Bz results customer car review videos

Converting customers into website traffic builders

Information: 800.272.7222 Copyright Media272, Inc. 2009

Website traffic is down

Expenses are up Prospects are increasingly

difficult• to contact• to test drive• to sell!


We film Customer Car Review & Testimonial Videos

We help Dealer with “casting” customer types & abilities

We film on-location: customer’s home, office, local park, etc.

We edit & upload videos to:• u• Dealer’s & our “testdrivevideos.com” channels

(doubles your chances of being found & viewed) We include VSEO keyword optimization We include Dealer’s trackable phone

number

The Solution


Customer Car Review™ Testimonial Videos

44%

55%

64%

Of viewers take action¹

Of viewers likely to purchase model featured²

Of 18-34 year old segment more likely to purchase model featured³ ¹ Online Publishers Assoc.

² Imediaconnection May 21, 2007³ Imediaconnection May 21, 2007


Posting Flexibility

On On On Your website Email marketing


Return on Investment Save money - Our pricing to film &

edit your videos is substantially lower than Dealer’s ad agency or TV station

Re-allocate media dollars - Improve ROI using digital vs. traditional media

Boost web traffic & purchase probability - Post videos to youtu and Dealer’s inventory page


Boost website & dealership traffic


Boost Website Traffic

Two

Postings!


Boost Purchase Probability

Add video to inventory page


Relevant testimonials People search for & want

“Reviews”• 37,200,000 queries, May 2009

Customer Car Reviews™

https://adwords.google.com/select/home


Timeliness

No expiration date for happy customers talking about you & their vehicle experience

Current model videos convert to pre-owned videos

Build Customer Car Review™ video library People watch & listen to their peers Deliver what they want!


Consumer Relevance

Choose multiple videos per model:• Individual Male/Female• Couple• Married Couple• Hispanic versions

Build your loyal fan base!


Custom Car Review™ Video Format

Open (identify dealership):• Customer states name, dealership,

vehicle & reason purchased Body (vehicle review):

• Customer shows & tells what they like most about their vehicle

Close (call to action):• Customer recommends viewer visit the

dealership for a test drive


ROI – BZ Results/Yearly

BZ Results customers: 1500 # models average dealer sells: 12 Demographics

dealer may represent/vehicle: 3 VIDEO POTENTIAL: 54,000 PENETRATION (5%) 2,700 RESALE PRICE $1000-$1200 SALES $2,700,000-$2,880,000 BZ RESULTS MARGIN $1,080,000-

$1,620,000 BZ RESULTS COST/VIDEO $600

Bz results customer car review videos

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