C Dec 2005

COMMONWEALTH EXECUTIVEMBA/MPA PROGRAMME

Term-End Examination

December, 2OOS

C-l ; MANAGEMENT INFORMATIONSYSTEMS

Time : 3 hours

Note t Attempt any three questions Jrom Section A

Secfioh B is compulsory' Questions in Section A

are oJ 20 marks each ond Section B cdrries

40 morks.

SECTION A

1, Explajn jn detail ihe strat€gic applications of information

iechnology (lT) and information systems (lS).

2. In the contexi of E-Markets ideniily the maior forces which

ar€ changing the busin€ss environment, with suitable

Moxinum Marks : 100

(Weishtase 70o/o)

c-1 P . T . O .

3.

4-

Explain in detail the issu€s involv€d in implementingE-business and lnter-organisaiional opelaiing system {tOS)straiegies,

"The Internet has.creat€d new opportuniti€s tor thedevelopment of global business but there are significantdiscontinuities which must be handled., Elaborate.

Identifu and a\plain the various parameters. both internaland extemal to the organisation, that determine Internetstrategy effectiveness for E-commerce.

SECTION B

6. Carefully analys€ the case given below and answer thequeshons giv€n at ihe end of the case

Two Faces oI J.C. penney

In 2000, Dallas retailer Jcpenney (JCpenney.con)enhanced its e retail posiiion in time for ihe holiday rushby adding homegrown site feaiures that let customersmor€ quickly locate and pay lor merchan.lise. WithJcPenneg.com, the company unvejled express checkouiservices that lei customers zip through a purchas€ in asfew as t',rro clicks. It also inaugurated electronic gilicertificates thai can be redeemed online, plus jmproved

order tmcking to giv€ customers more accurate deliveryesiimat€s. Th€se features follow€d the €arty November2000 launch of Mercado Search, a search engine thatlets shoppers prowl Jcpenney,s siie by produci categoryand receive results ranked according to relevance. In2001. ihe company rolled out specialized sites dedicatedto name-brand merchandis€, making ii easier forcustomers to find ceriain products. All these steps w€redesigned to boost ihe company's onljn€ sLrar€gy.

The success of JCPenney.com, in larg€ rneaswe, rs aresult of a custom€r servjce and logisiics inlrastructurebuilt to sultport a multibillion-dollar catalog bL$jness thathas been extended onljne. Jcpenney.corl broadened itsappeal by launching specialiy siies io promot€ high

c-l P T,O

maygin brands, including Sony, Levi Sirauss, Nike, ancl

Kitchen Aid (appliances) The idea is to dri\€ purchases

of name-brand merchandise by providing more detail€d

inlormation on thos€ products, as well as direct links to

the manufacturers. JcPenney is also conducting auctlons

on lts Web site.

The company boasis strong integration bett€en its

Web site and its o{fline in{rastructde ihat helps the si&

reach its aggressive sales targets. Anything purchased

online can be picked up or relumed al any JcPenney or

Eckerd store. JCPenney has 14 customer_service cente6

nationwid€ that handle catatog and phone inquines, and

employees have been cross-trained in e_mail Unlted

Parcel Service (UPS) detivers most merchandise ordered

online within 24 to 72 hours

JCPenneg serves ctlstomers via three sales channels

- stores, catalogs, and the Web site. Integrating these

three channels will eventually ltay off, according to

Forrester Research analyst Seema Williams "As the

number of online shoppers grows. the impact lrom

multiple channels will be felt much more on JcPenney's

bottom line," Williams said.

Despite the strong Web performance, e-commerce

alone most likely cannot tum around a company of

JCPenney's size. "The Web is such a small part of their

c 1

businessj theye's no way it's going io tum afound the

company, said an expert. "The Web is icing on the

cake, but the biggest pad of the company. by far. is

srruggling

Questions :

(a) How does a search engine help JCP€nney to do abetter job in customer service ?

(b) Does its existing legacy system help JCPenney.comaccomplish its goal in promoiing iis online business ?Can any of lhe emerging technologies be used tofurther improve ih€ siiuation ?

