c2b Services
2
LISTEN. DISCOVER. ACT. S > Do you want to check your Brand Reputation and positioning over the competiton? LISTEN ONLINE CONVERSATIONS > Do you know how to identify your main digital competitors and your customers’ decision journey? FIND OUT CUSTOMER OPINIONS > Do you have the right tools to interpret the market sentiment and to find out how customer opinions are oriented? ENABLE THE BEST AUDIENCE ENGAGEMENT ACTIONS A NEW APPROACH TO MARKETING DECISIONS Web 2.0 and Social Media have capsized the traditional communication logics. Consumers are now the main actors of the market. Innovative tools are required to listen, understand and engage these new consumers. c2b - Consumer to Business – is the answer CUSTOMERS ARE ON THE DRIVING SEAT. LET’S LISTEN TO THEM Given the importance of the new customer breed, it is important to understand tastes, and desires before engaging them. c2b is an integrated mix of Advanced Technology and Social Media Consulting available to companies in order to run the best Digital Marketing and Audience Engagement strategies. GO BEYOND WHAT IS BEING SAID ONLINE AND UNDERSTANDWHY By monitoring the millions of conversations shared every day on the web, c2b analyzes digital contents and unstructured data in order to generate strategic insights and actionable information that allow to better manage operations on products, customers and brand reputation. c2b is the result of the collaboration of two leading companies in the areas of Business Analytics (i4C) and Digital Business (Tecla). c2b offers advanced services of Social Intelligence & Consulting to brands that want to manage in an new way Web Marketing, Digital Strategy and Customer Engagement. BUSINESS VALUE B2C has shifted to C2B Brands need to re-think the way they engage their customers. National Retail Federation USA Jan 2012 c2b is an integrated mix of advanced technology and social media consulting able to manage in an innovative way Web Reputation e Customer Engagement of brand&products One Shot Services Consulting services focused on customer’s needs, realized by integrating Social Analytics tools with in-depth knowledge of Web 2.0 and Social Media. With Social Insights you can ! Analyze your brand and your competitors online reputation ! Identify Influencers, Advocates e Detractors !Detect brand positioning, threats and opportunities !Anticipate needs and demands of consumers ! Take better marketing actions in order to respond to the emerging issues Who is the digital consumer? What is he looking for? How are people talking about your brand? What is the relatnionshop Inside the network? Who are the influencers? Where the key relationships with the target audience are build online? What is the composition of your brand digital ecosystem? What’s your brand social enegament level? What’s the main competitors digital presence? Where are people talking about your brand?
Transcript of c2b Services
LISTEN. DISCOVER. ACT. S
> Do you want to check your Brand Reputation and positioning over the competiton?
LISTEN ONLINE CONVERSATIONS > Do you know how to identify your main digital competitors and your customers’ decision journey? FIND OUT CUSTOMER OPINIONS > Do you have the right tools to interpret the market sentiment and to find out how customer opinions are oriented? ENABLE THE BEST AUDIENCE ENGAGEMENT ACTIONS
A NEW APPROACH TO MARKETING DECISIONS Web 2.0 and Social Media have capsized the traditional communication logics. Consumers are now the main actors of the market. Innovative tools are required to listen, understand and engage these new consumers. c2b - �Consumer to Business ��– is the answer
CUSTOMERS ARE ON THE DRIVING SEAT. LET’S LISTEN TO THEM Given the importance of the new customer breed, it is important to understand tastes, and desires before engaging them. c2b is an integrated mix of Advanced Technology and Social Media Consulting available to companies in order to run the best Digital Marketing and Audience Engagement strategies.
GO BEYOND WHAT IS BEING SAID ONLINE AND UNDERSTANDWHY By monitoring the millions of conversations shared every day on the web, c2b analyzes digital contents and unstructured data in order to generate strategic insights and actionable information that allow to better manage operations on products, customers and brand reputation. !
c2b is the result of the collaboration of two leading companies in the areas of Business Analytics (i4C) and Digital Business (Tecla). c2b offers advanced services of Social Intelligence & Consulting to brands that want to manage in an new way Web Marketing, Digital Strategy and Customer Engagement.
