www.caem.ca

President’sPodium

CAEM AnnualConference

CommitteeUpdates

Industry News

Upcoming CAEMMember Events

InauguralAwards Gala

In Memorium

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CAEM Inaugural Awards Gala Draws a Crowd

CAEM 2009 Conference:It’s all Happening Right Here

The Official Publication of the Canadian Association of Exposition Management MAY / J UN E 2 0 0 9

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BOARD OF DIRECTORS 2008 / 2009

Stephen Dempsey PresidentMEETINGS & INCENTIVE TRAVEL

(M&IT) (416) 764-1635

Isabella Wai, CEM1st Vice-President ONTARIO HOSPITAL ASSOCIATION (416) 205-1354

Carol Bell-LeNoury2nd Vice-President BUSINESS INFORMATION GROUP (416) 510-5197

Gilles BouchardTreasurer LANDSCAPE ONTARIO (905) 875-1805 Ext. 323

Robert Halasz, CEM Secretary FREEMAN (416) 252-3361

Naomi Wagschal, CEM Past President COLLEGE OF FAMILY

PHYSICIANS OF CANADA (905) 629-0900 Ext. 312

Peter Bowie BOWIE ELECTRICAL SERVICES (613) 739-0700

Leslie Bruce, CEMINTERNATIONAL CENTRE (905) 677-6131 Ext. 106

Jai Cole, CEMPLUM COMMUNICATIONS INC. (905) 695-0123 Ext. 203

Nancy Gelette DIVERSIFIED BUSINESS

COMMUNICATIONS CANADA (905) 948-0470 Ext. 232

Denise HaywardCANADIAN NATIONAL

SPORTSMEN’S SHOWS (905) 361-5246

Orest Iwanylo CALGARY EXHIBITION & STAMPEDE (403) 261-0216

Sherry Kirkpatrick INDUSTRIAL ACCIDENT

PREVENTION ASSOCIATION (905) 607-4902

Lisa McDonald PROSPECTORS & DEVELOPERS

ASSOCIATION OF CANADA (416) 362-1969 Ext. 223

Al Patterson LIVINGSTON EVENT LOGISTICS (416) 863-9339 Ext. 222

Mark Romanowicz ABF FREIGHT SYSTEM CANADA LTD. (905) 458-5888

Judy Sharpe CANADIAN HEALTH FOOD

ASSOCIATION (416) 497-6939 Ext. 224

Serge Micheli, CAECAEM Executive Director (Ex-Officio) (416) 787-9377

Education

Communications

2009 Conference

Sponsorship & Special Events

Membership

Financial

Nominations

H & S Standards Task Force

C O M M I T T E E S

YOU’RE IN GOOD COMPANYOur mission is to be the centre of excellence for education and knowledgetransfer while providing a voice that clearly supports and promotes the interests of the Canadian exposition industry. With over 300 members, theCanadian Association of Exposition Management (CAEM) represents showmanagement companies that organize thousands of exhibitions each year aswell as the suppliers that make these exhibitions possible.

NEW MEMBERS WELCOME

We provide a wide range of services that are designed to increase your levelof expertise and facilitate both personal and professional growth. If you haveany responsibility in the exposition industry, a membership in CAEM will definitely deliver significant dividends.

Wed May 20 Open Forum & Luncheon EXHIBITOR MARKETING IN

TOUGH TIMES

Toronto Congress Centre

Sat June 13 Certified in Exhibition FLOOR PLAN & LAYOUTS

Management (CEM) Course Deerhurst Resort, Huntsville, ON

Sun June 14 Certified in Exhibition SHOW DEVELOPMENT

Management (CEM) Course Deerhurst Resort, Huntsville, ON

Sun June 14 - CAEM Annual Conference CHANGE • ADAPT • ELEVATE • MANAGE

Tue June 16 GROWING OUR RESOURCES

Deerhurst Resort, Huntsville, ON

Wed June 17 Health & Safety Law

& Risk Management Course Deerhurst Resort, Huntsville, ON

2009 Upcoming Events

• Advance your career goals through the Certified in Exhibition Management (CEM) program – the only international professional designation of its kind that CAEM provides in cooperation with the International Association of Expositions and Events (IAEE).

• Expand your networking reach and increase your industry knowledge at our annual National Conference.

• Keep your finger on the pulse of the industry with our ongoing educational programs, seminars and workshops.

• Stay informed of the latest trends and issues with our bi-monthly Communique magazine.

• Enjoy “members only” access to a vast array of exclusive information and resources on the CAEM website.

• Connect with all relevant industry sectors via our extensive Member Directory & Buyer’s Guide.

• Benefit from our government relations efforts that actively pursues legislative and regulatory issues on behalf of members – including ourlandmark Health & Safety Standards initiative.

• Have fun with your peers by participating in our many social and leisureevents throughout the year.

To learn more about everything we have to offer or to join online, visit www.caem.ca

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President’s

There is no question that we are in a recession and mostorganizations, large and small, are doing everything nec-essary in order to survive. I’m encouraged and delightedto hear positive reports about Canadian expositions thatare holding strong and even growing. I’m also proud tosay that CAEM can count itself among one of thesegrowing organizations.

Strength In NumbersWe were over 325 strong at our Annual Holiday Lunch-eon back in December. In January we congregated together at one of our best ever attended EducationalKeynote Address and Luncheon events with over 100people. And our first annual Awards Gala brought over180 of us together again in February. I applaud everyonewho participated. We need to continue to keep up themomentum. At present, we are about to break the 300mark in our membership – and we haven’t even rolledout our strongest marketing efforts yet. Over the winterwe developed a database of 500 Canadian non-membershow managers and we are now marketing the Confer-ence and trial membership package to them. The 2009Conference line-up looks very positive and I am proud toshare with you that we have new sponsors already onboard for Deerhurst.

