plan

2020Executive summary

c726-10 01 Resumen.qxd 13/4/10 14:40 Página Cub1

c726-10 01 Resumen.qxd 13/4/10 14:40 Página Cub2

Presentation: a constantly

evolving organisation

It is time to change; it is time to train. Drivingtowards a new production model in line with thedemands of an open global society. To remainfaithful to its history in these critical times, Spain’sSchool for Industrial Organisation must make amajor effort to transform.

To imagine and plan for this transformation,Spain’s School for Industrial Organisation _EOIhas benefitted from 250 participants collaboratingin the process, half of them outside theorganisation. Of these, one third came from thebusiness world, one third from academia, and theother third from the government, alumniassociations and foundations.

Spain's School for Industrial

Organisation _EOI 2020

The transformation proposed in the 2020 Planmeets the social need to train managers in certainareas and with specific values. The EOI 2020 isdefined as a Public Sector Foundation dedicatedto training:

> specialised in:Sustainable economics ensuring continueddevelopment with limited resources, promotingnew values and fostering a fairer distribution ofwealth.Digital economics based on a new way ofunderstanding corporate culture, dependent onparticipation, collaboration and creativity.Social economics as a model that combinesproduction and employment with values

related to solidarity, responsibility and dignityin the workplace. Economics linked to theterritory, the real non-financial economy and theindividual.

> aimed at training future leaders andentrepreneurs of the new Spanish productionmodel and SME Managers, GovernmentManagers and Managers of the Social Economyin ethical values, creativity andentrepreneurship, globalisation, technology,regional development and regulation.

> with a presence in:Spain and Latin America, throughout the worldas an international benchmark.

> with its unique methodology based on:An internationally-renowned professionalteaching staff, a unique educational model, theintensive use of technology, production anddissemination of research in areas of strategicinterest, and the constant promotion ofcreativity and innovation.

The feasibility of the EOI 2020 transformationinvolves consolidating a sustainable businessmodel on the market, transforming the institutionalorganisation into being more open to businesses,government bodies, alumni and other academiccentres, directing the internal organisation towardsthe market with greater professional training andstreamlining management procedures, andintegrating digital culture into the School.

1

Executive summary

c726-10 01 Resumen.qxd 13/4/10 14:40 Página 1

2 EOI 2020 Plan Extended executive summary

History and Context:

committed to economic and

social progress

In the ‘50s, Spain’s School for Industrial Organisationwas the first institution in Spain to offer postgraduatestudies. In the ‘60s, it was the first educationalinstitution to incorporate new informationtechnologies into business management. In the ‘70s,it played a leading role in the transition to democracyby helping to move civic values of peacefulcoexistence and respect for diversity to corporategovernance. In addition, it became the first businessschool specialising in environmental issues, andconsolidated its leadership in this field in the ‘80s. Inthe late ‘90s, the School opted for online training anddeveloping a network of services for SMEs, which isstill in progress to date.

The School’s concerns and activities throughout itshistory have always included the goal of improvingthe competitiveness of Spanish companies in anenvironment that is now inevitably global,increasingly technological and essentially sustainable.

Trends within the

environment: towards a

Global Economy in a Global

Society

The transformation of Spain’s School for IndustrialOrganisation must stay in line with the followingtrends in the environment:

1. Globalisation and new productionmodel: sustainable, social anddigital economics

Sustainable, digital and the social economics areundoubtedly the three main future players of theglobal economy.

Sustainable economics ensures continueddevelopment with limited resources and promotesnew values and social justice. This transitiontowards the green economy will require specialisedtraining, bridging the gap between the demand forjobs and the supply of qualified people.

Social economics promotes a model thatcombines both production and employment withvalues related to solidarity and responsibility.

With over a billion Internet users, the worldeconomy is already a digital economy. Digitaleconomics fosters a new way of understandingcorporate culture and new management practices.

2. Value of entrepreneurship andcreativity

Entrepreneurship and creativity are thefoundations and engine of social and economicdevelopment. New forms of innovation are basedon a thorough understanding of the open societyand new consumer culture, which creativelyanticipates products and services. The design-thinking paradigm, coupled with anentrepreneurial culture, has attracted extraordinaryefforts in experimenting with the hybridisation ofdesign, technology, and new management andcommunication methods.

Extended executivesummary

c726-10 01 Resumen.qxd 13/4/10 14:40 Página 2

3EOI SPAIN’S SCHOOL FOR INDUSTRIAL ORGANISATION

3. Integrating the public and theprivate aspects

The effectiveness and public legitimacy of agovernment involve moving on to the concept ofgovernance, promoting lasting social andinstitutional economic development through abalance between state, civil society and themarket. Such development will be made possibleby fostering innovation in society, a collective ethicof sustainability and democratic negotiation ofobjectives and results.

4. Internationalisation and alliances

The trend towards internationalising the Spanishcompany will increase in the future and thedemand for knowledge and services will grow tofacilitate opening new markets. Information andcommunications technologies permit a so-callednew wave of «online» globalisation.

5. Sustainability, transparency,ethics and reputation

Concern about the concept of sustainability hasresulted in a dynamic expansion in the businessworld and within the government. Managementstrategies are planned to incorporateenvironmental, social and reputational aspects. Ona social level, it requires companies to embracenew values, understanding that business successdoes not only depend on economic benefits.

