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ALL YOU NEED TO KNOW

ABOUT STARTING AND RUNNING

A SUCCESSFUL BUSINESS.

OVER 160 DIFFERENT BUSINESS

GUIDES TO CHOOSE FROM.

START YOUR OWN BUSINESS

BUSINESS START-UP GUIDES

RRPWIN

TER

EDITIO

N $2.95

As featured onChannel Nine’sSMALL BUSINESSSHOW

ONLY

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Foreword From the Managing Director,Entrepreneur Business Centre.Thank you for joining the thousands of Australian businesspeoplewho have chosen the Entrepreneur Business Centre to assist themin starting and running their small business.

Like so many of us, the desire to build a better future and achievefinancial independence fuels our aspirations to start and build abusiness we can call our own.Whilst it's never an easy road, wecherish a unique satisfaction in cementing each milestone as weturn our dreams into reality.

Being a privately owned and funded Australian company ourselves,we understand the needs of small business today and face the sameissues and frustrations of an ever-changing marketplace.

We hope that by sharing with you the principles, strategies andideas that we have used in planning and growing our own business,we can help you achieve your business goals.

Our aim is to assist you in both starting your business, and just asimportantly, in managing and growing your business through theyears to come.To this end we will continue to seek out and bringyou innovative and affordable products & services to grow sales andprofitability in your business.

Regards,

Greg HartManaging DirectorEntrepreneur Business Centre.

© Entrepreneur Business Centre (2002)117 Stirling Highway, Nedlands,Western Australia 6009

Phone 1300 300 586 Fax 1300 300 983International: Phone +618 9423 5200 Fax +618 9386 8382

HELPING PEOPLESUCCEED IN BUSINESS

1

BROWSING FOR A BUSINESS IDEAIf you've always dreamt about owning your own business butdon't know what would suit you, this is a great place to start.Entrepreneur's Business Start-Up Series offer you over 160different business ideas to choose from. Each business has beenthoroughly researched, then carefully collated and published inan easy to follow, step-by-step guide format. The index lists all ofthe business ideas under industry categories.

ALREADY CHOSEN A BUSINESS If you already know the business you'd like to start but are afraidof all the unknowns, you'll find the relevant Business Start-UpGuide title the ideal mentor to help you get started and succeed.The financial software which accompanies each guide will helpyou prove the viability of your business before you start. If youneed to prepare a business plan to gain finance from the bank,the Writing An Effective Business Plan Guide will help you step-by-step.

ALREADY IN BUSINESS Whether you're looking for ways to grow sales or write a businessplan, the Business Management Series is sure to have the relevanttitle to give you fresh ideas and strategies to help you grow yourbusiness and improve your bottom line.

CONSIDERING BUYING A FRANCHISEDon't sign anything without the right information. The BuyingA Franchise guide will help you choose the right franchise andsucceed. You can even use the industry specific Business Start-UpGuides as an independent resource when researching what'sinvolved in running the business being offered by the franchisor.

WHERE DO I START?

1. Read through all the information contained in this booklet.

2. Call us on 1300 300 586 and we will send you summaries ofyour chosen Business Guides OR Visit our web site atwww.ebc.com.au to check out our special offers anddownload summaries of our business guides.

3. Order the Business Guide(s) of your choice ($245) and wewill deliver them to you - usually within 24 hours.

If you are looking at more than one Business Guide ask aboutour Multiple Guide Discounts for VIP customers.

You can even take advantage of our three month Easy-Pay Planif paying by credit card.

HOW TO BE YOUR OWN BOSS

- AND SUCCEED

HOW TO BE YOUR OWN BOSS

- AND SUCCEED

* Prices include GST & maybe subject to change.

2

AUTOMOTIVE

BUSINESS START-UP SERIES

30 Minute Car Tune Up Centre 12Car Detailing Service 17Limousine Service 33Mobile Vehicle Inspection 39Mobile Windscreen Repair 39Panel Beating Workshop 41

BUSINESS SERVICES

Advertising Agency 12Business Assistance Centre 15Business Broker 16Business Referral Service 16Consulting 22Employment & Recruiting Agency 24Freelance Writing/Copywriter 25Function Coordinator 26Graphic Design Agency 27Image Enhancement Consultancy 30Import/Export Agency 30Interior Design 31Language Translation Services 32Mailing House 34Mobile Bookkeeping Service 35Promotional Advertising

& Voucher Service 45Promotional Merchandise Brokerage 46Public Relations Consultancy 47Seminar/Event Promotions 52Signs & Signmaking Service 53Travel Agency 54

CHILD RELATED SERVICES

Child Day Care Services 18Children’s Activity Centre 18Nanny Placement Agency 40

INDEX

3

COMPUTERS

Computer Consulting& Contracting Agency 20

Computer Learning Centre 20Computer Repair Service 22Desktop Publishing 23How To Make Money

With A Home Computer 29Newsletter Publishing 40Personalised Children’s Books 42Secretarial & Word Processing Service 51

FOOD & HOSPITALITY

Bakery / Patisserie 14Bed & Breakfast Establishment 14Cafe / Specialty Tea & Coffee Shop 16Catering Service 17Convenience Store / Delicatessen 22Food Delivery Service 25Ice Cream Parlour 29Lunch Bar 34Marketing A Family Recipe /

Homestyle Cooking Business 35Pizza Parlour & Delivery Service 44Restaurant 48

FINANCIAL SERVICES

Collection Agency 19Finance Broker 24

PERSONAL SERVICES

Introduction Agency 31Resume Writing Service 48Senior Day Care Services 52Shopping & Delivery Service 53Wedding Planning Service 56

RESIDENTIAL SERVICES

Home Renovation Service 28Mobile Health Care Agency 38Painting Business 41Pet Sitting Service 44Property Inspection Service 46Property Maintenance Service 46

SERVICE INDUSTRIES

Carpet Cleaning Service 17Commercial & Industrial Cleaning 20Domestic Cleaning & Services 23Dry Cleaning Business 24Laundromat 32Lawn Mowing & Maintenance

Service 32Mobile Locksmith Service 38Pet Hotel (Kennels)

& Grooming Service 42Pool Cleaning

& Maintenance Service 45Printer Cartridge Recharging

& Repair Service 45Security Patrol Service 51Window & Blind Cleaning Service 57

OTHER BUSINESSES

Amusement Machines / Arcade 12Collectibles / Memorabilia Broker 19Herb Farm 27Mail Order Business 34Mobile DJ 38Multi Level Marketing 39Recycling Consultant / Broker 47Vending Machine Business 55Video Production Company 56Worm Farming 57NEW Starting A Home-based Business 58

BUSINESS BENCHMARKING SERIES

RETAIL BUSINESSES

Antique Sales & Restoration 12Arts & Craft Business 14Baby Merchandise & Clothing Shop 14Body Care Boutique 15Children’s Bookshop 18Children’s Clothing Shop 19Florist 25Gift Basket & Balloon Delivery Service 26Health Food Shop 27Hobby Shop 28Jewellery & Accessories Shop 31Lingerie Shop 33Men's Clothing Shop 35Music Shop 40Party Goods / Gift Shop 41Pet Shop 42Recycled / Consignment Clothing

Boutique 47Retail Kiosk / Stall 50Secondhand Bookshop 50Secondhand Furniture Shop 50Specialised Retail Shop 53Sporting Goods Shop 54Sports Memorabilia Shop 54T-Shirt Shop 55Video Library 56Women’s Clothing Boutique 57

4

QUICKEN ACCOUNTING SOFTWARE

MAUS BUSINESS SOFTWARE

BUYING A BUSINESS SERIES

Buying a Franchise 59

Soon to be released Management Titles• Financing Your Small Business• Bringing Your Product To Market• Managing Personnel• Franchising Your Business

For more information call 1300 300 586 or visit www.ebc.com.au

5

Quicken Accounting & Investment Software 72-74

MAUS Business Software 76-78

BUSINESS INTERNET SERIES

NEW Business Benchmarking Guides 60

Writing An Effective Business Plan 63Smart Selling 64Successful Sales & Marketing 65NEW Tax Made Easy 66NEW Insurance & Protecting Your Business 67

NEW Getting your Retail Business Online 70NEW Getting your Service Business Online 70NEW Starting your Online Retail Business 71NEW Starting your Online Service Business 71

BUSINESS MANAGEMENT SERIES

Each of Entrepreneur's 160Business Start-Up andBusiness Management

Guides have been the resultof at least 250 hours of

research and contain between175 and 235 pages of essential

information on:

• Industry Trends • Legal Requirements

• Market Research • Taxation Issues

• Premises & Equipment • Financial Management

• Cost & Supplies • Advertising & Promotion

• Business Operations • Business Planning

• Hiring Personnel • Business Resources

The Guides even include Excel-based bonusfinancial software ($105 value), for set-up costs,pricing strategies, sales forecasts, profit & lossstatements, cashflow projections & balance sheets.

You benefit from over 400 hours of 100%Australian Research in each title.

Each manual comes in a durable vinyl binder,designed to handle years of daily use.

If you are looking at more than one BusinessGuide ask about our Multiple Guide Discountsfor VIP customers. You can even take advantage of our twomonth Easy-Pay Plan if paying by credit card.

All thisfor only

The bestbusiness

investmentyou will

ever make!

All thisfor only

$$245245**

The bestbusiness

investmentyou will

ever make!

7

BUSINESSSTART-UP SERIES

What’s ina BusinessStart-Up

Guide ?

a BusinessStart-Up

Guide ?

What’s in

* Plus $11 postage.Prices include GST and

maybe subject to change.

How to Usethis BookletHow to Usethis Booklet

With close to 50% of today’s workforce being women, they have less

time to spend on domestic tasks and more money to pay someone else

to do them.

It has been predicted that domestic cleaning services are one of the

‘growth’ industries of the 90’s. Low overheads, high profit potential

and low start-up costs make this an easy business to start. You can set

your own working hours, work at your own pace and be well-paid in

the process.

Order Code: 1160Domestic Cleaning & ServicesAverage Net Profit Before Tax - $24,000Average Start Up Investment - $13,000

DOMESTIC CLEANING & SERVICES

This is an example of a typical listing:

As you can see it gives details of the estimated profit

potential of the business and the average cost to establish

your new business. We’ve also developed a system of symbols

so that you can see at a glance whether a certain business suits

your situation.

Low Investment These businesses don’t demanda lot of money to set up. Your main investmentwill be your time and talent.

Home-Based No outlay needed for offices andpremises. You can run your business verysuccessfully from home.

Part-time Ideal for someone who wants to beflexible and have time for life’s other pleasures orcommitments.

Top Ten The 10 most popular businesses, youcan start and run from home. See overleaf.

98

WHAT PEOPLE

SAY ABOUT

ENTREPRENEUR’SBUSINESS GUIDES

What impressed me most about theEntrepreneur Business Centre was the

quality of the information & the level ofservice provided. The 'Survival Pack' I

purchased gave me all the information Ineeded & was well indexed making it easy to

locate what I needed. The level of researchundertaken & assembled by you is terrific.The after-sale service & willingness to assist

with my problems has been great.

We found this publication most thorough & very easy to use as well as very

precise in information content. The Guide iswell put together and covers a broad scope, so

much so that after perusing through theGuide for only a few minutes, we were ableto forward our proposed business venture in

the right direction.

I’ve been in business before and have had to do a lot of running around. Here allthe information was in one place and the

Guide turned a couple of weeks work into acouple of hours reading.

“

“

“

“”

”

”Karen Anderson, Amine Millinery,

NSW

Michael Hoffmann,CSI Textiles, NSW

Nigel Hart,Window Force, WA

Jason Owen,Personalised

Children’s Books

My business is growing by leaps and bounds. The Guide made me aware of the

reality of starting my first business and withthe help of their business plan I was able toset out my goals and create a total picture of

what I wanted from my business. Theirmarketing and advertising support has givenme resources I could only have dreamed of ifI was on my own. I am really excited aboutthe progress I am making in my business.

”

Disclaimer Estimated profits and start up costs are basedon industry norms and will vary from business to business.Your business plan will provide more accurate financialprojections for your specific business needs.

11

GIFT BASKET & BALLOONDELIVERY SERVICEWhat a beautiful opportunity, bringingpleasure to all you meet. Put yourimagination to work and operate yourbusiness from home. Details page 27.

