CAB Property Case Studies
-
Upload
hannah-downs -
Category
Marketing
-
view
52 -
download
1
Transcript of CAB Property Case Studies
![Page 1: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/1.jpg)
PPC / DIGITAL CREDENTIALS
We drive growth
![Page 2: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/2.jpg)
We love exciting minds
![Page 3: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/3.jpg)
Multi-channel Innovation. Projects. Campaigns.
The image cannot be displayed. Your computer
![Page 4: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/4.jpg)
For customer age brands
![Page 5: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/5.jpg)
We think like your customers do
![Page 6: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/6.jpg)
Year of
Uniting our knowledge to engineer and manage relevant, remarkable and rewarding customer experiences
Reputation Mobile
Content UX Video Connection Apps
Print Brand ePublishing Social Website
Creative Conversion
Email Affiliate
![Page 7: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/7.jpg)
Tools
World Class Partnerships
![Page 8: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/8.jpg)
Challenges not channels
![Page 9: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/9.jpg)
Find
Lead
Inspire
Engage
Insight
Measure
• Reduce Cost • Maximise Volume
• Win New Audience • Create New Adopters • Expose the brand
• Increase Conversion • Manage Customer
Experience
• Build loyalty • Increase Direct Bookings • Drive Recommendation • Brand Connectors and
Promoters
![Page 10: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/10.jpg)
We exist to make your customer experience the best in your industry.
![Page 11: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/11.jpg)
In any channel. On any device. For every customer journey.
![Page 12: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/12.jpg)
We have 800,000 hours of project experience delivering that for brands just like you.
![Page 13: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/13.jpg)
It’s working
![Page 14: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/14.jpg)
CAB awarded elite top ten agency status for 2014 and considered
the 2nd most influential agency in the UK
![Page 15: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/15.jpg)
Property Case Studies
![Page 16: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/16.jpg)
Baskerville House / One Colmore Square / 158 Edmund Street Eagle Court / Tricorn House / 122 Colmore Row / Building 300 The Walker Building / Quayside Tower / Trigen House 170 Edmund Street / The Courtyard / Virginia House Bromwich Court / SBQ / Middlemarch Office Park / Centre City The Malthouse / International House / Sapphire House Innovation Court / Waterside Centre / 35 Newhall St St Philips Point / Enterprise House / Friars Gate University Park / Lakeside House / 100 Broad Street Fort Dunlop / Carter Square / Regents Court King Edward House / Quayplace / Quartz Point Sovereign View / Topaz / The Cloisters / Aqueous 3
![Page 17: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/17.jpg)
158 Edmund Street
Top level Identity, brand hook and environmental styling campaign
We Drive Growth
![Page 18: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/18.jpg)
158 Edmund Street
Environmental styling
We Drive Growth
![Page 19: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/19.jpg)
158 Edmund Street
Responsive digital marketing…
We Drive Growth
![Page 20: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/20.jpg)
158 Edmund Street
Print advertising and marketing collateral
We Drive Growth 158edmundstreet.co.uk
CAB15040 158 Loyalty Card aw.indd 1
27/09/2013 12:49
![Page 21: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/21.jpg)
Abbey Park - Stoneleigh
Online and HTML viral marketing campaign
We Drive Growth
![Page 22: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/22.jpg)
SBQ - Birmingham
Print, digital and signage marketing campaign
We Drive Growth
![Page 23: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/23.jpg)
Sapphire House
Award-winning online digital marketing campaign
We Drive Growth
![Page 24: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/24.jpg)
One Colmore Square
Creative Strategic marketing campaign online and offline
We Drive Growth
![Page 25: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/25.jpg)
Baskerville House
Top end strategic brand & multichannel marketing campaign
We Drive Growth
![Page 26: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/26.jpg)
Innovation
Innovative ideas through brand creation
We Drive Growth
![Page 27: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/27.jpg)
Photography
![Page 28: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/28.jpg)
Detailed Photography
Half Day or Full Days photographic shoots
We Drive Growth
![Page 29: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/29.jpg)
![Page 30: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/30.jpg)
![Page 31: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/31.jpg)
![Page 32: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/32.jpg)
![Page 33: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/33.jpg)
![Page 34: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/34.jpg)
Drone Photography
![Page 35: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/35.jpg)
Drone Photography
High resolution 1080p aerial videos including 14mp photography
We Drive Growth
![Page 36: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/36.jpg)
We don’t just do property
![Page 37: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/37.jpg)
West Bromwich Albion
Fastest selling season ticket campaign. We lit up 37,000 fans on Twitter, using print.
