CADILA PHARMACEUTICALS ETHIOPIA - A CASE STUDY

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CADILA PHARMACEUTICALS ETHIOPIA -A CASE STUDY BUSINESS MODEL: 1 Pharma Summit, Tunisia, Sep 2013

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BUSINESS MODEL:. CADILA PHARMACEUTICALS ETHIOPIA - A CASE STUDY. The Care Continues. Cadila Pharmaceuticals Ltd. – A Rich Caring Heritage . - PowerPoint PPT Presentation

Transcript of CADILA PHARMACEUTICALS ETHIOPIA - A CASE STUDY

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CADILA PHARMACEUTICALS ETHIOPIA-A CASE STUDYBUSINESS MODEL:1Pharma Summit, Tunisia, Sep 2013

The Care Continues...

2Pharma Summit, Tunisia, Sep 2013

3Pharma Summit, Tunisia, Sep 2013Cadila Pharmaceuticals Ltd. A Rich Caring Heritage Founded in 1951, Cadila Pharmaceuticals is present in Entire Life Sciences Value Chain from Research and Development to Active Pharmaceuticals Ingredients to Finished Formulations to Marketing and Distribution

Over 700 products spanning 30 different therapeutic categories

International presence in over 90 Countries across 5 Continents including developed markets of North America, Europe and Japan (Global Sales: 2012-US$ 2.0 Billion at US price parity)4Pharma Summit, Tunisia, Sep 2013Cadila Pharmaceuticals Ltd. A Rich Caring Heritage State- of-the Art Manufacturing Facilities conforming to the most stringent cGMP standards

Dedicated world class Research and Development Facilities with notable innovations to their credit

A responsible Global Corporate Citizen : Cadila Pharmaceuticals nurtures young talent, supports charitable health care facilities and Non Profit organizations5Pharma Summit, Tunisia, Sep 2013Cadila Pharmaceuticals tryst with AfricaCadila shares 40 years of history with AfricaManufacturing Operations in EthiopiaSales and marketing operations in around 27 African countries350 products spanning across 10 therapeutic categories like Cardiovascular, Anti Diabetics, AntiInfectives, Haematinics, and Gastroenterology (anti-acids, anti-ulcerants), Pain Killers, Multi-Vitamins

6Pharma Summit, Tunisia, Sep 2013The Africa MilepostsTowards Integrated Business Operations: EthiopiaThe only manufacturing plant in Ethiopia and among the few in Africa with WHO cGMP accreditation.

Subsidiary Companies : Nigeria, KenyaImport, Market, Distribute and Promote our products through our sales field force

Technology Alliances: South Africa, ZimbabweDevelop, Manufacture and Supply products to local partner companies

Marketing: Tanzania,Zambia, Mauritius, Uganda, RD Congo Ground presence to promote our products

Distribution: Ghana, Sudan, French West Africa countries

New Markets: Exploring new markets Algeria, Morocco, Tunisia, Rwanda, Malawi, Namibia., Botswana. Mozambique, Burundi, Lesotho and Zulu land and Central Africa Republic7Pharma Summit, Tunisia, Sep 20137The Ethiopian Odyssey Ethiopia was a familiar and favorable destination for Cadila Pharmaceuticals. Today, CPEL with a state-of-the-art manufacturing facility for Pharmaceutical formulations, set up with an investment of over USD 25 million, is a resounding success story.It is the largest investment in a WHO accredited facility.CPEL plant provides direct employment to 480 people and to twice as many indirectly.

8Pharma Summit, Tunisia, Sep 20138CPEL: The Win Win Partnership modelAcknowledge the support of the local government and work closely with them Understand the prime importance of Health care securityEmpower local partners to run the business with strategic management and investment inputs Share positive outlook with stated strategic expansion plans.Keys to success: Know the partner well and know their strengths and weaknesses. They are the eyes and years to the ground.A Shared Vision, Role Clarity on the business, respect for administrative and legal environment. Mutual Trust- Partners' Feed Back is crucial at all times9Pharma Summit, Tunisia, Sep 2013

CPELFILM10Pharma Summit, Tunisia, Sep 2013

Africa Vision 2020 :The Success Story ContinuesEstablish manufacturing base and provide medical services in select countries across AfricaProvide affordable human health care products and services.Develop human capital by establishing infrastructure that continuously supports, trains and retains talent. Invest and support discovery research for newer and alternate therapies for the better management of diseases across Africa11Pharma Summit, Tunisia, Sep 2013True celebration of research lies as much in inventions as in making the medicine affordable to the last man in the society.