(c) What kind of information tecbnologies can be Ltsedto help Jcpenney to promote its business and toaccomplish its business strategies ?

c r 1 ,000

COMMONWEALTH EXECUTIT,'EMBA/MPA PROGRAMME

Term-End Exarnination

December. 20O5

C-2 : MANAGEMENT lN ORGANISATIONS

Time : 3 hours Maxinum Marks : 100(Weishtase 70o/o)

(i) Therc d/e fuo Sect'ions A ond B.

(ii) Attempt ony faur questions lrom Sectian A. Eschquestion caffies 15 mdrks

(iii) Section B is compulsory ond carries 40 mark9

l .

2.

SECTION A

Define Motivation. How do€s Equity Theory describe the

Moiivation process in an organization ? Explain

Discuss briefly the strategies for instituting change in ihe

organizational set'Lrp. Cite suitable examples.

Explain rational decision making model givlng the sevensteps it entails. Explain whai is bounded rationality.

P T .O

4 .

6.

Define Communicahon. Explain how a managerimprove communication in an organization,

Explain the differeni organlzation structures. Citeeffectiv€ness and drawbacks of each with examples.

Write short noies on any t rre€ ol the lollowing :

(i) Type A and Type B personalities

(ij) Conting€ncy model of leadership

(iii) Organizationculture

(iv) Team vs. Group

(v) Typ€s ol confllct

!

SECTION B

7, Read and analyze ihe case carefully and dnswer thequestions given at the end of the case.

THE RAISE

Pramod Singhal had a problem. In some lvays it wasa good probl€m to have : Over ihe past year. hisCompany, Argus lndustries, had grown more than at anytime since he had inherited the business from his fatherseven Vean earlier. His custojner base had doubled, iheplant had grown from 185 to 270 employees and thecompany's income had increased by 75 Dercent.

Much of the grov"th was directly aitributable to oneman, Subhash Goel whom Pramod had hircd one yeal

ago- Subhash Goel had worked for one ol Arguslndustries' largest competiiors, but he had been laid ofJ bythat company and was out of work for several monthswhen he came to Pramod's atteniion. After just a colrpleo{ interviews, Pramod hired Subhash to be ihe CorporateVrce President of ProductjoD, ,,vjth prjmary responsjbjljiyfor ov€rseejng and re!"mping the company's onemanulacturing facility in Raipur.

Subhash Goel proved to be everyihing Pramod hadhoped iol - and more. Unlike ihe shy and reser,/edPramod, Subhash was €xtremely assertiv€ and outgoing,able to make pro{iiable deals wiih suppliers and customers

P,T .O

able to make profitable deals \rith suppliers and customers

alike while restmcturing the plant s organization and pay

system- Subhash Goel's iough aggressive style quickly

won much support among the middle management group

at Argus. H€ soon pushed aside the plant's general

manager, Pritam Sahni and took ov€r his responsibiliti€s.

In addition, Subhash Goel brcught in several people he

kn€w from his previous company placing them in key

positions within the plant.

Ever!'thins Subhash Goel did, seemed to v,rork.

Despite some labour unrest among the plani s employee$

(some of whom w€re upset by the suddenly increased

pace of change in the company), Subhash's actiong

produced mayked improvements in both quality and

productivity. Everything seemed to be going in the right

So what uas Pramod's ptoblem ? Subhash's greatest

strength - his assediveness - was also the quality thal

Pramod found most difficult to handle. Pramod's

personality was such that he prefened to avoid conflict,

eith€r by allowing others to have their way or by relernng

the conflict to some other party who would protect

Pramod's interesi (his Corporate Advocaie, tor example).

Bui now Pramod was caught r Subhash Goel had gone

direciiy to him to demand a signilicant increas€ in

I

Certainly Pramod was pleased wiih Subhash s

performance. But in his view, Subhash's demands were

excessive - a 50 percent increase jn salary, a 100

percent increase in his car allowance, a significant

increase in his retirement beneiits and a percentage of

company proijts.

Pramod Singhal wanted io reward Subhash Goel for

his contribution to the company and to keep Subhash

teasonably satjsJjed enough io remain in ihe organizaiion,

but he did not q,?nt to break his back in doing so.

Ptanod cal led d conjuhant I-e had b"er uc'_g io 'd

variety oJ other projects and asked Jor his advice.

Questions :

(a) What would you ad\Jise Pramod to do 2

(b) What u,ould be your modus operaDdi io resolve theisssue to the advaDiage of both ?