Order Code: 01306 - Gift Basket &Balloon Delivery Service

IMPORT / EXPORT AGENCYAn interesting, exciting business, but all youneed is a phone and a fax. The Guide givesyou the legal low down and the importantinformation like how to collect money fromyour overseas clients. Details page 31.

Order Code: 01092 - Import/ExportAgency

MAIL ORDER BUSINESSStart small from home and watch yourbusiness grow. This can mean big business.The guide tells you how to find the bestproducts and how to save on advertising.Details page 35.

Order Code: 01015 -Mail Order Business

SECRETARIAL & WORD PROCESSINGSERVICEKiss the boss goodbye and use those secretarialskills to your own advantage. You can startfrom home with very little outlay and seegood profits in your very first year. Detailspage 49.

Order Code: 01136 - Secretarial &Word Processing Service

WEDDING PLANNING SERVICEA business opportunity with bells on! If you’vegot flair and a talent for organisation yourreputation will grow quickly and so will yourprofits. Details page 54.

Order Code: 01330 -Wedding PlanningService

The ten most

popular businesses

you can start and

run from home.

The ten most

popular businesses

you can start and

run from home.

CAR DETAILING SERVICEYou could clean up in the vehicle trade!The guide tells you what you’ll need, how to getbusiness, and how to keep it. You can even workfrom home. Details page 17.

Order Code: 01146 - Car Detailing Service

CATERING SERVICETurn your love of the ‘good life’ into profit.Catering is becoming big business inAustralia. You and your partner can worktogether. The guide tells what it takes to makeit work. Details page 17.

Order Code: 01215 - Catering Service

CONSULTINGPut your expertise to work. People will pay toseek your words of wisdom. The guide showsyou how to make contact with the rightpeople and succeed. Details page 22.

Order Code: 01151 - Consulting

DESKTOP PUBLISHINGA booming new business area. All you need isa PC, the right software, and the Guide. Youcan work from home with excellent profitpotential producing newsletters, magazinesand direct mail material. Details page 23.

Order Code: 01288 - Desktop Publishing

10

DOMESTIC CLEANING & SERVICESBusy people need your help. Very little outlayneeded and there’s plenty of business justwaiting for you. The Guide gets youorganised. Details page 23.

Order Code: 01160 -Domestic Cleaning &Services

1010BusinessOpportunitiesBusinessOpportunities

TopTen

12

People starting out on a long journey, people on their way to or from

work, in fact anyone passing by can call in for a quick tune up on their

cars while they wait.

Efficiency, accompanied by good marketing skills and correct

workshop layout make this high turnover business a profitable one.

Order Code: 0100930 Minute Car Tune Up CentreAverage Net Profit Before Tax - $63,000Average Start up Investment - $63,000

Welcome to one of the most authoritative guides anywhere onadvertising agency success. This is a tough, competitive business.However, if you are looking for excitement and creativity, we can helpyou start up in a highly rewarding field.

Order Code: 01223 Advertising AgencyAverage Net Profit Before Tax - $67,000Average Start Up Investment - $72,500

Electronic games are now played on state of the art computers.Earnings from these games are moving ahead of movies and recordedmusic.

If you're a fan of the latest video and pinball games, this may be thebusiness for you.

Order Code: 01100Amusement Machines/ArcadeAverage Net Profit Before Tax - $61,000Average Start Up Investment - $220,000

Antiques are more in demand today than ever before and the profits tobe made by collecting, restoring and marketing them can beastounding. Collectors who rescue fine old furniture, art and othercollectibles represent a multi-million dollar industry which just keepsgrowing.

Our guide describes the various way you can succeed as an antiquedealer or restoration specialist, where and how to market yourantiques, how to find the most valuable antiques at the lowest priceand more.

Order Code: 01381 Antique Sales & RestorationAverage Net Profit Before Tax - $45,000Average Start Up Investment - $48,000

ANTIQUE SALES & RESTORATION

AMUSEMENT MACHINES / ARCADE

ADVERTISING AGENCY

30 MINUTE CAR TUNE UP CENTRE

ww

w.s

g.co

m.a

u 39

94

14

Do you have a talent for working with your hands and an ability torecognise a saleable handicraft? Crafts are not simply hobbies. Theyare big business. Craftspeople are making money selling at fleamarkets, swap meets, retail outlets, direct mail, as well as consignmentdisplays in high traffic, high volume outlets. This guide will help youfind out which crafts have paid off for others and show you how tomarket your own products profitably.

Order Code: 01304 Arts & Crafts BusinessAverage Net Profit Before Tax - $27,000Average Start Up Investment - $9,000

The baby boomers have come of age and are producing children oftheir own. Our guide gives advice on the merchandise to stock, whereto find that merchandise and how to market it to new and prospectiveparents in your area.

Order Code: 01318Baby Merchandise & Clothing ShopAverage Net Profit Before Tax - $39,000Average Start Up Investment - $96,000

There’s nothing more enticing than the smell of freshly baked breadand pastries, and the bakery industry is currently experiencing atremendous surge right around Australia.

Our Guide tells you what you need to know to stay competitive andgain an edge over an increasingly tight market.

Order Code: 01158 Bakery / PatisserieAverage Net Profit Before Tax - $71,000Average Start Up Investment - $171,000

What does it take to run a bed and breakfast operation? People in thisbusiness come from all walks of life and operate across the country.Successful operators do have a few things in common - properpreparation and realistic goals.

Although no two B & B’s are identical, certain basic principles remainthe same. These are outlined in detail for you in our guide. We havetalked to many people running B & B’s and discussed their problems,successes and failures.

Order Code: 01278 Bed & Breakfast EstablishmentAverage Net Profit Before Tax - $45,000Average Start Up Investment - $87,500

BED & BREAKFAST ESTABLISHMENT

BAKERY / PATISSERIE

BABY MERCHANDISE & CLOTHING SHOP

ARTS & CRAFTS BUSINESS

Inspired by the success of The Body Shop and other high profile

marketers, Cosmetics Shops are opening all over the country

specialising in lavish personal and body care items.

Our guide reveals how to merchandise your product to attract

customers, how to create dynamic displays, how to keep customers

coming back for more and how to make good profits with your own

shop full of body pampering items.

Order Code: 01379Body Care BoutiqueAverage Net Profit Before Tax - $43,000Average Start Up Investment - $70,000

Provide local businesses with a one-stop support and information

outlet. As a Business Assistance Centre you provide everything from

secretarial and accounting expertise to private mail boxes,

photocopying and faxing services under one roof.

Local businesses come to your office for advice and help on every

aspect of their operations. The advice is provided by consultants who

work out of your premises - you don’t have to be an expert in every

aspect of business. Your excellent marketing and promotional skills and

ability to organise should be enough to get you started in this business.

Order Code: 01307Business Assistance CentreAverage Net Profit Before Tax - $75,000Average Start Up Investment - $67,000

BUSINESS ASSISTANCE CENTRE

BODY CARE BOUTIQUE

“ I found the Bed & Breakfast Business Start UpGuide a great investment, as the material has

done a lot of the primary research for me. Neverhaving done a Business Plan from scratch before,

I was unsure where to start. However, afterreading the manual I am more confident abouthow to approach the task & prepare a plan that

will assist me in obtaining that all importantfinancial support from the bank.”

Robynne Jones, NSW

15

If you enjoy a challenge, have strong sales and financial skills and cantake rejection in your stride, you can rise to the top in this demandingfield.

Our guide steers you through every aspect of selling a business fromassessing its value to packaging it, marketing it and closing the deal.

Order Code: 01317 Business BrokerAverage Net Profit Before Tax - $62,000Average Start Up Investment - $18,000

In our busy society, many people simply don’t have the time to find a

doctor, dentist, mechanic or other service provider who suits them.

This is where your referral business comes in. You carry out the

research necessary to find reputable service providers for your

customers. Essentially, you are paid for your judgement.

Our Referral Service guide sets out: how to investigate the services you

plan to refer people to; three ways to charge for your services; what

consumers will want to know about the businesses you recommend

and more.

Order Code: 01339Business Referral ServiceAverage Net Profit Before Tax - $40,000Average Start Up Investment - $12,000

Pick the right location and you will have a very successful business -

specialty coffee and tea shops are doing well right around the country.

For greatest profits, you’ll need top-quality gourmet coffee and teas,

plenty of foot traffic and an inviting atmosphere.

Our guide steers you around common pitfalls in this business and sets

out the type of equipment to purchase, correct staffing levels,

marketing your business, effective stock control, food ideas and more.

Order Code: 01202Cafe / Specialty Tea & Coffee ShopAverage Net Profit Before Tax - $66,000Average Start Up Investment - $66,000

“ I found the Car Detailing Guide to be ablueprint for success. As well as outlining a

proven step by step formula, the Guide also takesyou that next step from just having the seed of

an idea, to actually implementing it. ” Jon Foster, The Finishing Touch, WA.

CAFE / SPECIALTY TEA & COFFEE SHOP

BUSINESS REFERRAL SERVICE

BUSINESS BROKER

1716

This little-known, but vital part of the vehicle trade can be very

profitable. On a volume basis, detailers prepare new and secondhand

cars for dealers. The highest profits come from carrying out high

quality cosmetic maintenance on privately owned cars.

In this guide, we tell you how to attract and keep a client base of

motorists who will pay you for regular detailing work on their cars.

The guide also sets out: how to start out working from home; the

special equipment required and proven advertising methods for this

business.

Order Code: 01146Car Detailing ServiceAverage Net Profit Before Tax - $104,000Average Start Up Investment - $34,000

There is a continuing need for good carpet cleaning services. This is

why there is almost unlimited potential for operators who want to

make a name for themselves by providing a superior service.

With a small amount of investment capital and some knowledge of the

industry, you can join this growing service business. Our guide tells

you about the equipment and supplies you will need (and how some

equipment manufacturers will help you start in the business); where

and how to find customers and how to out-clean the competition.

Order Code: 01053 Carpet Cleaning ServiceAverage Net Profit Before Tax - $51,000Average Start Up Investment - $74,000

Australians love entertaining. As a caterer you can take advantage of this

by offering everything from breakfast in bed for two, to intimate

gourmet dinners for 20 or traditional wedding buffets for 200.

Our guide sets out how to start your Catering business on a budget,

how to avoid most out-of-pocket expenses and how you can earn a

decent living helping others have a great time.

Order Code: 01215Catering ServiceAverage Net Profit Before Tax - $80,500Average Start Up Investment - $116,500

CATERING SERVICE

CARPET CLEANING SERVICE

CAR DETAILING SERVICE

With the current baby ‘boomlet’ promising to continue throughout the

90s, this should be one of the best retail businesses for years to come.

Our guide tells you about: dynamic merchandising techniques; how to

avoid expensive buying mistakes; which consumer market to cater for;

how to carve out a niche that sets you apart from your competitors and

more.

Order Code: 01161Children’s Clothing ShopAverage Net Profit Before Tax - $43,000Average Start Up Investment - $69,000

Collectibles brokers buy, sell and appraise anything that can be

collected - from sports memorabilia and historical documents to rare

coins, model cars and postcards. This business can be started from

home with a computer, fax and telephone.

Our guide tells you how to set up your business, where to find

customers, how to appraise collectibles and how to advertise.

Order Code: 01360Collectibles / Memorabilia BrokerAverage Net Profit Before Tax - $82,000Average Start Up Investment - $95,000

In hard economic times, business inevitably has more trouble

collecting debts than in good times. This creates a golden

opportunity for collection agencies . . . if you know what you are

doing. Our guide spells out the nuts and bolts of this competitive

business, including how to set up and organise your agency, how to

calculate commissions, licences and permits required and much

more.

Order Code: 01207 Collection AgencyAverage Net Profit Before Tax - $63,000Average Start Up Investment - $23,500

“ Anyone considering going into business should really have a good, hard look at the products you offer, because when you are

contemplating starting your own business there is just so much to consider. Most people have a fearand that is a fear of failure. I am recommending

these guides to several of my close friends.”Margaret Adams, Maggie’s Goldfields Debt Collections, WA.