Now It’s Your TurnCAEM has listened to your suggestions and made someradical changes to the pricing and structure of the Confer-ence and our association events. I am now asking you tosupport CAEM by coming to the Conference. If we have301 members, we should have 301 attendees. Period. It’stime to get out from behind your computer and engage inthe industry, network with peers and learn from market

EXTRAORDINARY CHALLENGES REQUIRE EXTRAORDINARYACTION

Stephen T. Dempsey Presidentsteve.dempsey@mtg.rogers.com

Please allow meto introduce youto my dog Arthur,a German ShortHaired Pointerwho will be twoyears old on June 2. He usuallycatches people’sattention and I’mglad he caughtyours.

As most of you know,I sadly missed thefirst annual AwardsGala. My wife and Iwere vacationing inEgypt on a trip of alifetime that wasplanned long beforethe Gala Awards datewas set. I have posted morephotos of our trip on Facebook if youwould like to have a look.

leaders. I’m asking for a couple days of your time, whichI can assure you will be very well spent.

The world’s economy has handed us many extraordinarychallenges and the best way to overcome them is withextraordinary action. For our industry, this action requiresEVERYONE who is a part of CAEM to band together inJune at Deerhurst.

The Conference is less than two months away and I lookforward to seeing you all there!

Elevate yourExperience

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You know what it takes to truly “wow” event

attendees. Now take it up a notch… or five. At the

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Consider our expansive facilities, state-of-the-art

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with the very finest and building from there to

deliver truly exceptional events. That’s what makes

us Canada’s leading trade and convention facility.

We truly are Great Experience Makers™.Let us deliver on that promise to you.

13073 TCC 8.5x11 Elevate AD:Layout 1 2/4/09 11:06 AM Page 1

Growing our Resources

14•16 JUNE 2009

DEERHURST RESORT HUNTSVILLE, ONTARIO

PLAN TO ATTEND THE CAEM 2009 CONFERENCE

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IT’S ALL HAPPENING RIGHT HEREBe a part of this action-packed, two-day event and empower

yourself with the practical knowledge and hands-on business

solutions that will help you on a daily basis. We have everything

to offer from the most current educational information to

unlimited networking possibilities.

AN OUTSTANDING LEARNING FORUM

Hear from captivating speakers… attend engaging sessions… participate

in interactive roundtable workshops… and see the latest industry products

and services at the CAEM Trade Summit. Whether you’re an industry

newcomer or a seasoned professional, this is definitely the place to be.

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Evan SolomonCBC Television Broadcaster, Journalist & Author

Jeff MacInnisExplorer &Entrepreneur

EXCLUSIVE KEYNOTE ADDRESSESTo jumpstart the Conference, the renowned co-host of CBC News, Evan Solomon – considered one of the top 100 people to watch by Maclean's magazine – will share his valuable insights on “How To Thrive in Today’s Climate OfBusiness Upheaval.” As a fitting conclusion to our comprehensive two-day forum, you’ll learn how to “Race For Your Life”to succeed in today’s business world from Jeff MacInnis – the acclaimed explorer, athlete and entrepreneur who hastraversed the Northwest Passage and participated in Eco-Challenge, the world championship of adventure racing.

SESSION HIGHLIGHTSTo round out the educational component of the Conference, we’ve assembled an enlightening lineup of pertinent sessions to give you the tools you need to succeed in this challenging economic environment.

• Successful Selling in a Difficult Market David Prentice, Leading Sales & Marketing Expert

• What’s All the Fuss About Health and Safety? James Ebidia, CRSP, Proactive Health & Safety Solutions

• Attendance Marketing in a Slow Economy Stephanie Selesnick, CEM, President, International Trade Information Inc.

• De-Stress for Success Krise Jones, BScHP, MPH, Workplace Wellness Consultant

• Motivating Sellers to Build New Business David Prentice, Leading Sales & Marketing Expert

TOPICAL WORKSHOPSWe’re also hosting a series of workshops that will encompass timely issues affecting everyone in the industry.

NETWORKING WITHOUT BOUNDSNetworking is a major benefit for all Conference delegates. Gain insights on your issues and challenges by networkingwith your colleagues. Reconnect with friends and forge new relationships during the Pre-Conference Activities, OpeningReception, Trade Summit, Networking Night and Closing Gala dinner.

• Meeting Customer Demands• Dealing with Difficult Exhibitors• Taking the Stress out of Move-in and

Move-out Procedures• Adding a Personal Touch in an Electronic World

• Getting Exhibitors and Visitors Excited About Your Show

• Surviving Exhibitor Downsizing• Integrating Social Media with Your Show• Going Green Without Breaking the Bank

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ADD UP THE SAVINGS

Expo Member Discounts$299 in 2009. We’re offering Expo members a special half-price rate to make it affordable for more Show Managers toattend. Save $300 per attendee. Don’t forget to invite all yourcolleagues!

Expo Non-Member DiscountsAs a special introductory offer, non-member Expo registrantsare welcome to attend our Conference for a special rate ofonly $499 rather than the regular rate of $699. Plus, you’llreceive a six-month complimentary CAEM membership valuedat $225. That’s a total saving of $425. Everyone is welcome!

Associate Member DiscountsGroups of three or more people who register at the same timewill receive a 10% discount. Plus, because we’re dramaticallyexpanding the Expo Members in attendance, we’re also settingthe ultimate stage for you to network like never before. Don’tmiss this incredible opportunity!

All-Inclusive FeesFull-delegate registration fees include all Conference activities(keynote addresses, concurrent sessions, workshops andattendance at the Trade Summit) as well as dinners on theSunday Welcome Reception, the Monday Networking Night andthe Tuesday Closing Gala. Breakfasts, lunches and refresh-ment breaks on Monday and Tuesday are also all part of thepackage.

Registration Is SimpleDownload the Registration Form from www.caem.ca and fax it

together with your credit card authorization… or mail it to usalong with a cheque payable to CAEM.

