CA Bike Summit 2013 Presentation: University-Neighborhood Partnerships
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Transcript of CA Bike Summit 2013 Presentation: University-Neighborhood Partnerships
Bike Education and Safety for the USC Neighborhoods & Community
California Bike SummitNovember 8, 2013
Otto Khera, USC Bike Commuters
Collaborative Project
• Los Angeles County Bicycle Coalition + USC (Bike Commuters)
• Funded by the Good Neighbors Campaign which is an employee-funded program designed to improve USC’s outreach and impact on the local, surrounding communities and neighborhoods.
• Goal: To propagate a culture of bike safety and bike traffic skills for USC and the surrounding communities and neighborhoods –> CONNECT PEOPLE who are doing this already …
Context• USC is a large university of 40,000 students and
10,000 employees on on two campuses; with 30,000 students and 6,000 employees on the South LA campus.
• Surrounded by major transportation arteries for Los Angeles, including freeways (110 + 10) and major surface street arteries.
• USC is the largest private employer with a 7% bike commuter rate --- most of whom are students many of whom lack essential bike safety skills.
Bikes Bikes Bikes Everywhere ….
How do we prepare for the future?
• High growth in cycling amongst students, and increased cycling amongst staff and faculty.
• New bicycle infrastructure in Los Angeles and the surrounding area including “My Figueroa!” and other projects in the area.
• Immersed in a car-centric city with generally poor cycling safety behaviors.
Start with the Baseline: LCI Standards
• League Cycling Instructor certification for 12 USC + South LA/LA ‘bike leaders’ –> Let’s make it work for each other. (Standards)
• Bike ‘Rodeos’ or Kids Bike Festivals x2 (Fun)• Themed rides through the neighborhood – food
related; safe routes; trash pick up; family rides --- create some attention and participation that helps join the campus with the community and neighborhoods. (Experts + Fun)
• Outreach to area schools and groups – USC Family of Schools, local organizations, local events. (Attention: Impact)
South LA Kids Bike Festival aka ‘bike rodeo’
Bike Safety & Fun
Neighborhood / Community Rides
Outreach to Area Organizations & Events
Experimentation & Social Connections
Principles to Consider
• Work with existing standards and practices – LCI, institutional realities, local context.
• Leverage strengths of existing experts and institutions.
• Make it FUN! • Get the word out : Get Attention. (Impact …)• Experiment if possible ….