Byron powerpoint
Transcript of Byron powerpoint
BYRON BURGERS
BIG BUTTON BASH
Anthony’s Angels TM
Overview
The team
The aims
The concept
The budget & schedule
The evaluation
Anthony’s Angels TM
Anthony Hor
Concept
Developer
Anthony’s Angels
Anthony’s Angels TM
Our aim
Increase Byron’s brand awareness in 18 -34
year olds in the Greater London Area and
promote their online presence
Anthony’s Angels TM
Making an attempt at breaking a Guinness
World Record record
How ?
To inspire ordinary people to do extraordinary things
To entertain, inform and to celebrate the worlds best
Anthony’s Angels TM
Guinness World Record’s Mission
ValuesIntegrity, Respect, Inclusiveness
To convert Britain into a nation of
‘proper hamburger’ lovers
Anthony’s Angels TM
Byron’s Mission:
Anthony’s Angels TM
The Objectives
Promote Byron’s values
Increase Byron’s presence on social media
Create an engaging and memorable experience
Improve sales revenue
Break a Guinness World Record record
Anthony’s Angels TM
The Record
The largest number of people
participating in a multiplayer video game
on a single screen
Anthony’s Angels TM
Save the date
Trafalgar Square
Saturday, 14 September
12.00pm - 3.00pm
Anthony’s Angels TM
Design
Turn Trafalgar Square into an interactive gaming
platform
Giant screen in the front with the stage and sound
system
At the back the Bus bar - VIP
Byron Burgers Shack – taste test
EE charge point
Anthony’s Angels TM
The Concept
Reinforce Byrons brand values through freely
available new technology
Fun afternoon in a high visibility area
Generate a high level of audience interaction
Engage all 5 senses
Create a lasting event legacy
Anthony’s Angels TM
The game will be split into three levels:
Level 1 - ‘Cow Ninja’
Level 2 - ‘Byron’s BBQ’
Level 3 - ‘Byrons Bun Shop’
Anthony’s Angels TM
The Game
Beat boxer, Music comedy Fusion
Appeals to all ages
Toronto Comedy Festival and the BBC
Comedy Proms
Strong online presence
Anthony’s Angels TM
Target Market
16 -34 years old living in the Greater London Area
Characteristics:~ 70% own a smartphone
~ 60% use their mobile device for social media
Value:Consistency
Good QualityValue for Money
Anthony’s Angels TM
Promotional Strategies
Social Media
Press release
Posters
Flyers
Live streaming
Photo competitionAnthony’s Angels TM
Budget
Initial Budget: £3,500
Sponsorship: EE £10,000
Additional funds: Bus Bar
Maximum possible profit from the bar ~£5,000
Anthony’s Angels TM
Resources
CostedVenue & Insurance
Screen Hire & Cabling
Security & Crowd Control First Aid
Promotional material
Waste Management & Cleaning up
Bus Bar & Bar stock
Staff passes & uniform
NegotiatedPA & Audiovisual Equipment
Staging and barriersFilming & Photography
App developmentStaff – Volunteers
Hosting & PerformanceBanners & Signs
Anthony’s Angels TM
Schedules
Pre-pitch
Post pitch
Follow-up
Anthony’s Angels TM
EvaluationRegular progress checks throughout the planning
stages
Collect information to set standard baseline for
comparison
Continual assessment for the duration of the
event
Post-event data collection to assess efficacy of the
eventAnthony’s Angels TM
When it comes to proper burgers...
Anthony’s Angels TM
Anthony’s Angels TM
only fools eat horses