BYOD Economics (CISCO)

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    HorizonsCisco IBSG

    Cisco PublicCisco IBSG 2013 Cisco and/or its affiliates. All rights reserved. Internet Business Solutions Group 2

    IBSG Horizons BYOD Study Waves:Global State of BYOD and Its Implications

    Current Wave

    September 2012 4,892 IT leaders Midsize + enterprise 8 countries + U.S.

    (original survey+ 312 midsize)

    IBSG

    Horizons:BYODGlobal Trends

    May 2013 Financial impact of

    BYOD on companies

    Maximizing ROI ofBYOD

    6 countries

    IBSG

    Horizons:BYODFinancial Impact

    June 2012 600 IT leaders U.S. enterprises

    IBSG

    Horizons:BYODU.S. Trends

    Source: Cisco IBSG, 2013

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    HorizonsCisco IBSG

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    FinancialModel

    PrimaryResearch

    IBSG Horizons BYOD Financial Impact:Assessment of Typical Firm

    BYODFinancialImpact

    CiscosBYOD

    Experience

    ExtensiveLiteratureReview

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    HorizonsCisco IBSG

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    HorizonsCisco IBSG

    Overview of Primary Research Scope

    2,415 18Mobile Users Industries

    Source: Cisco IBSG, 2013

    Exploration of BYOD benefits from the perspective of mobile users:white-collar employees who use a smartphone, tablet, or laptop forwork at least sometimes

    400 surveys in each country: U.S., U.K., Germany, India, China, Brazil 73% enterprise (1,000+ employees), 27% midsize (500-999

    employees)

    29% executives, 71% knowledge workers (47% midlevel managersand professionals, 24% other individual contributors)

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    HorizonsCisco IBSG

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    HorizonsCisco IBSG

    BYOD Devices To Double by 2016

    405Million

    Total expected number of BYODdevices in all 6 countries by 2016,growing from 198 million in 2013

    105%Total growth in number of BYODdevices (27% CAGR), 2013-2016

    1.3BYOD devices per mobile employeeby 2016 (1.2 today).

    Sources: EIU, 2013; Strategy Analytics, 2012; Cisco IBSG, 2013

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    HorizonsCisco IBSG

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    6371

    32

    1211 8

    166

    108

    76

    2518 12

    China U.S. India Brazil Germany U.K.0

    25

    50

    75

    100

    125

    150

    175

    2013 2016

    HorizonsCisco IBSG

    Strong BYOD Growth Everywhere, butChina, U.S., India Are Biggest Markets

    Sources: EIU, Strategy Analytics, Cisco IBSG, 2013

    Estimated BYOD Devices in Global Workplaces,2013-2016 (in Millions)

    CAGR 38% 15% 33% 25% 18% 15%

    Millions

    6-Country Total: 198 million BYOD devices (2013) 405 million BYOD devices (2016) 105% growth (27% CAGR)

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    HorizonsCisco IBSG

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    Employees Are Bringing Multiple Devices,and Paying To Do So

    1.7Average number of personally owneddevices used by each surveyedBYOD employee

    $965Average out-of-pocket spending perBYOD employee on personal mobiledevices used for work

    Source: Cisco IBSG, 2013 N=1,679 BYOD respondents

    $734Average annual data plan spendingfor BYOD employees who use theplan at least partially for work

    H iCi IBSG

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    HorizonsCisco IBSG

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    BYOD Devices: Smartphone Leads, butTablets Are Closing the Gap

    Source: Cisco IBSG, 2013

    Average # ofBYOD Devices

    N=1,679 BYOD respondents

    Percentage of BYOD EmployeesBringing Mobile Devices to Work

    1.7 1.8 1.6 1.7 1.7 1.8 1.8

    37%40%

    33%

    41%

    32% 34%

    43%

    81% 81%72%

    82% 82%

    90%

    79%

    56%60%

    54%49%

    53%59% 61%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Total U.S. U.K. Germany India China Brazil

