BYOD Economics (CISCO)
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7/27/2019 BYOD Economics (CISCO)
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 2
IBSG Horizons BYOD Study Waves:Global State of BYOD and Its Implications
Current Wave
September 2012 4,892 IT leaders Midsize + enterprise 8 countries + U.S.
(original survey+ 312 midsize)
IBSG
Horizons:BYODGlobal Trends
May 2013 Financial impact of
BYOD on companies
Maximizing ROI ofBYOD
6 countries
IBSG
Horizons:BYODFinancial Impact
June 2012 600 IT leaders U.S. enterprises
IBSG
Horizons:BYODU.S. Trends
Source: Cisco IBSG, 2013
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 3
FinancialModel
PrimaryResearch
IBSG Horizons BYOD Financial Impact:Assessment of Typical Firm
BYODFinancialImpact
CiscosBYOD
Experience
ExtensiveLiteratureReview
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 4
HorizonsCisco IBSG
Overview of Primary Research Scope
2,415 18Mobile Users Industries
Source: Cisco IBSG, 2013
Exploration of BYOD benefits from the perspective of mobile users:white-collar employees who use a smartphone, tablet, or laptop forwork at least sometimes
400 surveys in each country: U.S., U.K., Germany, India, China, Brazil 73% enterprise (1,000+ employees), 27% midsize (500-999
employees)
29% executives, 71% knowledge workers (47% midlevel managersand professionals, 24% other individual contributors)
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 5
HorizonsCisco IBSG
BYOD Devices To Double by 2016
405Million
Total expected number of BYODdevices in all 6 countries by 2016,growing from 198 million in 2013
105%Total growth in number of BYODdevices (27% CAGR), 2013-2016
1.3BYOD devices per mobile employeeby 2016 (1.2 today).
Sources: EIU, 2013; Strategy Analytics, 2012; Cisco IBSG, 2013
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 6
6371
32
1211 8
166
108
76
2518 12
China U.S. India Brazil Germany U.K.0
25
50
75
100
125
150
175
2013 2016
HorizonsCisco IBSG
Strong BYOD Growth Everywhere, butChina, U.S., India Are Biggest Markets
Sources: EIU, Strategy Analytics, Cisco IBSG, 2013
Estimated BYOD Devices in Global Workplaces,2013-2016 (in Millions)
CAGR 38% 15% 33% 25% 18% 15%
Millions
6-Country Total: 198 million BYOD devices (2013) 405 million BYOD devices (2016) 105% growth (27% CAGR)
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 7
HorizonsCisco IBSG
Employees Are Bringing Multiple Devices,and Paying To Do So
1.7Average number of personally owneddevices used by each surveyedBYOD employee
$965Average out-of-pocket spending perBYOD employee on personal mobiledevices used for work
Source: Cisco IBSG, 2013 N=1,679 BYOD respondents
$734Average annual data plan spendingfor BYOD employees who use theplan at least partially for work
H iCi IBSG
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 8
BYOD Devices: Smartphone Leads, butTablets Are Closing the Gap
Source: Cisco IBSG, 2013
Average # ofBYOD Devices
N=1,679 BYOD respondents
Percentage of BYOD EmployeesBringing Mobile Devices to Work
1.7 1.8 1.6 1.7 1.7 1.8 1.8
37%40%
33%
41%
32% 34%
43%
81% 81%72%
82% 82%
90%
79%
56%60%
54%49%
53%59% 61%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total U.S. U.K. Germany India China Brazil
Laptop Smartphone Tablet
H iCi IBSG
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 9
N=1,658 BYOD respondents who knew their device spend; N=1,620 BYOD respondents who knew their data plan spend
Recognizing the Value: Employees ArePaying To BYOD
Source: Cisco IBSG, 2013
$965
$809
$901$972
$823
$1,172
$1,099
$734
$1,234
$770
$909
$346
$447
$752
0
200
400
600
800
1000
1200
1400
Total U.S. U.K. Germany India China Brazil
Device spend (total) Data plan spend (per year)
Average Out-of-Pocket Spending to Date per BYOD Useron Devices, Yearly Spend on Data Plans (USD)
H iCi IBSG
H iCi IBSG
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 10
Why They BYOD: Efficiency, Flexibility,and Initiative
HorizonsCisco IBSG
#2Want to combine work and personalactivities or access personalapplications
#3 Need device for work, but company doesnot provide it
#1 Can get more done with my own device
Source: Cisco IBSG, 2013 N=1,679 BYOD respondents
H iCisco IBSG
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 11
45%
47%
25%
24%
22%
19%
13%
56%
46%
23%
23%
22%
18%
14%
46%
44%
29%
26%
22%
20%
14%
N=624 laptop BYODers
BYOD Devices Allow Employees To DoMore, Merge Work and Personal Tasks
Source: Cisco IBSG, 2013
Reasons BYOD Employees Bring Their Own Devices(Percentage of Respondents)
N=1,361 smartphone BYODers N=943 tablet BYODers
Get more work done on own device
Combine work and personal lives
Need it, but it is not provided
Prefer the interface / OS
Want to avoid restrictions / scrutiny
Corporate devices lack functionality
Company provides device, but want to use my own
Laptop Smartphone Tablet
H iCisco IBSG
H iCisco IBSG
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 12
BYOD Makes Employees More Productiveand Innovative
HorizonsCisco IBSG
81Minutes per week saved in U.S.highest of all countries surveyed(37-minute average)
53%Have raised work productivitythrough innovative work practicesenabled by their devices
36%Save at least two hours per weekby using personal mobile devicesat work
Source: Cisco IBSG, 2013 N=1,663 BYOD respondents
H iCisco IBSG
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 13
BYOD Enables Efficiency and Innovation,but Gains Are Uneven Across Countries
Net employee time gainedper week: 37 minutes
Source: Cisco IBSG, 2013 N=1,679 BYOD respondents
37 min. 81 min. 51 min. 4 min. 35 min. 17 min. 34 min.
