CAF Aftermarket Conference

A Strategic Event Produced by the AASA China Aftermarket Forum

December 4, 2009

CAF Aftermarket Conference

CAF Challenges

• Brand awareness in China market

• Need for better/more comprehensive data on customers/distribution channel

• Need for organized/formalized distribution channel

• Revenue for staffing and/or initiatives

CAF Aftermarket Conference

Conference Overview

• Annual leadership/executive conference

• Focus on the China aftermarket

• Held in conjunction with trade show

• 1-day or day and a half

• Sponsors

CAF Aftermarket Conference

Conference Format

• Keynote presentations

• Panel discussions

• Award presentations

• Luncheon

• Networking reception

• Industry/CAF initiatives (breakouts, seminars)

• CAF meeting

CAF Aftermarket Conference

Conference Topics

• China vs. European vs. U.S. aftermarkets

• Supply chain issues– Returns– Inventory management

• Changing consumer behaviors

• Marketing to certain demographics

• Future vehicle technologies

• E-commerce trends

CAF Aftermarket Conference

Conference Topics

• New warehouse/distribution methods

• IT processes that support better supplier-customer relations

• Technician training

• Counterfeiting/IPR

• Importance of branding

• Value-add services by suppliers

CAF Aftermarket Conference

Conference Sponsors

• Technology solution providers

• Market research firms

• Logistics/transportation providers

• Data/catalog companies

• Business consulting firms

CAF Aftermarket Conference

Conference Attendees

• Manufacturers/suppliers

• Distributors, buying/program groups

• Retail stores

• Workshops

• Vendors, sponsors

• Speakers

• Government officials

CAF Aftermarket Conference

Benefits to CAF

• Expand brand awareness of CAF in market

• Improve access to data on distribution channel

• Attract customers

• Education

• Promote Tecman, TecDoc, other CAF initiatives

• Revenue for CAF staffing/initiatives

CAF Aftermarket Conference

Organization Options

• CAF Conference Committee (volunteer from each member)

• MEMA staff person

• Partner with trade show

• Partner with conference production company

CAF Aftermarket Conference

Thank You!

Chris H. Gardner

AASA

www.aftermarketsuppliers.org