COLLECTION AGENCY

COLLECTIBLES / MEMORABILIA BROKER

CHILDREN’S CLOTHING SHOP

1918

Whether you want to run a creche, a child care centre, or simply look

after children in your own home, this is the guide for you. Our guide

tells you everything you need to know about setting up and running a

child minding service from your home or a centre.

Find out about legal requirements, licensing, space allocation,

equipment requirements, suggested programs and more in this

comprehensive guide.

Order Code: 01058 Child Day Care ServicesAverage Net Profit Before Tax - $49,000Average Start Up Investment - $73,500

Schools everywhere are cutting back on exercise and fitness programs,yet the need is greater than ever. Children’s activity centres fill thatneed. For a moderate initial outlay, you can give children a place tolearn and grow and have fun in the process.

This guide tells you what to look for in a commercial location, how toemploy enthusiastic and productive staff, where to find equipment at theright price and ways to generate higher revenues through growth andexpansion.

Order Code: 01357Children’s Activity CentreAverage Net Profit Before Tax - $83,000Average Start Up Investment - $28,000

The baby boomers of the 60s now have children of their own. There

has never been a better time for catering to Australia’s younger

generation.

Children’s bookshops not only provide great satisfaction for you and

your customers, they also represent one of the last areas of bookselling

that hasn’t been taken over by the big chains. Our guide tells you

everything you need to know to open the door to this magical world.

Order Code: 01293Children’s BookshopAverage Net Profit Before Tax - $34,000Average Start Up Investment - $71,000

CHILDREN’S BOOKSHOP

CHILDREN’S ACTIVITY CENTRE

CHILD DAY CARE SERVICES

20

Most Australian cities have experienced a building boom in the last

two decades, creating a large and profitable market for Commercial

and Industrial cleaning services.

Our Guide will help you find appropriate markets to target, tell you

what equipment is needed (including information on high pressure

cleaning equipment and techniques) and show you how to effectively

advertise and promote your business.

Order Code: 01034Commercial & Industrial CleaningAverage Net Profit Before Tax - $38,000Average Start Up Investment - $46,000

Provide industry with a complete range of computer services and

solutions from data entry operators to systems analysts to

programmers. If you are a computer professional, this business is right

for you because you will find it easy to judge the expertise of your

employees.

Order Code: 01221 Computer Consulting & Contracting AgencyAverage Net Profit Before Tax - $109,000Average Start Up Investment - $41,000

Whether it is a child discovering that learning can be fun or an adult

who lacks the computer skills to make it in today’s job market,

computer learning centres are creating a bright future for astute

businesspeople and their clients. These multimedia facilities use the

latest computer technology to enhance the educational experience.

Our guide explains step-by-step how to set up your own computer

learning centre - the best markets, advertising methods, equipment

and programs - everything to make your new business a success.

Order Code: 01378Computer Learning CentreAverage Net Profit Before Tax - $45,000Average Start Up Investment - $60,000

COMPUTER LEARNING CENTRE

COMPUTER CONSULTING & CONTRACTINGAGENCY

COMMERCIAL & INDUSTRIAL CLEANING

22 23

Businesses today can’t afford to have their computer systems down.

They rely on independent computer specialists to fix and repair their

equipment - quickly. If you are capable and well-trained, there is

plenty of room for you to stake your claim in the multi-million dollar

computer market. You do need some knowledge of computers, but

you don’t have to be a technician. Technical experts can be employed

to carry out the work for you. Our guide describes how to pre-plan

service schedules, find customers, market your services and much

more.

Order Code: 01256Computer Repair ServiceAverage Net Profit Before Tax - $35,000Average Start Up Investment - $34,000

Corporations, business people and individuals will pay large sums of

money to be able to benefit from your experience and knowledge.

Many people believe they could never be consultants because they

don’t have enough of either. You probably don’t realise how much you

really know and how valuable your knowledge is. In our guide, you

will discover how to use your unique experience to earn a living giving

advice to corporations, business people or individuals.

Order Code: 01151ConsultingAverage Net Profit Before Tax - $48,000Average Start Up Investment - $26,000

Deli's are some of the most convenient and popular places to shop,

especially when everything else is shut. There’s a need for one in

almost every suburb and town across the country. Sound business

management rather than extensive knowledge of the retail grocery

trade is required.

Our guide shows you how to perform a market survey to select the

right area, how to set up your premises and all the other ins and outs

you need to know about this business.

Order Code: 01173Convenience Store / DelicatessenAverage Net Profit Before Tax - $25,000Average Start Up Investment - $92,000

CONVENIENCE STORE / DELICATESSEN

CONSULTING

COMPUTER REPAIR SERVICE

With desktop publishing software and a personal computer, you can

build your own publishing empire - and run it from your home if you

wish. Create informative, professional-looking newsletters to share

your knowledge and skills on all sorts of subjects from investment to

travel. Even publish your own cookbooks or hobby guides.

In our guide, you will find information on every facet of desktop

publishing from how to contract your services out through to creating

your own publications. We describe the hardware and software choices

you will have to make plus: how to research a topic; how to market a

publication to a target audience; test-marketing ideas before you spend

any money; professional publishing guidelines for day-to-day

operations and much more.

Order Code: 01288Desktop PublishingAverage Net Profit Before Tax - $112,000Average Start Up Investment - $59,000

With close to 50% of today’s workforce being women, they have less

time to spend on domestic tasks and more money to pay someone else

to do them.

It has been predicted that domestic cleaning services are one of the

‘growth’ industries of the 90’s. Low overheads, high profit potential

and low start-up costs make this an easy business to start. You can set

your own working hours, work at your own pace and be well-paid in

the process.

Order Code: 01160Domestic Cleaning & ServicesAverage Net Profit Before Tax - $24,000Average Start Up Investment - $13,000

DOMESTIC CLEANING & SERVICES

“I have found the Desktop Publishing Guide tobe very helpful in setting up my own DesktopPublishing business, in which I am currently

working part-time. The information containedwithin the Guide was practical, easy to follow

and certainly very useful.”Clinton Bird, PC Publishing, WA.

DESKTOP PUBLISHING

2524

Dry cleaners are yet another beneficiary of two-income families and a

society with too little time. Over the last 15 years, dry cleaning sales

have increased by nearly 50%.

Not every dry cleaning establishment is an automatic success. In our

guide we reveal the two elements that separate high earners from the

average operator. We explain why some operators spend thousands on

promotion and competitors, only a few streets away, earn three times

as much with no advertising.

Order Code: 01037Dry Cleaning Business Average Net Profit Before Tax - $65,000Average Start Up Investment - $151,000

Become the “matchmaker” between job seekers and job providers.

Our guide provides you with everything from sample employment

application forms through to detailed interviewing techniques, as well

as detailed information in the areas of executive recruiting and the

placement of temporary staff. Also covered is how to charge for your

services, how to win new customers and how to stay successful.

Order Code: 01051Employment & Recruitment AgencyAverage Net Profit Before Tax - $96,000Average Start Up Investment - $30,000

Licensed finance brokers match clients with potential lenders,

collecting fees when the loan goes through. The secret of success lies in

knowing some rules of the game, plus a few techniques to put you

ahead of the competition. Our guide reveals how to generate leads,

find money to lend, match clients with lenders, know what to charge

and how to screen clients. You will quickly find out how to make the

most of the skills this profession demands.

Order Code: 01962Finance BrokerAverage Net Profit Before Tax - $46,000Average Start Up Investment - $20,000

FINANCE BROKER

EMPLOYMENT & RECRUITING AGENCY

DRY CLEANING BUSINESS

Here is a creative business with lots of customer contact and lots of

room to make a good living. Over the past ten years, retail florist shop

sales have blossomed and are growing steadily.

While larger premises give you more room for a greater stock selection,

a small shop in the right location will result in great sales and great

profits for you.

Order Code: 01143 FloristAverage Net Profit Before Tax - $29,000Average Start Up Investment - $32,000

Rather than dressing up and going out, people are staying in and

having their food delivered to them. In this business, you contract with

local restaurants to deliver food for a fee which is paid for by the

customer. You keep the fee plus a percentage of the food bill. This is a

business field that is relatively new and is still wide open.

Our guide shows you how to get started in this business, as well as

explaining day-to-day operations and how to market your service.

Order Code: 01348Food Delivery ServiceAverage Net Profit Before Tax - $161,000Average Start Up Investment - $100,000

The personal rewards for a freelance writer can be as great as the

financial ones. It is a low investment business you can run from home

and you don’t have to be Shakespeare to earn a good living.

The real key to success is your ability to sell your words. Whether you

want to market to publishers or to the profitable business community,

our guide teaches you about the business side of the writing business.

It includes how to improve your chances of being published, how to

charge for your writing, publishing rights and lots more.

Order Code: 01258 Freelance Writing/CopywriterAverage Net Profit Before Tax - $24,000Average Start Up Investment - $6,000

FREELANCE WRITING / COPYWRITER

FOOD DELIVERY SERVICE

FLORIST

2726

Millions of dollars a year are spent by companies and individuals onfunctions, training, meetings and entertainment. With little more thana personal computer, fax and a telephone, professional functioncoordinators are making large profits by removing the time-consumingburden of organisation of these events, leaving the companies andindividuals better able to concentrate on important issues.

If you have a lot of imagination, are good with detail and enjoyworking with people, a job as a professional function coordinatorcould be just the opportunity you are seeking.

Order Code: 01313 Function CoordinatorAverage Net Profit Before Tax - $39,000Average Start Up Investment - $14,000

What a great business! You set your own hours, you control yourworkload and you use your creative skills every day. This business givesyou tremendous freedom and flexibility in where and how you work,what you create and who you sell it to, in an industry combining thebest of designing, planning and customer service. There is lots ofgrowth potential and great profits to be made.

As long as people buy presents for one another, there will be a marketfor Gift Basket and Balloon Delivery Services. You won’t have to spenda lot of time convincing people they need your products, very littleequipment is required and you can work from home.

Use this guide and your own creative skills to start one of the fastestgrowing businesses around.

Order Code: 01306

Gift Basket & Balloon Delivery ServiceAverage Net Profit Before Tax - $74,000Average Start Up Investment - $44,000

“I don't know what I would have done without the Start Up Guide for a Gift Basket Business

and Advertising=Profit Book. Money well spent!Always referring & promoting these two vital

guides to my friends. THANK YOU SO MUCH!”Angie Lionetto-Civa, Bold & Beautiful Gift Baskets, WA

GIFT BASKET &BALLOON DELIVERY SERVICE

“Thanks Entrepreneur. The information in theFunction Coordinator Guide has been invaluable.”

Sharlene Toister, Function Coordinator, WA.

FUNCTION COORDINATOR

Every business needs an identity. As a graphic designer, you help

companies create easily recognisable images in everything from logos

to letterheads.

Our guide provides a working knowledge of the fundamentals,

explains how to employ the right people and win business. You will

also learn how to start on a low budget, the supplies you will need and

how to maximise your efforts with the latest computer technology.

Order Code: 01377 Graphic Design AgencyAverage Net Profit Before Tax - $45,000Average Start Up Investment - $33,000

This is a way to capitalise on the phenomenal demand for natural food

and health-promoting products. Today’s health food shoppers come

from all walks of life and want healthy lives and quality products.

Health food shops that have been started in a small way have been

built up using marketing and promotional skills, a knowledge of

nutrition and good business, merchandising and buying sense. All

these skills can be learned and are covered in this Business Guide.

Order Code: 01296 Health Food ShopAverage Net Profit Before Tax - $49,000Average Start Up Investment - $70,000

Herbs are hugely popular . . . and not just for food. There is a growing

demand for medicinal formulae made from herbs. For a very low

initial investment you can begin to earn a good income from herbs

through both retail and wholesale outlets.

Our guide shows you how to start a herb farm in your own backyard,

how to harvest herbs, dry them and store them and gives you strategies

for increasing your profit margins.

Order Code: 01282 Herb FarmAverage Net Profit Before Tax - $84,000Average Start Up Investment - $72,000

HERB FARM

HEALTH FOOD SHOP

GRAPHIC DESIGN AGENCY

2928

Model planes, trains and cars - selling these and other items can earn

you a good living. Our guide provides information on the equipment

and types of merchandise you should offer in your hobby shop, which

are the biggest sellers and how to target your advertising at the most

profitable market. The guide also includes advice on everything from

the layout and design of your shop to displays and calculating mark-up

and profit.

