Media, public opinion, and public policy. The public in public opinion.
C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues –...
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Transcript of C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues –...
![Page 1: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/1.jpg)
C3.5(2)
• Shaping Public Opinion – The total of opinions held by many people on
certain issues – Influences on public opinion• Family• Friends• Teachers• Information from Mass Media
– T.V., radio, movies, books, magazines, Internet
![Page 2: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/2.jpg)
C3.5(2)
• Uses for propaganda– Make us act in a certain way– Make us believe in a certain way– Urge us to buy something
![Page 3: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/3.jpg)
C3.5(2)
• Kinds of Propaganda– Concealed propaganda • Presented as being factual• Sources for the information are kept secret• Attempts to fool people• 2 types
– Harmless: Hollywood agent makes up stories about an actor or actress
– Harmful: intentionally lying to try and demean or hurt someone
![Page 4: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/4.jpg)
C3.5(2)
• Concealed (harmful)
![Page 5: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/5.jpg)
C3.5(2)
• Propaganda Techniques – Testimonials • Using a famous spokesperson to sell an idea or product
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C3.5(2)
• Bandwagon– Appeals to people’s desire to do what their friends
and neighbors are doing– “Everybody’s doing it! Jump on the bandwagon”– Uses peer pressure
![Page 7: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/7.jpg)
C3.5(2)
• Name-Calling– Used to demean a person, group, or product
![Page 8: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/8.jpg)
C3.5(2)
• Glittering Generalities – Words sound good, but have little meaning • “New and Improved!”• “Miracle Ingredient” • “Ultra …”
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C3.5(2)
• Plain-Folks Appeal– “I’m just like you”– Used extensively in politics
![Page 10: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/10.jpg)
C3.5(2)
• Card-Stacking– Purposely promoting a view that favors one
candidate • Newspaper hides a negative story about a candidate in
back pages
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11:1
• What kind of propaganda technique is this?
![Page 12: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/12.jpg)
11:1
• What kind of propaganda technique is this?
![Page 13: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/13.jpg)
11:1
• What kind of propaganda technique is this?
![Page 14: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/14.jpg)
11:1
• What kind of propaganda is this?
![Page 15: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/15.jpg)
11:1
• What kind of propaganda technique is this?
![Page 16: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/16.jpg)
11:1
• What kind of propaganda technique is this?
![Page 17: C3.5(2) Shaping Public Opinion – The total of opinions held by many people on certain issues – Influences on public opinion Family Friends Teachers Information.](https://reader036.fdocuments.in/reader036/viewer/2022062515/56649cad5503460f9496f79a/html5/thumbnails/17.jpg)
C3.5(2) SUMMARY QUESTIONS