{c) What jnformation would you coliect belore them€eting and {,hat ouicom€ of ihe meeting wouldyou expeci to achieve ?

c-2 1,000



December, 2OO5

MANAGING HUMAN RESOURCESc-3 :

Time : 3 hours Maximum Marks: 100

(Weishtase 70o/a)

(i) There orc two Sections A and B.

(ii) Attenpt ony Iout questions Jrcm Section A. Eochquestion corries 15 morks.

(iii) Section B is compulsory and carries 40 morks.

SECTION A

1. Discuss HRM as a restat€ment of exisiing personnelpractic€s. Cite suitable examples. 15

2. Define rectliitmen| B efly descibe different sorrces ofr€cruitment and th€ir advantages and llmitaiions. 15

c 3 P.T.O.

3.

4 .

Briefly discuss the pre requisites for organisingmanagement dev€lopmgnt progEmmes, Critically evaluatelwo of the importanL technlques ol rnanagemenLdevelopment,

Bdefly describe the objectives of job €r,"luation andpeformance appraisal- Discuss the methods ol job

Discuss the wholstic approach to organizational stress

management,

Why are discjplinary systems nec€ssary in organisations ?

Briefly describe the ket elements in the disciplinary

6 .

7. Write short notes on any three oI the following : 15

(i) Reasons for HR planning

(ii) Career Planning vs. Succession Planning

(iii) Collectiv€Bargaining

(rv, Job Anarvsrs

(v) Selectinginternationalmanagers

SECTION B

8. Read the following case cdrefully and answer the quesiions

siven at the end : 40

Mr. Ritesh Mashroo was S€nior Sales Manager

working in lndian Lever Limited, a most reputed FMCG

company for a decad€. He was an excelleni worker'and

had alwavs achieved beyond the target assigned by his

superior. In March 2001 when he reiurned from his

official iour of 15 days, he came to know Jrom his

colleagues that the promotion list has been displayed and

his name does not appear in ihat list. On hearing this,

he felt annoyed, hum'liated and in hjs gush ol ans€r

entered the office ol Mr. Mithun Chatterjee, General

Manager (Marketing) and began to discuss :

Mr. Mashroo : Why have I not been promoted.

Sir ? Since last year you are assuring me to continueworking hard and that I would be promoied this year.

This year too, yoll have not promoied me. Whai is the

natter ? (Mr. ChdtterJee lelt insulted at Mr. Mashrao's

behauiour as some guesis were aoiting outside his

Mr. Chafterje€ : First take your seat and cool

down. I am indeed surprised to find your name missingin the promotion lisi. even though I had recommendedyou for pyomotion. As you are aware, these days

c-3 P.T.O

Vice Pr€sideni lMarketing) decides on all matt€rs relaied

to promotion and he mentioned about the feedback {rom

the Iield staff he had received regarding your poor

interpersonal skills. So, I suggest to you that you be

careful about your work behaviour and try to improve

upon lt. We wil see nexi time.

Mr. Mashroo was very angry at Mr. Chatierjee's

remark and left the office utiering that he would meet

VP Marketing) on this issue. Next day he went to meet

Mr. P. Venkatraman who was very busy with a board

meeting. On seeing Mr- Mashroo waiting, he called him

inside and inquired about the matt€r.

Mr. Mashroo : Good morning, Sir. I have come to

know from Mr. Chatterj€e that I have not been given

promotion because of my poor int€rpersonal skills. Sir,

you may be aware that the new sales staff is very

arroganl because they proclaim ihat they have

post graduate degrees from renowned business schools in

the country and they are not interested in worljng in the

f'eld. That is why I have to be strict in managing them,

as our ultimate goal is to achieve the target.

Mr. V€nkatraman r Mr. Mashroo, don't {eel

annoyed. I was just informally discussing wih

Mr. Chatterjee that if you started working on your

problems you would become VP in'few years' time. But

as far as this promotion is concerned, I have alreadygiv€n you 4 rating in your performance and

recommended you for ihe same. I think ihat HR

department might have made certain changes in lhegrading and that may have worked against your benefit.

Why will I harm gorr in g€tting the promotion; afier all,you are a high perlormer in ihe company.

