Caffeinated Solutions Professional Selling Final Proj
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Transcript of Caffeinated Solutions Professional Selling Final Proj
Caffeinated
Solutions : A Red bull Distributor By : Chloe Salerian
My Product
Red Bull : Summer Editions
Orange, Cherry, Cranberry, Blueberry, Tropical
Red Bull Regular and Sugar Free
Red Bull vs Other ProductsRed Bull owns 43% of the Energy
Drink Market
Monster owns 39% of the Energy Drink Market
RockStar owns 10% of the Energy Drink Market
NOS & AMP each owns 3% respectively
Red Bull vs Other Products contd.
Targeted CustomersTeenagers & Young Adults - 18-34 yr
old
34% of this Demographic regularly consume some type of Energy Drink (Mintel 2009)
One-Half of College Students consume at least 1 can of Energy Drink per month (Miller 2008).
Caffeinated Solutions PricesProduct Price per Pack
Regular Red Bull 24-Can Pack $25
Summer Edition Red Bull 24-Can Pack (Assorted)
$28
Red Bull Sugar-Free 24-Can Pack $30
Product Plans Price per Combo
Only 1 Product $25, $28 or $30 respectively
2 - Product Combo $50 (Save $8-$15)
3 - Product Combo $70 (Save $10)
Marketing Strategy6 Month Commitment (Contract)
➢ Caffeinated Solutions will stock the store shelves
➢ 7/11 must order minimum of 2 Packs per week or 20 packs for 10 weeks
➢ Delivery Dates : Mondays & Wednesdays (Negotiable)
➢ Caffeinated Solutions would provide Promotional material (Signs, Stickers, etc)
➢ Free Replacement of Expired or Faulty Products
➢ Option to Choose 1 Product/2 Product Combo or 3 Product Combo
ProfitsIF you order 3 Products
- 3 Product Combo x1 = Total of 72 Cans
- Store sells each can for $2.50
- Cost of 3 Product Combo = ($70) - 72 Cans Sold at $2.50 ($180) = $110
- Profit of $110* Depends on Sales
IF you order 2 Products
- 2 Product Combo x1 = Total of 48 Cans
- Store sells each can for $2.50
- Cost of 2 Product Combo = ($50) - 42 Cans Sold at $2.50 ($105) = $55
- Profit of $55* Depends on Sales
Profits contd.IF you order 1 Product (Summer Edition ONLY)
- Summer Edition $28 = Total of 24 Cans
- Store sells each can for $2.50
- Cost of Summer Edition ($28)- 24 Cans Sold at $2.50 ($60) = $32
- Profit of $32* Depends on Sales
Payment ProcessPay with Cash (No Transaction Fee)
Can Pre-Pay or Pay at end of 10 Weeks
Discount of 3% if you pay by the end of the 10 weeks
If you pay with Credit : $10 Transaction Fee
Late Payments would be rolled into future payments with $25 Late Fee
Accepts Major Credit Cards, Checks, Phone Payments, Cash.
Scenario - Christmas PromotionDelivery of Holiday Theme Red Bull
Products
Holiday Theme Donations - Every Can you buy, Red Bull will give $0.50 towards Thrive DC which helps end homelessness in the Greater Washington, DC area.
Every Customer will have a chance to win the Red Bull Car in order to drive sales towards the Charity
ConclusionWe Hope to provide you with the best
customer service possible
We Hope to earn your trust and business for many years to come
We strive to strike a balance and work out a plan that fits your business needs
-Caffeinated Solutions