Cad02 How To Get An Idea
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Transcript of Cad02 How To Get An Idea
Well accepted, recognized, and understood by all.
An overview, or a general impression and understanding.
Lessons taken from the bookCutting Edge Advertising.
How we come up
with ideas?
Smirnoff Vodka is created by a unique process involving 10 filtration phases and 3 distillations stages to deliver the ultimate in smoothness and clarity.
“The Economist magazine stands out as one of the most professional and comprehensive newspapers in the world.”
It is firmly established as one of the world’s most authoritative and influential publications. The Economist is read by more of the world’s political and business leaders than any other newspaper.
“The space above was filled meticulously line by line, with a single ink refill in the PARKER X, the pen that writes for 10km non stop… and we could go on, but we’ve run out of space.”
Comedy Central is an American basic cable and satellite television channel that carries comedy programming, in the form of both original and syndicated series and stand-up
comedy specials, as well as feature films.The channel is owned by Viacom Media Networks Entertainment Group.
Tilt-shift photography is a creative and unique type of photography in which the camera is manipulated so that a life-sized location or subject looks like a miniature-scale model.
PRECISE MODELS
ICONIC IMAGERYCould the idea be in an well known photo/photo composition?
THERE ARE 1001 PLACES TO GET IDEAS :
• Creative Ideas can come from everywhere and anywhere
• It is a constant process of merging the proposition with unrelated concepts
• It is to exploit the interconnections between two disparate concepts
I N T H E S A M E C H A P T E R , R E A D T O
K N O W M O R E A B O U T :
How to get better ideas• Process• Doing things differently• Think about something else• The white paper• Strategy• Interrogate the product
How to know when your ideas are great• Completing the circle• Campaignability• Epiphany