Conference First-TimersIf you’ve never been to a CAEM Conference before, our Sundayevening Welcome Orientation Reception will make you feelright at home. We’ll introduce you to the Board of Directorsand provide you with helpful tips on how to make the most ofyour Conference experience.

Optional Pre-Conference Activities Be sure to check out the CAEM website for information aboutoptional local events that will include horseback riding, golfand a luxurious spa on the Sunday preceding the Conference.

Deerhurst BeckonsJust a 2 ½ hour drive from Toronto, the Deerhurst Resort isnestled in the spectacular setting of Muskoka. Room ratesstart at just $149 – a fantastic rate for one of Canada’s premier resorts.

An Open InvitationWe welcome you to join us for the exposition industry’s pre-mier event of the year. Considering the wealth of informationwe have to offer, you simply can’t afford to miss out on thisunique opportunity. For further details, contact the CAEM officeat 416-787-9377 or toll-free 1-866-441-9377.

COME TO LEARN AND COME PREPARED TO EXPAND YOUR BUSINESS CONTACTS EXPONENTIALLY

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C A E M A N N U A L C O N F E R E N C E

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WELCOME NEW MEMBERS!A: ASSOCIATE MEMBER E: EXPO MEMBER

A Joanne Alcamo Account Manager Creative Visual Solutions

A Maria Bava Sales Manager Livingston Event Logistics

A Michael Goumas Account Manager Creative Visual Solutions

E Yvonne Hircock Assistant Show Manager Canadian Gift & Tableware Association

E Susan Jacobs Program Manager, Health Achieve Ontario Hospital Association

A Cameron Kusch Manager, Business Development The Trade Show Company, Ltd.

A Rachel Lester Sales Manager, SMERF The Westin Harbour Castle

E Dwayne McKillop President Continuum Productions Inc.

A John Mikstay, CEM Manager, Events Audit BPA Worldwide

A Timothy Peel Vice President Canadian Circulation Audit Board

E Janet Prior Assistant Show Manager Canadian Gift & Tableware Association

ready to turn over a brand new leaf?

L I N E O F S I G H T D E S I G N A S S O C I AT E S I N C .

Let ’s ta lk • 416 481 1163 • www. l ineofs ight .ca

The Line of Sight Design team punctuates your statement through innovative solutions.

B R A N D I N G • M A R K E T I N G • A DV E R T I S I N G • C O R P O R AT E C O M M U N I C AT I O N S

I N AUGURALAWARDS

February 19 proved to be an absolutely

exhilarating evening and yet another milestone

for CAEM. It is the first time that we have

had an opportunity to pay tribute to the finest

members among us in a standalone event.

And the response was phenomenal. While

we were originally anticipating about 100

registrants, the final tally came in at 180.

It is very gratifying to have such a reception

pay tribute to our Award Winners. The Gala

was a magnificent success on all fronts.

Given this year’s turnout, we are pleased to

announce that it is destined to be an ongoing

event. Many happy returns to all. And for those

of you who were unable to attend, you really

missed out on a spectacular performance.

Attendance Speaks Volumes

DRAWS A CROWD

GalaGalaGala

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Celebrating The Stars Of The ShowA magical time was had by everyone. We extend our

genuine appreciation to the Metro Toronto Convention

Centre for being our gracious host venue sponsor and

providing a perfectly congenial environment for our

inaugural event. The chef was truly inspired and provided

a delectable array of tasteful delights. Noah Cappe, our

Emcee, had a wonderful sense of humour that put

everyone in a relaxed and celebratory mood. And

Michael Lecour, our awards sponsor, kept the show

moving forward at an interesting pace.

A Stellar IdeaKudos are in order for Anita Schachter, Chair of the

Awards Task Force. Not just for conceiving the initial idea

but for applying the necessary elbow grease to see the

idea through to fruition. As the saying goes, success

breeds success. Here’s how she recounts the story.

“Two years ago, during my tenure as chair of the

Nominating Committee, Jim Mahon, Arlene Campbell,

Don Hobson, Paul Urben and I sat in the coffee shop at

the Stage West Hotel and talked about the importance of

volunteers to our association. That day a seed was planted…

that of elevating the status of the recognition we

bestowed on our valuable volunteers, of recognizing our

members who challenge themselves to take leadership

roles on committees, of spending hours working on their

accreditation, of bettering themselves for the good of our

industry. We wanted to make them all feel like VIPs for at

least one special night. The result of the seed that was

planted that day is being presented to you tonight.”

Accolades To The Awards Gala Task ForceAlong with Chair Anita Schachter, Canadian Gift Shows,

the Awards Gala Task Force of Gilles Bouchard,

Landscape Ontario, Deborah Dugan, C.D.E., CEM,

CONEXSYS Registration and Sonia Moffatt, CEM, Freeman

- as well as Serge Micheli and Michael Dargavel of CAEM -

have worked tirelessly over the past eighteen months to

make this event a reality. We commend you all for your

extraordinary efforts. The end result is a fitting tribute to

your collective capabilities, dedication and diligence.

I N A U G U R A L A W A R D S G A L A I N A U G U R A L A W A R D S G A L A I N A U G U R A L A W A R D S G A L A

The Stars Come Out At NightWhile CAEM President Stephen Dempsey was unable to attend

the proceedings, he did make a point of extending his congratu-

latory message: “Dear fellow CAEM members and guests, you

are experiencing history in the making tonight. Embrace it and

enjoy it. Congratulations to Sonia Moffatt, Isabella Wai, Deborah

Dugan and Carol Bell-LeNoury. I tip my cap to you all. Not only

for the awards you deservedly earned, but for everything you’ve

done for CAEM and the exposition industry as a whole. I would

also like to personally thank Anita Schachter for spearheading

this new initiative. A special thanks is also in order to Serge

Micheli and the CAEM staff for orchestrating this event profes-

sionally and seamlessly as usual.”

