Richard Carter Head of Industry Sponsorship Department of Health London
Cadbury's London 2012 Sponsorship & Communication Strategy
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Transcript of Cadbury's London 2012 Sponsorship & Communication Strategy
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David OliverCorporate Affairs Director, Kraft Foods UK & I
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• Add cadbury brand / kraft foods
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We are now into the final lap of the race to the London 2012 Olympic and Paralympic Games
Cadbury have created a big gameanyone can play and any game goes:
Spots v Stripes
Participate
Cadbury bringing London 2012 Games closer to people:
Olympic Games & Teams
GalvaniseCadbury is helping people get more
out of the 2012 Games:
Tickets & Events
Celebrate
3
Play Games Sport Olympic & Paralympic
Games
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KEEP TEAM GB PUMPED
PARADE
Outreach to social celebrity influencers
on Facebook to come join the Cadbury
Pumped Parade.
Secured support and tweets from:
• Huw Stephens
• Holy Moly (Jamie East)
• Matt Cardle
• Ant & Dec
• Amanda Holden
• Alexandra Burke
• Scott Mills
• Nihal Arthanyake
• Bobby Friction
• Boris Johnson
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Engaging with Communities
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126,000 people played SvS community games
3,200 Spots v Stripes community volunteers
2,000 community events across the UK & I
942,000 people have been reached
1,002 community groups engaged
Cadbury Spots v Stripes Community…in numbers
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Supporting TeamGB and Paralympics GB
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Connecting with Colleagues
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The ambition for our 2 year long programme is:
• Lasting legacy
• All inclusive
• Mass participation
• Instilling the Olympic spirit
London 2012 & Cadbury
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THANK YOU!