C21 Setting the Record Straight
2
THE CENTURY 21 ® SYSTEM IS BUILT OF A TEAM OF EXTRAORDINARY AGENTS. THAT’S WHY WE SPEND MOST OF OUR TIME TOUTING THEM. YOU’VE SEEN THE ADS. YOU KNOW WHAT WE MEAN. WE LET THEM SHINE. AND WE GIVE THEM THE SYSTEMS, TOOLS AND TRAINING THEY NEED TO DO IT. EVERY SO OFTEN, THOUGH, WE HEAR CLAIMS BY OTHER COMPANIES PUBLICIZING THEIR ACHIEVEMENTS, AND WE FEEL THE NEED TO SET THE RECORD STRAIGHT. CENTURY 21 AGENTS SMARTER. BOLDER. FASTER. ® Source: 2012 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1200 respondents at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted between September 12 – November 20,2011 by Millward Brown, a leading global market research organization. Comscore 1/1/11 – 12/31/11 vs. 1/1/12 – 12/31/12 ©2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21 ® and SMARTER. BOLDER. FASTER. ® are Registered Trademarks Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated. CENTURY21.COM/ CAREERFRANCHISE/REAL-ESTATE-CAREER • We have more Facebook fans and Twitter followers than any other real estate brand • Among consumers presented with a list of other real estate organizations, we were identified as the real estate brand with the highest level of brand awareness in the 2012 Millward Brown consumer survey, for the 14th year in a row, and the most respected brand in the industry. • Comscore announced that the century21.com site traffic experienced twice as much year over year growth as other real estate brokerage websites. • For the second year straight we aired commercials during the biggest event in professional football. To the exceptional team of agents who made all that possible, thank you; you’ve done it yet again. And to those of you reading this, are you ready to step out of the shadows and join the elite force of CENTURY 21 ® Agents? “Which of these agencies, if any, is the most recognized name in real estate?” (Multiple-choice question) (Base: Consumers Aware of Brand. Results significant at a 90% Confidence level) “Which of these agencies, if any, is the most respected in the industry?” (Multiple-choice question) (Base - Consumers Aware of Brand. Results significant at a 90% Confidence level) Prudential: Weichert Realtors: ERA: RE/MAX: Coldwell Banker: Realty Executives: Keller Williams: CENTURY 21: 35% 29% 19% 13% 13% 11% 10% Real Living: 7% 9% Prudential: Weichert Realtors: ERA: RE/MAX: Coldwell Banker: Keller Williams: Realty Executives: CENTURY 21: 22% 17% 16% 12% 11% 8% 8% Real Living: 5% 7% • The CENTURY 21 ® System is the world’s largest residential real estate sales organization. • We have about 7,100 offices and over 100,000 agents in 73 countries.
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Transcript of C21 Setting the Record Straight
THE CENTURY 21® SYSTEM IS BUILT OF A TEAM OF EXTRAORDINARY AGENTS. THAT’S WHY WE SPEND MOST OF OUR TIME TOUTING THEM. YOU’VE SEEN THE ADS. YOU KNOW WHAT WE MEAN. WE LET THEM SHINE. AND WE GIVE THEM THE SYSTEMS, TOOLS AND TRAINING THEY NEED TO DO IT. EVERY SO OFTEN, THOUGH, WE HEAR CLAIMS BY OTHER COMPANIES PUBLICIZING THEIR ACHIEVEMENTS, AND WE FEEL THE NEED TO SET THE RECORD STRAIGHT.
CENTURY 21 AGENTSSMARTER. BOLDER. FASTER.®
Source: 2012 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1200 respondents at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted between September 12 – November 20,2011 by Millward Brown, a leading global market research organization.
Comscore 1/1/11 – 12/31/11 vs. 1/1/12 – 12/31/12
©2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® and SMARTER. BOLDER. FASTER.® are Registered Trademarks Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.
CENTURY21.COM/CAREERFRANCHISE/REAL-ESTATE-CAREER
• We have more Facebook fans and Twitter followers than any other real estate brand
• Among consumers presented with a list of other real estate organizations, we were identified as the real estate brand with the highest level of brand awareness in the 2012 Millward Brown consumer survey, for the 14th year in a row, and the most respected brand in the industry.
• Comscore announced that the century21.com site traffic experienced twice as much year over year growth as other real estate brokerage websites.
• For the second year straight we aired commercials during the biggest event in professional football.
To the exceptional team of agents who made all that possible, thank you; you’ve done it yet again. And to those of you reading this, are you ready to step out of the shadows and join the elite force of CENTURY 21® Agents?
“ Which of these agencies, if any, is the most recognized name in real estate?” (Multiple-choice question) (Base: Consumers Aware of Brand. Results significant at a 90% Confidence level)
“ Which of these agencies, if any, is the most respected in the industry?” (Multiple-choice question) (Base - Consumers Aware of Brand. Results significant at a 90% Confidence level)
Prudential:
Weichert Realtors:
ERA:
RE/MAX: Coldwell Banker:
Realty Executives:
Keller Williams:
CENTURY 21: 35%29%
19%13%
13%
11%10%
Real Living:7%
9%
Prudential:
Weichert Realtors:
ERA:
RE/MAX: Coldwell Banker:
Keller Williams:
Realty Executives:
CENTURY 21: 22%17%
16%12%
11%
8%8%
Real Living:5%
7%
• The CENTURY 21® System is the world’s largest residential real estate sales organization.
• We have about 7,100 offices and over 100,000 agents in 73 countries.
THE CENTURY 21® SYSTEM IS BUILT OF A TEAM OF EXTRAORDINARY AGENTS. THAT’S WHY WE SPEND MOST OF OUR TIME TOUTING THEM. YOU’VE SEEN THE ADS. YOU KNOW WHAT WE MEAN. WE LET THEM SHINE. AND WE GIVE THEM THE SYSTEMS, TOOLS AND TRAINING THEY NEED TO DO IT. EVERY SO OFTEN, THOUGH, WE HEAR CLAIMS BY OTHER COMPANIES PUBLICIZING THEIR ACHIEVEMENTS, AND WE FEEL THE NEED TO SET THE RECORD STRAIGHT.
CENTURY 21 AGENTSSMARTER. BOLDER. FASTER.®
Source: 2012 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1200 respondents at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted between September 12 – November 20,2011 by Millward Brown, a leading global market research organization.
Comscore 1/1/11 – 12/31/11 vs. 1/1/12 – 12/31/12
©2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® and SMARTER. BOLDER. FASTER.® are Registered Trademarks Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.
CENTURY21.COM/CAREERFRANCHISE/REAL-ESTATE-CAREER
• The CENTURY 21® System is the world’s largest residential real estate sales organization.
• We have about 7,100 offices and over 100,000 agents in 73 countries.
• Among consumers presented with a list of other real estate organizations, we were identified as the real estate brand with the highest level of brand awareness in the 2012 Millward Brown consumer survey, for the 14th year in a row, and the most respected brand in the industry.
• Comscore announced that the century21.com site traffic experienced twice as much year over year growth as other real estate brokerage websites.
• We have more Facebook fans and Twitter followers than any other real estate brand
• For the second year straight we aired commercials during the biggest event in professional football.
To the exceptional team of agents who made all that possible, thank you; you’ve done it yet again. And to those of you reading this, are you ready to step out of the shadows and join the elite force of CENTURY 21® Agents?
