Cafe Velo Final Crit Boards
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Cafe Velo - Branding & Identity Alex Dyson Design Practice 2 - OUGD505 Page 01 / 10 A café is soon to be opened in the city centre of Leeds. This café has a unique selling point aimed at the cycling community of the city by offering not only food and drink to enjoy in or away and a laid back, friendly atmosphere to meet friends. But also a substantial amount of locking space outside and a workshop area for maintenance and repairs.
Transcript of Cafe Velo Final Crit Boards
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
Page 01 / 10
A café is soon to be opened in the city centre of Leeds.
This café has a unique selling point aimed at the cycling community of the city by offering not only food and drink to enjoy in or away and a laid back, friendly atmosphere to meet friends. But also a substantial amount of locking space outside and a workshop area for maintenance and repairs.
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
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The target audience will be predominantly 19-25 year old male young professionals and students, however this is not exclusive as females also enjoy cycling and younger/older audiences may enjoy the café too.
The main interest of the audience will be cycling but there will also be an enjoyment of community, arts and good food and drink.
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
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The branding and identity presented over the cafe consists of red white and black for maximum impact.
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
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Business cards and opening night invites are currently in the production process and are being screen printed on 540gsm GF-Smith Pristine White Colorplan.
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
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Here I have mocked up what the apron will look like which I have aquired. This is having the logo screen printed on the top and the pocket will have the bicycle pattern on it.
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
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The cafe’s diningware will be professionally branded.
Here are some mock-ups I have created with the blanks that I have purchased. It is likely that the designs will become more dynamic in the next couple of days when they near production.
These have not yet been completely designed and decided.
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
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I have purchased an organic olive-wood board on which tapas, meats and cheeses can be served on at the cafe. This is due to be laser-engraved.
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
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Cafe Velo hand make their own beers which are available to buy by the bottle.
Banana Beer, Golden Ale & Pale Ale. These can be bought to drink in the cafe or to take away.
Something which is currently in the planning stage is packaging to attach the beers to a bicycle to make it easier for customers to cycle away with their beers.
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
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CAFÉ VÉLOCafé & Bicycle Workshop
t _ 0113 350 539341 Briggate WayLeedsWest YorkshireLS1 6DE e _ [email protected]
Cafe Velo - Branding & Identity Alex DysonDesign Practice 2 - OUGD505
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Collateral which is yet to be designed/produced include:
Takeaway packaging for sandwiches, pasta, fruit & salad; Coffee bags/jars; Smoothie/juice bottles; Menu; Paper bags, napkins & website.