Let The Drum Rolls BeginOn behalf of the Nominating Committee, Naomi Wagschal, CEM,

took the stage to clearly explain how the nominating process

works and outline the stringent requirements necessary to

become an award recipient. “The Member of the Year Award is

presented to a member who, through contributions of time and

talent, has made an outstanding and special contribution to the

association and the Canadian exposition industry during the past

year. Members of the Hall of Fame are leaders who have

achieved prominence for the honour they bring to the exposition

industry and to CAEM.”

We are proud to recognize four unique individuals who have

proven to be true pillars of our association. So without further

ado, let’s all give the Award Winners the glory they deserve with

a welcoming round of applause.

I N A U G U R A L A W A R D S G A L A I N A U G U R A L A W A R D S G A L A I N A U G U R A L A W A R D S G A L A

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I N A U G U R A L A W A R D S G A L A

ASASSOCIATE MEMBER OF THE YEAR AWARDCIATE MEMBER OF THE YEAR AWARD SONIA MOFFATT,SONIA MOFFATT, CEMCEM

Assistant General Manager, FreemanAssistant General Manager, Freeman

ASSOCIATE MEMBER OF THE YEAR AWARD SONIA MOFFATT, CEM

Assistant General Manager, Freeman

Without question, Sonia has been a constant, reliable and valuable volunteer to CAEM. She is always ready to contribute her time and exceptional talent. Not only does she roll up her sleeves and get involved with a variety of projects and programs, but she is also an excellent mentor to new members.

Introduction By Elizabeth McCullough, C.D.E.(1996 – 1998 CAEM President)There is a reason why some people rise to the top and stay there. As a CAEM member for twenty years, Sonia has been both an outstanding volunteer and industry leader. She is a senior manager, coping with the constant demands and challenges of employees, suppliers and show managers.

So what has Sonia done for each and every one of us over the past twelve months? She was a member of the 2007 / 2008 Conference Committee as well as Co-Chair of the Conference Promotions Sub-Committee. Over the same period, she also served on the Membership Committee. That’s already three committees which is more than most of us take on. She is also a member of the Awards Task Force – the group that brought us this fantastic evening – and is an active member of the current Conference Promotions Sub-Committee.

On top of all this, she continues to work to improve her knowledge and skills. Earlier this evening she was recognized for receiving her CEM designation. She is a consummate professional, the ultimate dedicated volunteer and someone I am proud to call my friend.

Sonia’s Acceptance MessageWhen I joined the Awards Night Task Force, I never expected that I would be throwing a party for myself. I have always felt that I have received much more from CAEM than I have ever given. I want to thank Freeman for all their support and encouragement – they have always been great advocates of CAEM. I also want to thank the other members who worked on committees with me. I’ve met so many great people who have taught me so much. I’m very fortunate to have had the opportunity to become close personal friends with these individuals. It’s really quite amazing. I don’t think many other associations even come near to what CAEM has to offer in this regard. Thank you CAEM and the Nominating Committee. I am truly honoured and thrilled to receive this award.

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EXPOSIT ION MEMBER OF THE YEAR AWARD ISABELLA WAI, CEM

I N A U G U R A L A W A R D S G A L A

Director, Convention Exhibits, Ontario Hospital Association

Isabella has contributed a significant amount of time to CAEM and has gained tremendous respect from association members for her efforts. Among her many accomplishments, she successfully launched the first Webinar for CAEM and was instrumental in achieving record-breaking attendance levels at educational sessions.

Introduction By Rena Menzies(2005 Hall of Fame Award Recipient)Isabella wholeheartedly believes in CAEM and its purpose. Since joining CAEM in 2001, she has volunteered many hours and achieved great results for us. Last year was no exception. She participated in many capacities including: panelist in one of the 2008 Conference education sessions; Co-Chair of the Education Committee; Committee Member of the Canadian Event Audit Advisory Council; and Board Representative for the National Meetings Industry Day. If that isn’t enough, she is currently serving as the First Vice Chairman of the Board as well as a Co-Chair for this year’s Conference in Deerhurst.

Isabella is very fortunate to enjoy the support of her employer, the Ontario Hospital Association, who has witnessed her professional development through CAEM involvement. They take great pride in her accomplishments and are impressed by her dedication. Rightly so.

Isabella’s Acceptance MessageTo start, I have to thank my boss and friend, Warren DiClemente. When I initially entered this industry he suggested that I join CAEM, take the courses to build my knowledge and join the committees. I did exactly that and I’ve never looked back.

As a first-time attendee at the 2001 Conference, I received a warm welcome by Anita Schachter who was the CAEM President at the time. Anita, you should know what an extraordinary first impression and impact your kindness made on me, making me want to be a part of the CAEM family. You will always be my role model. In 2007, when I was nominated as a Board Member, I was proud to have the privilege of working with you and a group of dedicated, enthusiastic, passionate and professional industry peers. We all share the same vision, we all want to provide better services for our members and we all want our industry to flourish.

The Member of the Year award is a gift and an honour that I will treasure forever. I love being involved in CAEM, and I am looking forward to many more years to come. Thank you very much.

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ASSOCIATE HALL OF FAME INDUCTEEASSOCIATE HALL OF FAME INDUCTEEDEBORAH DUGADEBORAH DUGAN, C.D.E., CEM C.D.E., CEM

Vice President, Sales & Marketing. CONEXSYS Registration Ltd.Vice President, Sales & Marketing. CONEXSYS Registration Ltd.

ASSOCIATE HALL OF FAME INDUCTEEDEBORAH DUGAN, C.D.E., CEM

Vice President, Sales & Marketing, CONEXSYS Registration Ltd.

Deborah has dedicated a tremendous amount of her time and talent to the association over the years. In particular, she was a key player in bringing the CEM courses to Canada. Her efforts in helping to move the CAEM office were commendable to say the least. And she is a constant proponent of CAEM as she continues to sponsor new members.

