Cab Campaign in Paris for BudgetAir.fr. 2013, May in France

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BudgetAir.fr May Cab Campaign in Paris 2013, June 20 th Christine Delécluse, Brand Manager France

description

Marketing Cab campaign to develop awareness of BudgetAir.fr.

Transcript of Cab Campaign in Paris for BudgetAir.fr. 2013, May in France

Page 1: Cab Campaign in Paris for BudgetAir.fr. 2013, May in France

BudgetAir.fr May Cab Campaign in Paris

2013, June 20th

Christine Delécluse, Brand Manager France

Page 2: Cab Campaign in Paris for BudgetAir.fr. 2013, May in France

BudgetAir.fr objectives

1/ develop brand awareness: position BudgetAir.fr as an online travel agency with a global offer (flight, car, hotel)

2/ generate traffic3/ get people to try BudgetAir.fr: create sympathie and trust

towards the BudgetAir.fr brand4/ generate searches and sales.

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A Cab campaign in Paris – 2013 May

After 1 display mobile campaign running in 4 cities in France duringApril 2013 in Paris (30 buses), Lyon (15), Marseille (15) and Toulouse (10), we continue with a Cab Campaign running during 10 days in Paris and Suburbs of Paris on 500 Cabs ( 2 faces per Cab) from May 13rd to May 23rd.

Creative is simple and focus on BudgetAir.fr name url with Flights,Hotels and Cars + Low Price guaranty. The Purple colour is visibleand attract eyes.

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Overview of the coverage

Coverage in Paris and Suburbs

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Overview of the coverageInside the Cab.

A captive environnement

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Overview of the coverage

Media effectiveness proven

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Overview of the visibility in situation in Paris

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Overview of the visibility in situation in Paris

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Leaflet inside the TaxiVoucher code €15 delivered to all cab customers during the campaign on a leaflet in case the customer subscribes to the BudgetAir.fr newsletter.

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MERCI