cafeKU

Gençlerin Ortaköy’deki yeni buluşma noktası

Hi everybody!Our group will run a cafe in

Ortaköy. It will be next to the Bosphorus.It is not very large but it will have ground and first floor.

We will rent the location of our business.

What is our targeted market segment ?

Our target is the group of students from high school and university. Generally the people who are economically over middle class.

What is our expected demand ? We think the students from Kabataş High

School, Galatasaray University, Yıldız Teknik University, İstanbul Teknik University, Beşiktaş High School, Bahçeşehir University and Boğaziçi University will come to our cafe generally.

Our target is to make 5% of these students to come to our cafe at least once in a month.

Why a cafe? Because we think that our targeted market

segment(university students) spend most of their money for food and clothing.

Also they meet with their friends like these cafes after the school time.

We think that managing a cafe is not a very big deal and we are not very professional. As you know, many people can manage a cafe and make money by that.

Why Ortaköy? It’s in between Taksim, Beşiktaş,

Bebek and İstinye. Therefore when people move one place to another, they always call on the Ortaköy.

It’s among many university and high schools(galatasaray, itü, kabataş high school, bogaziçi university etc.)

Ortaköy has the most wonderful view of the Istanbul.

Because of these reasons,we believe that we can make money by opening a cafe in Ortaköy.

What do we sell?

In our menu there will be cold and hot drinks. Alcohol is not included. Pasta, sandwiches, salad, pizza, deserts kumpir and narghile will be on the menu. In addition to that, there will be some games that groups can play and make fun.

How about capacity?

We aim that 70% of seatings and tables are full on the average.It may be less than 70% in working days(about 60%) but we aim 90%-95% rate at the weekends so it will be 70% full on the average in whole week.

Where do we get our food and beverages?

We plan to make the foods by ourselves but we will buy only deserts from outside.(we will make an agreement with özsüt because their products are high quality, not very expensive and variable)

We will make hot drinks by ourselves and buy colds from outside.

Why should people choose our cafe? Very short waiting time for food and beverages It will not be very crowded. Magnificent scene This is one of the unique cafe that has an audience of

young people in Ortaköy.Young customers will feel better by that.

We will provide several promotions: every working day, one of the items will be much cheaper. Also we will provide a member card for discounts.

We send birthday and reminder mails for customers those we can get their mail adresses.

Why should people choose our cafe?

Furthermore we will paint the cafe that make customers feel better and more hungry.

We will buy mirrors that show you tinner. Thus you can eat more

How many workers will we hire? We will hire 11 full-time and 3 part-time

workers At the lower floor there will be three

waiters. At the upper floor there will be two waiters At the kitchen there will be three cooker There will be a cash register There will be two people for cleaning At the weekends 2 waiters and 1 cooker will

be added

How about salaries? We will hire 11 full time and 3 part time worker Full time: 5x800=4000 YTL for 5 waiters 1100 YTL for the chief cooker 2x900 YTL for other 2 cookers 700 YTL for the cash register Minimum wage for cleaners Part time: We will pay 3 YTL per hour for each part time workerOther costs:12000 14000 YTL for rent and insurance.AS A TOTAL:We expect 23000-25000 YTL variable cost per month

This is the ground floor

First floor

What are the opening and closing times?

In the week days the working hours will be like this:

10 am(opening)- 2 am(closing). 8 am- 9 am: Cleaning at 9 am the cookers will start cooking

How about weekends?

At the weekends: 9 am(opening)- 2 am(closing) 7 am-8 am: there will be cleaning At 8 am the cookers will start cooking Also there will be special breakfast

between 9:00-11:30am

How about capacity? We plan every table will have 4 chairs and 6 people

can seat in seatings which are at the first floor. In addition to that there will be 20 chairs for narghile. We can serve at most 8*6+8*4+20=100 people at the

same time but we think we will not reach that fullness rate in any time except some extraordinary times(1 or 2 times in a week)

In addition to that, people can reserve their tables or seatings before they come.

We can serve for birthday parties, celebrations etc..

What are our fixed costs? We will buy: Refrigerator Oven Air-conditioner Washing machine Tables, chairs, narghiles,dishes,forks, spoons etc. Coffee and tea machines Also we will pay for the project of the decoration of

the cafe We will pay some of them by lump sum and take a

credit for the remainings

What are our variable costs? We will buy for food and beverages: Pasta, sandwich, pizza and salad items,

potatoes and kumpir items, tobacco and aroma for narghile, tea, coffee,water, sugar, and cold drinks.

Also we will buy cleaning items for cleaning We expect we will pay 4500 YTL per month

for these items. We will pay 1200 YTL for electricity, water

and natural gas bills.

We expect 600-800 people in a week. We think every customer will pay 15 YTL (on the average). That means that we will get a revenue of 45000 YTL(on the average) a month.

After we deduct our cost from revenues, we get 18000-22000 YTL profit. We divide some of them for credit payment and the remaining is the our taxable income.

Problems that we may encounter

Most of the threats we may enconter are: Fire: we will teach our workers for that and

we will have an insurance Burgling: we will use alarm system and we

have an insurance. Machines may be broken:since we will buy

them as new machines, they will have guarantee and it will not be a problem.