    Laptop Smartphone Tablet

    H iCi IBSG

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    HorizonsCisco IBSG

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    N=1,658 BYOD respondents who knew their device spend; N=1,620 BYOD respondents who knew their data plan spend

    Recognizing the Value: Employees ArePaying To BYOD

    Source: Cisco IBSG, 2013

    $965

    $809

    $901$972

    $823

    $1,172

    $1,099

    $734

    $1,234

    $770

    $909

    $346

    $447

    $752

    0

    200

    400

    600

    800

    1000

    1200

    1400

    Total U.S. U.K. Germany India China Brazil

    Device spend (total) Data plan spend (per year)

    Average Out-of-Pocket Spending to Date per BYOD Useron Devices, Yearly Spend on Data Plans (USD)

    H iCi IBSG

    H iCi IBSG

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    HorizonsCisco IBSG

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    Why They BYOD: Efficiency, Flexibility,and Initiative

    HorizonsCisco IBSG

    #2Want to combine work and personalactivities or access personalapplications

    #3 Need device for work, but company doesnot provide it

    #1 Can get more done with my own device

    Source: Cisco IBSG, 2013 N=1,679 BYOD respondents

    H iCisco IBSG

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    HorizonsCisco IBSG

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    45%

    47%

    25%

    24%

    22%

    19%

    13%

    56%

    46%

    23%

    23%

    22%

    18%

    14%

    46%

    44%

    29%

    26%

    22%

    20%

    14%

    N=624 laptop BYODers

    BYOD Devices Allow Employees To DoMore, Merge Work and Personal Tasks

    Source: Cisco IBSG, 2013

    Reasons BYOD Employees Bring Their Own Devices(Percentage of Respondents)

    N=1,361 smartphone BYODers N=943 tablet BYODers

    Get more work done on own device

    Combine work and personal lives

    Need it, but it is not provided

    Prefer the interface / OS

    Want to avoid restrictions / scrutiny

    Corporate devices lack functionality

    Company provides device, but want to use my own

    Laptop Smartphone Tablet

    H iCisco IBSG

    H iCisco IBSG

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    HorizonsCisco IBSG

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    BYOD Makes Employees More Productiveand Innovative

    HorizonsCisco IBSG

    81Minutes per week saved in U.S.highest of all countries surveyed(37-minute average)

    53%Have raised work productivitythrough innovative work practicesenabled by their devices

    36%Save at least two hours per weekby using personal mobile devicesat work

    Source: Cisco IBSG, 2013 N=1,663 BYOD respondents

    H iCisco IBSG

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    HorizonsCisco IBSG

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    BYOD Enables Efficiency and Innovation,but Gains Are Uneven Across Countries

    Net employee time gainedper week: 37 minutes

    Source: Cisco IBSG, 2013 N=1,679 BYOD respondents

    37 min. 81 min. 51 min. 4 min. 35 min. 17 min. 34 min.

    23 25 24

    12

    23 2429

    17 16 14

    4

    17 19

    28

    8

    23

    15

    1 1 375

    9

    3 1 15

    9

    3

    14

    4

    -2

    8

    2

    -9-6

    2 0

    -3 -5

    -13 -14-13

    -8 -9 -10 -11

    -23

    -16

    -30

    -20

    -10

    0

    10

    20

    30

    40

    Total U.S. U.K. Germany India China Brazil

    Improved efficiency New ways of working Additional availability Better collaboration

    Reduced administration Downtime More distractions

    Minutesperweek

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    HorizonsCisco IBSG

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    HorizonsCisco IBSG

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    Executives Are Driving Most of CurrentBYOD Productivity Gains

    Source: Cisco IBSG, 2013

    3X

    Factor by which the average BYODexecutives productivity gain

    exceeds that of the averageknowledge worker (76 vs. 23minutes)

    61% Executives with access to corporatemobile apps, compared with 41% ofBYOD knowledge workers