Shri Indravadan A. Modi

Pharma Summit, Tunisia, Sep 201312#

Manufacturing Facility, Dholka, Gujarat, IndiaAPI unit, Ankleshwar, Gujarat, IndiaKarnavati Engineering Ltd, Kadi, Gujarat, India

Agro Division, Hirapur, Gujarat, IndiaManufacturing Facility, Addis Ababa, EthiopiaManufacturing Facility, Samba, Jammu, India

Corporate Campus, Bhat, Gujarat, India

R&D Facility, Dholka, Gujarat, IndiaCasil Industries Ltd., Kadi, Gujarat, India

13Pharma Summit, Tunisia, Sep 2013State-of-the-art Facilities2013#SIPHAT Socit des Industries PHArmaceutiques de Tunisie

Partenariats public-priv, les joint-ventures et la coopration entre industrie et gouvernementMr Bechir TarhouniPDG de la SIPHATMembre de la CNIP

Africa Pharmaceutical Summit, September 23-24.2013,HammametLe secteur de lIndustrie Pharmaceutique en Tunisie LIndustrie pharmaceutique constitue un maillon essentiel et incontournable du secteur de la Sant en Tunisie .

Africa Pharmaceutical Summit, September 23-24.2013,HammametElle a remarquablement volu :compte actuellement 34 units de fabrication en activit (en 1989,1unit :SIPHAT)Mise en place dun cadre rglementaire et des structures administratives pour la fabrication, le contrle, lenregistrement et la commercialisation desmdicaments:DPM,LNCM,DIP,CNPV,PCT,CNAMMise en place dencouragements douaniers et fiscaux

Le secteur de lIndustrie Pharmaceutique en Tunisie Africa Pharmaceutical Summit, September 23-24.2013,HammametLe secteur de lIndustrie Pharmaceutique en Tunisie en 2012

OriginePart de March (Units)Part de March( CA)LOCAL72%50%GENERIQUES 37%27%PRINCEPS35%22.5%IMPORT28%50%GENERIQUES 5%4%PRINCEPS23%46%Africa Pharmaceutical Summit, September 23-24.2013,HammametDonnes 2012 GERS Maghreb Info Sant + La SIPHAT a t cre en 1989 suite la restructuration de la Pharmacie Centrale de Tunisie.

Elle est la doyenne de lindustrie pharmaceutique en TunisieElle est lunique Industrie pharmaceutique publiqueCapital social 9.000.000DTEntreprise cote en bourse depuis 2001

18Africa Pharmaceutical Summit, September 23-24.2013,Hammamet18La SIPHAT participe au capitalde:SAIPH: 15%Pfizer Tunisie: 30% en Joint-venture.Pierre Fabre Mdicament Production Tunisie: 35% en Joint-venture.Technopole de Sidi THABET: 5%

19Africa Pharmaceutical Summit, September 23-24.2013,Hammamet1920Le personnel oprant la SIPHAT : 770 agents

La production de la SIPHATen unit reprsente 11,4% de la production nationale .Africa Pharmaceutical Summit, September 23-24.2013,Hammamet20Cette production est reprsente par 149 spcialits:

110 prsentations officinales 115 prsentations hospitalires

2121La production est: 50% destine au secteur hospitalier50% destine aux officines de dtails

Soit 85%: produits gnriques 15%: produits sous licence

22Africa Pharmaceutical Summit, September 23-24.2013,Hammamet2223La production de la SIPHAT couvre les formes les plus utilises:Formes sches: comprims, sachets, glulesFormes pteuses: suppositoires, pommadesFormes liquides non striles: sirops, soluts buvables, solutions pour usage externe, solutions pour hmodialyse et ampoules buvablesFormes liquides striles: soluts perfusables en poches et flacons Africa Pharmaceutical Summit, September 23-24.2013,Hammamet23volution du Chiffre dAffaires (en Dinars)CA ralisEn 2011CA ralis En 2012CA en valeur40.886.61746.016.154 Evolutionen Valeur+ 5.129.538 DT en Pourcentage + 12.55 %Africa Pharmaceutical Summit, September 23-24.2013,HammametEvolution du Chiffre dAffaires lEXPORT Export 2010Export 2011Export 2012CA en valeur5.024.535

2.602.659

6.429.394Evolution en Valeur- 2.421.876 + 3.826.735Evolution en pourcentage (%)- 48 % + 147 %+ 28 % (2010/2012)Africa Pharmaceutical Summit, September 23-24.2013,Hammamet26La gamme gnrique de la SIPHATFormes sches: comprims, glules, sachets

Formes liquides striles: Solutions perfusables en flacons et solutions injectables que nous sous-traitons chez SAIPH.

