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    C-Tailing

    is here.T futu ow. a you dy?

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    03

    1 RSR Research, 20102 BuzzBack Research conducted by NCR, 2010

    DiD YOU KnOW?

    88% o retailers measuring multichannel customer

    proftability say these shoppers are more proftable

    than single-channel shoppers.1

    83% o global consumers are more likely to dobusiness with retailers that allow them to personalize

    and control where, when and how they interact

    through their preerred channels.2

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    gt to kow nCr c-t outo

    Many retailers today oer a multichannel experience, but todays consumers

    demand much morea seamless, converged retailing experience. With the help

    o leading research frms, NCR has analyzed the shopping experience rom the

    consumer point o view and developed c-tailing solutions that move beyond

    multichannel and address the shit in consumer interaction.

    From developing advanced point-o-sale (POS) sotware to revolutionizing

    sel-checkout, NCR is committed to improving the way retail and the consumer

    experience works.

    MOVe BeYOnDMUlTiChannel

    Global Consumer Research by HIMA >>

    Insights into Brand Loyalty (Retail Systems Research) >>

    The 3 Ps o Converged Retailing (Retail TouchPoints) >>

    We nderstnd

    the chnin

    consmer

    http://blogs.ncr.com/converged-multichannel-retailing/feature-stories/new-white-paper-download-global-retailer-and-consumer-research/http://blogs.ncr.com/converged-multichannel-retailing/resources/http://blogs.ncr.com/converged-multichannel-retailing/feature-stories/rsr-report-how-shoppers-and-retailers-view-todays-in-store-experience/http://blogs.ncr.com/converged-multichannel-retailing/feature-stories/rsr-report-how-shoppers-and-retailers-view-todays-in-store-experience/http://blogs.ncr.com/converged-multichannel-retailing/resources/http://blogs.ncr.com/converged-multichannel-retailing/feature-stories/new-white-paper-download-global-retailer-and-consumer-research/
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    nCr C-Tailing POrTFOliO

    Next, view our c-tailing solutions map tosee how each piece o the portolio enablesthe converged retailing experience

    POS and sel-service

    solutions drive loyalty

    and delight customers

    through a consistent

    and convenient in-store

    experience

    C-Tiin EnedIn-Store Sotions

    Mobile solutions enable

    a seamless, personalized

    shopping experience

    on-the-go

    C-Tiin EnedNer-Store Sotions

    Sotware enables

    consistent, personalized

    consumer/retailer

    interaction via the web,

    email and more

    C-Tiin EnedOt-o-Store Sotions

    nCr etp Pfc M d nCr advcd Mkt souto:softw tt ut c d dt coum wt pozd xpc

    Hub Of C-TaIlINg

    This diagram shows how NCR c-tailing solutions are interaced together to unite the experience across channels.

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    IC E$1.0 0

    BUY

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    30%

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    1. OUT OF sTOre

    2. NCR Enterprise Preerence Manager

    3. NCR APTRA eMarketing

    4. NCR Advanced Marketing Solution

    5. NCR AMS Coupon to Card

    6. near sTOre

    7. NCR Convenience-Go

    nCr C-Tailing sOlUTiOns MaP: OUT OF sTOre anD near sTOre

    Learn more about thesesolutions on the next page.

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    OUT OF sTOreanD near sTOre

    OuT Of STORE

    The converged retailing experienceoten begins out o store, or

    example at home on your computer.

    NCR EnterprisePreerence MnerThe hub o converged retailing,

    empowers retailers to deliver aconsistent personalized c-tailingexperience, with a web portalthat customers use to enter theirpreerences.

    NCR aPTRa eMrketinEnables retailers to deliverpersonalized messages to

    their customers, and run targetedemail and other converged channelcommunications though multipletouchpoints.

    NCR advnced Mrketin

    Sotion (aMS)A comprehensive, consumer-specifcsolution that simplifes promotioncreation and deliveryenhancing thec-tailing experience, while reducingoperations and IT support.

    NCR aMS Copon to CrdAllows consumers to electronically

    download coupon oers directly totheir savings cards. These paperless,virtual coupons are automaticallyapplied at checkout.

    NEaR STOREThe converged retailing journey

    continues with mobile interaction orlocation-based services.

