende, D. P. Dutta, and Suresh Sheth is worth viewing. New trends
are visible in this issue.
Media/Category application: Press Ads. Magazine Ads., Outdoor
Advertising, Calendars, Exhibition & Display, Copy Oriented Ads., Applied
Photography, Packaging, Direct Mail, Editorial Art, Point of Sale, Trade
Mark, Symbol & Stationery, Advertising Films, Reproduction, Type Design
& Calligraphy, and Student’s Work.
The cover design by O. C. Gangoly, Ex. Art Director of the Press Syndicate Ltd. This cover is depicting the mood of CAG’s Silver Jubilee
year. It is treated like a mural composition and specially printed on silver card paper with the screen printing method. It has a personal
touch and feel. Mr. Gangoly’s specialty was adaption of Indian style of drawings for advertisement purpose.
Nos.(24), (25), (26) (Tw
enty- Fourth /Twenty fift
h / Twenty sixth
are combined annuals),
Nos
.(24)
, (25
), (2
6) (T
wen
ty- F
ourt
h /T
wen
ty fi
fth
/ Tw
enty
six
th
are
com
bine
d an
nual
s),
This is a Silver Jubilee issue which is combining three years work of Indian Advertising Art. An interesting letter written by S. K. Kooka to Mr. S. Das Gupta the president about describing the creation of India’s world famous mascot Air India’s Maharaja. This is the most archival material because we get to see the formation of the mascot as a drawing and conception of the brand image of Air India international aviation company. An interesting article by Mr. Sanat Lahiri the chairman of Indian Society of Advertisers Ltd. expressing an insight about how to evaluate advertising effectiveness. The entire issue gives glimpse of seventies new trends emerging. Sylvester DaCunha the man who created great Indian Campaign Of Amual Butter,Lintas India’s Standard Battery Campaign,Prahlad Kakkar’s Film Script Story board etc. and many such pure Indian Advertising Art is showcased in this annual. Media/Category application: Press Ads, Magazine Ads., Outdoor Advertising, Packaging, Editorial Art, Direct Mail, Calendars, Point of Sale, Trade Mark, Symbol, Type Design & Calligraphy, Copy Oriented Press Ads., Copy Oriented Press Ads.+ Language, Advertising Films, Applied Photography, and Student’s Work .
The cover design by Samir Khanzode. It is the super imposition of multiplied photographic image of pigeon. The scroll of 27th CAG annual is tied to this bird depicting it as the carrier of message. It is also manipulated with color separation print methodology with vignette colours from blue to red. It is classic example of the fusion between concept and print reproduction.
27) 1974-76-Twenty-seventh annual
The veteran Mr. S. Das Gupta handed over the president ship to the next Mr. Brendan C. Pereira who was instrumental in changing the mainstream Indian Advertising Art. Mr. S. Das Gupta is nostalgic in the editorial of the issue. This issue helps to study the changing scenario of this creative business. The advertising agencies like Chaitra, MCM, Rediffusion, Everest, Shilpi, etc. created truly new Indian Advertising art language. This issue showcases many examples in creative areas like art, copy writing, typography, photography, film, display design and beginning of photo-montage illustrations, Applied Photography. The efforts of Mr. Brendan C. Pereira and his team of Cag’ for starting new categories like Hall of Fame, Art Director of the year, Copywriter of the year etc. are new added values of all the next issues. Mr. Samir Khanzode became the first Art Director of the Year. From this annual such creative person’s work is showcased. Art Director of the Year was asked to Design the annual and started expressing free interpretations, a special page of Media/Category application which did an interesting look for the issue.Media/Category application: Calendar, Magazine Ads., Press Ads., Campaigns, Typographic Advt., Advertisement single Indian Language., Illustrations, Direct Mail, Outdoor Advertising, Packaging, Editorial Art, Point of Sale, Corporate Design, Advertising Films, Applied Photography, and Art Director of the Year.
(28) 1976-77-Twenty-eighth annual: Cover design by Mr. Arun Kale and a Sculpture by A.L.Godbole is depicting the concept of creative artist in a modern graphic way.