Order Code: 01132Hobby ShopAverage Net Profit Before Tax - $29,000Average Start Up Investment - $73,000

With the price of real estate rising each year, many home owners find

it makes more sense to renovate their homes rather than go to the

trouble and additional expense of buying a new one. This is why the

home renovation industry has grown into a multi-million dollar

business.

Home renovating includes everything from minor repairs, like window

or door replacements and other fix-up work, to major overhauls of an

existing structure. It is possible to specialise in a particular area, like

kitchens or bathrooms, or offer a full range of services. Our guide

shows you how to size up the potential market, decide which services

to offer, how to estimate and schedule jobs and many other practical

ideas.

Order Code: 01355Home Renovation ServiceAverage Net Profit Before Tax - $79,000Average Start Up Investment - $37,000

“These Start-Up Guides, written in easy to readlanguage, provide a well researched guide forpeople going into business for the first time. It

would also benefit people already in business whohaven’t had any access to this type of material

previously. The Entrepreneur publications have given our

accounting practice a new marketing opportunity for expanding our client database.”

Len Creagh CPA, Creagh Chapman Barker Pty Ltd, WA.

HOME RENOVATION SERVICE

HOBBY SHOP

If you own a personal computer (or, if you are thinking of buying oneat today’s bargain prices), there are literally hundreds of ways to makemoney at home. With some basic software and the information in ourguide, you can earn big rewards from this low-overhead business.

Our guide describes many interesting and profitable services you canoffer using your computer. It includes: step-by-step guide to startingyour business; complete guide to advertising and promotion; how toquote on a job so that you make a profit; how to avoid commonmistakes.

Order Code: 01265 How To Make Money With A Home ComputerAverage Net Profit Before Tax - $33,000Average Start Up Investment - $17,000

The market for ice cream and frozen delights is an expanding one, nomatter what the season.

Our guide provides everything you need to know about this industryand even includes recipes for genuine home-made ice-cream. Inaddition, it describes in detail the day-to-day operations of an ice-creamparlour from making the product, to pricing it, to selling it and more.

Order Code: 01187Ice Cream ParlourAverage Net Profit Before Tax - $70,000Average Start Up Investment - $120,000

“Since reading the Ice Cream Parlour GuideI have not only improved my business, but have

gone on to open another 2 shops.”Michael Ratner, Slice of Heaven, WA.

ICE CREAM PARLOUR

HOW TO MAKE MONEY WITH AHOME COMPUTER

“This product is heaven sent for small businesspeople like myself. I found the Herb Farming

Guide to be thoroughly researched and receivedparticular benefit from the list of suppliers at the

back of the publication.”John Rowan, Victoria.

3130

Image consulting is profitable in a variety of ways - from helpingindividuals enhance their personal appearance and communicationsskills, to working with businesses and teaching their employees how toproject the desired corporate image. This is a personally satisfyingbusiness, helping others to cultivate their natural attributes.

This low-investment field is great for those with the right talents, alittle entrepreneurial skill and the ability to sell in the corporatemarketplace.

Order Code: 01264Image Enhancement ConsultancyAverage Net Profit Before Tax - $54,000Average Start Up Investment - $19,500

The top import/export agents generate six figure net profits by simplymatching buyers and sellers in different countries. You, too, can workas a consultant to overseas exporters developing new markets, or act asmiddleman, buying products from manufacturers and selling them tooverseas retailers and wholesalers.

Become a successful importer/exporter without specialised trainingand experience. Work from home - all you need is a telephone and afax. Our guide is full of information on how to set up and run asuccessful business in the import/export field, with productsmanufactured by yourself or others.

Order Code: 01092 Import / Export AgencyAverage Net Profit Before Tax - $107,000Average Start Up Investment - $21,000

“I have found your Import/Export manual more of a benefit to me than other manuals that I

have paid a lot more money for. The manual is easyto follow & understand & it will be a valuable toolfor myself when I again take up the opportunity to

operate an Import/Export business. I look forward todoing business with your company in the future.”

Ian Sorenson, QLD.

IMPORT / EXPORT AGENCY

“A really effective plan is a blueprint for yourbusiness. You may be starting a business, buying

a business, or just getting into a new area.Whatever your intentions, a plan that’s wellthought out will help you map your business’course and help uncover any areas you hadn’t

considered before.”Graeme Little, Westpac Business Banking, Sales Manager.

IMAGE ENHANCEMENT CONSULTANCY

If you have basic drawing skills, a flair for decorating and a good eye

for detail, you can make a good living right from the start of your

interior design business. Our business guide sets out: how to run the

business successfully from home; what is involved in completing

residential and commercial projects; the kinds of samples you will need

and where to find them, and much more.

Order Code: 01314Interior DesignAverage Net Profit Before Tax - $54,000Average Start Up Investment - $15,000

Most people have a basic need for some kind of relationship in their

lives and this will never change. This guide shows you how to run an

introduction agency using the latest technology including video,

newsletters and computers. Alternatively, you can forget the high-tech

side of the business and see what it takes to be a personal matchmaker

to your clients. This Guide discusses all these aspects and more.

Order Code: 01194Introduction AgencyAverage Net Profit Before Tax - $64,500Average Start Up Investment - $41,500

Earrings, necklaces, scarves, hats, brooches and hair clips. You name it

and women are buying it to dress up their ‘same-old’ clothes. Our

guide tells you what’s popular, how to buy wisely and from whom,

how to mark-up your prices for maximum profits and how to compete

with and beat the department stores. In the right location, this is a

great business.

Order Code: 01333 Jewellery & Accessories ShopAverage Net Profit Before Tax - $27,500Average Start Up Investment - $82,000

JEWELLERY & ACCESSORIES SHOP

INTRODUCTION AGENCY

INTERIOR DESIGN

As the world continues to shrink, more Australians are doing businessoverseas. Put your bilingual skills and others’ language skills to workand earn outstanding profits.

Language translation services are in constant demand today byeveryone from multi-national corporations to business owners. Withjust a phone and a fax, you can become a part of today’s global businessworld. Our guide shows you how to set up a home business, hiretranslators as employees or subcontractors, market your services andmore.

Order Code: 01353Language Translation ServicesAverage Net Profit Before Tax - $56,000Average Start Up Investment - $28,000

Here is a lucrative business which practically runs itself. You can make

good profits while you spend your time elsewhere! Ideally suited to

absentee ownership, laundromats are more profitable than ever. With

apartments and units continuing to shoot up, fewer people have their

own washing machines and dryers these days. Our guide shows you

how to: choose the best location; buy equipment; analyse start-up and

operating costs; attract customers and more.

Order Code: 01162LaundromatAverage Net Profit Before Tax - $44,000Average Start Up Investment - $78,000

There are two low-budget ways to enter the lawn care field -

maintenance and lawn care. The cheapest way to start is with a

maintenance business. You mow, rake, clip and weed - whatever it

takes to look after a lawn.

The second way to make a profit is by using the latest products and

technology to make customers’ lawns green and lush and pest free.

Our Guide discusses both lawn maintenance and care, and sets out

how to run a successful business.

Order Code: 01198Lawn Mowing & Maintenance ServiceAverage Net Profit Before Tax - $25,000Average Start Up Investment - $15,000

LAWN MOWING & MAINTENANCE SERVICE

LAUNDROMAT

LANGUAGE TRANSLATION SERVICES

32

Hard working limousine service operators are making a good living

with small fleets. Their fleets grow as their services become more

popular. Even running one or two secondhand limousines can bring in

good profits.

Aside from the income, the work itself is some of the most interesting

around. You mingle with some of the most influential people in your

city. This guide teaches you: how to keep your limousines busy all day

without having to go to the public for business; how to get off to a

busy and profitable start with a single limousine; where to find the best

source of customers; why secondhand limousines can be the best

investment.

Order Code: 01224Limousine ServiceAverage Net Profit Before Tax - $104,000Average Start Up Investment - $260,000

Almost every man in the country has bought lingerie as a gift for his

mother, girlfriend or wife. Women too, buy pretty underwear for

themselves and their friends. Our lingerie guide takes you step-by-

step through every phase of the business. We set out strategies and

tools for buying, selling, pricing, employing staff, advertising, tax,

insurance and more.

Order Code: 01152 Lingerie ShopAverage Net Profit Before Tax - $38,000Average Start Up Investment - $79,000

“If you were travelling in your car to a place youhad not been before, you would make sure you

had a road map. If I had one of these roadmaps(Entrepreneur Business Start-Up Guide) thejourney would have been a lot less hazardous

and I surely would have made a lot lessmistakes.”

Richard Pace, Founder, Managing Director, Canon FoodPast President & Federal Director, Australian Marketing Institute.

LINGERIE SHOP

LIMOUSINE SERVICE

33

35

This mega-guide thoroughly examines some of the most popular areas

of the lunch bar/take-away industry including sandwiches and take-

aways, salads and health foods, hot and cold beverages, refreshments

and snacks.

Learn how to get your premises noticed without spending a lot of

money, present your products with a point of difference, how to attract

customers and keep them coming back, how to save money on the

purchase of equipment and much more.Order Code: 01156Lunch BarAverage Net Profit Before Tax - $68,000Average Start Up Investment - $120,000

Considering how many catalogues turn up in our letterboxes, you

might think there is no more room for new mail order companies.

Wrong! Two-income families, longer working weeks, crowds and

congestion at shopping centres - all these are reasons for soaring mail

order sales.

Small mail order companies are a good way to achieve your dream of

going into business for yourself. They require a low initial investment

and can be started at home in your spare time. Be your own boss, yet

small enough not to attract big-time competition. Our guide shows

you how to become part of this industry.

Order Code: 01015Mail Order BusinessAverage Net Profit Before Tax - $37,000Average Start Up Investment - $23,000

Many businesses turn to mailing houses to collate, sort and send their

mail. This is especially true if they are doing larger than normal direct

mail advertising. Managing mailing lists, understanding the

requirements for reduced postage rates from Australia Post and

marketing your services are just some of the ideas and information

offered in our guide.

Order Code: 01354Mailing HouseAverage Net Profit Before Tax - $123,500Average Start Up Investment - $87,000

MAILING HOUSE

MAIL ORDER BUSINESS

LUNCH BAR

Everyone loves home made food. In kitchens all around the country,

gourmet delicacies - from sauces and pickles to chocolates and biscuits

are being cooked, baked and packaged. In this guide you will learn

about the most popular specialty foods, the most profitable markets,

how to get your products onto shop shelves, how to start from home,

plus much more.

Order Code: 01356Marketing A Family Recipe Average Net Profit Before Tax - $26,500Average Start Up Investment - $35,000

Clothes certainly maketh the man in this day and age. More and more

men are paying closer attention to their clothes. If you have an interest

in clothes and making people look great, then this may be the business

for you. Our guide provides all the information you will need to set up

and run a shop in this highly competitive consumer market -

everything from stock selection, through to sales and building

customer loyalty, along with tried and true suggestions for running this

business profitably.

Order Code: 01199Men's Clothing ShopAverage Net Profit Before Tax - $97,000Average Start Up Investment - $130,000

Almost every business needs a bookkeeper but many can’t afford to

have one on staff. Businesses retain your company on an as-needed

basis and you keep their books from a fully equipped mobile office.

Our guide spells out everything you need to know about setting up

your mobile office, the equipment you will need, how to find

customers, right down to the procedures to adopt. Discover how to use

your bookkeeping talents profitably.

Order Code: 01332 Mobile Bookkeeping ServiceAverage Net Profit Before Tax - $72,500Average Start Up Investment - $41,000

MOBILE BOOKKEEPING SERVICE

MEN'S CLOTHING SHOP

MARKETING A FAMILY RECIPE /HOMESTYLE COOKING BUSINESS

34

Business

Business Direct 132 772.Your direct line to the bank.Westpac Business Direct is not a call centre. It’s a specialised business servicethat helps you get the banking solution that’s right for your business.

Call to speak to a Business Banking Manager for advice on your businessbanking.

Westpac Business Direct 132 772.

