Look for the Targeting the Brand LogoWelcome to the 2010 Select Sires directory. As a professional in the beef industry, you understand the potential of superior genetics to increase both profitability of your operation and long-term consumer demand. Select Sires has again assembled an outstanding lineup of bulls that can meet the goals you have set for your cowherd. And for the second year in a row, Certified Angus Beef LLC (CAB) is honored to be a part of the Select Sires directory.

In the 31-year history of the Certified Angus Beef ® brand, the economic conditions of 2009 could be looked upon as the most difficult marketplace

ever. The U.S. consumer has been budget strapped, watching every penny spent at the grocery store and significantly cutting back on dining out in restaurants. On top of that, many critical export markets are still limited with BSE restrictions. But the CAB brand proved its value/price relationship, and demand for it outpaced that for USDA Choice. As a result, the brand posted an incredible year with licensees selling a record 663 million pounds, up nearly 30 million from last year’s previous all-time high. The facts are clear. Consum-ers love the taste of highly marbled beef like CAB and still consider it a smart purchase, even when the budget is tight.

Still, times have been difficult for all the beef industry segments. Cattle feeders have been hit especially hard, but more than once I have been told about pens that managed to stay in the black. Invariably, it was because of the extra premium dollars from CAB and USDA Prime qualifiers, and participation in age- and source-verified programs like AngusSource®. CAB has analyzed several very large feedlot databases and they all point to the same result: on average, high marbling cattle are the most profitable cattle in the feedlot.

The cow-calf producer who has aligned his genetics and management for this high Quality Grade target is finding increased demand for his feeder cattle. For those retaining ownership, the grid premiums speak for themselves. Is single-trait selection the answer? …Only if that trait is “profit!” Producers using the genetics and the tools available are weaning more pounds of calf for each cow exposed and those calves are worth more because of their feeding and grading potential. Through our Feedlot Licensing Program, CAB has brought together over 60 feedlots throughout the country focused on Angus genetics and managing cattle to a high quality target. A list of these feedlots is available at www.CABPartners.com. As you make the investment in Select Sires genetics, I encourage you to visit with these feedlots to discuss marketing options for your Angus-sired calves. Bottom line, the genetic tools work, and Select Sires is a leader in bringing them to bear in offering advanced genetics for your cowherd that will help you produce a calf worth more dollars.

CAB has compiled a Best Practices Manual for cow-calf producers. Available upon request from your Select Sires representative or downloaded from www.CABPartners.com, the manual spells out EPD recommendations for a producer aiming at the CAB target. Select Sires has made this process of choosing sires even simpler by identifying those bulls in the directory that meet or ex-ceed the manual’s recommendations for both Marbling EPD and Angus $ Beef Value. We applaud the industry foresight of Select Sires on seeking out and identifying those bulls that are genetically designed for balance, including the high-quality beef target.

Mark A. McCullyDirector Supply Development Certified Angus Beef LLC

Select Sires Angus Bulls that meet or exceed the Marbling and $Grid EPD Recommendations of the CAB® Best Practices Manual

Stud Code Name

Cowherd Genetics

Stud Code Name

Cowherd Genetics

Angus or Other English

Base

Continental Influenced

Medium and Large Frame

Angus or Other English

Base

Continental Influenced

Medium and Large Frame

7AN194 6I6 7AN297 Insight

7AN207 Bextor 7AN300 Ram Nation

7AN210 Decatur 7AN301 New Standard

7AN221 Retail Product 7AN302 Mentor

7AN222 Predestined 7AN303 New Day 454

7AN234 Rito 1I2 7AN304 Ambush 28

7AN239 Raindance 7AN306 War Party

7AN249 Big Eye 7AN307 Rito 7O65

7AN251 Foresight 7AN308 Concrete

7AN255 5050 7AN310 Valuebull

7AN258 Total 7AN311 Limelight

7AN266 Redirect 7AN312 Birthstone

7AN272 Danny 7AN313 Twenty/Twenty

7AN275 Hawk 7AN314 Sullivan

7AN276 Mission 7AN315 Image Maker

7AN277 Prediction 7AN316 Counterpart

7AN278 Selective 7AN317 Mainstream

7AN282 Rito 6EM6 7AN319 Thunder

7AN285 Game On 7AN320 Prophet

7AN288 Tailor Made 7AN321 Changeup

7AN292 Rito 6M51 7AN322 Progress

7AN294 Peer Reviewed

Ask your Select Sires representative for a copy of the CAB Best Practices Manual or visit www.CABpartners.com to receive more information about adding value to your Select Sires influenced Angus calves.