This work of art is dynamic in terms of new trend of basic visual thinking inspired from American and European visual language. This is a sort of humanizing the object like surreal art.
The period of 1970’s brought about new technology trends and
the impact of it on the Indian Advertising Art is visible in the categories
covered in this annual. Famous animator Mr.Ram Mohan’s Amul butter
hoarding illustration is delightful to watch. Art Director of the Year award
was given to Mr. Arun Kale. Work is showcased. Art Director of the Year was
asked to Design the annual and started expressing free interpretations a special
page of Media\Category application which did an interesting look for the issue.
It is also interesting to read the quotation of Mr. Kamalesh Pandy about the Art
Director. This gives a view of each other i.e. how copywriter thinks about the Art
Director. It is like Text talking about Image in professional practice.Media/Category application: Campaigns, Press Campaigns, Single Press Ads., Typographic Advt.,
Advertisement single Indian Language., Illustrations, , Advertising Films, , Outdoor Advertising,
Posters, Point of Sale, Calendars, Packaging, Corporate Design, Editorial Art, Direct Mail, and Art
Director of the Year.
Cover design by Mr. Arun Kale
which is hand drawn illustration.
This is surreal style visual showing the
idea of imagination of a creative brain.
A typical of an old commercial art
approach recalled in flood of
mechanization of life.
This issue showcases new emerging
technologies in the area of print
medium. The application of
reproduction methodology was explored
in photography, typography to
communicate message to be given to
the intended target.
(29) 1978-Twenty-ninth annual
The dominance of copywriting in several
campaigns is worth studying. The Poster series
illustrated by Avinash Godbole for Air India
International under Art Director J.B.Cowasji is
new wave visual language emerging in
80’s.When this is compared to the same client’s
work done by then creative artist like
S.V.Wagulkar who pioneered new Indian applied
visual art language visible in Air India’s
International Poster series in 1958 Cag’s annual
gives an idea of how visual transition took place
during a time of thirty years.
An interesting focus on local dialect in Indian language seen in the Marathi language category
of by the agency Ad impact Advertising for local product like “ Spices-Masalas” used in
curries etc. is beautifully conceptualized as strategy by Art Director Shantaram Pawar in his
new calligraphic style blending the typical Marathi dialogue in narrative form.
“This is surreal style visual” only creative artist mind can visually think.
This is perhaps first of “Local to Global” trend attempted. Text and Image blending which
was not much visible earlier came in full application boldly during this time. “Copywriter or
Art Director, who is first?” most debatable question then being asked, we can see many
interesting examples of mainstream Indian Advertising Art in Mumbai happening on this
issue. Mr. Brendan C. Pereira is one of the pioneers of this trend. Continued from the last
issue, Art Director of the Year award to Mr. Arun Kale and showcased the work of this
creative person. Art Director of the Year was asked to Design the annual and started
expressing free interpretations a special pages of Media/Category application which did an
interesting look for the issue. It is also interesting to read the quotation of copywriter
Mr. Kamalesh Pandy about the Art Director. This gives a view of each other i.e. how
copywriter thinks about the Art Director. It is like Text talking about Image in professional
practice. A typical of an old commercial art approach recalled in flood of mechanization of life.
Media/Category application: Campaigns, Press Campaigns, Single Press Ads.,
Typographic Advt., Advertisement in any Indian Language., Illustrations, Advertising
Films, Television, Outdoor Advertisements, Posters, Point of Sale, Calendars, Packaging,
Photography, Corporate Design, Editorial Art, Direct Mail, Art Director of the Year, and
Public Service Campaign
(30) 1978-79-Thirtieth annual: Cover
design by Mr. Sudarshan Dheer. A
mixed and match of photograph and
illustration. This is the beginning of
digital image manipulation ideas. The
new digital technology which was
being used in the West is reflected in
this work of art.
The cover design is not direct
application of the said technology.
(30) 1978-79-Thirtieth annual:
Mr. Brendan C. Pereira-president took over for next 18 years responsibilities of Cag’s activities. He did new changes gradually that are seen in the annuals showcase of work. Here he mentions that last 30 years Cag’s efforts are the only record of Indian Advertising Art. The trend of earlier new emerging technologies in the area of print medium is visible in this issue.