Formes pteuses: suppositoire , pommades et crmes dermiques

Formes liquides non striles: ampoules buvables, sirops et suspensions buvablesAfrica Pharmaceutical Summit, September 23-24.2013,Hammamet

La gamme gnrique de la SIPHAT

La gamme sous-licence de la SIPHAT

Sanofi : Formes liquides striles et Formes sches Meda : Formes liquides non striles Abbott: Formes sches et Formes pteuses Bayer : Formes sches G2D Pharma : Formes liquides non striles Boheringer: Formes liquides non striles Dar Eddawa : formes sches Baxter : Formes liquides striles Innotech: Formes liquides non strilesTop pharm :Formes sches et Formes liquides non striles

28Africa Pharmaceutical Summit, September 23-24.2013,Hammamet28Joint-Venture SIPHAT Pfizer Contrat de licence entre SIPHAT Pfizer 1999 cration de la socit Pfizer Tunisie JV (30 % SIPHAT / 70% Pfizer)Zone de Production Pfizer Sous traitance par Pfizer chez SIPHAT Le contrle Qualit Les oprations denrobage Sous Traitance SIPHAT Pfizer Fabrication dun produit PFIZER TUNISIE a commenc distribuer des dividendes depuis 2010.

Africa Pharmaceutical Summit, September 23-24.2013,HammametJV: Un partenariat gagnantSIPHAT & Pfizer volution de la relation de partenariat versus donneur dordre ( Licences)Pfizer Prsence dune infrastructure de fabrication locale qui permet de dvelopper son business SIPHAT Bnficier dun support technique et du savoir faire dun leader Mondial Rayonnement international Possibilit de nouveaux partenariatsLa SIPHAT dtient 35% du capital de PFMT.

La socit PFMPT a commenc son activit en 2010. 31Joint-Venture SIPHAT Pierre Fabre Mdicament TunisieAfrica Pharmaceutical Summit, September 23-24.2013,Hammamet31Ce partenariat constitue une occasion denrichissement:Scientifique et dchange de comptences

Commercial: licences semi-exclusives pour fabriquer , distribuer et vendre les produits SIPHAT ou les produits Pierre Fabre dans le territoire de la socit PFMPT. Llaboration de contrats de PromotionContrat de service Export

Outre lintrt scientifique et commercial, ce partenariat sannonce rentable sur le plan financier puisquon commence rcolter des rsultats positifs avant mme la fin du premier quinquennat .

Joint-Venture SIPHAT Pierre Fabre Mdicament TunisieAfrica Pharmaceutical Summit, September 23-24.2013,HammametScientifique et dchange de comptences notamment : En matire de protocoles de contrle qualit produits ;En matire de matrise de process de fabrication de mdicamentCommercial: La concession de licences semi-exclusives pour fabriquer , distribuer et vendre les produits SIPHAT ou les produits Pierre Fabre dans le territoire de la socit PFMPT. Llaboration de contrats de Promotion des mdicaments produits par PFMPT avec les socits mres;Contrat de service Export: Vu le positionnement des laboratoires Pierre Fabre sur le territoire Africain; PFMPT peut assister la SIPHAT mieux se positionner sur ce march dans le cadre dun contrat export sur la base duquel Pierre Fabre assurera la promotion des produits SIPHAT .

32Il est prvu que 50% du CA de cette socit soit destin lexport ; pour cela, PFMPT prvoit de se faire agrer par lAFSAAPS pour renforcer ses chances dexportation vers lEurope.33Africa Pharmaceutical Summit, September 23-24.2013,Hammamet3334La SIPHAT exporte pour la Libye, lAlgrie, le Ymen, le Tchad et le Gabon.

De nouvelles perspectives dexport vers la Cte dIvoire sont en cours : en effet ,nous avons reu laudit de leur Direction de la Pharmacie et du Mdicament qui nous a dlivr le Certificat de bonnes pratiques de fabrication de la Rpublique de Cte dIvoire.

Africa Pharmaceutical Summit, September 23-24.2013,Hammamet34Notre nouveau challenge est lexportation vers tous les pays de lAfrique; nous sommes mme prts dvelopper des produits qui rpondent leurs besoins spcifiques . La SIPHAT envisage galement la cration de sites SIPHAT Internationale en Afrique.

Africa Pharmaceutical Summit, September 23-24.2013,Hammamet36Africa Pharmaceutical Summit, September 23-24.2013,Hammamet

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