Introduction By Jim Mahon, C.D.E., CEM(2000 Hall of Fame Award Recipient)For close to fifty years, I have been privileged to present a great number of awards and many of them were on behalf of CAEM. This particular presentation is truly a great honour for me because I have known and worked with Deborah for many years and I genuinely respect her values.

When it comes to Boards and Committees, there are those that talk and those that do. Deborah is definitely a doer. Within the past decade she has actively served as a Board Member as well as Co-Chair of the Conference Committee, the CEM courses and the Education Committee. She is a shining example of what helps make an association like CAEM great. She leads by example with her ongoing personal commitment, positive attitude, hard work, professionalism, involvement and total dedication. Deborah is a credit to our industry and to CAEM.

Deborah’s Acceptance MessageWhat an honour it is to be included with the prestigious Hall of Fame group. Over my thirty-year career, being a part of CAEM has been the icing on the cake for me.

While I have been involved in several committees to further the cause of the association, it is the wonderful friends I’ve made along the way that has really made the volunteer experience rewarding. I can’t begin to thank all the people that I know and admire at CAEM, but I do have to extend a special thanks to all my Co-Chairs over the years.

As a show manager turned supplier I have a great respect for both sides of the business. Having fellow industry peers that you can depend on for support is the key to a long and successful show career. Whether you are new to this industry or a seasoned veteran, you need to reach out to your suppliers or show managers – and there is no better way than by attending CAEM educational events, the annual Conference and volunteer-ing on committees. And don’t forget that becoming certified as a recognized professional with a CEM designation will not only help your own career, but will also make our industry stronger.

I N A U G U R A L A W A R D S G A L A

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EXPOSIT ION HALL OF FAME INDUCTEEEXPOSIT ION HALL OF FAME INDUCTEECAROL BELL-LENOURYCAROL BELL-LENOURY

General Manager, Environment and EventsGeneral Manager, Environment and Events

I N A U G U R A L A W A R D S G A L A

EXPOSIT ION HALL OF FAME INDUCTEECAROL BELL-LENOURY

General Manager, Environment and Events

I N A U G U R A L A W A R D S G A L A

Carol has been a remarkable advocate and ambassador of CAEM. She is always eager to see the association grow and develop and has tirelessly volunteered both her time and expertise to spread the CAEM message at every possible opportunity.

Introduction By Donna Wood(2004 Hall of Fame Award Recipient)“Maven” is the word that comes to mind to best describe Carol. She fits the definition perfectly – someone who is vibrantly skilled and dazzles in any field. As a CAEM member for over twenty-four years, she has served on multiple committees, has been on the Board for ten years and has served as our President back in 1994 – 1996.

But we didn’t come here to praise accomplishments. We came to honour the person behind the accomplishments. And I know something about the person because we shared parallel paths and often worked together over the past twenty years. Carol is honest and says what needs to be said. She has remarkable resolve and integrity. She is a real trail-blazer and a leader. And, as a true maven, she does everything with style and flair.

Carol’s Acceptance MessageCAEM has provided the inspiration and opportunity to work with some of the best people in our industry, to contribute to the growth and professionalism that our industry can now boast and to personally benefit from the relationships and experiences I have shared with the people that comprise our association.

I have enjoyed and welcomed the opportunities to serve our association on numerous committees. For the past twenty-four years CAEM has been as much a part of my life as producing shows themselves and for the relationships and opportunities I have encountered, I am indeed grateful. As I look around the room, I won’t name lists of people I have worked with because there are five or six people at every table whom I have had the privilege to cross paths with at one time or another. I am lucky to have worked with so many of you.

The benefits of actively participating in the association are numerous both personally and professionally. I would encourage everyone to either continue to work for the cause or start working to guide and direct our industry to betterment. You won’t regret it for a minute.

I am indeed honoured to be named among the best of our industry. It is a privilege to be regarded with such esteem. Thank you to everyone for bestowing this honour upon me.

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Star Light, Star BrightNaomi Wagschal, CEM, Past President, made a poignant

statement that we should all heed. “I would like to say

that every volunteer in CAEM is greatly appreciated. This

association could not be the vibrant and high-achieving

group that it is without all of you. Currently there are

fifty-three members who are each participating on one or

more committees. This solid core of commitment at the

grassroots level of CAEM keeps the association strong

and enables us to make real progress in bringing value

to the entire membership. I would like to personally

thank all of our committee members – past, present and

future. Stay with us and one day you may be standing on

this stage.” Very well said. Based on the outstanding

calibre of this year’s function, we look forward to seeing

you all again at next year’s star-studded event.

Up And Coming StarsAs part of the evening’s itinerary, acknowledgements

were also made to the 2008 / 2009 CEM graduates:

Joanne Attard; Leslie Bruce; Jai Cole; Mike Cruz;

Michael Dargavel; Bill Garrett; Robert Halasz; Scott

Lytle; Sonia Moffatt; and Laura Purdy.

They are in good company as they’ll be joining the ranks

of previous CEM graduates: Saira Beig; Deborah Dugan;

Virginia Ludy; Jim Mahon; Geoffrey Mak; Barbara

Outschoorn; Hardat Persaud; Naomi Wagschal; Isabella

Wai; and Sherry Dawn Warren.

We extend our congratulations to you all. Knowledge is

power and CAEM admires all members who help us

advance our cause in a powerful way.

Looking ForwardIf you missed out on this year’s inaugural event, we

strongly encourage you to make a point of attending

our second annual Awards Gala next February 18th. It

is truly worth your show of hands. After all, it is being

presented for your benefit. In every way.

