(C) 2015 Digital Detox LLP | Private & Confidential 1.

(C) 2015 Digital Detox LLP | Private & Confidential 1

EVENT : DELHI UNPLUGGED


COMPANY PROFILE : DIGITAL DETOX ENTERPRISE

• Digital Detox was conceptualized in mid of 2014 and became functional as an entity on April 1, 2015.• In an era, where we look down more than we look up, where one hand holds the

fork and the other holds our phone, there is an over profusion of screen time. Today our life is online. If an event hasn't been posted, it never happened. We are no Luddites, just individuals concerned over, what will happen if we totally give ourselves in to our devices? We are striving to make people aware that the devices they own, own them more. The idea is to optimize digital usage, not eliminate it. The idea is to reconnect with yourself, your family and your environment.• Detox Products : Unplugged Weekends, Device Free Retreats (National &

International), Kids Detox Camps & Detox Clinic.


WHAT IS DIGITAL DETOX?

• The essence of Digital Detox is to lead a balanced life with your digital devices and yet have fun with conventional ways of communication.

• It's an approach, A lifestyle where you and your devices work in synergy.

• We use therapeutic theatre as an approach, where participants immerse themselves into the enactment.


NEED : WHY DID WE START DIGITAL DETOX?

• We often relate addiction to drugs, cigarettes, alcohol and similar items but we never think of digital addiction as a source of concern and get lost in the whirlpool of technology. • Digital Devices overwhelm us with instant connectivity everywhere and anytime.

However, the problem is not the technology itself but how we use it. In our quest to stay ‘connected’ all the time, we often lose out on our connections. • Digital addiction leads to• Negative emotional responses such as dissatisfaction or disappointment. • It disconnects them from their families, close friends and pets.• Fear of missing out (FOMO), social anxiety and other disorders


AIM AND PURPOSE

• To make people realize that “Real LIFE is OFFLINE”, by giving them an experience and help them comprehend the number of things they can do, (and used to do) when not online.• To help them strike a balance between real and virtual.• To facilitate enjoyment and engagement with people and not devices.• To help them decrease their FOMO and hone communication skills.


WHAT IS AN UNPLUGGED WEEKEND?

• A device free evening, one of its kind where we ask you not to sit down and meditate, but stand up, explore and entice your senses, and realize that there’s more to rejuvenation than just yoga and spa retreats. • In our carefully designed yet carefree evening, the participants will have the

opportunity to experience our version of Facebook, listen to music that hasn't been digitally tampered with. Amble across our Analog Gully, to experience small pleasures of life.• DELHI Unplugged is the third in the series, of Unplugged Weekends from Digital

Detox.


WHAT’S IN STORE?• Event(s)

• Facebook, sans device: Tag, Like, Comment & Share – LIVE!• Stand up comedy – Tickle your Funny Bones !

• Stalls• G-Tunes: Back to the Gramophone days. • Imprints for Life: Splash some colour on the fabric; create imprints that last!• Adda: Gaming experience with Friends, but without consoles !• Parroteer: Our parrot takes on Twitter !• Shastriji: Our take on Horoscope.com, for those who like to know the future.• Drishtikon: Gain perspectives, retain perspectives.• Detox Art Gallery: The artist in you will emerge here. • Street Food Fest: This one's for your taste buds.


WHY WOULD PEOPLE ATTEND OUR EVENT / TAKEAWAYS

• Takeaways - Reconnect with each other without the distractions of the digital world. - Take a break from devices after a week of hard work. - Enjoy an evening out of the ordinary. - Experience the long lost old world charms. - Let your heart sing and brain rest.


VENUE/LOCATION/TIME

• Venue: Greater Kailash 1, New Delhi.

• Location: Hotel Africa Avenue B-104, Greater Kailash 1, New Delhi 110048.

• Timing: 7 P.M. – 10 P.M. on 22nd August 2015.


BENEFIT TO SPONSORS

• Direct promotion of the product.• Platform for first hand interaction with the consumers. • An opportunity to understand the psyche of the customers in a stress free

environment.• Association with a novel and innovative concept.• Supporting a social cause.• Complementary invites for DELHI Unplugged.