Westpac Banking Corporation ABN 33 007 457 141. GDA22159

39

New car prices rise every year making secondhand cars more attractive

to consumers. However, most consumers can’t tell a good secondhand

vehicle from a bad one. Mobile car inspection services help them make

informed decisions. Secondhand car buyers can arrange for an

inspector to drive straight to the car they are considering.

Our guide explains the markets for your service, the equipment

required to start in the business, how to advertise your service and

provides you with sample inspection forms. This is a good business to

begin from home if you are a qualified mechanic.

Order Code: 01370Mobile Vehicle Inspection ServiceAverage Net Profit Before Tax - $80,000Average Start Up Investment - $70,000

Shattered windscreens, broken side windows, cracked rear windows -

these problems occur every day on our roads. Almost 75 percent of

windscreen damage can be repaired at about one-tenth of the cost of a

new windscreen.

Our guide shows you the basics of windscreen repair and replacement.

Even if you don’t know very much about automotive glass, using our

guide’s advice on what to look for when employing qualified staff, you

can still operate a full-service windscreen business.

Order Code: 01362Mobile Windscreen Repair ServiceAverage Net Profit Before Tax - $42,000Average Start Up Investment - $25,500

You can start your own multilevel marketing network with a

minimum investment, work out of home and hold another job while

the business grows.

The goal of multilevel marketing is to sell products via a network of

distributors who, in turn, recruit other distributors to sell the products

to end users and other distributors. Our guide shows you how to do

this correctly and still benefit from commissions from your

distributors and from the agents they recruit.

Order Code: 01222Multi Level MarketingAverage Net Profit Before Tax - $44,000Average Start Up Investment - $23,000

MULTI LEVEL MARKETING

MOBILE WINDSCREEN REPAIR SERVICE

MOBILE VEHICLE INSPECTION SERVICE

38

Besides spending your working hours in an upbeat, fun environment,

working as a Mobile DJ offers a greater amount of freedom than do

most jobs.

If you are good at entertaining people and know what to play to get

them dancing, this could be the business for you.

Our Guide shows you how it is done, whether you want to be a DJ or

simply run the operation as an agency. The guide includes information

on: buying equipment; advertising and operations; how to run the

office during the day and the show at night and much more.

Order Code: 01342Mobile DJAverage Net Profit Before Tax - $45,000Average Start Up Investment - $27,000

You will make considerable savings and considerable profits byoperating your locksmithing business out of a van or truck. You go tothe customers with a complete workshop, able to complete almostevery type of job without leaving the site for extra parts or tools.

Our business guide tells you: how much to spend on equipment andsupplies; how to avoid mistakes when estimating prices; how, where,when and how much to spend on advertising; how to set up and fit outyour mobile workshop and more.

Order Code: 01188Mobile Locksmith ServiceAverage Net Profit Before Tax - $50,000Average Start Up Investment - $51,000

The elderly and people confined to their homes through illness are inneed of quality home health care services. With ever-increasinghospital waiting lists, this industry is here to stay and growing, and weshow you how to become part of it with your own agency.

Our comprehensive start-up manual explains the different markets forhome health-care and how to penetrate them, the different types ofservices you can offer, the best way to acquire medical equipment andsupplies, and more.

Order Code: 01349Mobile Health-Care Agency Average Net Profit Before Tax - $132,000Average Start Up Investment - $86,000

MOBILE HEALTH-CARE AGENCY

MOBILE LOCKSMITH SERVICE

MOBILE DJ

4140

If you are going to start a house painting business, you need to be

aware that formal training / qualifications are essential. Once you have

the correct experience / background however, house painting - interior

and exterior - is one of the easiest businesses to start because tools and

equipment requirements are minimal and you can operate from home.

In this Guide, we set out all the information on how to bid for a job,

how to calculate product requirements, the pitfalls to avoid and

everything else you need to get started.

Order Code: 01249 House Painting BusinessAverage Net Profit Before Tax - $69,000Average Start Up Investment - $62,000

Imagine the number of car accidents that happen every day. Our

manual tells you how to set up a panel beating/spray painting

workshop on a proper business footing and gain a good percentage of

the dents and scrapes created by careless motorists every day.

Our guide doesn’t explain how to become a panel beater or a spraypainter, but it does tell you how to employ the best of thesetradespeople, how to keep them happy and working hard and how torun a successful business.

Order Code: 01294Panel Beating WorkshopAverage Net Profit Before Tax - $75,000Average Start Up Investment - $87,000

Party goods shops are popping up all over the country - they sell

everything you could possibly need for a party - balloons, paper cups,

decorations of all kinds, streamers, banners, cake decorations -

everything the host or hostess needs to make a party successful, except

the guests!

This is a fun business and our guide teaches you how to make it

profitable with information on everything from choosing the right

location through to marketing and promoting your party goods shop.

Order Code: 01283Party Goods / Gift ShopAverage Net Profit Before Tax - $35,000Average Start Up Investment - $85,000

PARTY GOODS / GIFT SHOP

PANEL BEATING WORKSHOP

PAINTING BUSINESS

Music technology is changing, with compact discs having replacedvinyl records, and cassettes to a large extent, as the standard format forrecorded music. Customers will visit your Music Shop to buy newreleases and old favourites, and catch up with what is happening in themusic industry.

The Music Shop Guide will teach you everything you need to know to

open your own outlet, including the current market, the best place to

find your market, what type of music to buy and where to buy it, how

to price your merchandise, and more.

Order Code: 01308Music ShopAverage Net Profit Before Tax - $42,500Average Start Up Investment - $79,000

There is a major shortage of qualified nannies, both here in Australia

and overseas. As a Nanny Placement Agency, you will help to match

families with appropriate and qualified nannies.

You will need good people skills and the ability to recognise a good

match after interviewing prospective nannies and parents. Our guide

shows you how to establish your agency, properly screen and interview

clients and nannies, daily operations of the agency and more.

F1338 Nanny Placement AgencyAverage Net Profit Before Tax - $76,000Average Start Up Investment - $20,000

If you are looking for a business that brings in a good return on your

investment in time and money, consider newsletter publishing. This

industry has shown tremendous growth and it shows no signs of

levelling out. Business people rely on newsletters to provide the

specialised information they want, but cannot find elsewhere.

You need to be an expert in your field and able to divide your attention

between producing and selling your newsletter. With a minimum

investment in desktop publishing software and the information you

will find in this guide, such as how to build your subscription base,

what to do about renewals, how to design a direct mail package, and

more, you can build yourself a very profitable business.

Order Code: 01067 Newsletter PublishingAverage Net Profit Before Tax - $32,000Average Start Up Investment - $29,000

NEWSLETTER PUBLISHING

NANNY PLACEMENT AGENCY

MUSIC SHOP

4342 43

Parents love to spend money on their children and gifts which

entertain and educate are very popular. Now you can write your own

success story as a Personalised Children’s Book producer.

Using a personal computer and a laser printer, you add the recipient’sname, town, friends and favourite animals and hobbies to a pre-written book. The result is a customised book featuring the child. Evenif you have never turned on a computer before, you can learn tooperate the equipment very quickly to produce a personalised book.Our guide describes: where and how to market your creations; how tochoose and operate the software; how to create fascinating andcolourful books.

Order Code: 01368Personalised Children’s BooksAverage Net Profit Before Tax - $71,500Average Start Up Investment - $32,000

Animal lovers will pay good money to keep their pets properlygroomed and, when they are away, well looked after. If you loveanimals, this is the business for you. Our guide provides everythingfrom kennel layout, to advertising and marketing your service andmore.

Order Code: 01033Pet Hotel (Kennels) & Grooming ServiceAverage Net Profit Before Tax - $59,000Average Start Up Investment - $70,000

The market for pets is almost universal, with the pet population inAustralia alone estimated at nearly 40 million!

Learn how to take advantage of people’s love of animals by selling not

only the pets themselves, but a variety of profitable sidelines andaccessories as well. The Guide also sets out how to customise your

operations to fit the local area, how to avoid stocking the wrong pets,how to take advantage of the booming fish market, and how to buy,display and maintain stock.

Order Code: 01007Pet ShopAverage Net Profit Before Tax - $41,500Average Start Up Investment - $54,000

PET SHOP

PET HOTEL (KENNELS) & GROOMING SERVICE

PERSONALISED CHILDREN’S BOOKS

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4544

“It doesn’t really feel like working. I love being around animals and I

like being my own boss.” This is what many pet sitters say, even while

putting in up to 15 hours a day, seven days a week during the busyseason.

As a pet sitter you go to customers’ homes and care for their pets while

they are away. It is an easy business to start. The industry is relatively

new, so there is not much competition around. As many pet owners

don’t even know that pet sitters exist, they are as grateful for your

service as you are for their business. This business guide will turn your

love of animals into a good income.

Order Code: 01341Pet Sitting ServiceAverage Net Profit Before Tax - $34,000Average Start Up Investment - $9,400

Pizza is the fastest growing food item in the country, with national

pizza orders outnumbering even those for hamburgers. People are

flocking to try new types of pizza, including gourmet varieties. If you

can combine hard work with a good product, lots of creativity,

business acumen and determination there is no reason why you

shouldn’t be able to run a successful pizza parlour and delivery service.

This guide is filled with hands-on information which tells you

everything you need to know, including: why it is best to specialise; the

best equipment to buy; how to project a mood which makes customers

want to eat; and more.

Order Code: 01006Pizza Parlour & Delivery ServiceAverage Net Profit Before Tax - $34,000Average Start Up Investment - $45,000

“This product is invaluable to anyone contemplatinggoing into business, being useful

not only as a basis to start and build a business, butalso as a staging program to become a franchisee.”

Silvio Bevacqua, Silvio’s Pizza, QLD.

PIZZA PARLOUR & DELIVERY SERVICE

“Pet Sitting is an excellent publication. Thankyou very much for pointing me in the right

direction.”Leanne Farrell-Thomas, QLD.

PET SITTING SERVICE

Most pool owners don’t have the time, knowledge or inclination totake proper care of their pools. The need for major pre-seasonpreparation, plus regular maintenance, makes this a year-roundbusiness in all areas of Australia. All you need to start in this business isa van, some general equipment and some tools. Our guide provides acomprehensive look at this exciting opportunity. You will learn whichpool owners to target and how to succeed where others have failed.

Order Code: 01285Pool Cleaning & Maintenance ServiceAverage Net Profit Before Tax - $123,000Average Start Up Investment - $53,000

The boom in laser printers, along with an increasing interest inrecycling and saving money has created a growing business over the lastfew years. Printer cartridges were designed to be used once and thrownaway. However, once they have run out of toner, most of the parts arestill in good working order. Printer rechargers collect the emptycartridges, refurbish and refill them, then sell them to businesses andindividuals - for about half the price of a new cartridge.

This guide focuses on the non-technical aspects of the business. Youwill find out how to advertise your service, how to set up your premisesand the equipment you will require to start your business. In addition,we tell you how to add to your profits by offering a printer repairservice as a sideline.

Order Code: 01382 Printer Cartridge Recharging & Repair ServiceAverage Net Profit Before Tax - $41,600Average Start Up Investment - $39,000

Everyone loves a bargain. What could be more welcome than anenvelope full of savings for meals, products and services? Localbusinesses want smaller mailings, reduced advertising expenses andtargeted customers. This makes localised promotional advertisingservices a sound business.

Vouchers allow different businesses to group promotional specials inone envelope, reducing costs. Several large companies handle thisbusiness on a national basis. However, there is a great need for smallermailings to service small businesses and local markets and this guideshows you how to meet that need.

Order Code: 01232Promotional Advertising & Voucher ServiceAverage Net Profit Before Tax - $32,500Average Start Up Investment - $19,000

PROMOTIONAL ADVERTISING &VOUCHER SERVICE

PRINTER CARTRIDGE RECHARGING &REPAIR SERVICE

POOL CLEANING & MAINTENANCE SERVICE

4746

Businesses, organisations, schools and sporting teams, just to name a

few, spend millions of dollars a year to have their names, logos and

messages printed on pens, key rings, T-shirts and more.

Our guide shows you how to start your own business as a promotionalmerchandise representative, either home-based or in an office withcommissioned staff.