23 25 24
12
23 2429
17 16 14
4
17 19
28
8
23
15
1 1 375
9
3 1 15
9
3
14
4
-2
8
2
-9-6
2 0
-3 -5
-13 -14-13
-8 -9 -10 -11
-23
-16
-30
-20
-10
0
10
20
30
40
Total U.S. U.K. Germany India China Brazil
Improved efficiency New ways of working Additional availability Better collaboration
Reduced administration Downtime More distractions
Minutesperweek
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HorizonsCisco IBSG
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 17
Executives Are Driving Most of CurrentBYOD Productivity Gains
Source: Cisco IBSG, 2013
3X
Factor by which the average BYODexecutives productivity gain
exceeds that of the averageknowledge worker (76 vs. 23minutes)
61% Executives with access to corporatemobile apps, compared with 41% ofBYOD knowledge workers
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HorizonsCisco IBSG
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HorizonsCisco IBSG
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 19
IT Is Provisioning Executives; Provisioning ofKnowledge Workers Is Less Frequent
73%
65%
72%
62%
61%
43%
65%
50%
61%
50%
41%
32%
Corporate email and calendering
Corporate collaboration applications
Corporate office productivity applications
Corporate security applications
Company-specific mobile "apps"
Applications I bring to work
Executive Knowledge worker
Applications Permitted on Employee-Owned Devices
Source: Cisco IBSG, 2013 N=2,415 respondents
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HorizonsCisco IBSG
HorizonsCisco IBSG
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Horizons
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 26
Horizons
Comprehensive Improvement: Big Gains,No Matter What the Starting Point
Source: Cisco IBSG, 2013
Annual Value per Mobile Employee Derived fromBasic and Comprehensive BYOD Programs
350
950
400
0
400
100300
1,650
3,150
2,250
950 1,050 900
1,600
0%
20%
40%
60%
80%
100%
AVERAGE U.S. U.K. Germany India China Brazil0
500
1,000
1,500
2,000
2,500
3,000
3,500
Value per mobile employee of "Basic BYOD"
Value per mobile employee of "Comprehensive BYOD"
Progress along the value journey (value of Basic BYOD / value of Comprehensive BYOD)
Progressalong the
value journeyU.S. $
Note: Numbers have been rounded to the nearest $50.
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HorizonsCisco IBSG
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Horizons
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 30
Comprehensive BYOD Pays for Itself,Apart from Productivity Improvements
50 52 5161
40 4553
4557
46
54
3239
44
16
17
14
14
16
17
16
103
101
104
119
86100
110
826
7 9 2 1 20
20
40
60
80
100
120
140
AVERAGE U.S. U.K. Germany India China Brazil
US$
/mobileemployee/year
Hard Cost Savings and Investments fromBasic to Comprehensive BYOD
Hardware / software cost saving
Support cost saving
Net direct benefits
Telecoms cost saving
Costs
HorizonsCisco IBSG
HorizonsCisco IBSG
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Horizons
Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 31
22%15%
22% 24% 20%28% 23%
13%
12%
14% 7% 15%11% 19%
13%
13%
12%10%
13%11%
19%8%
7%1%
4%
14% 11%
8%13%
14% 14% 16%
11% 11%
10%17%
17% 19% 17%
17% 16%
18%14%
22% 18% 22%9% 12%
3%
0%
10%
20%
30%
40%
50%60%
70%
80%
90%
100%
Sha
reoftotalComprehensiveBYOD
benefits
Productivity Value Realized as Companies Movefrom Basic to Comprehensive BYOD
New ways of working
CollaborationEfficiency
Distractions
Administration
Downtime
Availability
Horizons
Developed Economies and EmergingMarkets Benefit in Different Ways
Source: Cisco IBSG, 2013
Innovation
benefits
Reducedbarriers toproductivity
While new ways of working plays a big role in the U.S., U.K., and Germany,the most value for Emerging Markets comes from more basic benefits
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HorizonsCisco IBSG
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Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 33
Comprehensive BYOD: ImprovedEfficiency, Innovation, Availability
Source: Cisco IBSG, 2013N=1,663 BYOD respondents
Minutes/week
18
108
59
184
23
115
-24
62 51
119
-6
79
4
89
-100
-50
0
50
100
150
200
Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp.
AVERAGE U.S. U.K. Germany India China Brazil
Productivity Impact Sources for Knowledge Workers inBasic and Comprehensive BYOD
Efficiency New ways of working Availability Collaboration Administration Downtime Distractions Total
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