Mr. Mashroo : How can ji happen, Sir ? How canthey change the performance rating ihai you havegiven ? Then in thai cas€ I would Iik€ to meei ihe HRHead to know the reason.

Mr, VeDkatramaD : You rray meei the HR Head,but it is too late lor this year.

Next day, Mr. Mashroo goes to meet Mr. Ashok

Motiramanr. Hedd ol Human Re'ource Depanm"*r.

Mr. Mashroo : Good moming, Sir. I have aproblem regarding my promotion. I am the only person

in the marketing depariment who had Jor ihe past fiveyears achieved beyond ihe targ€i. But ihis time I have noibeen given Womoljon. Mr. Venkatraman told me, that lehad recommended my promotion, but it s€ems HR

department has revised the lisi and I am deprived of

&E

c-3 P.T.O.

Mr. Ramani : Mr. Mashroo, take it for gtanied that

we cannot change the rating or modify the

recommendation of your VP (Marketing) because he is

your HOD. Ultimately, HOD is ihe final decision-maker

for promotional issues of a departm€nt. I am sorry I

cannot do anything for you.

Mr. Mashroo moves out of HR deparirnent, utable to

decide whar ro do. Frnally he decided to go lor a long

Questtons :

(a) What is the problem ol Mr. Mashroo ? And who is

prevenrlng him from b€ing promoted ?

(b) Identify ihe problems in the perlormance applajsal

system of this company.

What actions are €xp€cted from VP (Marketing) and

HR Head on this issue ?

(d) What steps need to be taken to avoid this situation in

Iuture ?

G)

*

c-3 1,000

COMMONWEALTH EXECUTIVEMBA/MPA PROGBAMME


December,2OO5

C-4 : OPERATIONS

Time | 3 hours

MANAGEMENT

Moxinum Marks : 100

(Weightase 704/a)

(i) Attempt ony thrce questions Jrom Section A(ii) Section B is .ompulsory.(iti) All questions cofty "quol r'l'ork\.

(iu) Use ol colculator is ollowed.

SECTION A

f. (a) A production system isprocesses and outputs.production systemscompon€nrs :

(i) Can manufacturing

(ii) Pnnting press

Identily for

by iis inpuis,

the following

c 4

(iii) Electricitygenerationplant

P.T.O.

(b) Bliefly define the puaose o{ QFD. In QFD, what is

the source of custom€r ne€ds or requirements tlai

appear in the house of quality ? 10+10

2. (a) What are the main advantages thai quantitative

techniqu€s for forecasting have over qualitative

techniques ? What limiiations do quantitative

techniques have ?

National Mixer Compang sells can openers. Monthly

sales for a seven month period were as follows .

(b)

Month' Sales

February 19,000

March 18,000

15,000

Muv 20,000

18,000

July 22,000

August 20,000

Forecast September sales volume using each of the

following :

(i) A fiv€-monih moving average-

(ii) Exponential smooihing with a smoofing

constant equal to 0 20, assuming a March

forecast ol 19,000.

(iii) A weightage average using 0 60 lor August,

0 30 for July, and 0.10 for June. 10+10

c4

s. {a)

a. (a)

Detine'Managernent Informaiion System'. Describe

how Management Information Sysiems are developed

and summarise the role of the manager in creating

MIS for production systems.

Rocket Propulsion Company is considering the

expansion of a solid'propellant manufacturing process

by addins more 1-ton-capaciiy curing furnaces. Each

batch (1 ion) of propellani musi undergo 30 minutes

of furnace time, including load and unload operations.

However, ihe fumace is used only 80 percent of the

time due to power restriction in oth€r parts of the

system. Th€ r€quired output ior the new layout is to

b€ 16 tons per shilt (8 hours). Plani (system) efficiency

is estimated at 50 percent of system capacity.

(i) Deiermine ihe number of furnac€s required.

(ii) Estimate th€ percentage of iime the lurnaceswill be idie. 10+10

Why does a Kanban inventory system appear to 'fit'

so well into tbe jusfin time (JtT) manufacturingphilosophy ? Discuss.

How wodd you classify aggr€gate planning aciivities

in terms of their time horizon (long range versus short

range), and lev€l of management involvement ?10+10

(b)

(b)

P.T.O

5. (a) How

d-rfler

does a materials manager's r€sponsibilities

lrom the responsibiiities ol other functional

manag€rs, such as the marketing manager, with

respect to the scope of responsibility ?