…“the only record of
Indian Advertising
Art.”
Corporate Branding Concept introduced by Mr.Y.T.Chaudhary then
continued by Sudharshan Dheer, Viru Hiremath is interesting to
see happening first time in Indian Advertising Art. The redefining
of Packing Design by Mr. Y.T.Chaudhary is also an added value of
the issue. Newly defined illustration styles started creating impact
against the new photography’s invasion.
The cover of Science Today for The Times of
India visualized and illustrated by Nana (Nanda) Shivalkar was the first effort in the
direction of scientific illustration. This was introduced in India by Sir J.J.Inst.of Applied
Art-1940’s student Mr. Prayagi in 1950’s for Tata Cancer Research Institute. Unfortunately
earlier Cag’s annual could not record this effort. Shivalkar redefined the same in 80’s with
the touch of aesthetics combined with scientific concepts. It is worth noting the same
appearing in this issue. This kind of healthy trend help enriched communication art from
old ideas.
This was introduced in India by Sir J.J.Inst.of Applied Art-1940’s student Mr. Prayagi
in 1950’s for Tata Cancer Research Institute. Unfortunately earlier Cag’s annual
could not record this effort. Shivalkar redefined the same in 80’s with the touch of
aesthetics combined with scientific concepts. It is worth noting the same appearing
in this issue. This kind of healthy trend help enriched communication art from old
ideas. Art Director of the Year award was given to Sudarshan Dheer. It is
interesting to read the quotation of famous copywriter Mr.Kersy Katrak about
Sudarshan Dheer. This gives a view of each other i.e. how copywriter thinks about
the Art Director. The work of this creative person is showcased. It is like Text talking
about Image in professional practice. Art Director of the Year was asked to Design
the annual and started expressing free interpretations a special page of
Media/Category application which did an interesting look for the issue.
Media/Category application: Press Ads, Printed Illustrations, Advertising Films-
Cinema & Television, Calendar, Packaging, Applied Photography, Corporate Identity
Programme Design, Editorial Art, Direct Mail, Promotional Items and Art
Director of the Year.
(32) 1981-Thirty-second annual:
The cover designed by Mr. Viru Hiremath, depict the emergence of new trend of Photography in color of 21st cent., which has dominated till today.
(31)
Nil.
1979
-80
Thirt
y fir
st a
nnua
l
Photographer Ajit Patel has contributed in the conception of this cover. Mr. Viru
Hiremath is trying to convey through this photo-imagery the concept of commercial
art business. This is a gradual transition of Photorealism from old hand crafted
illustrated concept. The copywriting continue to dominate in spite of the visual
vocabulary.
New trend of Photography became more universal. Textile industry continues
to give commercial art a creative inspiration. International Brands started
entering the communications art business because of the open market concept.
It was the beginning of new consumer market. All such things are visible in ads
showcased. The additions of new section show expansion of new media
application for creative brains. Art Director of the Year award was given to Mr. Viru
Hiremath,
you can see the work of this creative person. It is interesting to read a
quotation by the artist himself expressing in an interesting copywriting piece.
Media/Category application: Press Campaign Color Textiles, Press Campaign
Color any Product, Press Campaign Black & White-Institutional, Press
Campaign Black & White-Industrial, Press Campaign Black & White-Any
Product, Single Press Ads-Colour, Single Press Ads, Black & White, Press
Advertisement- Any Indian language, Printed Illustration, Outdoor
Advertising, Calendars-Photographs, Calendars-Illustration, Packaging,
Applied Photography, Corporate Identity Programs Design, Corporate
Identity Programs Design- Symbol Design, Editorial Art-Annual Reports,
Editorial Art-Institutional Booklets, Editorial Art-Product/Service /Literature,
Editorial Art-Magazine Covers, Direct Mail and Art Director of the Year award.