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    HorizonsCisco IBSG

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    IT Is Provisioning Executives; Provisioning ofKnowledge Workers Is Less Frequent

    73%

    65%

    72%

    62%

    61%

    43%

    65%

    50%

    61%

    50%

    41%

    32%

    Corporate email and calendering

    Corporate collaboration applications

    Corporate office productivity applications

    Corporate security applications

    Company-specific mobile "apps"

    Applications I bring to work

    Executive Knowledge worker

    Applications Permitted on Employee-Owned Devices

    Source: Cisco IBSG, 2013 N=2,415 respondents

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    HorizonsCisco IBSG

    HorizonsCisco IBSG

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    Horizons

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    Horizons

    Comprehensive Improvement: Big Gains,No Matter What the Starting Point

    Source: Cisco IBSG, 2013

    Annual Value per Mobile Employee Derived fromBasic and Comprehensive BYOD Programs

    350

    950

    400

    0

    400

    100300

    1,650

    3,150

    2,250

    950 1,050 900

    1,600

    0%

    20%

    40%

    60%

    80%

    100%

    AVERAGE U.S. U.K. Germany India China Brazil0

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    3,500

    Value per mobile employee of "Basic BYOD"

    Value per mobile employee of "Comprehensive BYOD"

    Progress along the value journey (value of Basic BYOD / value of Comprehensive BYOD)

    Progressalong the

    value journeyU.S. $

    Note: Numbers have been rounded to the nearest $50.

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    HorizonsCisco IBSG

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    Horizons

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    Comprehensive BYOD Pays for Itself,Apart from Productivity Improvements

    50 52 5161

    40 4553

    4557

    46

    54

    3239

    44

    16

    17

    14

    14

    16

    17

    16

    103

    101

    104

    119

    86100

    110

    826

    7 9 2 1 20

    20

    40

    60

    80

    100

    120

    140

    AVERAGE U.S. U.K. Germany India China Brazil

    US$

    /mobileemployee/year

    Hard Cost Savings and Investments fromBasic to Comprehensive BYOD

    Hardware / software cost saving

    Support cost saving

    Net direct benefits

    Telecoms cost saving

    Costs

    HorizonsCisco IBSG

    HorizonsCisco IBSG

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    Horizons

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    22%15%

    22% 24% 20%28% 23%

    13%

    12%

    14% 7% 15%11% 19%

    13%

    13%

    12%10%

    13%11%

    19%8%

    7%1%

    4%

    14% 11%

    8%13%

    14% 14% 16%

    11% 11%

    10%17%

    17% 19% 17%

    17% 16%

    18%14%

    22% 18% 22%9% 12%

    3%

    0%

    10%

    20%

    30%

    40%

    50%60%

    70%

    80%

    90%

    100%

    Sha

    reoftotalComprehensiveBYOD

    benefits

    Productivity Value Realized as Companies Movefrom Basic to Comprehensive BYOD

    New ways of working

    CollaborationEfficiency

    Distractions

    Administration

    Downtime

    Availability

    Horizons

    Developed Economies and EmergingMarkets Benefit in Different Ways

    Source: Cisco IBSG, 2013

    Innovation

    benefits

    Reducedbarriers toproductivity

    While new ways of working plays a big role in the U.S., U.K., and Germany,the most value for Emerging Markets comes from more basic benefits

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    HorizonsCisco IBSG

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    Comprehensive BYOD: ImprovedEfficiency, Innovation, Availability

    Source: Cisco IBSG, 2013N=1,663 BYOD respondents

    Minutes/week

    18

    108

    59

    184

    23

    115

    -24

    62 51

    119

    -6

    79

    4

    89

    -100

    -50

    0

    50

    100

    150

    200

    Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp. Basic Comp.

    AVERAGE U.S. U.K. Germany India China Brazil

    Productivity Impact Sources for Knowledge Workers inBasic and Comprehensive BYOD

    Efficiency New ways of working Availability Collaboration Administration Downtime Distractions Total

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