(b) What are some of the key lactors to be considered in

the selection of suppliers ? 10+10

c-4

6. (a)

SECTION B

The Evergreen Garden Tractor Company has extra

capacity that can be used to produce g€ars ihat ihe

company has been buying for 8s.500 each. If

Evergreen makes ihe gears. it will incur maierials costs

of Rs. 150 per unit, labour costs of Rs. 200 per unit,

and valuable overhead costs of Rs. 50 p€r unit. The

afilual fixed cost associat€d wiih the unused capacity

ls Rs. 4,00,000. Demand over ihe next year is

estimaied at 4000 uniis.

(i) Would it be profiiable for the company to make

the gears ?

(ii) Suppose the capacity could be used by another

department for the production of some sporis

equipment that would cover its fixed and

variable cosis and contribute Rs. 1,50,000 io

prolit. Which would be more advantageous,

gears production or sports equlpment

production ?

A manufacturer purchases 1200 tins of paint annuallyjn economic order quantity lots of 100 tins and pays

Rs. 985 per tin. If processing costs for each order

are Rs. 1000, whai are the implied carrving costs of

(b)

this policy ? 10+1a

P,T.O,

7 -

c4

Writ€ short notes on any /our of the following .

(a) Computer Integrated Manufaciuring (CIM)

(b) CellularManufacturing

(c) Bill of Materials

(d) Fishbone Dagram

(e) Chronic and Sporadic Losses

(t Quality Assurance

ld StandardjsationandCodjfication

4x5=20

1,000



December, 2OO5

C-5 ; ECONOMIC ENVIRONMENT OFBUSINESS

Time : 3 hours Maximum Marks : 100

(Weishtase 70%)

Note . Attempt any three questions t'ron ,Sectlon A andatt the questions lram Section B.

SECTION A

L If you sriggest implementation of a floating exchange hte,

what measur€s would you advocat€ with r€speci to

monetary policy of your country ? Elaborate your

viewpoini. 20

2. How do nations benefit by entering into free trade as

expressed in the theory oi comparative advaniage ? What

are the arguments put forth by ihe critics of thls theaty ? 20

P,T, O.

3.

4 .

Wth the aid of a diagram explain the concepts of(i) Consumers' sumlus, and (ii) Producers' surplus_ Dscussrhe idea ol dead wetghr loss irom your diagram.

Dmw a budget line in a hlo€ood (X and y) model ofconsumer behaviour taking income (m) and pdces p1 andPZ of the commodities. Demonshate how the opiimalconsumption bundle is chos€n. Taking a situation of price

change in one of th€ commodities, expiain th€ income andsubstitution effects.

5. Explain, with the aid of a diagram, the relaiionship b€hreenthe short run and long run average cost curves. Commenton the rationale behind the shapes of ihese curves. 20

20

6. la)

SECTION B

The demand fun.,ron Jor a nonono.j.t s oritpll rs4000

a = : _. t wherp n rs ihe pnce , hdrgpd. Al pr iceip + 5J-

of Rs. 9, whai is ih€ €lasticiiy of demand for theoutput produced ?

Mrs. Singh has a utiiity lunction U = xuxo. Herindifference curve passes through a poini deprdrng acombination of 32 oranges and 8 apples. Find outthe numb€r ol apples ihat will allow her io be on thesam€ indifference curve. if the number o1 orangesshe has picked up is 4. E+s

(bl

?. (a) You have seen an individual working 8 hours a dayand earning a wage of Rs. 15 an hour. For thesehours of work, her marginal rate o{ substiiution(MRS) is 8. What would you say about herptelercnce to work ?

(b) The consumption function is giveD io be C = cYa.You know that 0 < c < 1. Rnd if the MPC is moreor less than APC. 5+5

8- (a) Suppose a film produces a single product and facesa constant s€lling price ol Rs. 60. It has total cost of100 + Q2, where Q is the level of output. Howmany units should ihe firm produce to maximiseprolit ?

P.T ,O .