(33)
198
1- 8
2- T
hirt
y-th
ird a
nnua
l:
(33) 1981- 82- Thirty-third annual:
The cover designed by Samir Khanzode is very
graphic. Red on Red color palette is unusual and
striking. The Chase game pattern is floating in mid
air and Cag’s prestigious trophy is placed on it. It
is a symbolic expression of communication arts
profession. This annual has mentioned Chief
Guest of the annual show Mrs. Simon Tata’s
thought in the Editorial which is a good eye
opener for the professionals. She is expressing
about how to stay well within budget cost.
Response of 1000 entries came for the annual
show Photography was dominating visual
element in overall work. It has been explored as
an expressive means than just technical shortcut.
Veteran like Arun Kolatkar gives yet another lovely campaign. Special Magazine Covers by Nana Shivalkar for Science Today of Times of India Publication is path breaking visual language of which Indian Communications Art is not exposed to like Western Visual Culture. Cag has encouraged this Scientific Visual Imagery for first time. Calendar Section is very rich showcasing interesting entries. This black & white issue gives the pleasure of color.
Media/Category application: Press Campaign Color Textiles. Press Campaign Color
Any Product durable. Press Campaign any Product consumer, Press Campaign Black
& White-Institutional., Press Campaign Black & White-Industrial., and Single Press
Ads., Single Press Ads. Black & White, Typographic Press Advt., Calendars-
Photograph, Calendars-Illustration, Magazine Covers, Printed Illustrations, Direct
Mail, Outdoor Advertising, Packaging, Editorial Art, Point of Sale, Corporate
Identity Programs Design, Applied Photography, Symbol Design., Institutional
Booklets Product, Service, and Literature.
This is the excellent concept for the Trophy design by Samir Khanzode shown on the cover. One has to see in detail to understand such quality work.
(34) 1982-83-Thirty-fourth annual:
The cover designed by Mr. Viru Hiremath’s Team-work: Photography by Dayaram Chawada,Illustration by Prabhakar Warikar and art work by Chandrakant Venupure, M.S.Sawant. This a classic example of creative team and it works.
It is symbolically showing traditional grain grinding disk and the rainbow powder is spreading with beam of light coming through the center. The back cover shows same visual but the disk cooling down.
The back cover shows same visual but the disk cooling down. This a classic example of creative team works.
New Creative Talent Mr. Gopi Kukde who made
great impact on Indian Advertising Art for next
decade by his famous catch line of “Devils
Concept” is seen here in the earlier work.
Advertising Avenues founded by Mr.
Gopi Kukde and Ashok Roy and others
dominated this period. Overall trend of new
wave advertising communication is continued.
Black and White sometimes is good but few
suffer due to lack of color impact.
Art Director of the Year award winner
Viru Hiremath’s work is giving a fair idea of
70’s, 80’s communication arts trends which is
showcased.
Copywriter of the Year award was started and Kamlesh Pandy became the first
creative person to receive it. This great opportunity to see communication arts
trends in holistic manner from the Kamlesh Pandy’s work profile.
Art Director of the Year award was given to Mr. Viru Hiremath. Work of this
creative person is showcased.
Media/Category application: Press Campaign Color Textiles, Press Campaign Color
Any Product, Press Campaign Black & White-Institutional, Press Campaign Black &
White-Industrial, Press Campaign Black & White Any Product, Single Press Ad-
Colour, Single Press Ad- Black & White, Typographic Press Ad-Any Language,
Printed Illustration, Poster, Direct Mail, Corporate Identity Programme, Editorial
Art, Editorial Art-Institutional, Booklets, Editorial Art-Product, Service, Literature,
Editorial Art-Magazine Cover, Calendar-Photography, Calendar-Illustrations, and
Art Director of the Year award, and Copywriter of the year award.
(35) 1983-84-Thirty-fifth annual:
This small booklet is by Samir Khanzode as a part of annual show function.
The cover designed by Mr.Gopi Kukde is simple black and white. Front cover shows cage window’s strong bars and the back cover shows bars of window are removed. Through this we see an open night sky full of dreamy stars. This symbolizes of creative mind. He has also designed inside pages of Media\Category application like animated story board.