Case Study Overview
![Page 38: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/38.jpg)
www.exclusivehotels.com
400,000 active members of an email and web-based rewards platform.
Visit Website
![Page 39: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/39.jpg)
Café Football
Digital Marketing for launch of new products.
We Drive Growth
![Page 40: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/40.jpg)
TeamSport Karting
£9m sale value within 6 years of opening their first track.
Case Study Overview
![Page 41: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/41.jpg)
www.gordonramsay.com
£477k incremental sales in 6 weeks. 400% YOY growth.
We Drive Growth
![Page 42: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/42.jpg)
www.gordonramsay.com
Campaigns and restaurant launches across the multichannel.
We Drive Growth
![Page 43: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/43.jpg)
Woburn Safari Park
30% Traffic uplift and 1,000% conversion increase in 4 weeks.
Case Study Overview
![Page 44: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/44.jpg)
www.exclusive.co.uk
Brand growth and CEM guardianship for over 8 years
We Drive Growth
![Page 45: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/45.jpg)
Goodwood wins Best British Luxury Brand 2009We are delighted to announce that Goodwood has been awarded the Walpole ‘Best Luxury Brand 2009’.Dubbed ‘The Luxury Oscars’, The Walpole Awards, recognise some of the world’s most outstanding luxury brands and individuals including Fortnum & Mason, Boodles, Jimmy Choo and Chanel.
Over a period of 6 months the best luxury brands were nominated, reviewed and short listed by a carefully selected panel of over 40 judges. This year’s judges included: Stephen Fry, Nick Robertson, CEO of ASOS, Richard Caring, Owner of The Ivy & Annabel’s, Nick Candy, CEO of Candy & Candy and Richard Lambert Director - General of the CBI.
The Kennels - a Feast for the SensesAlongside our two very different dining options, overnight hotel guests are eligible to dine at our exclusive private members' clubhouse, The Kennels, on the Estate. A very stylish, yet welcoming ‘home from home’, it has been described as a Feast for the Senses. Contemporary art and furniture sit happily with Georgian architecture, as you are served beautifully presented home-grown seasonal dishes, much of which is produced on the Estate. A truly impressive, grown up food experience.
To book your table please ask when making your hotel reservation.
The warmest of Goodwood welcomesWelcome to the inaugural edition of the Goodwood Hotel newsletter. The idea is to keep you up to date with all the developments and exciting happenings at the hotel and around the Estate.
I am new too! Goodwood Hotel has entered into an illustrious, thrilling era and we are now wholly owned and managed by Goodwood Estate. I have introduced a new management team whose first priorities have been to introduce premier responsive service, innovative dining experiences, first class leisure experiences and a brand new gym.
All in all, we are fast becoming the finest, all encompassing country house hotel destination to enjoy and we very much look forward to welcoming you and showing you what’s new.
On the Farm We are very proud that most of the ingredients used in our hotel restaurants are sourced from the Estate’s own organic farm. Set in the heart of the Estate, Goodwood Farm Shop gives you the opportunity to take some of this fantastic produce home with you.Make sure you pop along and meet Lizzie. She is a mine of foodie information and she might even make you a cup of tea!