(b) Anita s uiility function is U = x1 xZ. The pric€ of x1

is Re. 1 and lhe price of x2 is Rs. 2. If her total

income for the consumption oI these two goods is

Rs. 40, what is her demand for xl ? 5+5

Tbe payoll mabix beiow gives the profits lor hro

tirms, A and B, under alternative pricing slraiegies.Th€ first entry in a c€ll of the payoff matrix is for

firm A and the s€cond for lirm B. Assume ihat thegame is played only once. Find its Nash eqrLilibrium.

Explain your answer.

9. (a)

Firm 2

Low Price High Price

Low Price 100, 100 100, 110

High Price 1 1 0 , 8 0 90, 90

(b) Il the total cost ol producing 5 mits is Rs. 45 and

the marginal cost ol the sixth unit is Rs. 15, find the

avefag€ cost of 6 units. 5+5

c,5 1,000



December,2O05

PUBLIC SYSTEMSc-6 ; MANAGEMENT

Maximum Matks : 100

(weishtose 70o/a)

Note : Attempt ant lour questions. All questions ca 9equot morKs,

l- Discuss th€ main features of New Public Managementr€forms. Highlight the r€forms introduced in theUnited Kingdom and USA.

Define public policy Examine its scope and objeciives.

Public administration, in the proc€ss of implem€ntation ofpolicies, has a continuous interaction with variousstakeholders. Examine ihe statement wiih particular

relerence to the n€aia, NGOS and the citizeDs.

Identily the important skills needed by the public managerjn the eflective performanc€ oI the iasks assigned.

25

2 .

3.

25

25

254 .

c-6 P.T.O

6 -

Describe ihe important steps in the monitoling andevaluation of policy, with illustrations from India. 25

Explain the concept of productivity. What measures can betaken to improve the produciivitg in public organjsattons ? 25

c-6 1 ,000



December, 2OO5

C-7 ; OUANTITATIVE TECHNIOUES

T i m e : 3 h o u r s M o x ; n r n M o , t e . 1 0 0

(Weightage 700/a)

Note , There are tuo Sections A snd B. Attempt dny

four questions from Section A, cdnying 15 morkseoch. Section B is compulsory dnd cafties 40

SECTION A

l. (a) Suppose Mr. X repays a loan of Rs. 3250 by payingRs. 20 in the first month and then increases thepaymeni by Rs. 15 every month. How long will hetak€ to clear the loan ?

(b) The mean and standard deviations of two brands oflighi bulbs ar€ given below :

Brand 1 Brand 2

800 hrs 770 hrsSD 100 hrs 60 hrs

Calculate a measure o1 relaiive dispersion for the trvobrands and interpret the result.

Mean

c-1 P.T.O.

2. \a) (i) In how. many ways can the letiers of the word

STAISTICS be arranged ?

(ii) ln how many ways can 20 students be allotted

to 4 tutorial groups of 4, 5, 5 and 6 stud€nts

respectivelg ?

A bag contains 6 red and 4 white balls. Another bag

contains 3 red and 5 white balls. A fair die is tossed

for th€ selection of a bag. If ihe die shows 1 or 2,

the first bag is selected, other.rr'ise the second bag is

selected. A ball is drawn from the selected bag and isfound to be red. What is the probability that ihe firstbag was selected ?

At a petrol station, the mean quantity of petrol sold

io a v€hicle is 20 ltr per day with a siandard

deviation ol 10 ltr. If on a particular day, 100

vehicles took 25 or more liires of petrol, estimate

the total number of vehicles that tbok petrol from

the station on that day. Assume that th€ quantity olpetrol taken from the station by a vehicle is a normal

Conshuct a sampling distribution of sample mean for

the lollowing population when random samples oI

size 2 arc laken lrom it withoui replacement. Also

find the mean of the distribution.

Populat ion unit : 1 2 3 4

Obs€rvation : 22 24 26 2a

(b)

3. (a)

(b)

c-7

i.

4. (a)

5. (a)

An investigation ol the relative merits of hro kinds olflashlight batteries showed ihat a random sampleof 100 batteries of brand X lasted on the dverage36 5 hours with a standard deviation of 1E hours,while a random sample of 80 batteries of brand Ylasted on ihe average 36 8 hours wiib a standarddeviation of 15 hours. Use a level of signilicance of170 to test whether the observed difference beiweenaverage lif€times is significani.

