8/7/2019 cadbury_dairy_milk

1/2

CADBURY DAIRY MILK

By

Miss Snigdha Rai

Student ~ MBA (International Business)

Amity Business School, Lucknow.

The word Cadbury itself brings a smile to the face of the person who just thinks about it. For

generations people have been enjoying the taste of chocolate specially when it comes from

Cadbury. The story of Cadbury Dairy Milk started way back in 1905 at Bourneville, U.K.,

but the journey with chocolate lovers in India began in 1948.The variants Fruit & Nut,

Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of

ingredients and are very popular amongst teens & adults.

SPECIALITY OF DAIRY MILK

Apart from history and branding of dairy milk, there is definitely something very special

about Dairy Milk which appeals people from all walks of life and is quintessentially British.

The chocolate itself is sweet without being sickly. Its creamy but not so much that you cant

taste the chocolate. Its filling but simultaneously moreish and importantly for a poor blogger,

its inexpensive without being cheap. The primary reason for its popularity is simply that

its completely inoffensive and totally middle of the road. Its reasonable price ranging from

Rs 5 to Rs 90 and most importantly its mouth watering taste distinguishes it from others and

makes it so special.

DO YOU KNOW:

Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumbai for the 2005 edition

of Brand Equity's Most Trusted Brands survey.

During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000 male

employees joined the armed forces and Cadbury sent books, warm clothes and chocolates tothe front.

RECEIPE OF DAIRY MILK

Ingredients

milk powder - 250 gm

drinking chocolate powder -100 gm

coco powder - 50 gm

butter -3 teaspoonsugar - 200 gm

8/7/2019 cadbury_dairy_milk

2/2

Method

1. Sieve all the three powder twice.

2. Keep it aside. (The quantity of the sugar should be half the quantity of powder)3. Add water till the sugar dissolves.

4. Use aluminum vessel, heat it on the gas on a high flame when it is boiling add

butter, when sugar syrup becomes strong, switch off the gas.

5. Add all the powders to the syrup, when all the powders are mixed, spread it in the

greased plate.

6. After half an hour you can cut it in to pieces.

7. If you have a pre-designed plate, you may spread the mix into it to make

appropriate designed blocks.

VARIENTS

Cadbury Dairy Milk Cadbury Dairy Milk Crackle Cadbury Dairy Milk Roasted Almond Cadbury Dairy Milk Fruit and Nut Cadbury Dairy Milk Shots Cadbury Dairy Milk Silk Cadbury Dairy Milk Eclairs Cadbury dairy milk Bourneville

NEW CAMPAIGN OF DAIRY MILK SHUBH AARAMBH

Cadbury Dairy Milk (CDM), the flagship brand of Cadbury India, launched a new campaign,

Shubh Aarambh. This campaign is based on the concept of the Indian tradition of having

something sweet before every auspicious occasion, with the belief that it leads to a favorable

outcome. KUCH MEETHA HO JAYE Over the years, CDM has been a special part of

every Indian's moments of happiness, joy and celebration. For the first time ever, CDM urges

consumers to also enjoy their much loved chocolate before embarking on an important task,

in anticipation of a successful outcome.

AWARDS

Asian Marketing Effectiveness Award 08

Cadbury India ranked 7th

great place to Work in India

Cadbury Dairy Milk crowned as Consumer Super brands