Order Code: 01292Promotional Merchandise BrokerageAverage Net Profit Before Tax - $50,000Average Start Up Investment - $7,500

This is one of the fastest growing areas in the real estate business. As aproperty inspector, you examine the interior and exterior of a building,giving home buyers an objective evaluation of it’s condition.

Our guide tells you how to begin in this business, including: how toidentify lucrative markets; what you need to look for when inspectinga home; how to operate from your home and much more.

Order Code: 01334Property Inspection ServiceAverage Net Profit Before Tax - $36,500Average Start Up Investment - $20,000

If you are good with your hands and handy with tools, this could bethe business for you.

Rather than employ full-time maintenance people, many apartmentowners and property managers retain services to clean, re-plaster, paintand repair vacant units before new tenants move in. With an unusuallylow investment, you can build a business on the need to bring rentalproperties up to scratch before they are leased out again.

Order Code: 01236Property Maintenance ServiceAverage Net Profit Before Tax - $32,000Average Start Up Investment - $15,000

“What impressed me most about the Entrepreneur Business Centre was the quality of the

information & the level of service provided. The 'SurvivalPack' I purchased gave me all the information I needed &

were well indexed making it was easy to locate what I needed.The level of research undertaken & assembled by you is

terrific. The after Sale service & willingness to assist with myproblems has been great.”

Karen Anderson, Amine Millinery, NSW

PROPERTY MAINTENANCE SERVICE

PROPERTY INSPECTION SERVICE

PROMOTIONAL MERCHANDISE BROKERAGE

Companies retain PR consultancies to help them promote their

businesses. If you don’t have experience in this field, employ the

expertise you need. Larger firms are eliminating their own public

relations staff and are retaining external PR consultancies to

disseminate information. Our guide teaches you about the benefits of

specialisation, how to charge clients, the best ways to find new clients

and all kinds of insider tips on ways to promote paying clients to the

general public.

Order Code: 01324Public Relations ConsultancyAverage Net Profit Before Tax - $45,000Average Start Up Investment - $28,000

This business may sound too good to be true. It is recession-proof and

ideal for absentee ownership. There is no big investment in stock

because your customers bring your stock to you.

Selling high-quality recycled clothing is an ideal business if you have a

knack for dealing with people and good negotiating skills. This guide

shows you how to start this business with little more than an empty

shop, a sign and your own energy!

Order Code: 01229Recycled / Consignment Clothing BoutiqueAverage Net Profit Before Tax - $35,000Average Start Up Investment - $44,000

This is a great way to make a big impact on the future of our world.

Recycling brokers analyse office waste and implement recycling

programs for businesses and local government. Most recycling

consultants/brokers have at least some background in recycling and all

have spent time researching and preparing for their new business

venture. This guide shows you how to begin in one of the fastest

growing fields in the 90’s.

Order Code: 01351Recycling Consultant / BrokerAverage Net Profit Before Tax - $222,000Average Start Up Investment - $77,000

RECYCLING CONSULTANT / BROKER

RECYCLED / CONSIGNMENTCLOTHING BOUTIQUE

PUBLIC RELATIONS CONSULTANCY

48

Australians dine out more and more each year, making the hospitality

industry a popular new business venture. There are risks in the

Restaurant business, but our guide steers you around the most

common ones. You will learn the steps to making a success of your

restaurant, including: the three main reasons restaurants fail and how

to avoid them; effective stock-purchasing procedures; complete

equipment requirements, plus a detailed list of suppliers; the most

popular types of restaurants today; pricing secrets to help you make

money and still be competitive and the most effective marketing

techniques.

Order Code: 01279RestaurantAverage Net Profit Before Tax - $187,000Average Start Up Investment - $150,000

In today’s volatile job marketplace, more and more people are

suddenly finding themselves out of work. Add to this the fact that

most people want to change jobs at some stage and you can see how

vast the market for this service is.

Even well-educated people often don’t have the necessary skills to

create persuasive, promotional, interview-winning resumes. You can

do it for them. To start in this business, you need a good command of

English, an interest in people and the ability to market your services

well. Material needs are small and you can work from home. Our

guide shows you how.

Order Code: 01260Resume Writing ServiceAverage Net Profit Before Tax - $27,000Average Start Up Investment - $12,500

“Having read through the Resume Writing

Business Guide, we have been inspired to offer

an even better service. We are currently using the

Guide as a planning tool”

Felicity Peterson, Dillon, Whitelaw and Associates, WA.

RESUME WRITING SERVICE

RESTAURANT

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5150

With good technical skills and good marketing sense, you can break

into this business quickly, beginning in a small way and upgrading as

volumes increase. With more and more businesses using independent

secretarial/word processing services to reduce overheads, your volumes

could increase rapidly. Small, one-person operations can make good

profits, even in their first year of business, with little more than a small

advertisement in the Yellow Pages to attract customers. Profits climb

as you expand. Our guide has all the tips you need to get your service

up and running.

Order Code: 01136Secretarial & Word Processing ServiceAverage Net Profit Before Tax - $53,000Average Start Up Investment - $20,000

The crime rate continues to rise. Regular patrolling of business and

residential premises and the posting of security guards help reduce the

likelihood of break-ins and theft. Our manual describes everything

you need to set up and run this helpful business including how to

employ the right staff, marketing your security service, legal

requirements and much, much more.

Order Code: 01159 Security Patrol Service

Average Net Profit Before Tax - $42,500

Average Start Up Investment - $47,000

SECURITY PATROL SERVICE

“The areas in the Secretarial & Word Processing Service manual that I found particularlyuseful were the chapters on Operations, especially the

content on how to calculate a profit base, and thechapter on Record Keeping & Taxation. After readingthrough the material, I am now more confident that I

can run my business professionally & successfully.”Colette Woodford, Scribe & Document Preparation, NSW

SECRETARIAL &WORD PROCESSING SERVICE

You can sell almost anything from a kiosk these days and save on rent and

overheads. Kiosks can be seen in almost every shopping centre and market

around the country and can provide their owners with a good income.

Our guide provides you with some great new ideas on what to sell

from these moveable premises, where to set up and what to look for in

a location to ensure good sales. Other information includes how to

deal with shopping centre management, how to expand your business

and more.

Order Code: 01323Retail Kiosk / StallAverage Net Profit Before Tax - $33,000Average Start Up Investment - $37,000

If you have collected books for years, or simply love reading, the

secondhand book business may be for you.

The secret to this business is that you only deal in books with an

established track record. Unlike new bookshops, you know which

books sell and which ones don’t! With the price of new books rising all

the time, customers are flocking to secondhand book outlets. Our

guide tells you about the principles of setting up your shop, buying

stock and more.

Order Code: 01117Secondhand BookshopAverage Net Profit Before Tax - $37,000Average Start Up Investment - $23,000

If you are a salesperson at heart, confident of your negotiating skills

and you love day-to-day challenges, the concept of a secondhand /

consignment furniture showroom is simple. You display merchandise

provided by the owner and pay for it after it has been sold. In effect,

you are an independent sales agent for the owner. All you need is a

knack for dealing with people, an up-to-date marketing approach and

a little inside direction from our guide.

Order Code: 01212Secondhand Furniture ShopAverage Net Profit Before Tax - $48,000Average Start Up Investment - $53,000

SECONDHAND FURNITURE SHOP

SECONDHAND BOOKSHOP

RETAIL KIOSK / STALL

5352

Busy people rarely have time to go shopping. This is where personal

shoppers come in. They take the hassles out of shopping and are paid

for doing so. If you love shopping, spending time in all the best shops;

if you know where to buy the best brands at the best prices; this could

be the business for you.

You can begin this business with little more than a phone, an

answering machine and some business cards. Our business guide sets

out all the facts you need to start this business right away.

Order Code: 01310Shopping & Delivery ServiceAverage Net Profit Before Tax - $28,600Average Start Up Investment - $16,200

Computers have completely revolutionised the sign industry. Today,

business owners don’t have to wait weeks for a custom made sign. All

they have to do is call an instant sign shop and within 24 hours their

orders will be filled.

You don’t even need signwriting experience, because the equipment is

easy to use. You don’t need creative skills because the client provides

the artwork. You do need the right equipment and good information

on marketing, location and employing staff - our guide puts all this at

your fingertips.

Order Code: 01336Signs & Signmaking ServiceAverage Net Profit Before Tax - $156,000Average Start Up Investment - $71,000

Shops specialising in a single item are beginning to spring up all over

the place. There are shops which only stock boxer shorts, some which

stock ties, some with simply chocolate or teddy bears or cat

paraphernalia. In Western Australia, there is a shop that sells only

fridge magnets!

This is a fun way to turn a special interest into a money making

venture. There are as many risks as opportunities for fun in this

business, so arm yourself with our guide in the planning stages. Give

yourself the best chance of financial success.

Order Code: 01218 Specialised Retail ShopAverage Net Profit Before Tax - $26,000Average Start Up Investment - $81,000

SPECIALISED RETAIL SHOP

SIGNS & SIGNMAKING SERVICE

SHOPPING & DELIVERY SERVICE

Business people often don’t have the time to learn the latest

management techniques or methods for boosting productivity. Where

do they go? Many attend seminars for an intensive session of up-to-

date information. As a seminar/event promoter, you plan these events

from start to finish, put the word out about your programs and pull in

attendees.

Today’s audience will pay you to tell them how to do something

cheaper, faster, more easily or more profitably. Our guide tells you how

to promote your own expertise or how to market another speaker. The

guide includes: how to test market acceptance of a seminar’s content

before you spend any money; negotiating techniques for great deals on

venues; how to promote your seminars/events with almost no cash

investment; how to develop and sell tapes of your seminars to those

who don’t attend; ingenious public relations tactics and more.

Order Code: 01071Seminar / Event PromotionsAverage Net Profit Before Tax - $56,000Average Start Up Investment - $21,500

The number of Australians over 75 years of age is expected to nearly

double by the year 2000. The cost of nursing-home care for the elderly

is skyrocketing, meaning that the market for senior citizens’ day care

services can only increase.

These services offer a variety of health, social and related services

including leisure activities, exercise classes and, best of all,

companionship. Our guide gives you the insights you need to start and

run a senior citizens day care service including why advertising is not

the best way to find new clients, and the one service you absolutely

have to offer in order to succeed.

Order Code: 01335Senior Day Care ServicesAverage Net Profit Before Tax - $35,000Average Start Up Investment - $69,000

SENIOR DAY CARE SERVICES

SEMINAR / EVENT PROMOTIONS

5554

Everyone buys T-shirts, from tourists to legal firms, grandfathers to

teenagers. This business has few equipment requirements and has great

potential for absentee ownership. Novelty T-shirts are a fashion staple

- the backbone of the casual clothing industry.

Our guide gives you all the tools you need to start this business: the

one essential piece of equipment you need and where to find it; how

to promote your business; and a money generating sideline you may

otherwise overlook.

Order Code: 01043T-Shirt ShopAverage Net Profit Before Tax - $56,000Average Start Up Investment - $18,500

Loose change adds up to large profits when you are the owner of a

vending business. Most vending business owners start out in a small

way, placing a few machines in local businesses, buying new machines

as their customer base grows. The owner’s profit potential is good with

a moderate number of machines placed in the community.

Our guide teaches you how to start your own vending business

including: how to establish a service round; which items sell; the best

places to put your machines and more.

Order Code: 01375Vending Machine BusinessAverage Net Profit Before Tax - $46,000Average Start Up Investment - $82,000

VENDING MACHINE BUSINESS

“ Whilst we are certainly not new to running abusiness we did find the guide(Vending MachineBusiness) particularly informative on the specific

issues relating to operations. We have found this business guide to be an invaluablereference point & particularly appreciate the fact that

this guide contains information on the negative &pitfalls of the business as well as the positives. We

recommend these business guides to anyonecontemplating a business venture regardless of their

previous experience. ”Tania Wong, Jantan Enterprises, NSW

T-SHIRT SHOP

Australia is a great sporting nation and Australians everywhere

participate in all kinds of sport and games in large numbers. You can

profit from this by selling the equipment, clothing and accessories they

need. Our guide tells you everything from how to select and effectively

display stock right through to advertising and marketing your shop to

the right people.

Order Code: 01286Sporting Goods ShopAverage Net Profit Before Tax - $43,000Average Start Up Investment - $167,000

Whether you are interested in a hobby shop which sells football cards

or a large operation which sells licensed team uniforms, this business

is a dream come true for any sports enthusiast.