Distinguish between a null hypoihesis and analternative hypothesis. Use an exanrple to explainthe nature of null hypothesis and alternaiiv€hypothesis in case of one tailed and iwo tailed tests.

Write short notes on :

(i) Criterion of Pessimism

(ii) Crjterion of Optimism

(iii) SubjectivistsCriterion

in the context of Decision theory.

Obtain the two regr€ssion equations and lindcorrelation coefficient beiween X and Y from iheIollowing data r

(b)

(b)

X , 1 0 9 ' t 8 1 1

Y : 6 3 2 4 5

i

i

P.T.O,

6. (ai From the following iable, find the missing valuesand calculate ihe coelficient of correlation byKarl Pearson's method.

Arithmetic means of X and Y series are 6 and 8resPeciively.

"Measures of centEl tendenca, dispersion andskewness are compl€m€ntary to one another inunderstanding a frequency distribuiion." Explain.

7. (a)

8. (a)

(b)

. SECTION B

In a binomjal disiribution consisting of 5 independenttrials, the probability of l and 2 successes are

0 4096 and 0 2048 respectively. Calculate the mean

and varianc€ ol the distribution.

A random sample of 500 pineapples was taken from

a large consignm€ni and 65 were found io be bad.Estimate the proportion of bad pineapples in the

consignment and obtain siandard error ol ihe

estimator. Deduce that ihe percentage of badpineapples in the consignment almost certainly lies

betueen 8 5 and 17 5.

Discuss some of th€ terms, models and methodologv

developed by Box & Jenkins {or model building and

forecasting using time series.

What is the practical utility of the ceniral limittheorem in applied staiistics ?

(b)

c-7 1 ,000



December,2OO5

G-8 :

Time : 3 hours

MARKETING FOR MANAGERS

Maximun Marks : 100

(Weightage 700/o)

Not€ : This papel consist's oJ two Sections A and B.Attempt dny thtee questions Jram Section A.Secfion B is cotnpulsory. All questions coftyequal marks.

SECTION A

1. You are th€ manager of a tour company offering boihdomestic and international tours. What are the levels aiwhich you will have to concepiualise youl sewrce prooucrro ensur€ that your services meet the consumers,expectaiions ? Explain.

2. What ar€ the different merhods of d€signing a mark€tingorganisation ? What kind of a marketing organisationwould you suggest for a pharmaceuiical company dealingin ethical drugs and having a countrywide market ? Jusiiiy

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3. Irvhat are the direci reference groups that influ€nceconsumer decision making ? How would you as a marketer

like to ube refer€nce group influences to

(a) promote sa{e driving habits ?

(b) curb the incidence of smoking among ieenagers ?

4. (a) Why do marketers qo in for related and unrelat€d

oir,ersification deci.ions 1

(b) You have been able to generate a number of newproduct id€as for school going children. What are ihe

methods that you would use to screen the newproduct ideas ?

5. A ready io wear apparel company is planning to appoint

retail outlets in a[ rhe major town< ol lndia. What should

be the criteria fo} selecting ihe outlets ? Specify, gMngjustification for your answer.

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SECTION B

6. Study the two case situaiions given below and answ€r thequ€stion(s) given at the end of each case.

(a) Nestle has launched brands Quo/tfy Sfre€i, Lio, andAfter Eight (Chocolates) These brands are beingimpofted lrom Euape. Quality Si/eel is an

assortment of chocolates priced at Rs. 175 ior

218 grn and Rs. 250 for 240 gm. AJter Eight is

a popular adult chocolate priced at Rs. 125 for

200 gm and lion is a caramel wafer bar priced atf

Rs. 20 for a 45 gm bar. (.Kji Kot is priced ai Rs. 6

for a 17 gm bar and has a chocolaty tasie while

Lion has a crunchy lastel. The brands have differenttastes and will appeal to diflerent target segments(thoush the iarget segm€ni is one which may have

already been exposed io ihese brands during visjts

abroad). These brands have been introduced in

metros in upmarket stores whlch sell imporied foodproducts. The packaging of these brands bears ihe

Iabel "lmported by Nestle India Ltd" indicating that

they may be betier than smuggled ones (which may

be stale).

Quest ions:

(i) What kind ol m€dialmedia vehicles would you

select for these brands and why ?