Media/Category application: Press
Campaign, Press Campaign black and
white Any Product, Single Press Ad-
Colour, Single Press Ad- Black & White,
Typographic Press Ad-Any Language,
Press Campaign Black & White-
Institutional, Press Campaign Black &
White-Industrial, Press Campaign Black &
White Any Product, Single Press Ad-
Colour, Typographic Press Ad-Any
Language, Corporate Identity
Programme, Symbol Design.,
Editorial Art , Calendar-Photography,
Calendar-Illustrations,
Art Director of the Year award, and
Copywriter of the Year award.
Special Magazine Covers by D.T.Padekar for
Science Age Magazine of Nehru Centre is on
the lines of Nana Shivalkar’s path breaking
Science base visual language of which Indian
Communications Art is notexposed to like
Western Visual Culture. Cag has encouraged
this Scientific Visual Imagery for first time.
There were 800 entries. This was like
readymade garments special annual. Mitter
Bedi India’s first Industrial photographer and
Hans Raj a packaging design expert were
honored. This annual covers variety of brands.
We can see all the dimensions of this business
from Strategy, Marketing concepts, Creative
etc. are explored. First time Indian Advertising
Art seems to be on its high during this period.
(36) 1985-86-Thirty-sixth annual:
The Small booklet designed by young
dynamic Art Director Sunil Mahadik
conceptualized photomontage imagery.
He was one of the first to handle new
generation digital technology with touch
of human element. A jet age sprit
depicted by pencil turn into sputnik with
wings of Cag Trophy venturing into
infinite morning promising sky.
Sepia brown tone treatment reflects International taste. The inside
pages truly designed that is based on Swiss space division
fundamentals. This is new face of Indian Advertising Art. This issue
has carried the most insightful speech by Chief Guest Mr.Brahm
Vasudeva the Chairman & M.D. Pressure Cookers & Appliance Ltd.
He has given thoughts on future I.T. Industry and Global Graphic
Design Practice. This was like prediction which is reality today. This
annual carries entries that is exploring mix and match conceptual
strategies. Art Director of the Year Mr.Viru Hiremath and Copywriter
of the Year Mr.Kamlesh Pandy the work of both these is not displayed
like previous annuals. This production archival is cost cut attempt.
Media/Category application: Press Campaign Color Textiles, Press
Campaign Color Any Product, Press Campaign Black & White-
Institutional, Single Press Ad- Black & White, Typographic Press Ad-
Any Language, Calendar, Poster, and Outdoor Advertising.
This Poster for Cag’s call for entry is designed by Samir Khanzode who gave first break to Sunil Mahadik in Communication Art, this is interesting to see both are Visualizing the concept for Cag using same object for their own depiction of Future Cag…
(37) 1986-87- Thirty-seventh annual: Elsie Nanji designed this annual. It is different in look from the previous issues. She using Typographic approach using mixed type fonts letters to create the word “Annual 86.”37 figures are created out of vertical horizontal white line mesh against deep black background.
The inside pages of Media\Category application are also simple typographic
on black background. Mr.Brendan C. Pereira president in his note expresses
happiness about the improvement in the quality of typography, photography
and presentation. He states further that many in profession tend to criticize the Art
Schools as being designed oriented without a feeling for the aspects of marketing,
research, and concept testing etc. He draws the attention to the fact that it is these very
artist and designers who contribute the excellent quality of creative work that is seen in
this annual. There is no doubt that the artist and the copy-writer together team up
producing the text and the images that makes for excellent work and as this process
develops and is fostered we can only hope to see a still higher
standard of work in the years to come. Whilst the art school training may have its draw
backs, and whilst both clients and agencies personnel decry their shortcomings let us
who have the necessary know-how impart to our
colleagues in the creative area whatever knowledge we can, so that the shortcomings
they experience is made up in the training and
guidance they get at the agencies, studio, etc.