This guide will coach you in every aspect of this business, including:

which products to focus on if you are planning to begin in a small way;

the secrets to merchandising sporting wear effectively; how sporting

cards can boost your off-season sales; the best location to begin your

business and more.

Order Code: 01322Sports Memorabilia ShopAverage Net Profit Before Tax - $42,000Average Start Up Investment - $102,000

If you love travel, this is an ideal business for you. Travel agents book

almost all overseas trips from Australia and make a large proportion of

all domestic travel arrangements for their customers.

Our guide gives you in-depth information on how to become a

successful travel agent, setting up your business and attracting

customers.

Order Code: 01154Travel AgencyAverage Net Profit Before Tax - $59,000Average Start Up Investment - $28,000

“I had already started my business & was not pleased

with the response. After reading the Secretarial &

Word Processing Service Guide, I feel I am able to take

my business in the right direction.”

Arlette Gautray, Secretarial Service, NSW

TRAVEL AGENCY

SPORTS MEMORABILIA SHOP

SPORTING GOODS SHOP

5756

One of the lowest investment businesses to start. It is a simple business

- the more windows you wash, the more money you make! And there

are many profitable sidelines you can offer as well. Find out how to

operate this business efficiently and on firm business principles so that

you make a good living from it. Our guide tells you the how, where,

when, why and what of the window and blind cleaning business.

Order Code: 01012Window & Blind Cleaning ServiceAverage Net Profit Before Tax - $41,000Average Start Up Investment - $19,000

From small local boutiques to large regional and national chain

operations, a women’s clothing boutique is a dynamic business. It

doesn’t seem to matter what happens to the economy, women’s

fashions continue to sell. The secrets of success in this business are

location and understanding your market’s tastes.

Our guide tells you all you need to know to be a success, including:

market research findings you must know about; choosing a location;

calculating margins and markups; dealing with manufacturers;

promoting customer loyalty.

Order Code: 01107Women’s Clothing BoutiqueAverage Net Profit Before Tax - $35,000Average Start Up Investment - $83,000

Breeding worms for profit is becoming increasingly popular Australia-

wide. The main push behind the expansion has been the increase in

awareness about environmental waste management and minimisation

- an issue that worms are capable of solving. Target markets include

waste management, nurseries, bait shops, zoos and professional

gardeners.

Our guide will show you how to realise the true profit potential of this

business, as well as take you step-by-step through the process of setting

up a worm farming operation in a short period of time, on a small

amount of land, without hitting you hard in the hip pocket.

Order Code: 01701Worm FarmingAverage Net Profit Before Tax - $37,000Average Start Up Investment - $14,000

WORM FARMING

WOMEN’S CLOTHING BOUTIQUE

WINDOW & BLIND CLEANING SERVICE

This retail business offers numerous advantages. You need no technical

knowledge, equipment needs are minimal and marketing assistance is

provided by the distributors.

Today’s video libraries offer a lot more than simply movie rentals. CDs,

Nintendo and instructional videos are opening new doors for the

independent video library owner. You can be successful with the

winning strategies outlined in this guide.

Order Code: 01192Video LibraryAverage Net Profit Before Tax - $70,000Average Start Up Investment - $100,000

The time is right to start up in this versatile business. An operator with

the right combination of skill and ambition can easily dominate any of

the markets they choose and there are lots of markets to be taken

advantage of.

This business can be successfully run from home on a part time basis,

and expanded as the need arises.

Order Code: 01204Video Production CompanyAverage Net Profit Before Tax - $47,000Average Start Up Investment - $36,000

Weddings are becoming larger, more expensive and more formal every

year and couples are turning to planning professionals to sort out the

details for them. Planners help couples establish a budget and stay

within it, select a location, caterer, florist, music, cake and more. If you

are good at planning ahead, know how to spend money wisely, have

good contacts and possess good organisational and coordinating skills,

this business is ideal for you.

Our guide sets out what you need to know about organising a wedding

and the business end of the service.

Order Code: 01330Wedding Planning ServiceAverage Net Profit Before Tax - $70,000Average Start Up Investment - $25,000

WEDDING PLANNING SERVICE

VIDEO PRODUCTION COMPANY

VIDEO LIBRARY

5958

STARTING A HOME-BASED BUSINESS Are you fed up with the 9 to 5 daily grind and want to start yourown business? Working from home and owning your own businessno longer has to be an idle dream. However, to start a successfulhome-based business, like any business, you need to ensure you planfor all eventualities and have the most up-to-date, accurateinformation on what it takes to start and operate a home-basedbusiness. That information is now at your fingertips with EBC'slatest release - Starting a Home-Based Business. This is the idealguide for anyone who has ever thought about starting a business butdidn't know where to start. Most people would prefer to start theirbusiness from home but they are not sure what is involved and therules and regulations they should be aware of. This guide covers all that and more. Split into 14 tabbed sections, itcontains over 235 pages of essential information on:

• What are the popular home-based businesses

• Do you have the right personality to work from home?

• How to manage your time, stress and family concerns

• How state and local government regulations will affect you

• Location factors to consider when setting up your home-basedbusiness

• How to put a price on your products and services

• Can you hire staff if you are working from home?

• How to generate business

• Direct marketing techniques that work

• How to promote your business on theInternet

• Which business licences andpermits will you need for ahome-based business?

• Tax implications for a home-based business

• How to work out how much start-upmoney you will need

• Where to find information on grantsavailable to small businesses. Plus muchmore.

The guide also comes complete with bonus financial software ($105value) to help ensure your home-based business will be successfuland profitable. With the capacity to manage up to two years offinancial forecasts, the software can be used not only when startingyour business, but also for your ongoing budgeting and businessplanning needs. It will help you prepare pricing strategies, accuratecash flow projections, sales forecasts, profit & loss statements andbalance sheets.

Price: $245*Order Code: 01385

Starting a Home-BasedBusiness

BUYING ABUSINESS SERIES

BUYING A FRANCHISEIf you are really serious about owning your own business and arelooking for a business that has a tried and proven success record

in the marketplace, then franchisingis the perfect option for you. Inthis guide, we will show you why

franchising in Australia isbecoming the preferred option for

many when it comes to starting upin business. The guide also comes

with bonus financial software ($105value) to help you prove the viability

of your business, and covers:

• What is franchising?• The success of franchising in Australia• Choosing the right franchise for you• Evaluating the franchise and franchisor• All you need to know about a franchise agreement• Business planning and gaining finance• How to make your franchise a success• How new changes to the Franchise Code of Conduct

affect you.

"...your business guides have proven to be a God

send, and the step-by-step guides saved me

investing $50,000 into a franchise system that

was doomed to fail, or generate a less than

desirable return."Francis Vaughan, NSW

Price: $245*Order Code: 21807Buying A Franchise

• Buying a Retail Business• Buying a Distribution

Business

• Buying a Service Business• Buying a Manufacturing

Business

Soon to be released Titles:

Phone 1300 300 586 for more information.


6160

Bookstores 04080Computer & Phone Sales 04124Corner Stores 04130Electrical Appliance Retailers 04046Fabric & Sewing Supplies 04142Floor Covering Retailers 04146Florists 04150Footwear Retailers 04152Furniture Retailers 04040Giftware Retailers 04170Hardware Retailers 04020Jewellery Retailers 04122Menswear Retailers04030Newsagencies 04010

Nursery & Landscape Suppliers 04136Office Retailers 04174Pharmacies 04050Rural Merchants 04128Service Stations 04072Sporting Goods, Toys &Outdoor Retailers 04172Supermarkets 04134Women’s Fashion Retailers 04026SERVICE INDUSTRIES

Carpet Cleaners 04112Child Care Centres04118Cleaning Contractors

04074Dry Cleaners 04140Hairdressers 04018

Painting Contractors 04160Pest Control Contractors 04148Taxi Operators 04032OTHER BUSINESSES

Bus & Coach Operators 04096Commercial Printers 04038Couriers & Taxi Trucks 04138Fitness Centres 04092Metal Fabricators &Engineering Works 04070Real Estate Agencies 04088Road Transport Operators 04110Travel Agencies 04116

What's in an EBC BusinessBenchmarking Guide?

Each individual Benchmarking Guide title (over 80 of them) showsyou step-by-step how to benchmark your business against yourindustry. Over 200 pages of essential information, split into 11 tabbedsections covering;

The guide comes complete with anExcel-based Benchmarking FinancialSoftware package ($105 value) whichallows you to enter your financialdata and analyse your business’performance against the industryaverages. The software evenproviding commentary on the keyareas of your business which needattention and suggests actionstrategies for improvement!

Plus, as an added exclusive offer for guide purchasers, you can submityour performance results to our experienced benchmarking consultantswho will check and review your performance for free ($105 value).

We will then send you a more comprehensive & detailed analysis ofyour performance against the wider industry.

• What is benchmarking• How to benchmark yourbusiness• Key performance indicators• Detailed industry statistics• Identifying your strengths &weaknesses• Action strategies• Managing costs & suppliers

• Managing cash flow• Managing personnel• Marketing strategies• Financial management• Benchmarking businessplanning• Businessresources

Download free summaries from

our website: www.ebc.com.auAUTOMOTIVE

Auto Accessories & Spare Parts 04064Auto Electricians 04066Car Dealers 04108Motor Mechanics 04114Smash Repairers 04082Tyre Dealers 04168BUILDING &CONSTRUCTION

Architectural Practices04012

Bricklaying Contractors04084

Building Contractors 04054Cabinet Makers 04100Concreting Contractors

04094Consulting Engineers

04048

Consulting Surveyors 04056EarthmovingContractors 04034Electrical Contractors

04028Landscaping Contractors

04132Plastering Contractors

04120Plumbing Contractors

04104Tiling Contractors 04166FINANCIAL SERVICES

Insurance Brokers 04024Investment Advisers &Financial Planners 04078Valuers 04106FOOD & HOSPITALITY

Bakeries 04062Butchers 04098

Caravan Parks 04076Coffee Lounges 04058Fish & Chip Shops04144Fruit & Vegetable Retailers 04090Motels 04016Public Hotels 04022Restaurants 04036Takeaway Food Retailers 04068MEDICAL SERVICES

Chiropractors 04042Dentists 04052General Practitioners 04060Medical Specialists 04086Physiotherapists 04164Veterinary Practices04102RETAIL BUSINESSES

Antique, Art & Craft Galleries 04014

Business benchmarking guide titles at a glance

How well is YOURbusiness performing?

NEWSERIESNEWSERIES

Are you charging enough for your productsand services? Are you spending too much onadvertising? Are you paying too much rent? Areyour staff costs too high? What is the averagebottom line of your competitors?Now, thanks to EBC, business owners and managers canget answers to these and many more questions. Answersthat will enable you to better understand, manage andgrow your business.Each industry specific Benchmarking Guide will help you:• See how your business compares against your

competitors • Understand how the rest of your industry works • Analyse the key performance indicators of your

industry• Develop your own action strategies to improve your

bottom line Importantly, each Benchmarking Guide is updatedannually, allowing you to continually measure theeffectiveness of your strategies.Survival in today’s business climate requires you to spendmore time working on your business rather than in thebusiness.

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WRITING AN EFFECTIVE BUSINESS PLANNow you can make sure your businessventure will be profitable with thisstep-by-step guide & softwarepackage on how to create asuccessful business plan.

This easy-to-follow guide willhelp you set your goals andachieve your objectives, andincludes bonus financial software($105 value) to help you prepare pricing strategies,accurate cashflow projections, sales forecasts, profit & lossstatements, and balance sheets. There are workbook sectionsthroughout to help you write and structure your plan. Split into9 tabbed sections it contains over 160 pages of essentialinformation on:• Raising finance

• Researching your customers, competition and the industry

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• Available resources, professionals, andGovt. departments who can help you

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The Writing An Effective Business Plan guide was more comprehensive than other material I could

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BUSINESSMANAGEMENT SERIES

Whether your business is a bookstore or beauty salon, aconsulting firm or computer company, there's one thing it can’tlive without - sales and marketing. Contrary to popular opinion,successful marketing doesn't require multi-million dollaradvertising campaigns or high powered publicity blitzes. Whatit requires is a new way of looking at the World - a mind set thatviews every situation as an opportunity to promote your business.

