1.Caf Coffe Day
Theme: KOFFEE WITH CRICKET (KWC)
Group No.2

2. Introduction
Caf Coffee Day (CCD) pioneered the caf concept in India in 1996 .
Its first was opened in Bangalore and till date has 915 cafs.
Our Divisions:
Coffee Day Fresh n Ground.
Coffee Day Xpress.
Coffee Day Take Away
Coffee Day Exports
Coffee Day Perfect
3. FEASIBILITY STUDY OF KIOSKS
PEST ANALYSIS
Political Factors-

BCCI, ruling body of IPL should be contacted

4. Formal agreement for selling coffee products through cafsand through kiosk in stadium 5. Agreement is of mutual profit sharingEconomical Factors-

IPL is a $2.1 billion valued sports event and most valuable game after EPL

6. A lot of potential in this game as Cricket is most respected game in India 7. Customers disposable income has increased in recent years which will be helpful for us