We must see a professional approach to the production of a piece of
communication and one hopes that it will get better each day, as it must, if the
quality of work has to improve from year to year, and the communicator must
justify his existence. The Art Director of the Year Elsie Nanji’s work is mix and
match of graphic illustration and photography A digital manipulation is the key
factor reflected. The Copywriter of the year Christopher Rosario is trendy and
perfectly explored by means of good typographic layout which emphasizes his
style of copywriting. Photographer of the Year is a new award instituted by
Enterprise Advertising in memory of the late Mitter Bedi. The award is given to
the best photography done in the section Press Advertising-Campaign and is
awarded to the photographer alone. This year Ajit Patel was chosen
Photographer of the Year. Media/Category application: Press Campaign-Any Language, Single Press Advertisement in English, Typographic Press Ad-Any Language, Press Advertisement-Any Indian Language, Printed Illustration, Poster, Outdoor, Packaging, Photography, Corporate Identity Programme, Symbol Design, Editorial Art , Calendar, and Television.
(38) 1987-Thirty-eighth annual:
The cover design by Art Director of the Year third time award winner Viru
Hiremath conceptualized a sculpture in plaster of Paris depicting a shape of
a pencil like a rocket about to take off in the space. This sculpture is
photographed in a futuristic lighting with the background of galaxy. The
letters CAG are illuminated like stars in the sky. The whole look is mystical.
This is the new digitally manipulated and combined with idea a new trend
started from 90’s. Art Director Shyam Samant, Designer Sunil Jakkal,
Photographer Ian Pereira, Processor Jasra Graphics and Printer Penrose
Printer are the team who helped realized the said cover design. Similarly
inside pages of Media/Category application are also design in a sequential
story telling manner using the main sculpture image with the creative
photographic application.
It is interesting to read the President’s address because revival of the
interest in the Cag is highlighted. This issue is showcasing the work of
Indian Advertising Art which is reflecting the new world of information
technology. Cag has also carried out a small booklet of award presentation
in which the speech of guest of honors Mr. Shashi Dash the founder of the
VIP luggage is interesting eye opener to read.
Media/Category application: Press Campaign, Press Campaign Colour- Any
Product-Institutional, Press Campaign Colour- Any Product-Services, Press
Campaign black and white -Any Product-Institutional, Single Press
Advertisement, Typographic Press Advertisement, Press Advertisement in-
Any Indian language, Printed Illustration, Poster, Outdoor, Exhibition
Display, Direct Mail, Packaging, Photography, Corporate Identity
Programme, Editorial Art, Calendar, Television, and
Art Director of the Year award.
(39) 1987-88- Thirty-ninth annual: “We are particularly proud of this issue-as it’s our first attempt to go in full color reproduction by the offset process.” Mr.Brendan C. Pereira, president expressing his happiness in editorial. Elsie Nanji’s visual thinking is in tune with time.
As matter of fact in early 50’s block printing in color was an
art of printed work. Cag’s annuals of that time did show
this in beautiful color pages. This annual is important
because it is a transitional stage of Commercial art to
Communication Art. Artists like Avinash Godbole, Vikas
Gaitonde, Nalesh Patil, Gangadharan Menon, Sunil
Mahadik, Preeti Vyas Gianetti, Elsie Nanji, Gopi Kukde,
Ashok Roy and many new creative talents emerged on this
changed platform of Indian Advertising Art.
Elsie Nanji was chosen
“The Art Director of the Year” who is supposed to design the annual. She visualized
the concept by means of photography. The Cover is in dark black background and
the dramatic low key lighting image of tungsten bulb is connected by thick red wire.
Flash stroke is encircling the bulb and creating the letters of Cag Award which is
articulated by glowing strokes.
The right hand bottom corner is typographically composing the text of
“Commercial Artist Guild 1988”in tiny light weight Cable Type font. Let us try
and see this visual as against the Cover Design of Mr. Bhai Patki of 1963 Cag’s
annual where he has innovatively explored the creative application of
photography combined with printing four color separation methodologies. It
is a perfect marriage of art and technology which is a pioneering approach at
that time. We can study this transition of concept of Art happening just by
recollection of ideas. Elsie Nanji’s visual thinking is in tune with time. She
gives the credits to her team e.g. Artist: Chanrakant Rasal, Babu Jyotindra
Paralkar, Vikas Kamtekar, and Photographer: Ajit Patel, Typesetting:
Fotocomp, Processing: Jasara Graphics, Printing: Penrose. This is practice of
today’s team- work culture. Lintas Advertising were perhaps first to inculcate
the concept of team work.