6. The future of Business Schools

The most innovative schools are seizing this timeof crisis to change and adapt their trainingoffering. The future of Business Schools will involvethem again creating and conveying academic,human and public values, incorporating the threemain driving forces of the 21st century in theirmissions: globalisation, technology andsustainability (social and environmental).

EOI 2020 vision, values

and strategies

The School is an area for generating anddistributing knowledge and services, designedto be collaborative and open to reconcile ideasand different sensibilities, around four thematic

areas: SUSTAINABILITY, TECHNOLOGY,ENTREPRENEURSHIP andINTERNATIONALISATION.

The School’s values are summarised by: beingdirected towards the real economy, technologicaland social innovation and commitment to servingsociety.

The EOI 2020 Plan is divided into three majordevelopment strategies:

Strategy 1: To develop and promote adifferentiated training and servicesoffering, specialising in the areas ofsustainability, technology,entrepreneurship and businessinternationalisation

The transformation of the EOI involves developingan offering specialised in social, digital andsustainable economics aimed at training futureleaders of the new Spanish production model,especially managers of SMEs, and governmentmanagers. The School’s priority markets will beSpain and Latin America and it will have its ownmethodology based on a professional andinternationally-renowned teaching staff, as well asthe intensive use of technology and fosteringcreativity and innovation.

The School’s relational capital and its expertise incertain fields of knowledge (technology,entrepreneurship, sustainability andinternationalisation) make it possible to configurea training offering that can hardly be offered byany other institution.

In this new phase, the School will enhance itsportfolio of services in synergy with the trainingoffering. Its partnership status with the Ministry ofTrade, Tourism and Industry is demonstrated in thisway.

Strategy 2: To give a boost to theDigital School with a highly-specialised academic area, cutting-edge technical support and bypurchasing suitable infrastructure toenable the intensive use of ICTs

As it is a school in which technological innovationvalues are so ingrained, it is at an advantage to beable to incorporate digital culture into its

c726-10 01 Resumen.qxd 13/4/10 14:40 Página 3

4 EOI 2020 Plan Extended executive summary

institutional logic. Management in institutions needto establish new rules for organising work, newtechnological infrastructures and areas, and newprocesses. Under the Digital School name, effortsare combined to make this possible, both in itsteaching and services as well as in themanagerial and administrative activity of theorganisation itself.

Strategy 3: To build a SustainableManagement Model, proactive withthe strategic priorities of theenvironment and the Ministry ofTourism, Trade, and Industry,supported in stable partnerships andwith a clear international commitment

Driven by its values, the School must manage byexample its environmental sustainability (throughits training tradition), its social sustainability(through its public foundation nature), and itseconomic sustainability (through changes in theenvironment that affect its income structure). Thenature and amount of European funds that arecurrently the main platform of the School’s activitywill change in the medium term. The emergence ofnew markets for vocationally specialised training,particularly in Latin America, Asia andMediterranean countries, invites the search forstable alliances.

EOI Commitments

2010-2020

Spain’s School for Industrial Organisation _EOIbegins its transformation by seizing a temporaryarea that is large enough to undertake ambitiousgoals. Over the next 10 years, Spain’s School forIndustrial Organisation _EOI will make a valuablecontribution to society as a global and openSchool:

> It will train 50,000 professionals in social,economic and sustainable environmentalbusiness management.

> It will promote the internationalisation andmodernisation process in the management of25,000 SMEs.

> It will directly contribute to the creation of5,000 companies and 50,000 direct jobs.

> It will expand its area of activity to allautonomous communities, Latin American

countries and major emerging economiesthrough a network of subsidiaries.

> It will establish strategic alliances with 10international schools.

> It will be a benchmark school in public/privatemanagement policy.

> It will be the international benchmark insustainability and regulated sectors.

Action Plan

2010

> Review of supply and introduction of the fourpriority thematic areas: sustainability,technology, entrepreneurship andinternationalisation.

> Approval of teachers and partners,establishment of the faculty and chairs.

> Launch of virtual platforms.

> Review of budget management tools.

> Extension of Trustees.

> Presence in three Latin American countries.

2015

> First services without ESF funding.

> Training offering solely focused on the fourthematic areas and consolidation of leadershipin training entrepreneurs and creative design ofcompanies.

> EOI methodology in place throughout thetraining.

> Mostly open-source software used.

> Presence among the most cited articles on thefour thematic areas.

> Presence in Asia.

> Economic sustainability without depending onEuropean funds.

> Positioned among the top three Spanishbusiness schools.

2020

> Leading training and service offering in the fourthematic areas.

> Knowledge and service leader in the fourthematic areas.

> Benchmark think tank for all stakeholders.

c726-10 01 Resumen.qxd 13/4/10 14:40 Página 4

c726-10 01 Resumen.qxd 13/4/10 14:40 Página 5

MINISTERIODE INDUSTRIA, TURISMO

Y COMERCIO

Escuela deorganizaciónindustrial

ww

w.e

oi.e

s

c726-10 01 Resumen.qxd 13/4/10 14:40 Página 6