Host Venue Sponsor:

Metro Toronto Convention Centre

Hall of Fame Awards Sponsor:

GES CANADA Exposition Services

Member of the Year Awards Sponsor:

SHOWTECH, POWER AND LIGHTING

Audio Visual Sponsor:

AVW-TELAV Audio Visual Solutions

Branding, Artwork and Signage Sponsor:

Freeman

Design of Evening’s Program Sponsor:

Line of Sight Design Associates Inc.

On Line and Registration System Sponsor:

CONEXSYS Registration Ltd.

Power and Lighting Sponsor:

SHOWTECH, POWER AND LIGHTING

Registration Staffing Sponsor:

BBW International Inc.

Contributing Sponsors:

The Commerce Trade Show Logistics Group Ltd.

GSS Security Ltd.

International Centre

Livingston Event Logistics

Northlands

Target Investigation & Security Ltd.

CAEM WOULD LIKE TO GRACIOUSLY

THANK THE FOLLOWING SPONSORS

WHOSE GENEROUS SUPPORT HAVE MADE

THE GALA AWARDS EVENT POSSIBLE:

18

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CCAB RELEASES CIRCULATION DATA FORCANADA’S THREE LARGESTNEWSPAPERSOn March 24 the Canadian Circulations Audit Board(CCAB), the Canadian divisionof BPA Worldwide, released theresults of comprehensive annualcirculation audits for 43 dailynewspaper members includingthree of the nation’s largestnewspaper publishing groups:Sun Media, Torstar Corporationand Transcontinental Media.This is the first year that thethree publishing powerhouseshave had their circulation auditsconducted by CCAB/BPA undernew standards developed underthe auspices of the CanadianNewspaper Advisory Board. According to Tim Peel, Vice President of CCAB/BPAWorldwide, “This mandate wasgiven to us by the advertisersand publishers of the CanadianNewspaper Advisory Board inearly 2008 because it wouldallow media buyers to makemore informed decisions whenconsidering these publicationsfor their advertising investments.”

NEW CEAAC GUIDELINESFOR THE CANADIAN MARKETPLACEThe Canadian Event Audit Advisory Council (CEAAC) announced on March 6 thatthey have developed auditingstandards for expositions andevents in Canada and haveapproved their first recognizedauditing organization, BPAWorldwide. CEAAC Chair CarolBell-LeNoury stated: “We werevery conscious of the standardsthat had been adopted in theUnited States by IAEE and ofthe European standardsadopted by UFI, as we wantedto ensure that the Canadianstandards were compatible on aglobal basis with those of theother groups, while at the sametime ensuring that Canadian

nuances were acknowledgedand recognized. The CanadianEvent Audit Standards havebeen officially endorsed byCAEM at its Board meeting onJanuary 25.

TORONTO SPORTSMEN’SSHOW ANNOUNCES NEWVENUE FOR 2010The Toronto Sportsmen’s Show,Canada’s largest outdoor show,announced it is moving to theMetro Toronto ConventionCentre following 63 successfulyears at Exhibition Place. The2010 show will run from March17-21.

MTCC HONOURED BY THE ENVIRONMENTAL COMMISSIONER OF ONTARIOOn March 26 Gord Miller, theEnvironmental Commissioner ofOntario, awarded the MetroToronto Convention Centre the2008 ECO Recognition Awardfor its Zero Waste Events program. The MTCC won theaward over 13 other nominatedorganizations. “Talking aboutzero waste is cheap and easy,but putting it into practice is another matter,” said Miller. “Iam impressed that the MetroToronto Convention Centre hasrisen to the challenge andachieved something remarkable.”

MTCC TAKES ANOTHER ENVIRONMENTAL STEP FORWARDDemonstrating their commit-ment to leadership in environ-mental sustainability, the MetroToronto Convention Centre hashired Tonya Lagrasta for therole of Sustainability Coordina-tor. Tonya will focus on mini-mizing the MTCC’s operationalfootprint by enhancing the sev-eral environmental and socialinitiatives currently in place, ex-panding the MTCC’s roster ofgreen meeting services (includ-ing the increasingly popularZero Waste events) and further

infusing sustainable approachesto everyday operations. Accord-ing to Vince Quattrociocchi, VicePresident of Operations, “Hiringa Sustainability Coordinator reaf-firms that our commitment togreen practices goes beyondtoken initiatives. Our clients canbe assured that we are continu-ously working to reduce ourimpact on the environment.”

NEW DIRECTOR OF OPERATIONS AT FREEMAN Gerry MacLean has been promoted to the position of Director of Operations. Gerrybrings over 25 years experiencein the trade and consumer showindustry as well as strong rela-tionships both with the unionsand the major facilities in theGreater Toronto Area.

INTERSHOW TO ACQUIRE FINANCIAL FORUM & WEALTHMANAGEMENT EXPOThe world’s leading producer ofinvestment tradeshows andcruises announced on March 13that it has signed a letter of intent to acquire the FinancialForum conferences from Diversi-fied Business Communications.The Financial Forum comprisesthree events for investors and financial advisors in Vancouver,Toronto and Calgary. As a resultof the acquisition, InterShowwill now produce the FinancialForum events under its WorldMoney Show name. “We areexcited to provide Canadianinvestors and traders with face-

to-face access with leading investment and trading industryexperts that has characterizedInterShow events for more than30 years,” said Charles Githler,Chairman and Co-founder.

BPA WORLDWIDE ANNOUNCES NEW SENIOR VPAs part of its ongoing drive toprovide the most accurate andtransparent audited data for allmedia platforms – print, face-to-

Take Note!

face and online – global mediaauditor BPA Worldwide announced the promotion of Russ Haderer to Senior Vice President, acting as Chief QualityOfficer. He will relocate fromBPA’s Los Angeles office to theShelton, CT-based headquarters.

EXHIBITION PLACE PARTICIPATES IN EARTH HOUR 2009Exhibition Place joined withother environmentally con-scious organizations in over 500 cities worldwide on March28 to turn out the lights between 8:30 pm and 9:30 pmfor Earth Hour 2009. Whilehosting the Motion Custom Car Show and the National Motorcycle Show, the facilityhad the necessary procedures in place to safely turn off lights in the buildings and underground parking garage in support of the initiative.