She says: ‘April sees delicious Goodwood beef & pork, locally grown purple sprouting, rhubarb, watercress, rocket to name but a few. Whilst May delivers delicious Estate new season organic lamb, sweeter and milder in taste. The British asparagus season officially starts on May 1st and parsley, chives and mint are all good at this time plus fresh Selsey crab from just down the road will be here’.
‘Then it's fruity June, soft fruit season with succulent strawberries, raspberries, redcurrants and tayberries. What could be better than having a bowl of locally grown fruit with lashings of Goodwood organic double cream. Heaven!
How to find me:
Come out of the hotel, turn left then immediately right (towards Halnaker) we are one minute's drive down the road signposted on the left hand side.
Golf at GoodwoodThe most flexible way to enjoy golf… all golfers are welcome. With two beautiful courses, matched by equally beautiful clubhouse facilities.The Park Course is our ‘open golf’ course designed by world renowned course architect Donald Steel and affords stunning views of Goodwood House and its 18th Century cedars. The Downs Course is often referred to as ‘the best Downland course in the UK’ and has a combination of trademark James Braid dog legs and stunning vistas of Chichester Cathedral and the Solent.
Golf - Park and Drive! A great golf break that includes accommodation, a delicious hot sandwich on arrival, a round of golf (per person, each day) on the stunning Park Course, dinner, breakfast and complimentary use of the health club.
From £121 per person, per night based on two people sharing.
Tim Powell. Executive Chef and lynchpin in all Goodwood food production.
The Park CourseThe Downs Course
Andrew Grahame General Manager - Goodwood Hotel
Goodwood Hotel Goodwood Chichester West Sussex PO18 0QB Tel 01243 775537 www.goodwood.com/hotel
The Kennels Restaurant Contemporary art and furniture meets Georgian architecture
Feeling Flighty During the Second World War, Goodwood, then known as RAF Westhampnett, played a crucial role in defending the nation.Legendary fighter pilot Douglas Bader took off on many of his sorties from here. Whilst the original airbase parameter road now forms part of the historic motor circuit, there is still an authentic aero club on the Estate.
It’s the perfect opportunity to relive heroic wartime daring do and discover the romance of flying with an exclusive flight experience over stunning Sussex Countryside. Take control of a Piper aircraft with experts who will guide you gracefully into the skies!
£99 for a 30 minute flight experience
Reservations will be more than happy to book this for you.
The Waterbeach & Health ClubWhatever you are missing, calm, radiance or clarity, The Waterbeach treatment rooms and the Health Club at Goodwood are fully equipped to comfort and repair you from the minute you step through the door.Find peace and relaxation in the bubbly hot tub, steam room and sauna before perhaps enjoying a sumptuous treatment in The Waterbeach.
As a hotel guest you are free to make use of the superb Health Club & Gym during your stay. If you would like to book a treatment please mention this to reservations when you are planning your escape, so we can ensure you get a time to suit you.
Sheer SanctuaryIncludes overnight stay, midweek (Mon - Fri) breakfast, dinner (to the value of £25 per person at any of our three restaurants), full use of the Health Club and two stunning one hour treatments. Choose from an 'Essentially Yours' facial, a shoulder back and neck massage, or a luxury pedicure or manicure at The Waterbeach.
£259 for 2 people (based on two people sharing).
GoodTimesnewsletter issue one / April 2009
Goodwood Hotel
Brand repositioning and occupancy marketing – 69 – 84% occupancy in 4 weeks.
We Drive Growth
![Page 46: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/46.jpg)
www.goodwood.com
Enterprise production - 16 businesses. 40 stakeholders. One global content platform.
We Drive Growth
![Page 47: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/47.jpg)
Playboy Club London
Visit Website
8 emails sent since start of 2014
• Average opening rate 36% 14% increase on previous • Average click through rate 13% 10% increase on previous emails
![Page 48: CAB Property Case Studies](https://reader031.fdocuments.in/reader031/viewer/2022032714/55aa01d51a28ab25188b4603/html5/thumbnails/48.jpg)
Where do you want to go?