C-PLUS

LOCAL ACTION PLAN BRANDENBURG

IMU-Institut Berlin GmbH

Scientific Board

22nd November 2012

Berlin

LOCAL ACTION PLAN BRANDENBURG implemented for the Metal Cluster

coordinated with MWE, ZAB and profil.metall based on EASW (9th of May 2012) coordinated with ZAB and MWE involve all cluster stakeholders – 24 participants

Cluster and network management Companies R&D institutions Policy / economic development actors Interest groups and other stakeholders

SWOT analysis objectives, measures and responsibilities defined

-2-

Zukunftsworkshop Metall

C-Plus wird im Rahmen des Programms Central Europe/ Interreg IV B umgesetzt und aus Mitteln des EFRE und des Ministeriums für Wirtschaft und Europaangelegenheiten des Landes Brandenburg kofinanziert.

LOCAL ACTION PLAN BRANDENBURG 4 fields of activity, each with key proposals, objectives and

measures Innovation, R&D and technology transfer Lead markets, market development and internationalisation Staff and specialists Regional marketing and image

-4-

LOCAL ACTION PLAN BRANDENBURG

Pilot Action with orientation on future market of „Green Tech / Green Skills“ for the metal industry with 3 objectives in different fields of activity Identification and monitoring of innovative trends and

their potentials for the metal industry Lifelong learning concepts, especially in the field of “Green Skills” Increasing economic perspectives by increasing the degree of

awareness of the region

-5-

-6-

Innovation, Research and Development and Technology Transfer

LOCAL ACTION PLAN BRANDENBURG

Objective Measures Responsibilities Resources (A. Available, B. Needed)

Potential Barriers

strengthening of the networking between SMEs and universities

identification and monitoring of innovative trends

increase innovation by combination of ideas and approaches

innovations and prototypes and new products,cooperative projects

universities, chambers of commerce

companies

cluster management

A. public transfer agencies, local network institutions

B. communication of the benefits of networking

concentration of external financial means

more and better absorption of subsidies

provision of means by the state

influencing the proposal for the new EU financial means schedule

Ministry of the Economy of the State of Brandenburg, EU Commission

A. political actors and lobbyists

B. state’s representation in Brussels?

organisational openness as a part of entrepreneurial practice

more exchange about ideas and innovations

opening production and organization of companies

associations (positioning of subject), companies themselves

A. ideas

B. open structures

intellectual property of the individual firms

Outputstrategy paper for the cluster management concerning future cluster strategy and key projects

-7-

Lead markets, market development and internationalisation

LOCAL ACTION PLAN BRANDENBURG

Objective Measures Responsibilities Resources (A. Available, B. Needed)

Potential Barriers

increase of exports of cluster related products and services

marketing strategies for foreign markets

entrepreneurs

consultants

universities

A. development of concepts

B. reliable databases

exchanging staff and specialists in the sector

international degree programme, exchange of knowledge and education

mutual approval of degrees

entrepreneurs

universities

networks / cluster

Ministry of Education

A. public structures

B. concepts, financial means

identification of new / future market potentials

fair participation, national and international

entrepreneurs

regional economic promotion agencies

cluster management

A. research

B. support by government

-8-

Staff and specialists

LOCAL ACTION PLAN BRANDENBURG

Objective Measures Responsibilities Resources (A. Available, B. Needed)

Potential Barriers

retention of staff and specialists

improvement of wage and work conditions

building of incentives

systematisation of procurement of trainees and graduates

companies, entrepreneurs

government

chambers of commerce, associations

A. specialist conferences

B. money for incentives, know-how, possibly professional services

lifelong learning concepts,especially in the field of “green skills” / concepts for green jobs in the metal industry

improvement of communication between universities and business (“coordination demand-supply”)

needs oriented qualification and education with accredited certificates

universities,

educational providers (IHK)

A. development of a concept after consulting with the business needs to be implemented

B. support of implementing e-learning systems

Output:concept for a project (application) in order to promote and develop green skills in the regional metal industry as the matter of qualified labour

-9-

Regional marketing and image

LOCAL ACTION PLAN BRANDENBURG

Objective Measures Responsibilities Resources (A. Available, B. Needed)

Potential Barriers

developing and supporting soft location factors

offers and incentives in the due to culture, education, living and basic social care

society as a whole

politics, (local / municipal) administration,

business companies

A. welcome package, cosmopolitanism, naturally, historically, culturally rich places, high living quality

B. political support

generating good vibes for the region through popular figures / institutions

questionnaire of potential multiplicators

individual authorities, marketing agencies

A. public agencies

B. outreach to popular and credible people, marketing concept

increasing economic perspectives by increasing the awareness of the sector in the region (internal and external)

marketing and communication measures

cluster management, associations, companies

A. public resources, resources of companies

B. concepts, structures

Output:promotion material, exhibitions at trade fairs and regional events, cluster video, MLR

Thank you for your attention!

ContactGregor Holst

IMU-Institut Berlin GmbH

Mail: gregor.holst@imu-berlin.de

-10-