By: Tasha Mowery, Sarah Wheeler, Rachel Powell, William McDowell
description
Transcript of By: Tasha Mowery, Sarah Wheeler, Rachel Powell, William McDowell
By: Tasha Mowery, Sarah Wheeler, Rachel Powell, William McDowell
Project Goals
Definition of Project
Designing an app for American Eagle.
Improve on features from the current AE app.
Present app to AE for evaluation.
Primary Goals & Tasks of Project
Improve app to be more user-friendly. Incorporate social media functions. Allow users to access other features
easily: Paying their bill. Locating a store. Placing an item on hold. Scan function. “My Outfit” function.
Services and Features
Easier access for users to pay their bill. Store finder function. Placing an item on hold. Store pick-up. “Scan an Item” function. “My Outfit” function. Customer Service Link
Intended Users
People who shop at American Eagle.
People who shop via devices: phone or tablet.
People who are familiar with shopping apps.
Approaching the Design Problem
Use lighter colors on the site. Bigger and easier to find buttons. Less menus to navigate through. More images on the main slide carousel. Easier to navigate jean guide. Display clearance and specials on home
page.
Competitor Analysis
Abercrombie and Fitch
Aeropostale
The Gap
Common Site Navigation Elements
image carousel with sale promotion first horizontal navigation bar with the the
shopping categories (genders, clearance, accessories)
top banner includes company name and special sale
search bar top right corner account sign in/bag top right corner social media shortcuts
Common Style primarily images image carousel with smaller image boxes
beneath company logo on top sales promotion at top and 1st image of
carousel images include their target audience
(energetic)
Audience Specifics
Audience
15-25 Male and female Moderate to high expendable income Any education level (attending school or
graduated) Interested in fashion
Persona 1: Aaron
17 yr old male Junior in a Pittsburgh public high school Member of the soccer team and track Middle child Wants to go to Penn State Owns a Honda Civic Enjoys hiking and holidays with the family
Persona 2: Samantha
20 yr old female Junior at the University of Maryland Majoring in Finance and Accounting President of sorority Alpha Delta Pi Only child Wants to get her CPA after graduation Wants to work for Ernst & Young Enjoys swimming and baking
Main Goals Aaron: Purchase male jeans.
Samantha: Browse female clothing selections.
Tasks Aaron- purchase ‘original straight’ jeans
Samantha- browse female clothing selection, place ballet flats on hold
Audience’s Language Relaxed Inviting Friendly Welcoming Encouraging
App’s Main Goals & Tasks Improve in-store features of the app in order
to entice users to visit stores Design app so users can easily find and
purchase items Increase the community aspect to the new
design by incorporating social media to help promote the brand
Allow users to easily access “other” features, such as paying their credit card bill, locating a store, placing items on hold, etc.
App’s Main Content Categories
browse products purchase products sales/promotions company information
Task Analysis
Main Goals & Tasks Improve in-store features of the app in order to
entice users to visit stores
Design app so users can easily find and purchase items
Increase the community aspect to the new design by incorporating social media to help promote the brand
Allow users to easily access “other” features, such as paying their credit card bill, locating a store, placing items on hold, etc.
Scenarios
Purchasing Jeans Jessica has a pair of Jeggings that she likes from American Eagle, and now wants to
purchase a pair of their Skinny Jeans.
After opening the app, she clicks on the “Shop Women” link from the image carousel on the Home page.
She chooses the “Bottoms” link from the menu, then immediately clicks on “Jeans” from the next list menu.
On the next list menu she clicks on “Skinny Jeans”
She scrolls through the images of Skinny Jeans and finds a pair she likes, and clicks on the image.
Jessica chooses a size, wash, and quantity and clicks “Add to Bag.”
A pop-up appears and asks her whether she would like to continue shopping or view her bag. Jessica decides to “View the Bag.”
On the “Bag” screen she decides to purchase the jeans, so she clicks “Checkout.”
Purchasing Jeans (continued)
She enters her Shipping and Billing information, and confirms her purchase.
A Thank You screen appears with the item she ordered and its specifications pictured.
Placing an Item on Hold Jessica follows the same process for buying Skinny Jeans as she would if she were purchasing them online.
Instead of choosing “Add to Bag,” Jessica chooses “Pick-Up in Store.”
The app prompts her to “Find a Store” by entering her zip code and the distance from where she lives.
After entering “15222” and “15 miles,” the app gives Jessica a list of stores sorted by distance.
Jessica chooses the store at Ross Park Mall, and pop-up appears to confirm the location.
After confirming the location, the app forwards her to a Thank You screen. It has an image of the Jeans she placed on hold, with a message that they will be held for x number of days.
Workflow Diagrams
Purchase A Pair of Jeans
Pick Up An Item on Hold at A Store
END.