caddison design portfolio
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Branding and Packaging Design:
ASDA Smart Price Packaging
Rebrand of the ASDA Smart Price range, Currently the cheapest range ASDA offer.
Branding and Packaging Design:
ASDA Smart Price Packaging
Left: Development of the Smart Price logo. Top: Baked beans and garden peas strip labels. Bottom: Range of tinned food.
Branding and Packaging Design:
Dr. Oetker Home Baking Rebrand
Rebrand of the Dr. Oetker home naking range. Designed to aim at the younger demographic of both male and femal bakers.
Branding and Packaging Design:
Dr. Oetker Home Baking rebrand
Top: Bloom Illustration developed from chalk board illustrations. Bottom: Individual Bloom products of various sizes including the large 275g pack of cookie mix, 170g pack of baking powder and one red food colour pack.
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Packaging Design:
Ecco Shoe Box
Top Left: Inside of the shoe box. Bottom Left: Close up of the felt surface putting hole. Top Right: Instructions for putting hole construction. Bottom Right: Shoe box fully folded out and constructed in to the practice putting hole. Shown with instruction cards that will come in every box.
Exhibition Branding Design:
Tour De france Exhibition
Left: Wayfinding signage. Right: Development of negative space and Tour map posters. Bottom: Individual exhibiton signage.
Exhibition Branding Design:
Tour De France Exhibition
Promational posters shown on billboards around the city.