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Cadbury India is the No. 1confectionery company with a 70 per centmarket share in India .Cadbury is mainly into three segments

Chocolates - Cadbury India is the market leader in the chocolateconfectionery market in India with over 70 per cent market share. Theleading brands in this category are Cadburys Dairy Milk, Fruit &Nut,

Crackle, Temptations, 5 Star, Perk &Celebrations Gift boxes.

Sugar Confectionery Cadbury Dairy Milk Eclairs is one of the leadingbrands in this category. It is amongst the largest clair brands in themarket in terms of value share. Cadbury also owns Halls (which wasacquired as a part of the global acquisition of the Adams business fromPfizer in 2003). Halls is amongst the largest brands in its segment ofMinty/Breath freshness brands in India.

Food Drinks Cadburys Bournvita a leading branding the brown drinkssegment of milk/ malted food products. Cadburys other products includeDrinking Chocolate and Cocoa powder .Overall share in the malted fooddrinks market is estimated to be around19 per cent

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Worlds No 1 Confectionery company

World's No 2 Gums company.

World's No 3 beverage company.

Cadbury Dairy Milk & Bournvita have beendeclared a "Consumer Superbrand" for 2006-7by Superbrands India.

Cadbury India has been ranked 5th in theFMCG sector, in a survey on India's mostrespected companies by sector conducted byBusiness World magazine in 2007.

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Large teeming population of kids andteenagers

Well established market Vast variety of products Priced according to Indian mind set

Easy availability of cocoa in India

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arge portion of population suffers fromdiabetes, cholesterol disorders etc

Dental problems associated with

consumption of chocolates.

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Innovative uncaptured chocolate market inIndia ( such as sugar free chocolate sector)

Large number of occasion celebrations andfestivals in which chocs are used as amedium to convey happiness

Increasing acceptance of Globalisation andbetter relationship with foreign companies.

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Competition- cut throat competition fromnestle amul and international choc brands

Negative publicity and controversies

New entrance and individual players ( rise insale of homemade chocolates)

Preference and availability of othersubstitutes ( sweets and deserts)

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Advertising war

Goodwill war

New players

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In 2009, Cadbury came up with an ad campaigntitledAaj Pehli Tarikh Hai. The agency that wrotethis ad (O&M) chose the theme of PehliTaarik because pay day invokes feelings that are

celebratory in nature and it should be celebratedwith Cadburys chocolates. Soon after this, an ad for Nestls Munch aired on TV

with the tagline Sirf Pehli Tarikh Ko Nahin, Kabhi BiKha Sakte Hain.

This was a spoof of the Cadbury ad, but Cadburyrefused to react to it through another advertisement.Instead, the national creative director of O&M toldthe press that this was clearly an instance of howsome companies try to attract attention by riding onthe market leaders advertising

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In July 2010, Nestle was amongst the firstseven companies that pledged to promote

healthy dietary habits among children toaccomplish which they wouldnt advertisetheir food and beverage products forchildren below 12 years of age.

This brought a lot of public goodwill to thecompany because it was the first time achocolate giant had taken such an initiative.Cadbury lagged behind.

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Indian confectionary industry:1) Chocolates2) Hard boiled candies3) clairs and toffees4) Chewing gums5) Lollipops6) Bubble gums7) Mints and lozenges

Total confectionary mkt: Rs.41 bn

Total Vol. turnover : 2,23,500 tpa

Consumption: Urban :73% &Rural : 27%

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To increase the number of franchises ofits existing brands.

To explore new product opportunities

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ook for more opportunities in SAARCregion