CHEEZ-IT

KATEY AYRES

History

• Previous Owners– Green & Green Company (1919)– Sunshine Biscuit Company (1929)– Keebler Company (1996)

• Current Owner– Kellogg Company (2001)– Under the Sunshine Label

Products/Services• Big• Baby Swiss• Cheddar Jack• Disney Pixar Toy Story• Hot and Spicy• Italian Four Cheese• Original• Parmesan and Garlic• Pepper Jack• Reduced Fat• Reduced Fat White

Cheddar• Scrabble Junior™• Variety 12 Pack™

• White Cheddar• Whole Grain• 100 Calorie Right Bites™• 100 Calorie Right Bites™

Extra Cheddar Party Mix• Party Mix• Duoz™ Sharp Cheddar

and Parmesan• Duoz™ Smoked Cheddar

and Monterey Jack• Gripz™• Snack Mix• Snack Mix Double

Cheese

Magazine and Television Advertisments

• Focus on showing the nutrition facts of the product–Matured Cheese– Big Cheese Taste

• Uses humor to create interest

Signature/Logoand Slogan•Past Slogans

•"Anatomy of a Cheez-It“•"Actual Taste, Actual Size"

•The caption underneath a picture of an actual wedge of cheese accompanied by a life-sized cheez-it image

•"Get Your Own Box“•“The Big Cheese”

•Current Slogan•"Real Cheese Matters"

Finances/Investor Info• Revenues– $340.5 million not including Walmart

sales– Stock Exchanges with New York• Competition− Cheese Nips− Wheat Thins− Triscuits− Ritz Crackers• # of Employees− 11,600

Sponsorship

• Nascar–Mark Martin– Carl Edwards

Target Audience

• Females ages 25 to 54• 13 to 18 year old males and

females

Works Cited• http://www.flickr.com/photos/mdf_berg/4540091686/• http://www.postoveralls.com/blog/?p=346• http://jeffersonandchelsie.blogspot.com/2008/02/cheez-its.html• http://en.wikipedia.org/wiki/Cheez-It• http://cheez-it.com/default.aspx• http://www.beelinewholesalers.com/stauffers.html• http://www.frugalcouponliving.com/2011/03/26/kelloggs-coupons/

kelloggs-logo/• http://oludaresundayfase.blogspot.com/2010/09/creative-concept.html• http://pinkcouponcafe.com/2010/10/cheese-nips-50-cents-at-walmart/• http://twiningco.com/igofresh/index.php?

main_page=product_info&cPath=19_76&products_id=11179• http://greenandgrain.com/index.php?route=product/

product&product_id=343• http://distributorcapny.blogspot.com/2008_05_01_archive.html• http://www.jayski.com/schemes/2000bgnschemes.htm• http://www.antya.com/detail/Cheez-It/16633