    NCR Convenience-goA smart phone shopping

    application integrated with your ueldispensers that consumers use to shopwhile ueling.

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    DELIFROZEN FOOD FROZEN DESSERTS

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    Get Started

    Language

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    $3.45$1.45

    2for 1

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    SCAN

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    deliCheese

    Turkey &Chicken

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    9. NCR SelServ Checkout

    10. NCR SelServ Checkout

    Personalization

    11. NCR Netkey Endless Aisle Kiosk

    12. NCR Netkey Digital Signage

    13. NCR Netkey Loyalty Kiosk

    14. NCR Netkey Deli Ordering Kiosk

    15. NCR In-Aisle

    16. NCR Advanced Checkout Solution

    17. NCR Retail Transaction Services

    18. NCR RealPOS workstations

    19. NCR Tri-Optic Scanner

    Learn more about thesesolutions on the next page.

    nCr C-Tailing sOlUTiOns MaP: in sTOre

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    near sTOre

    IN STORE

    Encompassing assisted and sel-service touchpoints and mobile devices,the in-store experience is crucial toconverged retailing.

    NCR SeServ Checkot

    The market-leading sel-checkoutsolution enabling shoppers to scanand bag their purchases on their own,improving customer satisaction and theretailers operational efciencies.

    NCR SeServ CheckotPersoniztion

    Enhances the c-tailing experience byincorporating consumer sel-checkoutpreerences, allowing consumers todefne their experience.

    NCR Netkey Endess aise Kiosk

    Provides shoppers with access to arange o products allowing consumers tomanage preerences in the store.

    NCR Netkey Diit Sine

    Enables you to seamlessly manageand deliver content throughout yourenterprise Engage your customers withcompelling digital display hi-defnition(HD) graphics and video.

    NCR Netkey loyty Kiosk

    Enables retailers to extend theirloyalty investment by leveraging itacross multiple channels like web,in-store and mobile.

    NCR Netkey Dei OrderinKiosk

    Helps retailers drive increased deli salesand improve customer satisaction.

    NCR In-aise Scnnin

    Allows consumers to use theirsmartphone to scan as they shop andsave time at checkout.

    NCR Advanced Checkout SolutionThis sotware enables maximum

    shopper throughput, employeeproductivity and operational efciency,with legendary promotional pricingcapability.

    NCR Reti Trnsction Services

    Provides sales transaction services,rom any customer touchpoint in or outo the store, recognizing customerspreerences while delivering consistentpricing and promotions.

    NCR RePOS worksttions

    Enable converged retailingthrough powerul and stable platormsthat deliver consistent and highlyconnected sotware.

    NCR Tri-Optic Scnner

    Need content.

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    NCR is the only company that encompasses every retail touchpoint to deliver a true

    converged retailing experience. And not only do we oer it all, we do it best.

    NCR Enterprise Preerence Manager was selected as the WINNER

    o the 2011 Next-Gen Retail Customer Engagement Innovation Award

    NCR is NO. 1 globally in sel-checkout, with almost 70% share

    NO. 1 in global retail sel-service kiosks

    More than 80,000 NCR sel-checkout units enabling consumers

    to complete 14 MIllION TRaNSaCTIONSevery day!

    Over ONE MIllION people view digital signs powered

    by NCR Netkey each day

    We DO iT BesT

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    The FUTUre is nOW

    NCR can guide you through the world o c-tailing and

    help you serve your customers how, when and where

    they choose, seamlessly across channels.

    Through best-in-class solutions, consulting and

    services, its possible to achieve converged retailing

    when you partner with NCR. C-t .

    T futu ow. a you dy?

    http://twitter.com/home?status=C-tailing+is+here.+The+future+is+now.+Are%20you%20ready?+http://bit.ly/J14paQ+via+@NCRCorporation+%23retail
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    nCr Copoto

    3097 Satellite Boulevard . Duluth, Georgia 30096 . USA

    For more inormation on NCR, please visit: www.c.com

    Our goal is to help you transorm your customers

    experience and optimize efciencies or a true

    competitive advantage.

    a you dy to tfom you bu?nCr c tk you t.

    Cck toTwt t!

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