DIRECT ENERGY CENTRE INTRODUCES NEW PROGRAM TO MAKE EVENTS GREENThe Direct Energy Centre, inpartnership with Direct EnergyBusiness, recently launched the“Keeping it Green” program –an easy and cost-effective service to reduce the environ-mental impact of events. Theprogram allows meeting planners and event organizersto purchase Renewable EnergyCertificates from EcoLogo certified generation facilitiesequivalent to the amount ofelectricity used by their event.Maura Clark, President of Direct Energy Business, com-ments, “This is not only a goodmarketing message for theevent but the right thing to dofor the environment.” The Interior Design Show, whichtook place at the Direct EnergyCentre February 5 – 8, was thefirst event to participate in the“Keeping it Green” program.

Industry News

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2009 CONFERENCE COMMITTEECo-Chairs:Sherry Kirkpatrick, Industrial Accident Prevention Associationskirkpatrick@iapa.caIsabella Wai, CEM, Ontario Hospital Associationiwai@oha.comJaime Wong, CEM GES CANADA Exposition Servicesjwong@ges.com

Conference packages have been mailed toall members and to non-member expositionmanagement across Canada. Sponsorshipopportunities are being made available toall members across Canada. Conferenceinformation is highlighted in this issue ofCommunique. Access to the brochure andregistration form are also available onlineat www.caem.ca.

HEALTH & SAFETY STANDARDS TASK FORCECo-Chairs:Lisa McDonald, Prospectors & Developers Association of Canadalmcdonald@pdac.caNaomi Wagschal, CEM, College of Family Physicians of Canadaenw@cfpc.ca

Fundraising continues for Phase II. Thesecond edition of the Best Practices Guide-lines has been published and all memberswere notified and provided with a copy.We met with the Ministry of Labour onMarch 3 – we will be sharing our newguidelines with inspectors in future and wehave also been invited to speak to regionalmanagers. The first Health & Safety and

the Law course ran on March 25th andwe had excellent feedback from atten-dees. We are planning to approach IAEEto encourage them to make this coursepart of the CEM curriculum.

COMMUNICATIONS COMMITTEECo-Chairs:Orest Iwanylo, Calgary Exhibition & Stampedeoiwanylo@calgarystampede.comJudy Sharpe, Canadian Health Food Associationjsharpe@chfa.ca

CAEM’s new website is currently underdevelopment with the web designers andis expected to be launched in May or earlyJune. The goal is to provide the entire industry with a single resource for compre-hensive, up-to-date information. A specialsection is also being developed to provideexpo members with the opportunity of aprivate Discussion Board.

EDUCATION COMMITTEECo-Chairs:Nancy Gelette, Diversified Business CommunicationsCanada ngelette@divcomevents.comDenise Hayward, Canadian National Sportsmen’s Showshayward@sportshows.ca

We are continuing to prepare relevant educational and networking opportunitiesat the Open Forums and the EducationalKeynote Addresses / Luncheons. The Cer-tified in Exhibition Management coursescontinue to provide members with accessto education and to professional designa-

Committee Updates OUR LATEST INITIATIVES TO REPRESENT,IMPROVE AND PROMOTE THE ASSOCIATION

tion opportunities. For more informationand dates on educational opportunities,please visit the CAEM Events section ofwww.caem.ca.

MEMBERSHIP COMMITTEECo-Chairs:Leslie Bruce,CEM, International Centrelbruce@internationalcentre.comJai Cole, CEM, Plum Communications Inc.jcole@plumcom.ca

We have finalized the creation of a data-base of non-member exposition managersacross Canada that now totals 500 individ-uals. Our goal is to utilize the Conferenceincentives, in conjunction with the newwebsite, to target these individuals to joinCAEM. New expo members that attendthe Conference will receive a six-monthtrial membership in CAEM.

SPONSORSHIP & SPECIAL EVENTS COMMITTEECo-Chairs:Al Patterson, Livingston Event Logisticsapatterson@livingstonintl.comMark Romanowicz, ABF Freight System Canada Ltd.mromanowicz@abf.com

We are in the process of organizing theCAEM Sports Day scheduled for July 21at the Kleinburg Golf Course. We are alsobeginning preparations for the CAEM 2009Holiday Luncheon to be held on December2 as well as the 2010 “Celebrating the Starsof the Show” Awards Gala scheduled fornext February 18.

EXPOSE YOURSELFAdvertising in Communique is an ideal way to showcase your business tothe exposition industry. Our rates are very reasonable… and we’re offering aspecial discount if you book for six consecutive issues. For further informationand to receive our ad kit, contact Serge Micheli at (416) 787-9377.

U P C O M I N G C A E M M E M B E R E X P O S I T I O N SDATES COMPANY SHOW NAME LOCATION WEBSITE

MAYMay 2-3 National Event Management The National Women’s Show Lansdowne Park, Ottawa www.nationalevent.com

May 2-3 Grand River Shows Grand LifeStyle Show Bingemans Conference Centre, www.grandlifestyleshow.com

Kitchener

May 3-4 Allied Beauty Association Canada’s Largest Hair & Aesthetic Northland Park, Agricom, Edmonton www.abacanada.com

Exhibition & Educational Event

May 3-4 PIJAC Canada The Western Pet Expo Richmond Curling Club, Richmond www.pijaccanada.com

May 5 Diversified Business Communications Storage Networking Tour 2009 International Centre, Mississauga www.mysannas.com

Canada

May 5-7 Packex Exhibition Packex Toronto International Centre, Mississauga www.packextoronto.com

May 7-9 Diversified Business Communications Primary Care International Centre, Mississauga www.primarycaretoday.ca

