Cadbury @ #Twitter4Brands - Let’s play our way to @London2012
8
Social Media Manager, Kraft Foods Europe Let’s Tweet our way to @London2012
Transcript of Cadbury @ #Twitter4Brands - Let’s play our way to @London2012
67,300 Tweet Impressions
10,100 Clicks On Tweet
Up to 22.7% Total Engagement
Cost Per Engagement £0.16
12% of Total #100DaysToGo Conversation
8 Million OTS Tweets Related to Cadbury
#100DaysToGo / #UnwrapGold