(ii) Looking at ihe fact that chocolates in India are

still looked upon as a kid' produci, what

appeals would you associat€ wiih the brands to

make them attractive to the adults ?

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I

(b) The herbal shampoo market is valued at aroundRs. 100 crores. Nyle, Ayur, Dabur and Biotique aresome ot fhe established brands in the market.Helene Curfis (JK Group) has iniroduced a pr€miumherbal shampoo (with !,?riants shikoi and uora,henna and omlo and brohmi and jdsu/) pricedb€h.ueen Rs. 80 and Rs. 90 (500 ml) for differ€nttypes of hair. Th€ proposition is the benefits offeredby the variant based on the coiqbination of herbs.The beneliis olfered by the varjants range flom extraprotection and nourishment to colour, body andbounce- The shampoos have been launched underth€ brand name Premium Herbal Shampoos andthey target urban housewives with a monthlyhousehold income of Rs. 25,000. Th€ brand isdistribuied through 70,000 retail outlets and 120Raymond shops. The company has planned onlypoint of purchase (POP) posters initially and mayconsider the electronic media lat€r. The shampoohas an annual advertising expendiiure ol Bs_ 10

Question ,

Comment on ihe marketing mix of JK's premium

Herbal Shampoos and give suggestions lor making itmore effective.

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December, 2O05

C-9 : ACCOUNTING AND FINANCE FOR

MANAGERS

Tme : 3 hours Mqximum Mnks : 100

(Weishtose 70/o)

Note I Attempt ony lioe questions Ail questions co/ry

equol morKs-

l. Do you agree with the following statemenis ? Justify in

each case with r€asoning

(i) "Debit what comes in and credit what goes out rs

apDlicable to Real Accounis

lii) ConseNatism's essense is "anticipate no iosses' and

provide for all Profits"

(iii) Balance Sheet is a stock concept'

(iv) Trading on €quitv is benelicial io ordinarv

shar€holders.

(v) Longa pay-ba'k perrod is orway\ p ere-dble ro d

short€r one.

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3.

Two firms A and B are ideniical in all respects, except thedegre€ ol leverage. Firm A has 60/o debl of Rs. 3 lakh,vrhile Firm B has no debt. Both the firms eam an EBT olBs. 1,20.000 each. The equig capitalisation raie is 10%and the corporate tax is 60% Compuie the market valueol the t'.r,/o firms.

From the following capital structure ol a cornpany,calculat€ th€ oveEll cost o{ capital, using {a) book valueweights, and (b) market value weights :

Equiiy Share Capital(Rs. 10/ each)

Preference ShareCapital

Debeniur€s

Book value Market valueRs. Rs.

45,000 90,000

10,000 10,000

30,000 30,000

Source

The afier-tax cost of eqLrily share capiial js 74oki olpreference share capjtal is 10% and of debentues is syo.

4. Ent€r the following transactions in the AccountjngEquation :

(a) Ram started business \^rith cash, Rs. 50,000.

(b) Purchased goods on cr€dit, Rs. 4,000.

{c) Purchased goods lor cash, Rs. 1,000.

{d) Purchased fumiiure, Rs. 500.

(a) Withdrew for priyate use, Rs. 700.

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6 .

5 .

(fl Paid rent. Rs. 200.

kl Received inierest, Rs. 100.

(h) Goods sold on credit (Cost Rs. 500), Rs. 700(i) Paid to creditors, Rs. 400.

0 Salary paid, Rs. 200.

Explain any three ftam the following conceprs :(a) Br-rsiness entity concepi

(b) Acdual principle

{c) Dual concepi

(d) Cost concept

(e) Money measurement concept

from rhe informdtior Sive- belo\u h-d ou

{j) Cureni Assets

(ii) CurrentLiabiliiies

{iii) Liquid Assets

(iv) Stock in-trade

(v) UCuid Liabilities, il bank overdraft is Rs. 5,000Given Informaiion .

(a) Current raiio 2 5

(b) Liquid ratio 15

(c) Workins Capital Rs. 60,000

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7. Write short notes on any tlro of the following :

(i) Objective oI financial accounting

(ii) Ratio analysis as a tool ol analysing linancial

statements

(iii) Distinction b€iw€en Straighiline and Writteniown

value method of depreciation

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C Dec 2005

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Transcript of C Dec 2005