Canada

May 7-9 Thunder Bay Chamber of Commerce Trade Show and Business Expo CLE Grounds, Thunder Bay www.tb-chamber.on.ca

May 10-15 Diversified Business Communications Project World, Business Analyst, World Metro Toronto Convention Centre, www.projectworldcanada.com

Canada South Building, Toronto

May 12-13 Diversified Business Communications Commercial Building Sustainability Cambridge Suites, Toronto www.buildingsustainability.ca

Canada

May 12-14 Society of Manufacturing Engineers Plant Maintenance & Design Place Bonaventure, Montréal www.sme.org

Engineering Show

May 14 MMPI Canada Land and Development Conference Metro Toronto Convention Centre, www.realestateforums.com

North Building, Toronto

JUNEJun 9-11 dmg world media GO-EXPO Stampede Park, Calgary www.petroleumshow.com

Jun 12-13 Master Promotions Ltd. Atlantic Truck Show Moncton Coliseum, Moncton www.masterpromotions.ca

Jun 16-17 dmg world media Atlantic Canada Petroleum Show Mile One Centre, St John’s www.petroleumshow.com

Jun 16-18 Society of Manufacturing Engineers Western Manufacturing Technology Show Northland Park, Agricom, Edmonton www.sme.org

Jun 17 MMPI Canada Construction Law Update Roundup Centre, Calgary www.lawtalk.ca

Jun 18 MMPI Canada Building Envelope Solutions Conferences Roundup Centre, Calgary www.buildingenvelopeforum.com

Jun 21-24 Diversified Business Communications 19th World Conference on Metro Toronto Convention Centre, www.wcdm.org

Canada Disaster Management South Building, Toronto

JULYJul 2-6 Saskatoon Prairieland Park Corporation Junior AG Showcase Saskatoon Prairieland Park, Saskatoon www.saskatoonex.com

Jul 11-Aug 29 Canadian National Sportsmen’s Show Great Ontario Salmon Derby Lake Ontario www.sportshows.ca

AUGUSTAug 9-12 Canadian Gift & Tableware Association Canadian Gift & Tableware Toronto International Centre, Toronto www.cgta.org

Association Show

Aug 4-9 Saskatoon Prairieland Park Corporation The Saskatoon Ex Saskatoon Prairieland Park, Saskatoon www.saskatoonex.com

Aug 21-Sep 7 Canadian National Exhibition The Ex Exhibition Place, Toronto www.theex.com

Aug 16-19 dmg world media Alberta Gift Show Northlands, Edmonton www.albertagiftshow.com

Aug 23-25 Association & Events Management Profile Show Toronto Congress Centre, Toronto info@profileshow.ca

Aug 23-26 dmg world media Montréal Gift Show Place Bonaventure, Montréal www.montrealgiftshow.com

Aug 25-26 Meetings and Incentive Travel Incentive Works Metro Toronto Convention Centre, www.meetingscanada.com

North Building, Toronto

Aug 30-31 PIJAC Canada Expozoo Hôtel des Seigneurs, St-Hyacynthe www.pijaccanada.com

Aug 30-31 Reed Exhibitions Collections JCK Vancouver Convention & Exhibition www.collectionsbyjck.ca

Centre, Vancouver

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Contact Information

COMMUNIQUE is a bi-monthly publicationproduced by CAEM.

Editor in Chief: Serge Micheli, CAEM

Design, Writing & Production: Line of Sight Design Associates Inc.

CAEM CANADIAN ASSOCIATION OF EXPOSITION MANAGEMENT

160 Tycos Drive, Suite 2219, Box 218Toronto, Ontario M6B 1W8Tel: (416) 787-9377 Fax: (416) 596-1808Toll-free: 1 866-441-9377email: info@caem.ca website: www.caem.ca

Serge Micheli, CAEsmicheli@caem.ca 416-787-9377 Ext. 224 As Executive Director and Conference Manager, Serge serves on the Board (Ex-Officio) and provides a liaison between governance, the committees and the general membership. He also provides direct communication between CAEM, media, industry organizations and government agencies.

Michael Dargavel, CEMmdargavel@caem.ca 416-787-9377 Ext. 225As Office Manager, Michael oversees the daily operations of the Association and its volunteers as well as assuming responsibility for membership issues, advertising and sponsorship programs.

Christiane Boin-Goessellcboin@caem.ca 416-787-9377 Ext. 227As the Membership and Events Coordinator, Christiane is available to assist members with all general inquiries, renewals and registrations for CAEM events.

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In MemoriamStan passed away on April 26, 2009 at Sunnybrook Hospital after a lengthy andcourageous battle with cancer. He is survived by his wife, Adrianna and his darlinglittle daughter, Karicia-Mia.

Stan was born, September 8, 1955 at St. Joseph’s Hospital, Toronto. He wasschooled locally and graduated from George Harvey Collegiate.

Stan began his career in Customs Brokerage with International Customs BrokersLimited in 1972. He moved to Mendelssohn-Commercial in 1982, went on toStarber International in 1991. His entire career was spent in sales up to 1995,when he joined Commerce Customs Brokers and created along with his partners,Pat D’Alessandro and Zaza Vili, the Trade Show Brokerage services in conjunctionwith regular Customs clearance work.

In 2006, Stan, Pat and Zaza ventured out on their own and opened The Com-merce Trade Show Logistics Group which offers Customs and Transportation serv-ices to the Trade Show, Conventions, Meetings and Special Events Industries.

Stan was an avid golfer. He was a member of Caledon Woods Golf Club inBolton and could be seen every Saturday, Sunday and Holidays teeing off with hisgroup in the early morning.

Stan also loved his vehicles. His yellow 2000 Corvette was easily recognized byhis license plate “Udloose”.

Stan was calm, cool and collected. Always graceful under fire, he made time forand had a smile for everyone he met. He will be missed by his family, his friendsand The Commerce group.

STANLEY JAMES KRAJEWSKI