With so many different avenues to choose from, you need toknow what will work in your business - your livelihood dependson it. Successful Sales & Marketing will breathe fresh air intoyour business, showing you new strategies and practicalexamples of how to promote and grow your business withoutbreaking the bank. This 180 page guide covers:

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SMART SELLINGBusiness strategy is a four-letter word - we are in it for the CASH.Sales are often referred to as the lifeblood of any business. It islittle wonder then that the common goal for each and everybusiness owner is the pursuit of sales.

Did you know that the customer’s experience is crucial in closingthe sale? Whatever enterprise you are in, you need to know howto sell yourself, your products and your services. The guideprovides you with over 150 pages of essential information to helpyou understand the dynamics of the selling process and its impacton the product, the organisation and the customer. It shows younot only proven techniques to generate and close sales, but also

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Remember, making the sale is only half the picture! Theexperience of the customer before, during and after the sale iscrucial for a business to enjoy long term success.


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INSURANCE & PROTECTING YOURBUSINESSLike most business owners, you probably already have someinsurance cover, but is this really sufficient for your needs? Having the right insurance could meanthe difference between your businessbeing able to bounce back from amajor disaster or buckling underfinancial pressures. It is essential,therefore, to establish measures toprotect your business from suchan eventuality.The "Insurance and ProtectingYour Business" guide will help youidentify your risks and the policies whichwill provide you with cost-effective,comprehensive and effective cover.Additionally, it will help you identifysafety and security measures to put inplace to minimise any chance of incidents interrupting yourbusiness. It will also provide tips on how to evaluate the bestpolicy for your needs and what you can do to reduce the cost ofyour premiums.This guide will also help you to understand the types of risk yourbusiness faces, what risk management means and what you cando to protect your business. Comprising 11 tabbed sections, each concentrates on a particularsubject identified as being essential to protecting your business,such as:

• What you need to protect your business and the hidden costsof loss or damage • How to identify the risks your own business faces• How to assess and reduce the cost of your insurancepremiums • How life insurance can help your business' future • What your legal insurance obligations are • What is involved in lodging an insurance claim and yourrights in a dispute • What hazards are common in the workplace and what youcan do to ensure the safety of your employees and customers • Practical tools to evaluate the risks to your business and thesafety of your workplace.At the end of many of these chapters are work sheets and/orchecklists to help you work through the relevant sections anddevelop appropriate strategies.


Insurance & ProtectingYour Business

66

TAX MADE EASYIf you have employees, then you will definitely need this valuableresource - EBC's Tax Made Easy guide. Australia's taxationsystem is still complex and it gets even more so when you add inPAYG, fringe benefits tax and what you are suppose to remit tothe Australian Tax Office and when. Understanding yourtaxation obligations can help you reduce your tax liability.The aim of this guide is to provide business owners with accurateand relevant tax information that a non-tax professional cancomprehend. Plus it is essential reading for any business ownerwho has employees. This guide outlines the major aspects of the PAYG system andthe employers' obligations. It also discusses fringe benefit tax andwhat employers can do to reduce their liability or actions theycan take so FBT is not triggered.With nearly 200 pages of taxation information and references,this plain English guide explains topics such as:

• What are your obligations in the PAYG withholding system • What are the current tax rates and what you need to withhold • How bonuses and lump sum payments are taxed • What to do if a contractor fails to supplyyou with an ABN • How you can calculate your PAYGinstalments and the three methods youcan use • What is fringe benefit tax andwhat items are exempt from this tax • How you can minimise yourFBT and what triggers FBT forcertain items • Do you need to pay pay-roll tax in yourstate and if so, how much • How you can calculate whether you havea superannuation shortfall and if you do,how much tax you will have to pay • How to use the GST calculation sheet to calculate your GSTobligations and how this relates to BAS • How the recent changes to the BAS form affects businessowners • Other taxes you need to be aware of.In addition, the guide comes complete with complimentaryfinancial software, valued at $105, which runs in conjunctionwith Microsoft Excel 97 or later. It is a vital tool to ensure thatyour business is successful and profitable.This is definitely the one guide that business owners need to haveto ensure they are compliant with today's tax system.


Tax Made Easy

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• Business Checklists• Business Planning • Setting Up Your Business• Marketing Essentials • Managing Your Finances & Cashflow• Pricing Strategies • Ecommerce & Technology For

Your Business

• Getting Customers & Keeping Them • Managing Staff • Managing Stock & Suppliers • Financing Premises & Equipment • Taxation & Your Business • Franchising • Selling Your Business

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ADVERTISING = PROFITAt last...how to get more customers and betteryour bottom line! Defining your market,developing your budget, where to advertise andmuch more... It’s all covered in this easy to followand practical resource to help you grow yourbusiness on a tight budget. Over 75 pages ofAustralian research and examples.

Advertising=Profit unveils the mystery of thisessential marketing tool. Jam packed with “beforeand after” case studies which show you how to:

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‘Success News’ is concise (which is great for busypeople like us) yet provides some wonderful tips &

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AUSTRALIAN BUSINESS TOOLKITALL YOUR BUSINESS NEEDS!

Whether you’ve got a dream to start your ownbusiness, or have already started one, the keyto business these days is survival. Businesssurvival is more than getting through thetough times - it’s about planning for success;knowing how to manage your business sothat it "hums" along. Often when abusiness fails, people wonder "whathappened?" Although a business may seemto have more work than it could ever hope

for, it is the inability to manage the competing demands of a smallbusiness which, more often than not, leads to business failure.

Starting and running a small business is a huge commitment, interms of sacrifice and dedication. Yes, you might have to go withoutduring the initial start-up phase, and yes, some disasters may comealong that you could never have anticipated. But the simple fact isthat if you do your homework and plan before you embark on thesmall business road, you’ll have a much better chance of success.

This is where The Australian Business Toolkit can help. It containseverything you ever wanted to know about starting, running andgrowing your own business - and more. Written by well knownsmall business commentator, John Petty, The Australian BusinessToolkit is an affordable and essential tool for anyone wanting tostart, run and grow their own business. With plenty of tips,examples, case studies and checklists, The Australian BusinessToolkit will help you take the guesswork out of business with easy-to-understand explanations about small business issues. Over 450pages of Australian content, split into 15 easy-to-read chapters,the book covers:

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STARTING YOUR ONLINE BUSINESSDid you know that online purchasing has increased by 66percent in Australia in recent years, according to the AustralianBureau of Statistics? Or that the majority of Australianhouseholds are expected to have Internetaccess by the end of the year? Can youafford not to take advantage of thisgrowing trend and start your ownonline business?

With carefully planning andresearch, starting an online businesscan be very profitable and the beautyof this particular business is that itbasically can run itself from your owncomputer, wherever you want that be!It can also mean lower overheads so youcan grow as your market grows.

So how do you start an online business without breaking thebank and becoming another dot.com bomb? You find out asmuch information as possible on the dos and don'ts of startingthis type of business prior to "setting upshop" and EBC's latest Business InternetSeries - Starting Your Online Business -is the ideal resource for "wanna-be"Netpreneurs.

The Starting Your Online BusinessSeries shows you step-by-step howto plan, set-up, promote andmanage your business online, plushighlights the common pitfalls toavoid. It also includes information onyour legal obligations on starting a newbusiness. Over 220 pages of practicaland essential information split into 14 tabbed sections covering:

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BUSINESSINTERNET SERIES

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GETTING YOUR BUSINESS ONLINENo matter how scary the Internet may seem, as a small businessowner you cannot afford to ignore this important medium whichis changing the way we do business forever. It's no wonder thatmore and more small businesses are looking at ways to takeadvantage of this opportunity to increase sales and profitabilitythrough e-commerce. What you need is accurate and practicaladvice on how your business can take advantage of what theInternet has to offer - without breaking the bank.

EBC's Getting Your Business OnlineSeries is the sound and practicaladvice you need to enable you to take

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Quicken ShareAnalyser"Take control of your share investments"Quicken ShareAnalyser is a structured approach tothe stockmarket that will revolutionise the way youinvest. Including the right blend of software,online services and educational material, QuickenShareAnalyser will help you develop winninginvestment strategies, select the right stocks andmanage your portfolio to limit your losses. Itcontains all the necessary tools to develop andimplement your own trading strategy, combined ina single, easy software package that assists youmake all your investment decisions with greaterease and confidence.

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QuickBooks® Small Business -For small/medium businesses with 1-10 staff• Complete financial management and

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Now you can try before you buy... you be thejudge. To satisfy yourself that QuickBooksPRO, Quicken Payroll Premier andQuickPOS will make running and managingyour business easier without taking up all yourleisure time, you can try full versions of allthese packages for up to a month for just$9.95* - no obligation.

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WRITE JOB DESCRIPTIONS IN MINUTES!MAUS Job Descriptions will help you create clear, concise jobdescriptions in minutes! A clear job description will help your

employees work smarter and become moreeffective in their jobs, as well as protect yourorganisation against potential unfair dismissalclaims. Simply choose from over 3,500 built-in jobs and edit or even combine duties fromdifferent jobs. Next, use the simple questionand answer approach to address physical andeducational requirements, work environment,qualifications and supervisory responsibilities.MAUS Job Descriptions will then take youranswers and write a comprehensive jobdescription that's fully customised to yourorganisation... It's that fast. It's that easy!

FAST, EFFECTIVE EMPLOYEE REVIEWSMAUS Performance Review will help you createaccurate, personalised employee reviews inminutes! Simply choose from the dozens ofperformance criteria such as initiative,leadership, job knowledge, and sales skills....toname just a few! Next, use the simple 1-5grading system to rank your employees in eacharea. MAUS Performance Review will thentransform your meaningful observationsinto clear, effective text. Includes expert HRadvice at every stage and a recording systemfor problems and achievements.

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CUSTOMER RELATIONSHIP MANAGEMENT(CRM) MADE EASY!The hardest thing about implementing a CRM system is admittingthat you need to better manage your customers! CRM is a processthat will convert sales opportunities into dollars and enhancecustomer and staff relationships. In today's competitiveenvironment, we need to react quicker than everbefore to our competitors and satisfy ourcustomers' needs. A CRM system will help youto win new customers and retain old ones. Atypical business loses half of its customers in lessthan 5 years through poor management. Whenyou also consider that it is between 7 and 10times more expensive to gain a new customerthan to retain an existing one, you begin to seethe importance of implementing an effectiveCRM system to look after your numberone asset. To ensure that MAUS CRMSales & Marketing meets the needs of yourbusiness, the software is backed by a 14 daymoney back guarantee.

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☎ BY PHONE Phone us on 1300 300 586.Please quote the title of the Guide(s) along with theOrder Code. We happily accept payment by Visa,Mastercard, Bankcard and American Express.

BY FAX Complete the order form on theopposite page and fax it to us on 1300 300 983.

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“

”Maria Pounartzis, Cleaning Brilliance, Fyshwick, ACT

Whilst I have been in the cleaning industry for 8years, I have never found such invaluable information

like the Australian Business Toolkit and DomesticCleaning Services Business Start-Up Guide. The

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Offer 1 - Purchase any 1 MAUS software package at RRP, PLUS getMAUS Business Letters software free ($59.95 RRP).

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As one of Australia’s leading publishers of businessinformation for the SME market, EBC’s industryspecific Start-Up, Management and BenchmarkingGuides have helped thousands of business peoplesucceed in business. These resources provide businessadvisers with the tools to better help their customers inthe areas of starting, managing and growing theirbusinesses. Better still, you can generate increasedrevenue from simply referring your clients to theseinvaluable step-by-step guides. Visit www.ebc.com.au toview 20 page summaries of all titles.

DO YOU HAVE ALL OF THE ANSWERS?Whether your businessis accounting,financing, training oradvising; in today’srapidly changingbusiness environmentclients are expectingmore of you in termsof advice andinformation.

With EBC’s BusinessStart-Up, Management& BenchmarkingGuides, you can nowoffer your existing andprospective clients specific information on any of the 230different industries researched at a fraction of the cost ofdoing the research yourself. The margin on the sale of thebusiness guides enables you to offer a free or subsidisedinitial consultation to get them started.

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