PARTICIPANTS DEMOGRAPHICS

• Age : 30 – 55 Years• Education : Graduate & Up• Socio-economic background : SEC A1 & A2• In our unplugged event, the audience would be carefully curated by inviting

senior management, specifically HR heads and CXO’s to propagate our Digital Detox concept among their organizations.


MARKETING PLANS

• Promotional Activities – Word of Mouth, Social Media Marketing, Digital Marketing, Telemarketing, On ground booths at popular spots.• Highlight Activities – Page 3 Advertisement in Delhi Times; Celebrity

Endorsement (we’re working to materialize one).• Collaterals – Brochures, Standees, Handouts etc.• Brand Visibility / Impact – PR Activities like merchandise distribution,

participation in community engagements, and Social Platforms. Active visibility on Internet as well.

13

SUCCESSFUL EVENTS• GGN UNPLUGGED (Gurgaon) –

30.05.2015• 100 people enjoyed 3 hours without

devices.

• DDN UNPLUGGED (Dehradun) – 21.06.2015• 120 people enjoyed 3 hours

without devices.

(C) 2015 Digital Detox LLP | Private & Confidential


THE EVENTS GONE BY & PAST SPONSORSHIPS

• Both the events at Gurgaon & Dehradun saw open participation from couples & families. We intend to now do this for corporates, and thus our audience set will change.

• Past events have been sponsored by Adventure Legends and Shugan Enterprise. The business owners were invited complementary.

• Tangible benefits : Adventure Legends : They got many people interested for their camps &

adventure tourism activities. Shugan Enterprise : Due to excellent food served at the event, they got

many prospects for catering at private parties & events.• Intangible benefits – They got to collaborate with the social cause of Digital

Addiction.


TESTIMONIALS

“An indeed mesmerizing event. Makes us feel how we can rejoice small things in life and believe that we definitely are much more happy when away from our digital gadgets. Its all about quality time and creating cherishable memories. Kudos to the team who placed the brilliant idea into action. I loved both the events. Thanks for an awesome evening well spent with people personally rather than digitally.”

- Dr Meenakshi Tomar, University Faculty.

My wife Ratna and I have thoroughly enjoyed the evening yesterday. We are thankful to our dear friend Parag and the entire team of Digital Detox for putting up a unique show.Hearty congrats and compliments.

- Dr G P Rao, celebrated HR Professional.


BENEFITS AND RIGHTS OF SPONSORSSPONSORSHIP LEVEL SPONSORSHIP AMOUNT RIGHTS, PRESENCE & BENEFITS

DETOX PARAMOUNT INR 2,00,000/- Visibility on all promotional collaterals, newspaper advertisement, marketing collaterals, invites and presenting rights – “XYZ presents DELHI UNPLUGGED”

DETOX SUPREME INR 1,00,000/- Visibility on marketing collaterals as associate sponsor, Analog Gully will be named after the sponsor and they will also be Dinner sponsors.

DETOX GOLD INR 50,000/- Visibility on marketing collaterals as associate sponsor, Stage Event will be named after the sponsor and they will also be Wine sponsors.

DETOX SILVER INR 25000/- Visibility on marketing collaterals as associate sponsor, Booths will be named after the sponsor.


WHO CONDUCTS THE EVENT –TEAM DD

1. Parag Diwan2. Sharmila Thakur Pal3. Gorki Chandola4. Shalini Diwan5. Sushil Gaur6. Dipankar Trehan7. Mayukh Chowdhury


WHAT NEXT?

• Unplugged Events pan India : - CHANDIGARH UNPLUGGED (26th September 2015)

- GURGAON CORPORATE UNPLUGGED (12th December 2015)- COMPANY UNPLUGGED (as per corporate’s discretion)

And many more to come…


CONTACT

• Look us up at : www.thedigitaldetox.co.in• Like us at:

https://www.facebook.com/DigitalDetoxIndia?ref=aymt_homepage_panel• Call: Dipankar Trehan at +91 9811226718.• Visit us at : 15, Ground Floor, Vipul Agora, M.G. Road, Gurgaon, Haryana 122001.

http://www.thedigitaldetox.co.in/

https://www.facebook.com/DigitalDetoxIndia?ref=aymt_homepage_panel


THANK YOU

(C) 2015 Digital Detox LLP | Private & Confidential 1.

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