Cab Campaign in Paris for BudgetAir.fr. 2013, May in France
-
Upload
christine-delecluse -
Category
Marketing
-
view
486 -
download
5
description
Transcript of Cab Campaign in Paris for BudgetAir.fr. 2013, May in France
BudgetAir.fr May Cab Campaign in Paris
2013, June 20th
Christine Delécluse, Brand Manager France
BudgetAir.fr objectives
1/ develop brand awareness: position BudgetAir.fr as an online travel agency with a global offer (flight, car, hotel)
2/ generate traffic3/ get people to try BudgetAir.fr: create sympathie and trust
towards the BudgetAir.fr brand4/ generate searches and sales.
A Cab campaign in Paris – 2013 May
After 1 display mobile campaign running in 4 cities in France duringApril 2013 in Paris (30 buses), Lyon (15), Marseille (15) and Toulouse (10), we continue with a Cab Campaign running during 10 days in Paris and Suburbs of Paris on 500 Cabs ( 2 faces per Cab) from May 13rd to May 23rd.
Creative is simple and focus on BudgetAir.fr name url with Flights,Hotels and Cars + Low Price guaranty. The Purple colour is visibleand attract eyes.
Overview of the coverage
Coverage in Paris and Suburbs
Overview of the coverageInside the Cab.
A captive environnement
Overview of the coverage
Media effectiveness proven
Overview of the visibility in situation in Paris
Overview of the visibility in situation in Paris
Leaflet inside the TaxiVoucher code €15 delivered to all cab customers during the campaign on a leaflet in case the customer subscribes to the BudgetAir.fr newsletter.
MERCI