Creative Art Director Mr.Madhu Gadkari use to take the institutes to organize
the annual show of their Artist’s individual Art Work Group Shows in City’s
famous Art Galleries. Earlier it was not known who is contributing what?
Commercial Artist was supposed to do everything required for executing the
final idea. Today it is considered luxury due to fast trend of business practice.
Modern ideas did positive contributions but when this color issue is lacking
good illustrations and hand drawn lettering we feel looser on some points.
Display Design and Exhibition Design is good section. Designer of the Year
award for first time was given to Prakash Powle. Media/Category application: Press Campaign color, Press Campaign B&W,
Single Press Advertisement/colour, B&W, Typographic Press Ad, Press
Advertisement, Printed Illustration, Poster, Outdoor,
Showroom/Exhibition/Display, Direct Mail, Packaging, Photography, /Color,
Corporate Identity Programme, Symbol Design, Editorial Art, Calendar,
Television, Art Director of the Year, Copywriter of the Year, Designer of the Year.
(40)
, (41
), (4
2) N
il(43) 1991-92- Forty third annual: This annual takes you to the
21st cent. Mr. Brendan C. Pereira, president expressing his
happiness in editorial about Cag’s awards and Exhibition
encourages and fosters the best in the area of creativity. The
committee has been trying to modify the criteria and
categories to keep abreast with many changes taking place in
the business. For the first a special page is given to the Hall of
Fame Personality Mr.Sylevster da Cunha. His quotation given
on designed page is the insightful thought of wisdom. He is
master of words which is seen in this good presentation. He
was instrumental in making famous Amul as a Brand in India
through da Cunha associates and his lovely
poetic copy writing lines. Sunil Mahadik was chosen
Art Director of the Year.
Team of Cover Design and whole issue production is by Vinoo Londhe: Design
& Computer Graphics, Cover photography: Satish Parab, copying /Color Prints-
Coloart, Processing; Unique Offset, Printing: Parksons Printers, Paper:
Ballarpur Lucky Art Paper; Jaydayal Kapur, Plates –TechNova Plate making,
Page Sponership- Jameel Gulrays. This long list is inductive of new culture of
total team work efforts. There is also an announcement of Cag’s 44th call for
entries Poster Competition. Winner: Art Director: Mangesh Rane of Enterprise
Advertising, Processing: Jasra Graphics, Paper: Zanders, Photography: David
De’Souza, Art work; Better Communications Pvt. Ltd. This was new additions
of inviting designers to take interest in building Cag’s new brand image by
means of Poster Art which has great value on International platform. Earlier
Kings and aristocrats use to patronage the art as time has passed new breed of
Allied Professional contributors started sponsoring today’s creative work.
This annual showcases the face of new Indian Advertising Art. You will notice
the earlier name Commercial Art is redefined in Communication Arts Guild.
The need for change was felt to redefine the name because it encompasses
multi disciplines of communication science combined with art. Indian Republic
entered free global market world from 1990’s and every old idea of business
had to redefine. Media/Category application: Press Campaign color,
B&W, consumer products, consumer durables, corporate., Single Press
Advertisement Colour, Single Press Advertisement B&W, Press
Advertisement any Indian Language campaign, Press Advertisement
any Indian Language- single advertisement, Press Advertisement any
Indian Language-below 50 clm.cm B/W, Direct Mail, Outdoor, Point of
Purchase, Packaging, Photography-Color, B/W, Corporate Identity,
Calendar Design, Editorial Art, Television, Best Photographic Campaign, Art
Director of the Year, Copywriter of the Year.
(45)
Nil.
-199
3-19
94.
(44) 1993-94 Forty fourth annual: A very simple cover with just black background and two strong strips in the top. Top one is Red strip with reverse lettering (white) of Communication Arts Guild bellow it a Yellow strip with black lettering of Annual 1993.The President’s Speech is very touchy. Apple Computers came forward to present ‘The President’s Speech’ in multimedia. It was promotional attempt. For the first time a competition for the ‘call for entries’ poster design was held and response was good.