BUSINESS VALUE
B2C has shifted to C2B Brands need to re-think
the way they engage their customers.
National Retail Federation USA Jan 2012
c2b is an integrated mix of advanced technology and social media consulting able to manage in an innovative way Web Reputation e Customer Engagement of brand&products !
One Shot Services
Consulting services focused on customer’s needs, realized by integrating Social Analytics tools with in-depth knowledge of Web 2.0 and Social Media. !
With Social Insights you can ! Analyze your brand and your competitors online reputation ! Identify Influencers, Advocates e Detractors
! Detect brand positioning, threats and opportunities ! Anticipate needs and demands of consumers ! Take better marketing actions in order to respond to the emerging issues
Who is the digital consumer? What is he looking for?
How are people talking about your brand?
What is the relatnionshop Inside the network?
Who are the influencers?
Where the key relationships with the target audience
are build online?
What is the composition of your brand digital ecosystem?
What’s your brand social enegament level?
What’s the main competitors digital presence?
Where are people talking about your brand?
SOCIAL INSIGHTS
REPUTATION ANALYSIS
Multivariate analysis of the profile of brand reputation and positioning: Share of Voice, Brand Awareness, Sentiment, Influencers, Fans, Advocates, Detractors.
AUDIENCE INTELLIGENCE
Analysis that crosses quantitative and qualitative, structured and unstructured data, aimed to study the profile and segments of the web user and web customer. !
COMPETITIVE INTELLIGENCE
Detailed analysis of main competitors. Identification of the most significant metrics in terms of reputation, positioning, awareness, engagement. !
MEDIA MAPPING
Identification of the digital ecosystem where the most relevant conversation for a brand take place. Mainstreams vs Ugc. Opinion Leaders. Influencer contents ranking e tracking. !
COMPANY DIGITAL FOOTPRINT
Detection of the presence of digital company / brand on all conversational platform. User interaction with corporate content Web User Experience Analysis. !
BRAND AUDIT
Overview of a Brand digital ecosystem. Topics Discovery. Media Mapping. Audience Intelligence. Influencers. Customer Insight. Company Digital Footprint !
SOCIAL NETWORK ANALYSIS
Analysis of the quality, intensity and type of relations between individuals and professionals in various types of formal and informal relationships.
ADVANTAGES !c2b is the Social Intelligence solution that allows to manage in an innovative way: !! WEB REPUTATION ! BRAND PROTECTION ! AUDIENCE ENGAGEMENT ! COMMUNITY BUILDING ! SOCIAL CRM
SOCIAL MEDIA CONSULTING
c2b Social Specialists combine Social Analytics tools with their in-depth knowledge of Real-Time Web e Social Media. They release surveys, reports and qualitative analysis focused on the specific cognitive objective of the customer. ! Extended Web Monitoring ! New Sources Identification ! Clean and Relevant Data ! Text Semantic Analysis ! Real Sentiment Detection ! Interactive Conceptual Maps ! Custom Aggregation ! Exportable Reports
SOCIAL INTELLLIGENCE SUITE !
Less effort and more accuracy for a more clever synthesis of online conversations and market. c2b Social Specialists use a proprietary tool that integrates Social Analytics and Web Monitoring with advanced statistical methods of data extraction and semantic analysis
c2b - Milanofiori, Strada 4 Palazzo N1 www.consumertobusiness.it [email protected] !
![Nuffield co-ordinated sciences: chemistry worksheetsmypchem.com/root_pdf/Chemistry_Worksheets.pdf · NUFFIELD CO-ORDINATED SCIENCES CHEMISTRY WORKSHEETS Worksheet C2B [side 1] Cracking](https://static.fdocuments.in/doc/165x107/5a9da9ee7f8b9a21688d7bfe/nuffield-co-ordinated-sciences-chemistry-co-ordinated-sciences-chemistry-worksheets.jpg)