The concept of The Cag Cricket also was successful. The idea was to extend the participation between the Agencies and get connected with profession, process houses, design and research, printers and publishers. A page for an apology is sad to read. Second Designer of year was Shabnam Kashyap Sirur. Work is interesting. Alok Nanda was chosen Copy Writer of The Year. It’s treat to see the typography combined with literature. Colour and slick design printed on Art paper of annual looks international.
The exhibits shine with touch of class. No Art Director of the year award in
this annual.
Media/Category application: Press Campaign color, B&W, consumer
products, consumer durables, corporate., Single Press Advertisement Color
( English), Single Press Advertisement B&W, Press Advertisement any Indian
Language campaign, Press Advertisement any Indian Language- single
advertisement, Press Advertisement any Indian Language-below 50 clm.cm
B/W, Direct Mail, Outdoor, Point of Purchase-Posters/Danglers, Packaging,
Printed Illustration, Photography-Color, B/W, Corporate Identity, Calendar
Design, Editorial Art, Television over & under 15 secs., Typography,
Photography Color & B/W., Designer of the Year, Copywriter of the Year.
(46) 1994-95- Forty sixth OR Forty seventh
annual ? This annual’s main feature is the work
of Hall Of Fame personality Mr.Ravi Paranjpe’s
classic illustration work. Art works in various
periods of his carrier reflected in rendering
styles. Art card paper and quality color printing
gives justice to his work. The Big Idea of The
Year award were given to Visualiser/ Art
Director: Mahesh Gharat, Creative
Director:Amar K. Deb,for the client Amar &
Nita’s Wedding, Agency: SSC&B Lintas.,
Visualiser/ Art Director: Ulka Creative Team,
Creative Director: Ulka Creative Team, Copy
Writer: Ulka Creative Team,for the client
Voltas, Agency: Ulka Creative Team.,
Interesting part is Shyam Samant’s Cover Back Design and titles page design of Media/Category application. It’s like storytelling; use of becked sculpture face is very creative. His team: Photography: Madhur Shroff, Art Works: SSC&B Lintas., Printer: Omkar Arts, Processing: Unique Photo Offset Services.
Agency: Ulka Creative Team., Visualiser/ Art Director:Lintas Creative Team, Creative
Director: Lintas Creative Team, Copy Writer: Lintas Creative Team, for the clientTanishq,
Agency: Lintas Advertising.Call for Entries award was given to Pradeep Debnath &Albert
Barton,Agency:Mudra Communication. The works of Sunil Mahadik,Ravi
Deshpande,Sanjay Khare,and Elsie Nanji’s for Tuffs-Phoenix where models Milind Soman
and Madhu Sapare are shown full nude. This was time Indian Advertising Art became
bolder. Overall work of annual show is contemporizing. Media/Category application:
Press Campaign consumer products, consumer durables, corporate, public service., Single
Press Advertisement Color ( English), Single Press Advertisement B&W, Press
Advertisement any Indian Language campaign, Press Advertisement any Indian Language-
single advertisement, Press Advertisement any Indian Language, Direct Mail, Outdoor,
Point of Purchase-, Packaging, Printed Illustration, Best Photography Campaign, Corporate
Identity, Calendar Design, Editorial Art, Appointment Ad, Television over & under 15 sec.,
Radio over 15 sec., Call for entries, Big Idea of the year, Hall of Fame.
(48) 1996/1997-Forty eighth
annual: No president’s address.
Cover Designer unknown. It is
Typographic with touch of
modern graphic art. Influence of
American Advertising Art is
clearly visible. The visual
language is searching for new
‘India’ which is different than
traditional ‘Bharat’.
(47)
Nil.
1995
-96.
Media/Category application: Press Campaign consumer products, consumer
durables, corporate, public service., Single Press Advertisement Color ( English),
Single Press Advertisement English B&W, Press Advertisement any Indian
Language campaign, Direct Mail, Outdoor, Point of Purchase, Printed Illustration,
Photography, Corporate Identity, Calendar Design, Editorial Art, Brochure/Annual
Report, Typography, Appointment Ad, Best Photography Campaign, Television,
Big Idea of the year.
* Kindly Check the Media/Category applications of each annual may be from
my earlier table e-mailed at the beginning.